At the end of the day, it always comes back to sales!
Today I want to share with you the top 5 ways you can get more clients fast!
1. Get more leads.
It should go without saying, that if you don’t have any leads at the top of your funnel, your business is or is about to die.
So how do we do that? How can we easily generate more leads quickly?
Lead generation depends on 2 factors.
- The Traffic, and
- The Offer
Traffic can be generated in many different ways such as:
- Paid Traffic
- FB Ads
- Google Ads
- SEO
- Joint Venture Partnerships
- Email Marketing
- Paid ads on sites
- Radio Ads
- TV ads
- Much, much more.
I am going to talk about how to get traffic to your website in the next few blog posts, so for now let’s talk about the offer.
The offer is what you are offering in exchange for their contact information. The offer can be in many different forms but some of the most popular are:
- Report or White Paper
- Audio
- Workshop
- Webinar
- CD, DVD
- Book or eBook
- Much, much more!
In order to capture their information, you will need to setup a landing page. The landing page is where you send the traffic to so that your prospects can claim The Offer!
After the prospect visits the landing page, they claim the offer by putting in their name and email address.
And BAM! You have a lead!
2. Follow-up, follow-up, follow-up!
One of the BIGGEST challenges as a solo-preneur is finding the TIME to follow up with leads! Not all leads are created equal. Not everyone is a good fit for your company. There are many ways for you to follow up with your new leads. Some are:
- Phone call by a sales rep
- Email follow-up
- Mailing out a brochure or information packet
- Sending text messages
- Connecting on social media and engaging with them there
All of the methods work, but only a few can be done on auto-pilot! Autoresponders are emails that get sent out automatically using a marketing automation tool such as Infusionsoft.
When someone accepts one of your offers, you can have a series of emails go out to them automatically. The emails should provide value and also have an opportunity to work with you.
Pro Tip: If you really want your business to explode, set-up different email sequences based on the actions of your prospects… something easily done with Infusionsoft!
3. Build Your Referral Network.
Having worked with hundreds of business owners over the last few years, I can say with certainty, that those that do the best, have a very strong referral network.
They say: Your net worth equals your network.
In many ways, this is true.
Just like clients, your referral network needs to be nurtured and taken care of. It is one thing to go out and attend local meetups, live events, and more. It is another thing to build relationships with the people that you meet.
If you don’t have the benefit of having a first class assistant helping you to stay on top of your meetings and appointments, one alternative is Infusionsoft. Imagine heading to New York and within a few moments be able to send out an email invite to everyone in the local area that it is in your network letting them know you will be in the area and asking them if they want to meet for coffee.
Imagine never missing a birthday or anniversary again.
Imagine being able to send out postcard and letters automatically to everyone in your network every single month. You can.
Building a strong referral network does not happen by chance. You must have a plan to not only get out there and meet people, but to develop your relationship with them!
It all comes down to this.
You have to have a strategic plan to capture and follow up with prospects in order to get more sales.
In other words, you need a traffic funnel. A way to funnel the traffic to go in the direction YOU want them to go.
Tell me how many traffic funnels your business has set-up and I will tell you how successful your business is.
What are you waiting for? Are you ready to get your first traffic funnel setup?
