When making decisions about marketing campaigns, PPC campaigns and general business strategies, it is wise to utilize any and all tools available to you. The more the merrier definitely applies here. One of the best tools around is Google keyword tool. Using this free application, you can learn much about the direction your business can and should go for maximum growth.
Here are the steps to using Google’s keyword tool for research:
- Choose the country or countries in which you make marketing efforts. You can also choose languages in this field as well. For those businesses that target more than one country or language, multiple options can be chosen by performing a “Control + Click”.
- Enter Keywords in one of two ways: by choosing your own keywords, or by entering a specific URL from which to pull words. By using a URL, Google will pull keywords off of the site you input and generate a list of related keywords. When choosing your own keywords, you can import words from your Adwords campaign or use a list from a team brainstorming meeting.
Once your words are entered into the search field, click to use synonyms or not to use them. Sometimes using synonyms can return irrelevant keywords, but it is recommended to try it when looking for new keywords. Click “Get Keyword Ideas”.
Using a URL to obtain keywords can result in new words you may not have thought of previously. Here’s how: perform a Google search for your general niche. For example, if you sell patio chairs, perform a search for “patio chairs” and use the top ranking search result as the URL for your keyword search. Using your competitors URLs for keyword research is a very wise move.
- To get the most relevant results for your keyword search, use Exact Match keywords. Once your keywords are displayed, look through columns and remove any columns that do not contain relevant information. This will simplify your search process. Also, sort your results based on relevance to save time.
- Once you have simplified your keyword list online, you can download the list into spreadsheet form so you can work with it offline. This is where you can remove keywords that are not completely relevant to your site.
If your site sells a variety of products, performing a search based on specific lines within your inventory will return the best keywords for you to use in marketing your business.