Facebook Ads are a great way to expand your audience. But, Facebook ads are also a great way to build relationships, sell a product or service, and drive awareness. The trick is knowing your purpose for running the Facebook ad, plus understanding who your target audience is.
When you create an ad on Facebook you get a lot of choices. You can easily see how your ad looks in either the Newsfeed or the side bar. You can choose a destination URL and a photograph. Then you can create your attention grabbing headline, and text to grab the reader’s attention.
Then you get to choose exact demographics for your ad and the bid amount for each click. You can super target your ad to where they live and their age group. You can choose more targeting options in order to choose various interests of your target audience too. You can even choose based on who your audience is connected to, as well as on interests. For instance you can send your add to only to people who are not connected to your page already.
When you create an ad, depending upon your goals for the ad, use the advanced targeting features that Facebook offers for best results. Remember to include a clear call to action on any advertisements. If you are just starting a Facebook page your ads should be directed at increasing awareness and getting more likes. Only later should you place focus elsewhere. Here are a few best practices for Facebook ads.
- Have a Clear Objective — Know why you’re posting the advertisement. What is your goal in posting it? Do you want more likes, get newsletter sign ups, or sell something directly?
- Use Personal Images — People respond more to people over logos. But, make sure the picture matches your text.
- Be Consistent — Even if you create 20 ads to test, be sure that your overall message is consistent.
- Track — Check your metrics to ensure that you are meeting your goals.
It’s clear that using Facebook ads can speed up the process of the public gaining awareness of your business. Thus speeding up the time it takes you to reach your goals. Once your materials are created it will take you less than 10 minutes to create a Facebook Advertisement. Time well spent.