Sometimes, collecting data from your customers can be tricky. As people become increasingly aware of the way business use their information, they become less likely to share it. As a business owner, you have to find the right balance between collecting a customer’s data and alienating that same customer.
The best way to do this is to collect only the data that is truly valuable. Why ask you customers to give you data you will never use? That will only serve to drive them away.
However, what determines whether or not a piece of data is valuable or not? At what point is data no longer worth collecting? Read the article to find what experienced business-owners believe are the most important bits of data you need to be successful.