Food and drink is one of the most popular categories on Pinterest. People love sharing the amazing foods they’ve cooked, as well as the amazing foods that they want to try. Photos that tend to do well in the Food and Drink section tend to look so good that you can almost taste the food on your tongue.
Many of the foods that do well involve quite a bit of creativity. They take an old concept that people are used to, then add something completely new. Let’s take a look at some examples and examine why they were successful.
A Very Popular Recipe
One of the most popular pictures in the Food & Drink section is the garlic cheesy bread photo. Most people love the taste of garlic bread. Most people like cheese. The photo is taken at an active moment, just when you can see the cheese strings and when the bread is tearing.
But what really made this photo popular was – Get this – Its popularity. At a certain point, it just kept getting more repins simply because it was famous. It has over 104,000 repins.
This recipe for a simple summer drink did spectacularly well. It got over 50,000 pins. People commenting really loved how simple it was to make, as well as how great it tasted. The photo also really brings out the multi-flavored nature of the drink.
Sometimes complex recipes really can work against you. If you can give someone an amazing beverage or food and make it easy, it can really take off.
Who wouldn’t love fruit popsicles? The photo really showcases how much fruit is in these popsicles. Looking at the shot, one can’t help but imagine how great these would taste, especially on a hot summer day. These got nearly 7,000 likes!
No Bake Oreo Cake
This cake is made with zero baking. It looks fantastic on camera, almost like an iceberg. But what really made this photo take off was, again, how simple the recipe is. It’s listed right below the Pinterest photo.
People often think cakes are really hard to make. This cake certainly isn’t. Just mix all these ingredients together. Making hard things easy for people is a great way to gain popularity. This cake got over 48,000 likes and 150 comments!
Moscato Wine and Raspberry Lemonade
The photography on this photo is nice. But a nice touch – Intentional or not – Was the swirlyness of the ice. The ice cubes appear to make some kind of a tornado. This slight touch turned the photo from an average one to a superb one, netting it over 50,000 repins.
Chocolate Fruit Cones
These are ice cream cones coated with chocolate on the inside and filled with fruits. The multi-colored nature of the photo certainly helped its popularity, though it’s also important to note that the Pinterest user who posted it had quite a few followers. This photo got over 41,000 repins.
This is a great example of a photo that you can just about taste. Any cookie or chocolate fan looking at this photo is sure to salivate. With over 41,200 likes, this photo really showcases the power of photography and food. Notice how they got the chocolate, the caramel and the cookie all clearly in the shot.
There are three things that work really well with this pin:
1) The photography is great. The contrast between the red and the white really makes the strawberries stand out. They look crunchy, even if the reader has no way of knowing what its texture is really like.
2) It’s practical. People can easily replicate this at home.
3) They gave alternatives, such as using grapes or bananas.
This pin got over 37,000 repins and around 100 comments.
A lot of people have fond childhood memories of baking smores over campfires as a kid. This photo evokes those feelings splendidly. These baked smores with chocolate are hard not to love.
The photographer deliberately chose to shoot a smore with a teardrop-like shaped chocolate on top. Notice how some of the other smores have flatter tops, but the one showcased has a little more style.
#10 – Bacon Wrapped Smokies
Now for something completely different, let’s look at something much more juicy, tangy and salty. Looking at this photo, one can easily tell how fattening and yummy this dish is.
This photo has over 34,000 repins.
These are some of the most successful pins on Pinterest in the Food & Drink category. Use some of these principles to help make your own pins more successful. And keep on pinning!