Looking for new talent isn’t cheap. If you’re not careful, you can easily spend more than you can afford in seeking for the perfect candidate. Also, even if the cost isn’t the issue, the amount of time you invest in seeking a new hire can seriously detract from the time you need to dedicate to

The ultimate goal of any brand is to become a household name; not through a financial scandal or a spectacular failure, of course, but by the integrity and quality that your brand offers. This, obviously, takes years of dedication. Popular brands today have been working decades to achieve the status they now enjoy. An unforgettable

Every new hire is a risk. It may be a very small risk, but it is a risk none the less. It is said that the first 90 days of work of a new employee are the most crucial in forming their role in your business. If you transform those first 90 days into a

A working business model is important to any business. Without it, your business lacks direction and focus. Thus, it is important not only to create a working business model but also to make sure it is the best possible one. When creating a business model, there are countless angles to consider: finances, customers, resources, creativity,

In most business there exists a generational gap. That’s not necessarily a bad thing. It simply means that not all of your employees are the same age. In fact, that can be a good thing. By bringing a unique viewpoint to the table, each individual can provide the others with insight that they wouldn’t have

Perhaps you remember the first hire you ever made. Perhaps you hired them as an accountant, or perhaps as an assistant, or perhaps as a sort of catch-all. Regardless, you hired that person because you needed their help. Every business magnate that ever lived has stood where you stood. What was their reasoning for making

Innovation is essential in any business. Whether you’re in the brick-and-mortar business or in the online industry, innovation is crucial for the success of your company. Often businesses become complacent with the status quo and neglect innovation; however, by proactively seeking out new and creative ways to grow your business, you can avoid this costly

You want to create content your readers actually engage with, content that will encourage your readers to bring more awareness to your brand. However, readers will never share your content if they never read it to begin with. Your content should bring your readers relevant, in-depth, and, perhaps most importantly, succinct information. Here are a

If you’re growing, you’re recruiting. That’s a good problem to have. However, you want to ensure that you’re hiring the best possible recruit, leaving little room for error. Hiring the wrong recruit can lead to more work invested in training the recruit than the work being done by the recruit. Also, lousy recruiting efforts can

Whether it’s raising funds for a start-up business or securing funds to expand your current one, pitching for an investment is one of the most nerve-racking things you’ll ever experience as a business owner. Everything depends on the pitch; every word, every facial expression, every voice inflection is under scrutiny. However, a truly successful pitch

Maybe you only have five employees in your company. Maybe you have five hundred. Regardless, a wellness program can be surprisingly rewarding no matter how many employees you have. A wellness program can improve productivity, enhance concentration, and improve the all-around wellbeing of your company and your employees. It shows your employees that you genuinely

Social media dominates our lives like never before, especially in the wake of COVID-19. Any business that neglects to take advantage of this will be left behind. If you want to remain competitive and relevant, you have to learn not only how to use social media but also how to create a loyal fanbase. A