Setting Up A/B Testing in Visual Website Optimizer
Every business website owner wants visitors that convert. This conversion rate is the rate at which your website converts or changes its visitors into buyers or whatever you want the visitor to do. But how do you know what elements are converting? Visual Website Optimizer is a testing tool for marketers. It allows them to … Read more
How to Submit your Podcast to the iTunes Store
Before you submit your podcast to the iTunes Directory, you need to know what their review staff is looking for. Part of successful podcast submission consists of striving to meet these criteria as closely as possible. Your aim is to be featured in “New & Noteworthy” for your category or even in “New & Noteworthy” … Read more
How to Brainstorm Ideas for Your Kindle Ebook
You want to write a Kindle ebook, but where does one get viable ideas? This step-by-step guide will help you generate ideas with the potential to produce best sellers. Step 1. Study the Amazon Best Seller’s List What’s hot and trending on Amazon right now? The advantage of creating offerings for these niches and genres … Read more
Getting Your Podcast Ready for iTunes
Thousands of people create podcasts for iTunes. Not every podcast becomes a top seller. There’s a reason for this, and it can be attributed to two factors: Process Content The heartbreaking fact is that many people work hard to produce top-notch, unique content… but that alone won’t guarantee a top spot – or anywhere close … Read more
Getting the Most out of Facebook Ads
Facebook Ads are a great way to expand your audience. But, Facebook ads are also a great way to build relationships, sell a product or service, and drive awareness. The trick is knowing your purpose for running the Facebook ad, plus understanding who your target audience is. When you create an ad on Facebook you get … Read more
How to Use LinkedIn to Increase Your Leads
If you are still on the fence about how LinkedIn can help you expand and grow your influence, it’s time to jump in. One of the strategies for generating leads online is to be everywhere your potential customers are. But even with a presence in a variety of places, sales and leads aren’t guaranteed, your … Read more
Customer Service Tools That Make Your Job Easier
Thankfully there are many tools that can make your job of providing excellent online customer service a lot easier. Today, with cloud-based systems that can be used from any location, you have a lot of choices. You’re not tied to location or a certain type of operating system any longer. You can provide excellent online customer … Read more
How to Make the Most of a Webinar: Set Up an Email Marketing Follow Up Campaign
The webinar marketing strategy is not over when the webinar is over. You must follow up with both attendees and those who missed it to get the full benefit out of conducting a webinar in the first place. Let’s go a little more into following up. Most of the money making occurs after the event is … Read more
Ten Ways to Grow Your Facebook Audience
There is no doubt that having a larger audience will encourage more shares, interaction and a higher ranking but you want to engage the right audience. Your audience. That audience consists of a targeted demographic who wants what you have to offer. They are interested in your products and services. In fact, you create products … Read more
LinkedIn Strategies for Business
What is LinkedIn? LinkedIn is basically a social network, job platform and research tool all rolled into one site for professionals. LinkedIn was founded in 2003 by Reed Hoffman as a way to connect professionals from around the world in a productive and successful way. Hoffman launched the site from his home, asking hundreds of … Read more
12 Vital Tips for Conducting a Successful Webinar
It’s important to understand how to conduct a successful webinar. Your actual tasks will depend on your technology and the help that you have but in general these tips will be important to learn if you want to conduct a profitable webinar. Consider these webinar best practices. Remember Time Zones It happens that sometimes people … Read more
How to Ask Your Customers What They Want
It seems simple doesn’t it? Simply ask your clients and customers what they want. Getting customer feedback on every purchase and every inquiry is an excellent practice. If you care about what the customer wants, you have to ask. But, believe it or not, the next part is more important. After you have asked please … Read more