If They Can Do It, You Can Too!

Most people don’t understand how I got started in online marketing. As a missionary in Mexico, people seem to think that the two don’t go together. In reality…

  • I never planned on becoming an internet marketer. 
  • I did not study marketing in college 
  • I never planned to do anything else but be a missionary wife.

But in 2002, while I was on bed rest with our second child (we have 7 kids now)…

I stumbled across an ebook called, “How to Start a Yahoo Store.”  The book was about how anyone could start an ecommerce business online without actually having to invest thousands of dollars in products. The e-book cost $50 and, at that time, that was a huge amount of money for us, especially for a book. But then I thought to myself…

“If I could just make an extra $200 a month that would be amazing.

I would be able to go to Starbucks whenever I wanted.

I would be able to buy a dress every now and then.

I’d be able to give to our church when needs came up.

Plus, I’d have a little something to do right now to pass the time while I’m stuck in bed!” 

So, I bought this seemingly expensive e-book, “How to Start a Yahoo Store” by Andy Jenkins. While reading, I kept focusing on one thing in particular, and it kept showing up again and again. By the end of the book, my major takeaway was…

“Wow! This guy really doesn’t know how to spell.” 

The entire book, from front to back, was filled with spelling errors. Of course, I managed to overlook the misspellings, focusing on the author’s explanation of how to get started with an online store. 

One of the things he said to do was to create an excel file with all of the information about your products, making it easier to upload the products to your website in bulk. At the time, I didn’t even know what an excel file was! I went to Bible College in a pre-digital world! Only one young man in our entire school even had a laptop back then! 

He went on to say that you get the products you sell from people or companies called “dropshippers.” These dropshippers buy products in bulk and then store them in their warehouse, but they don’t directly sell them to consumers. Instead, they allow their resellers to put the products on their websites, making money on the large orders and the small margin of markup. This is how, it turns out, you can sell other people’s products without investing in any inventory, which means no monetary investment up front.

As I was learning all of these things from this e-book, I was definitely a little intimidated. The e-book was very long, detailing everything you needed to know about how to run a successful online business. It also included the author’s story about how he successfully built his own business.

Of course, as I read about his 8 successes, all I could think was, “Man, if this guy, who doesn’t even know how to spell, can launch a successful e-commerce store, well then I definitely can. It’s not rocket science.” 

I was so inspired by him that my husband and I launched our first e-commerce site in 2002. Almost immediately, we started generating about $3,000 a month in sales, which was a huge amount to me at the time. Needless to say, I very quickly reached my initial goal of earning an extra $200 per month. 

At a conference a few years later, I was able to finally meet the author of that e-book, Andy Jenkins. Who, despite the spelling errors in that e-book, is brilliant. I told him the story about how he inspired me. He shared with me that the reason the document had a lot of spelling errors was because he had uploaded the wrong file, not the one he had edited, on the day he launched that course. 

What a great example of that saying,

 “You don’t have to get it perfect, you just have to get it going.”

In 2002, I was living in a third world country, living in Mexico with dial up Internet. But I kept saying to myself, “If Andy can do it, I can definitely do it, too.” That’s the message I have for you today: “If he can do it, you can, too.” 

My question for you is: What’s stopping you today from growing your business or from starting a business?

Nobody Can Take Your Place

Do you often wonder where somebody would take your place in something that is important to you? Let me share to you a life-changing event I encountered that would make you say…

“Nobody Can Take My Place.”

Take a look at this video we had on our trip to Costa Rica: 

After landing in Costa Rica, my husband and I were going through customs when we saw a sign that said, “Nadie Puede Tomar Tu Lugar.” In Spanish, that means, “Nobody Can Take Your Place.”

While the sign really was there just to remind you that “nobody can take your place” because they don’t oversell seats on the airplane, it had a different underlying meaning for me. 

When I read that simple sign, I heard, “Nobody Can Take YOUR Place.”

Nobody Can Take Your Place blog post graphics
  • Nobody can take your place as a mother. 

 No one will ever love your own children like you love them. A motherly love is genuine and truly unique in every Mom out there.  

  • Nobody can take your place as a dad. 

No one would ever care like your father does! He will protect you no matter what the circumstances are. He will prioritize everything for his Children! 

  • Nobody can take your place as a son or a daughter 

No one can ever appreciate and see a day to day effort your parents gave you! No one could ever feel the love they give as much as every child does with their parents! Nobody could understand how much you aim to have success in order to give back to your dear parents and understand the shortcomings, because for every child, their mom and dad are perfect for them!

  • Nobody can take your place as a business leader. 

No one could ever appreciate the value of being a business leader, as you do! You put effort into your business and make everything work out as they should be! 

You have a message that people need to hear. You have something special that you can contribute something that has the potential to change people’s lives.

Just before we left for our trip to Costa Rica, I was having a conversation with a woman, Adriana, at the church, where my husband pastors. The mom of five adorable children, Adriana had been in our church for only six months. While we were speaking, she told me that  there’s been a huge change in her life since we’d first met. 

At first, I didn’t actually realize just how much of a change she had meant. But, as she went on, it became clear that she was talking about a major life shift.

Adriana told me that before she started coming to church…

She would stay inside all day long.

She slept from morning to night, unable to get up.

She struggled to take care of her kids.

She was extremely depressed. 

She told me that everything started changing when she began coming to church. Our church, it turns out, has made her so happy. 

Now she is always smiling.

She’s so grateful that her kids got their mom back.

But then she shared with me that she felt guilty about not being able to give to the church. While she wanted to give back, she didn’t have any money. 

She also told me how she had just bought bed frames for her kids, but, because she still didn’t have any mattresses, she was just putting the same cardboard she used when her kids slept on the floor on top of the new frames. (I had seen this for myself when I visited her home earlier.) She kept reiterating that she was fine, that at least now the kids would be off the floor! 

Here is a woman who doesn’t even have mattresses for her kids to sleep on, and she feels bad about not having money to give to the church! 

Even though Adriana isn’t able to contribute to the church financially, she certainly does contribute. She does give!  She’s the one who is in the kitchen, cleaning and helping with a smile on her face, whenever she can…

This is what you need to know...

#1. Every single one of us has a place in this world.

#2. We have a unique role

#3. We have specific people we’re meant to reach out to, people that no one else can reach

So, my challenge for you today is to reach out to someone. Help just one person today because the world is waiting for you to step up. No one else can take your place! 

I want to help people with their venture to success! I have great news for everyone who wants to be successful in making their businesses great and have a lifestyle business that works for them! 

A business, no one could take their place in doing great things that would work for them! I will share with you the most amazing events and ways on building your lifestyle business! 

Witness How a Missionary Wife and Mother of 7 Successfully Built Three 6-Figure Businesses!

Where to START

Are you a sole owner / operator? Have your website, Facebook page, and blog. You love your work and want to reach more people… but don’t know where to start?

An ebook? A workshop? Free consultations? 

Are you unsure what direction your first step should be? Are you worried about the complete picture? What you are building? How to sell it? How to find time to work on it? Do you feel like you lack guidance? You know that you are capable and prepared – but you lack confidence on the next few steps to take?

Do you feel like building your business is just… so… slow? Do you struggle with finding the right steps and feel like you’ve wasted so much time trying to figure it out? 

You’ve got something called…

You just don’t know where to start!

Guess what! There is a 4-step CURE to STARTERITIS! 

Only thing is, it’s a 4-letter word. 

I’ts called….

What’s grit?

Well, first off it is not grits. It is not something you eat in the south. 

Grit is “perseverance and passion for long-term goals”

The cure for STARTERITIS is Grit!

#1 Set a Goal. 

If you aim for nothing, you will hit it every time. What’s your goal? What is your why? Why do you do what you do? 

I’m a member of many groups and I see it all the time. If you are an entrepreneur, you have a deep desire to make a difference. You want your life to matter. You don’t just want to live. You want to leave a legacy. 

So figure out your why. Usually the “why” is not about the money. Money is a fleeting goal. It will never be enough. It will never satisfy you. Your goal could be to give back. To help others. 

One of my clients has a mission statement. Their goal is to end worldwide divorce.

I love that goal. That is a goal I can stand behind. That is a project that impacts lives. It is not about building a 7-figure business. But the lives that can be impacted through that business. 

What’s your goal? What’s your why?

#2 Resilient. 

A rubber band is resilient. You can pull on it and stretch it… and it will go right back to its original shape and be ready for more. 

Resiliency is about bouncing back

The test of character is what it takes to stop you.

If someone tells you that your idea is a bad idea and you’ll never make money from it… what do you do? Do you listen to them? Usually someone who has worked a 9-5 their whole life and can’t fathom making over $50/hr? Or do you carefully consider their objections to your biz plan… and then work through them? 

When someone asks you for a refund – do you sit there for hours thinking that your program is useless and no one will want to buy it? Or do you refund them… and go on to the next customer? 

When you are about 80% done with your program, do you start to look around at all of the competitors … do you stop recording your videos and shelve your project because you tell yourself – what do I have to offer that is ANY different than all those other people?   

Bounce back. 

#3 – Intense Focus

The problem most people get wrong is they try to do too much at the same time. 

Multi-tasking is a myth. 

If something takes you 3 weeks to get done and you work on 3 things at the same time…you won’t finish with your first project until Week 7! It will take you longer to get stuff done.  

Many, many times we work with clients that serve multiple audiences and therefore want to build multiple funnels at the same time. This does not work.

Success comes when you intensely focus on ONE project at a time. Pick one audience. One offer. One funnel. And go for it. 

#4 – Tenacity 

Never give up. Failure is part of success. The only way you can truly fail is if you quit. When we first came to Puebla, Mexico as missionaries, it was a whole year before we began to see results from our work. We rented a small building for services. Each week we’d go out and invite people. And every single Sunday morning, Sunday night, and Wednesday night, we’d sit in an empty auditorium waiting for someone to show up. For a year. 

But we had a goal. Our goal was to reach the city with the gospel. We had resiliency. We knew that no matter how many times doors were closed on our faces, we had a purpose. We had intense focus. We did not get distracted with doing anything else but the ONE thing we were there for. And we did not give up. 

We believed (and still do) that there is always a way to figure it out. 

After one year, we did not quit. We moved.

We rented a building in a different neighborhood. We gave out 10,000 flyers on the side of the street. We launched a new “grand opening”. And 32 people showed up.

𝐓𝐡𝐞 𝐬𝐚𝐦𝐞 𝐚𝐩𝐩𝐥𝐢𝐞𝐬 𝐭𝐨 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 𝐈𝐟 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐢𝐬 𝐧𝐨𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐨𝐮𝐭, 𝐝𝐨𝐧’𝐭 𝐪𝐮𝐢𝐭. 𝐏𝐢𝐯𝐨𝐭.

Never give up.

Is it Moral to Make Money?

If you’ve been in church any amount of time, you’ve heard it quoted:

“Money is the root of all evil!”

But is that what the Bible says? Let’s take a look.

Let’s break that down. 

First it says, “the love of money”. So money is not the problem. Loving money is. Why does God care if you love money or not? 

Well 1 John 4:8B says: “God is love.”  So we first see here that God is love. Our love and what we love is of utmost importance to God because God is love. He loves us and wants our love in return. 

Matthew 22:36-40 states that the first and greatest commandment is to “love the Lord thy God with all thy heart, and with all thy soul, and with all thy mind.” 

When we love money more than God, we are not fulfilling the greatest commandment.  It is about priorities. God wants to be FIRST in our lives above anything else. Anything short of that is idolatry. Anytime we put something before God, we have an idol in our life that needs to be destroyed. 

Next, it states that the “love of money is the root of all evil”. One of my kids asked me if this was truly true the other day. How can murder be caused by the love of money they asked? (Leave it to kids to push you to really study out the Scriptures!)  

Unless you’ve grown up on an island without internet or television, you’ve probably seen a few tv shows about police catching the bad guys. When the detectives are talking what do they always say about how to catch the bad guy? …. They say: “Follow the money!”.  Why? Because most times, that is what it comes down to. Jealousy, greed, wanting something we have not yet earned. The love of money. 

Next, the Bible says that the love of money leads to abandoning our faith. “Which while some coveted after, they have erred from the faith…”. 

The problem with loving money more than loving God is that it always leads to a decline in your Spiritual walk with God. 

What is faith? Faith is believing God. It is salvation. It is trusting God as your personal Savior. And when you get truly saved, you will end up doing a 180. What’s a 180? It’s when you were walking one way… living your life for yourself, living selfishly, living in sin, drinking, doing drugs, going to parties… and then God saves you… and you make a 180 degree turn and start walking the other direction. You start walking TOWARDS God. What does this look like? 

Well, I always tell the ladies in our church and our teen Sunday School class – you should want to be part of the 1% Club. The 1% Club is the club that consists of about 1% of Christians that do the 5 main things that keep you right with God. 

If you are a Christian and do those 5 things every single day – congrats! You are in the top 1% of Christians in the world. 🙂 

The problem with loving money is it stops you from doing those 5 main things. You get up in the morning and have to rush to work, to close a deal, to check your emails… so your Bible reading and prayer life suffers. 

You have a conference to attend or a sales meeting that can only happen on Sunday morning at 11am – right in the middle of church service… so you start to miss church – just this one time you tell yourself. 

In the Independent Baptist church we have a tradition to go out each Saturday morning and knock on doors and invite people to church. There is nothing in the Bible that says you have to go on Saturday morning to evangelize. But what is true, is that if something is not scheduled, it won’t get done.  When you are working 40-60+ hours per week to try to get ahead and grow in your career, it is very easy to justify not scheduling the time to purposefully go out and tell others the Good News – that Jesus died for them and that if they believe in HIM they can have eternal life – and a joyful life now! 

The love of money can even pull you out of church completely if you let it. I’ve seen many strong Christians that used to be faithful to church. They’d sit in the front. They’d sing with a smile on their face and joy in their heart. And then they got a job that pulled them out of church on Sunday’s. They always justify it and say… “I’ll be able to tithe more… It’s only for a little while”. That is how the devil works. So subtly. 

So can you be rich and love God? 

Yes!

There are many examples in the Bible where God blesses His people with financial rewards. 

Just look at King David! Some studies show that his net worth easily exceeded $200 billion dollars. But what did he do with all of that money? He gave. He gave materials for the construction and finishing of Jerusalems’s house of prayer. 

Then there is King Solomon. It is said that he received $40 billion in gold each year. Solomon also gave back to God. He was pivotal in the construction of the Temple. 

You can look at modern day stories as well. 

JC Penny who gave between 10-30%. His first store founded in 1902 was called the “Golden Rule Store”.

Sam Walton, founder of Wal-Mart, was a Sunday School teacher and contributed to his church. 

Acts 20:35B says: “It is more blessed to give than to receive.” 

When a young person is just getting started out in life and they don’t have anything to their name, this verse is hard to understand. They think, “No… I’d much rather have someone give me something! I’d much rather be on the receiving end!” 

When we first came to Mexico as missionaries we lived in Iguala, GRO. We did not have 2 pesos to rub together. 🙂 Literally. One time the guy that sells bottled water came by our apartment. He rides a bike and has about 10-15 jugs of water that he sells door to door. At the time, the water cost 10 pesos (about $1). We asked if he could “fiar en nosotros” … “trust us” for a week until we could pay him! We did not even have enough money for water at times! I’m not complaining – it was the most exciting time of our lives finally being married and serving in Mexico as missionaries! 

When someone gave us something – when they bought us pizza for dinner, or invited us out for tacos – we were thrilled! It was such a special treat! 

I am so thankful for those people that gave to us in our time of need. 

Now that we are in a different financial situation, there are other types of blessings.  We are blessed to be able to give. We can buy food to give away to those in need in our church each Sunday. We can take boxes of groceries to a pastor and see his little girls light up with joy when she sees the box of Choco Krispies. We can buy medicine for the families sick in our church.  We can sponsor students in our Christian school so that they have an opportunity for a better education and a completely changed life. We can give on a monthly basis towards missionaries in other countries and help support their work. 

It truly is more blessed to give than to receive. 

And that is what building a business is all about. 

It’s not about the money. The money does not matter. What matters is what can be done with the money. 

How many people can we help. How many lives can be changed. 

It’s all about balance. It’s about priorities. It is about putting God first and letting your business be something that serves you to allow you to serve God… not the other way around. 

How to Launch Your First Online Course!

Are you ready to create a course but don’t know where to start? Follow this simple process and you will get your course done in no time flat! 

Step 1: Define your Marketing Position 

Ever heard the story that if you have a day to cut down a tree you should spend 7 hours sharpening your ax and one hour cutting down the tree? That is exactly what this step is!

Before getting started creating 300+ power point slides and 20 fillable PDFs, make sure you identify WHO your course is for and what result (transformation) they are going to get or achieve after taking your course. Here are some questions you should be able to answer:

  • Who is our target audience?
  • Who is not our audience?
  • What are their hopes, desires, dreams?
  • What are their fears, frustrations, & pain points?
  • What results do they want? What transformation will your course give them?
  • Who are your competitors? 
  • What have they tried and why hasn’t it worked?
  • How can you solve the problem better?

Answer these questions in detail and everything else you do will be easier.

Step 2: Map Out Your Modules 

The biggest mistake in course creation is trying to teach too much.  You are an expert in your area and you have a burning desire to help people so naturally you want to give them all of the information they need to be successful. Unfortunately this is a losing proposition. If you give away too much information and create a 25 hour course, most people will never finish watching all of the videos, and even less will take action.

You can solve this by giving away just enough information to keep it high level, and use weekly live coaching calls to fill in the gaps. (Which can also be recorded, transcribed, and uploaded as bonus content to your members area!) 

A good structure I have found, is this: 

  • A course has 6 modules of about one hour each. 
  • Each module has 6 lessons of about 10 minutes each.

That means that a course will have about 6 hours total of content and it will be laid out in an easy to consume format! 

What I have found that is also very helpful, is to write out a bullet point for each lesson in a “sales language” format so that I can use those bullet points on the sales page. 

Step 3: Write Your Sales Page 

It may seem counter-intuitive, but the next step is not to record your course, but to write your sales page. This will help you to further narrow down what you are going to be teaching and make sure that the course you have in mind is actually an appealing offer. 

After writing your sales page you can add it to your site, let people know that it is currently closed but they can join the wait list, and start capturing leads. This is a great way to also gauge interest for a course before you go to all the work of building it!

Step 4: Record Your First Module or Pre-Training Material 

You don’t make money in draft mode! Get your first module done or pre-training material ready and then get ready to sell! If you are doing this for the first time and will be doing live coaching calls as you move through your course, you are going to be able to customize your training for your students. Each week let them know what you are going to be teaching the next week and ask them what their biggest questions are related to that topic. Guess what! You now have your lessons mapped out for you! Take their questions and incorporate them into your lessons and your content will create itself. 

Step 5: Time to Sell

Don’t let that course sit on your virtual shelf too long. Once you have done steps 1-4, get busy selling! 

What questions do you have about course creation? Let me know in the comments below!

The Guide to Instagram for Video Marketing

Instagram video marketing

You’ve probably heard of Instagram or are maybe even using it to share images. But did you know Instagram can also be used to create videos you can share. Instagram is fast and fun way to freely share the memorable moments in your life.

Instagram video lets you take a video and transform how it looks with several built in filter effects. You can instantly post those videos with your friends and family and to Facebook, Twitter, Flickr, Tumblr and Foursquare.

Instagram is an app available for both Android and iOS systems.

How to install Instagram

If you haven’t already installed Instagram, it just takes a few simple clicks.

Begin by going to Instagram.com. Download the Instagram app for your iPhone/iPad from the App Store or download if for your Android in Google Play. Click on the install button.

Once you have the app installed on your device, tap it to open. Register your account and fill out the profile. Click done.

How to Record a Video

You can begin recording video almost immediately after you download the app.

To record a video, tap the blue button at the bottom of the app and then tap the video button to switch from camera to video.

2-record

Press and hold the camera button to begin recording. When you are done recording lift your finger from the video button to stop recording.

Tap Next to add a filter and share your videos your videos. You can add your cover clip by moving the Choose Cover Frame slider to where you want it. Press the green arrow to save it.

Now you are ready to share your video.

Sharing

Sharing videos on Instagam doesn’t have to be with new videos. You can share videos that you’ve previously recorded on your phone.

Upload a video from your phone to Instagram, by tapping the camera icon at the bottom of the app on your phone. Tap the video camera icon to switch from camera to video.

Tap the box in the bottom-right corner to show your phone’s video album.  Choose the video you want to upload. (On the iPhone, you need to tap the Next at the top.)

Choose the 15-seconds of the video you want to share by putting your finger on the video strip along the bottom and them sliding it to the left. This lets you set where you clip starts playing.

Drag the blue slider bar across the top of the video strip to set where your video clip will end.

3-slider

Tap Add on the iPhone or the green next arrow at the top on the Android.

Sign into your social media account if needed, and click done.

For iPhone, you can combine more than one clip together to make a single 15 second video. Go back to your phone’s video album and repeat the steps or record a new clip from the app.

Marketing Idea

Use Instagram to create How-to tips and demos of your products. You’re an expert in your product or field. Show samples of your expertise to tease your audience into wanting to see more.

Get your audience excited and involved in your brand by offering them a contest to enter.

Add a Filter to Video

There are several filters you can use to make your videos stand out.

After your video is recorded, tap Next. There is Maven, Gingham, Ginza Skyline, Dogpach, Brooklyn, Moon, Helena, Asby, and Charmes available at this time. Select the one you like, tap Next to continue on to the share screen.

4-filter

Marketing Tip

Instagram videos can be up to 15 seconds long. In comparison to the Vine app which is only 6 seconds long, you can create a quick promotion that showcases different elements of your business such as a special offer, a new product, the footage from an upcoming event or even a live video of your tradeshow or conference booth.

Or how about showing the daily work life of your brand or business.

Short, 15 second bursts of video capture interest and hold short attention.

To get your point across in the brief videos while keeping your audience’s attention, focus on images and create quick, interesting headlines.

Miscellaneous Tips

Previous clips can be deleted by tapping the X and then tapping the trash can to confirm you want to delete.

Take multiple clips by lifting your finger off the record icon during the recording process. This pauses the recording. Tap and hold the button again when you are ready to move to the next clip.

The iPhone 4S and iPhone 5 come with the built in Cinema feature that allows you to stabilize your video after you have taken it.

Sound                                                                       

Sound can be set to play instantly or be turned off by default on your Instagram videos.

On the iPhone/iPad, adjust the setting by going into your profile by tapping the speaker in the bottom corner. Tap gear/settings icon in the right corner to access your settings. Swipe down and tap Mute. Choose to always play with sound or to turn sound on and off with your ringer switch.

5-dotsOn your Android, adjust the settings by going to your profile page and tapping the speaker icon in the bottom corner. Tap the three vertical dots icon in the top-right corner.

Swipe down to the sound setting. Tap the setting to turn the sound on or off.

If the sound is off you can turn it on for individual videos simply by tapping the top right of the

You’re already using Instagram photo to share images. Now you can use Instagram to create videos to share. Instagram is a fun and creative way to freely share what is happening in your life and business.

The Vine Way – How to Use this Popular App for Video Marketing

Vine

Vine is a mobile service that lets you create and share short looping videos. The Posts on Vine are short little windows showing the lives of people, the settings, ideas and objects you find in your life every day. They can be fun and quirky or seriously businesslike.

Vine is a part of Twitter, so using the app is easy and free to install. It lets you instantly post your videos on Vine and quickly share to Facebook, Twitter and many other social media sites. Any videos you post to Vine appears on your profile and in your followers’ timelines.

You can find, follow and interact with others on Vine while exploring trending posts, editor’s picks and featured hashtags.

Install App

2-deviceInstalling the Vine app to your mobile device is easy to do. Go to Vine.co and click on the “Get it on Google Play” for android devices or “Download on the App Store” for iOS devices.

You’re taken to the Permissions page where you see what the app has access to. Choose your device from the list. Any devices you own show up here. Click ”Install”.

You have just installed Vine to your device.

Getting Started

Now that you have it installed on your device, sign in with your Twitter account or you can use an email address.

If you use an email address you will need to enter your name, the email address and a password.

If you sign up with Twitter, you will need to enter your name.

Now that you are logged in you can go to your feed of people your follow, activity of what you are doing, explore other people’s videos, or go to your profile.

Adding Video

To add video, tap the “Activity” tab. Your first time you open this, you won’t have any videos here. To create a video, tap the camera icon at the top of your menu bar.

7-video

 

Tap and hold the screen to record a normal 6 second video.

The 2 arrows at the bottom of your screen switches your camera from front to back.

Tap the grid option at the bottom to help frame your shot perfectly. The focus button (the target icon) lets you pinpoint an object in the frame.

The ghost icon allows Vine users to create stop-motion videos. Tap the ghost function and a small ghost shows in the last frame of your video and stays on the screen so you can perfectly line up you next shot according to where you left off.

4-options

When you upload a Vine video add a category by pressing the new button below the add location.

Marketing with Vine Tips

Vine tipsUse Vine to motivate your customers to contribute by reaching out to them and asking them to submit their ideas about a specific idea you give them.

Take advantage of Vine and Twitters alignment to show off your campaign hashtags, letting people know about new products or services.

Take people behind the scenes of your brand. Give them a chance to see the environment behind of your business. This works great for covering events and conferences you attend.

Put your product in motion. Vine’s stop-motion video function is perfect for showing off your product. For example, if you a food brand, make your food fun by playing with it or if your brand is fashion, play dress up with your products.

Give your customers a sneak peek of a giveaway item. Post a quick clip of what they could win in an upcoming giveaway you are promoting.

Finding People

Quickly find people you already know who are on Vine by using your device’s address book and on Twitter for the people you follow. You can search for people on Vine or invite others through text message or email to join you on Vine.

Tap the menu button at the top left corner of your Vine App. Select “Profile” and then tap on the two people at the top right corner.

Finding Posts to Follow

Use the Explore section to find videos on the Vine community. Tap the “Explore” icon at the top of your menu bar. You can choose either “Popular Now” or “On the Rise” posts, Vine Channels and Trending Tags. Select specific people or hashtags here as well.

5-channels

On the rise posts are recently uploaded posts that are getting a lot of shares.

Channels are particular categories that include art, comedy, cats, dogs, family food, health and fitness, nature, beauty and fashion, music, special effects, news and politics, sports, urban and weird.

Term to know: Revining– sharing other people’s posts with all of your followers in one simple tap.

Sharing

Vine posts can be shared to Twitter or Facebook from your profile settings. Add a Twitter account or Facebook account under the Social Networks tab.

To share a video you posted to Vine onto Twitter or Facebook, tap the Share button (it’s the arrow pointing up and to the right) shown under your post. Select Twitter or Facebook to share it along with a caption of some kind.

Sharing someone’s Vine post can be done as long as the user hasn’t protected their posts from being shared.

Embed Vine Post

A public Vine post can be embedded on your website.  Tap the “Share” button below the Vine post. Tap “Embed”. You will get an email with the embed link.

Security

Your posts will naturally be defaulted as public and can be viewed and shared by anyone on Vine. Vine allows set the protection your posts. You control who sees your posts, meaning only people you approve to follow you can see them. If you protect your posts, you are the only one who can share them to Twitter or Facebook.

To protect your post, go to your Profile tab. Select Settings and then Your Content. Check the Posts are protected button. This will apply to all your posts.

8-menu

More Tips

You must deliver a clear message within 6-seconds. Use time lapse to all the required elements of your story. Highlight your products or services in a smooth flowing clip.

Make every second count to show your personality. Show creativity, uniqueness and originality but be authentic.

Showcase your content by creating a video teaser for a new eBook, blog post or book. Include visual elements that visually showcase your product and engage viewers.

Vine is an excellent mobile service to add to your video marketing plan. It lets you create and share short looping videos. The Posts on Vine are short little windows showing the lives of people, the settings, ideas and objects you find in your life every day. The videos can be fun and quirky or seriously businesslike.

The 4 Big Don’ts You Need to Avoid When Using Audio and Video Content

video

Using audio and video on your site can greatly enhance your visitors’ experience.  It gives them alternative ways to receive information and makes your site more interesting.  But it is important not to push these mediums on your visitors, because it may actually be a turnoff for some.  Here are some things to look out for:

1. Try to avoid using audio or video that automatically starts when a visitor arrives at your site.  Most people want the power to choose when they watch video or listen to audio on the web, and if that is taken away, it could leave a bad taste in their mouths.

2. If you’re embedding videos, don’t put too many on any one page.  This can cause slow load times, and possibly even browser crashes for users who do not have the fastest connections or the newest computers.

3. Don’t take a “one size fits all” approach.  If you’re streaming audio or video, offer options for those with slower connections alongside the standard options. You can provide written summaries for recorded content, for example.

4. Don’t forget to seek input from your website’s visitors.  If you’re considering audio or video but have not implemented them yet, consider doing a user survey to find out how they would like to see it used.  If you are already utilizing audio and video, ask them if they feel you are using it in the best way possible.  You’re providing these things for the benefit of your users, so it’s crucial to make sure that they are in fact benefiting from them.

It’s important not to alienate anyone through your use of audio and video.  The idea is to give your users more options, not to make things more complex or decrease usability.

How to Incorporate Video to Your Marketing Strategy

3-videoOnline video’s popularity has grown exponentially in a short time, thanks to video sharing sites such as YouTube.  The increasing availability of high-speed Internet has also had a hand in making video so popular, there’s absolutely no doubt about it. More than 1 billion unique users each month to the site shows us we need to pay attention. Add to that, including video on your website can greatly enhance your visitors’ experience.

Live streaming video is a great tool for online tutors and others who can benefit from a high level of interaction with their visitors or customers.  It makes it possible for you to communicate in real time, do live demonstrations, and answer questions with ease.  For your audience, it’s the next best thing to being there with you.

Recorded video can also be a tremendous asset to your website.  It’s much easier than you might think to make professional-looking videos to showcase your products and services.  Your site visitors can watch these videos at their convenience, and if they like them they will often recommend them to friends and colleagues.  For added exposure, you could make your videos available for embedding with YouTube or another video sharing service.

Ways to Use Video

Video is a very versatile medium, and it can be used in a number of ways.  Here are some ideas:

* Make viral videos.  These are usually entertaining clips that include a plug for your business and appeal to a broad audience.  As a promotional method, viral video is not usually very targeted, but it can result in a huge amount of exposure at a relatively low cost.

* Hold online video conferences.  These provide an unparalleled way to reach out to your target audience. You can use tools like Google+ Hangouts to easily hold your online events.

* Make how-to videos. Create them on topics relevant to your website’s subject matter.  Providing informative video content will generate buzz about your website, potentially resulting in an increase in traffic.  It will also help you establish yourself as an expert.

The Advantages and Disadvantages of Video Sharing Sites

 stop sign

YouTube site makes it easy for anyone to upload videos to share with anyone with a computer who cares to watch them, and it provides viewers with a wealth of entertainment and education opportunities. It’s easy to do with a mobile phone, from your computer or just about any device. Sharing your videos on YouTube and other sites definitely has some advantages.

YouTube’s immense popularity can potentially result in lots of people viewing your videos.  If they find videos they like, they can embed them onto their own sites or blogs.  That will result in an even greater audience, and some of them may choose to embed your video on their sites as well.  You can see why some marketers love the idea of video sharing.

There are, however, some disadvantages to putting your videos on sites such as YouTube as well.  One of the biggest concerns of marketers is that video sharing doesn’t require users to come to your site to view the videos.  That means that while your videos may be wildly popular, they might result in very little traffic to your site.  It’s important to give viewers an incentive to visit your site once they are finished watching the video. Alternatively, you can change your videos’ settings so that they can’t be viewed on the YouTube site or embedded elsewhere, but that will limit your viewership.

Make sure you use YouTube’s handy tools to include promotions in your videos, clickable links and more. This will help bring more of your YouTube watchers back to your own site.

The sheer power and excellent features of YouTube likely outweigh and concerns you might have.

Embedding Video from Your Own Server

Video1

Those who do not like the idea of uploading their videos to sites such as YouTube can upload them to their servers and embed them from there.  This gives you more control over your videos and ensures there is no “YouTube” logo on your videos.

But before you jump into that, it’s important to remember that video files are usually very large.  Making them available directly from your server can take up valuable file storage space, and it can also drain your bandwidth.  When you upload videos to a video sharing site and embed them from there, you use that site’s storage space and bandwidth.

Whether you should upload video to a video sharing site and embed from there or keep it on your own server depends on several factors.  If you don’t mind having another website’s name pasted on your videos and don’t want to overtax your server, video sharing could be the best option.  But if you want to ensure that users have to come to your site to see your videos and prefer not to provide free advertising for a video sharing site, hosting your own videos might be the best way to go.

Hosting a Google+ Hangout on Air Tips

1-home

Hangout on Air is a way to record and share your discussions live and have them be replayed over and over again. Google Hangout on Air works with YouTube to stream your hangout live. It allows you to invite customers, friends or whoever to your public forum.

How Hangouts on Air Work

You’ll need to sign in to your Google+ account to begin with. Then go to the Home menu located on the left side of your screen. Scroll down and Click the “Hangouts on Air.”

 2-home tab

Click the “Start a Hangout on Air” button.

Here, Google+ asks you to connect to your YouTube account.

Verify your YouTube account by entering your phone number and using the verification code you receive.

3-youtube

Next you need to go back to the Google Hangout on Air screen and confirm YouTube and your Google plus accounts are connected.

Starting Your Hangout on Air

Give your Hangout a name and invite people to view it. The name you use here will be the title of the Hangout post in your Google+ stream and your YouTube recording. It cannot be changed in Hangouts after you set. It can be adjusted in the resulting YouTube video later though.

6-starting

You can invite people from your circles or individuals. Extended circles or the public cannot be invited to join the broadcast as a participant.

Agree to the Terms. Click the start broadcast button on the right and confirm you want to broadcast your hangout publicly.

4-publicly

Your broadcast has now started. When you are finished, simply click the End Broadcast button to stop the broadcast. Once the broadcast is done, it is automatically converted to a static video on YouTube where people can watch it and comment on it whenever they want.

Finding your Video

Your Hangout on Air video is available on your Google+ home page. Once the Hangout is finished, the video is automatically posted publicly to your YouTube channel as well as any other live streams you have, such as embedded links on your website.

You can edit your Hangout on Air video using YouTube’s video editor. Or download it and use your own editing software like Camtasia.

The easiest way for people to find your recorded broadcast is to create a page on your blog with the embedded video stream. You can embed the live player of your Hangout on Air by copying the YouTube URL or HTML code and pasting it onto your blog page.

There is some processing time. It can take a few minutes or several hours.

Preview your recording once it is done processing. Play it from start to finish and pay close attention to the beginning and ending. You can add tags, change the view from public to private, and add thumbnails or other things. You do this by clicking on the title of the video in the video manger, clicking on edit video or edit settings.

Tips for a Successful Google+ Hangout on Air

* Send out reminders close to the time your event is taking place. Promote it in advance as much as possible. Use your social media accounts like Facebook, Twitter and your newsletters to let people know about your hangout.

* Prepare in advance for your broadcast. It’s a live event. You won’t be able to make any edits until after the event. Have some type of script or bullet points worked out ahead of time.

* Grab the code from the embed code button before you start the broadcast. You will see a link that says “Embed”. Click it and you’ll get the code you can share.

5-embed

…and place it on your blog to send people to your Hangout on Air. This embeds the YouTube player on your site so visitors can watch the Hangout on Air live from your site as well as on Google+ and your YouTube channel.

* Highlight Reel. A few days after the event, post a short 1 or 2 minute highlight reel of the best moments from you hangout on your website, Google+ page, Facebook, Twitter and in any of your marketing. This is great for getting people who didn’t come to your last Hangout to attend your next one.

* Use the Q&A App. There is a Q&A app that you can use that will allow people to submit questions to your Hangout. This handy app also lets you keep track of questions you’ve already answered. NOTE: You have to start Q&A before your broadcast begins. You won’t be able to turn it on after you start.

7-qa

* Add Your Name and Website to Your Video Screen. The Google Toolbox app makes it possible to add your name, location and other details like your website to the video screen.

8-hangout-toolbox

It’s the “Lower Third” option. All you have to do is enter your information once and then have the app save the preset, so you can use it again.

 9-lower-third

Practice Ahead of Time

Check your settings so you maintain screen control during the broadcast. You can do this by going to the settings in the hangout and adjusting them to what you want.

* Make sure your environment is clear. What will people see and hear on your end? Keep distractions to a limit if possible.

* Have a conversation. Invite someone to be a guest and join in the conversation with you. It’s much more interesting to listen to a conversation than to a single person. Remember, however, that only 10 people are allowed on the Hangout on Air at a time but an unlimited number of people can watch.

Google+ Hangouts on Air is a lot like Skype. You can have conversations, text chats and record your discussions. The one thing that HOA has is the ability to share your recordings through YouTube and on your own website.