11 Off-Page SEO Rules to Outperform Your Competitors

These are things that will affect your search engine rankings from outside of your web page. These are very important for growing the overall popularity of your site and make it easier for you to rank well for your chosen keyword phrases.


Create excellent content because it affects the following:

1. How much your content is shared on social media…this provides important clues to search engines about the quality of your content.

2. How long a search engine user stays on your site. If searches on a search engine and finds your site, but clicks back right away, it will tell the search engine that you may not be very relevant for that phrase.

3. How often your content is linked to. If you have good stuff, people will link to it…but beware, search engines can detect quality links, so old self-linking practices are dead.

4. Make sure you have a social media presence and you readily encourage your visitors to share your content on social media. It’s important that you’re being seen all over the web, if you want Google to give you favour.

Ways to ensure you’ve got quality engaging content that attracts users and search engines:

5. Each page should be on one unique topic.

6. Your navigation is clear and all your content is easily found by humans and search engines.

7. Use attention-getting headlines to grab your visitors’ attention and so they know they’re in the right place.

8. Make your content easy to read by using short sentences and paragraphs. Keep your words simple.

9. Break up your copy with subheads and bullet points, so viewers can scan it easily…instead of having them click away.

10. Use images to draw the eye in and tell a story with your content. Humans are visual creatures and photos and other images can help retain their attention.

11. Don’t forget to connect with other website owners in your niche. Friends tend to share the content of others, so this is just a win-win for all of you.

How to Join the Brand Boosting Blogging Challenge

blogging challenge

Blogs create a face to your business that your customers can identify with and participate along.  It has become a valuable part of today’s consumer-generated media, giving consumers a platform to engage actively and participate in dialogs with key personnel within a company.


Companies like General Motors, IBM, Boeing, and Microsoft have set up blogs to market their services or products because it is such a cost-effective way of communicating quickly with their prospects and customers.  By providing a blog for their customers to talk about their product, a company can easily find out what their customers really want and tailor their products accordingly.  The open-dialog between company and customer has dramatically cut costs and boosted revenue because companies are getting first-hand research information for next-to-nothing! It is the perfect instant feedback mechanism.

The ease in publishing a blog makes it a perfect marketing vehicle for any type of business.  Whether you work from home or are the CEO of a Fortune 500 corporation, blogs will make an ideal addition to your marketing strategy.


Setting up a blog can take as little as five minutes (and that’s if you’re unsure of what you’re doing) and you are ready to publish your content.  It is that easy.  If you can send an e-mail, you are more than ready to start blogging. The real beauty of blogs lies in its simplicity.  It negates the tedious process of learning HTML, Web design or coding, otherwise needed to operate a functional website.   You can update a blog via any Internet connection, even updating it using a cell phone.


Use the blog to:

  Provide value-added content

  Build a relationship with your readers

  Establish trust with your customers while gaining credibility

  Create awareness about your product offerings

 → Test ideas and research your market by getting your readers and customers to participate in discussions

If you discover that you enjoy blogging, then take the next step and try the 30-Day Blogging Challenge.

Is Your Website Ready to Sell?


In the online world, it all starts with your website. You will need a professional looking website that displays your skills and creates trust within your target market so that people will want to buy from you. That starts with the copy on your website, the look of your logo, and the copy in your tagline. Take the work here regarding your website seriously. If you don’t project a professional image people will be unlikely to hire you.

How your website looks will depend on what services you’re offering. If you offer Graphic Design services your website should reflect awesome graphic design and show a portfolio of work that you’ve done. This will give your clients a good idea of what your style is. If you provide copywriting services, the copy on your website should be above average and demonstrate what you can do. Showing some before and after rewrites would be a great idea too.


A few tips that will help you create a great website:


A Great Layout


Your website should have a pleasing layout. Try not to be old fashioned with the way your website is laid out. Gone are the days with the top banner, two side bars, and middle content but try to avoid flash and strange entry pages.

There are fabulous layouts to chose from that look beautiful and allow the content to be presented in its best light. The best system to use is WordPress.org, there are a variety of free and premium templates and themes that you can use that will offer perfect layouts to choose from.


Informative Content


Still the lifeblood of your website, your content should be informative, interactive, instructional and inspire your reader to act. When writing content for your website never forget to have a purpose for the content, and a call to action for your readers.


User Friendly Navigation

website redesign

When a potential client clicks through to your website if they cannot figure out how to get around your site they will leave. You have mere seconds to impress them, so don’t make it confusing. Have navigation above the “fold” as well as at the bottom of very page.


A Telling Domain Name

Site Review

Try not to choose hyphenated domain names, and also choose domain names that are full of keywords. It will make it easier for your potential clients to find you if your domain name has keywords in it.


Revealing About Page

About Nicole

People like to buy from those they know, like and trust, and your about page is the place to encourage these feelings. Be honest, be clear, include a nice picture of yourself, and be professional.


Contact Information Clear


Nothing is worse than going to a website and never being able to figure out how to contact the owner. Ensure that not only do you have a contact page, but you have links to the contact page on every page in the bottom navigation.


Newsletter Sign Up

email mkt1

One of your best marketing efforts can happen via your newsletter. Offer a free give away such as a report, or a checklist in exchange for collecting email addresses. You can send out newsletters as well as new product announcements.



If Your Website Was a Piano…

A site map isn’t only for the computer bots to spider your site, it’s also for the human. If you create an excellent sitemap some people will click on “sitemap” to find everything they need. But, it’s also for general indexing for search engines.


Search Engine Optimized


You want organic traffic to your site, so use the tools you have such as all of the above, “on page SEO” and include some off page SEO by guest blogging, article marketing, and creating social media accounts.


Mobile Friendly


Today, you never know where someone is looking at your website from. We are a mobile society and it’s rather easy today, especially with WordPress to build a mobile friendly site.




This is for you, but install analytics on your site so that you can see what pages and what content are working best to keep readers reading, and to attract organic search engine traffic.

How to Become an Influencer on Pinterest


Pinterest began as a beta site just a few short years ago as a way for others to share what they love and create virtual bulletin boards for all their favorite things. Now users are amazed with the potential of the site and can’t wait to share with their friends, family, co-workers, neighbors, and acquaintances. As a smart person with information to share that will be of interest to your niche audience, you stand to benefit from the millions of members that visit the site each month.

In order to pin your way to influence keep these takeaways in mind:


Don’t Advertise

Be more than just a company advertising a business. Think beyond advertising to create interesting and entertaining infographics and visual elements to share with your audience that they will enjoy sharing too. Create information that will pull heart strings, entice a giggle, or make people think of the data you provide in a new way.


Be Social


Social media, is after all, supposed to be social. Become involved in Pinterest and with the users of Pinterest. Communicate with the other users and all the creators of amazing and awe-inspiring pinboards. Share other people’s pinboards, and make useful and smart comments. It will only enhance your experience and increase your influence.


Be Creative

Use the virtual pinboard site as a way to express your creative side both as a business owner and as a lover of beautiful things. Even if you’re an accountant, there are ways to express numerical data in new and visual ways that will make people take notice. Let your imagination flow.


Remember your Audience


When using Pinterest for marketing and advertising a product, service, website, blog, or build influence among a group — always keep the viewers and consumers in mind. Put yourself in their place every step of the way, and imagine what you would want to learn from your time on Pinterest. Remember to think in terms of solving problems and answering questions and your influence will grow.


Check Your Metrics


By knowing what works (and what doesn’t work) you’ll be better able to determine where to spend your time. If you check the numbers, you won’t be mistaken and waste your time on creating pinboards that no one pays attention to. Being aware of metrics will help you to increase your potential and become a true influential leader in your niche on Pinterest.

How to Get Review Content for Your Website


If you’re planning on starting a review website, it can be a daunting task to site and write all the reviews yourself. While you’ll likely be creating plenty of your own content, there are other great sources you can use to fill your product review website.

NOTE: If you do receive free products or you pay someone to help write reviews for your site, make sure you include the appropriate disclosures and that you’re legally compliant.


How to Get Free Products to Review

Buying all the products you plan to review can get expensive, so try these ways to get free products for your website.


  • Look at other sites that review products in your niche and look for disclaimers saying they received the product for free. When you see certain products being reviewed regularly, it’s quite likely that the company readily gives away product in exchange for review.


  • Contact companies directly and let them know that you would like to review their product. Include honest information about your website demographics and traffic. You can also show them a sample review, so they know how you approach your reviews.


  • Place a product review request form on your website. Once your traffic grows, you will find that companies will be contacting you for a review.


Remember, keep your reputation intact. Never promise a positive review in exchange for free product. Always include object information in your product reviews, whether it is good or bad.


Do it Yourself

  • Write product reviews. Make a list of products you plan to review, the key features you should be looking at and start writing.


  • Write product comparisons. Consumers are always looking for help on making an appropriate product decision and comparisons are one way to help them make the decision. Create categories of products (ex. smartphones, tablets, laptops, etc.) and put together comparison charts and other useful information.


  • Take photos of products. While photos are rarely enough on their own, they can certainly add a wealth of information to a product review. Take and publish product photos readily.


  • Create screenshots of products used on your computer. A similar idea to photos, you can also take a picture of your computer screen and share. You can do this with software, websites you want to demonstrate and more.


  • Take a video of yourself demonstrating the product. If you don’t feel like writing, show your readers how the product works through video.


  • Take a video of other people talking about the product. If you’re not familiar with a product, but you know someone who is, ask them some questions and ask them to show the product in a video.


Free Reviews 

  • Use the Product Reviews features of the Amazon Associates program. This allows you to display review details from Amazon on your website. NOTE: This doesn’t include actually text from the review, but shows ratings and a number of reviews, so users can click through to see them.


Just log into your Associates program and when you create an image or text only link, you’ll see the option for adding product review information.

According to Amazon, “When users hover over a preview-enhanced link, either a text link or image link, a small window appears containing valuable content and information about the product you’re advertising. Our test results show that visitors who see a Product Preview have high click-through and conversion rates — helping you earn more fees.”

When setting up your link, choose “Text Only” or “Image Only”:


The first piece of code is for your text or image:


 Then there is another optional piece of code that allows you to add the Product Review component.


 When you place both pieces of code on your website, the link looks something like this:


When your user hovers over the link, a box like this appears:


  • Check the affiliate program you’re working with to see if they have any reviews available for publishing. They might have a product profile sheet or customer submitted reviews, so ask.


  • Allow users to submit their ratings and reviews. One of the best ways to enrich your website content is to let users participate, so make it easy for them to share their opinion.

You can use the GD Star Rating WordPress plugin to automate this for you. Here’s a sample of how the plugin can look on your website. You can do a lot of customization with this plugin, so you can decide exactly how users can participate.


  • Embed YouTube videos into your website. Simply search YouTube for “[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][product name] review” and find something that you find relevant to your product review page.

When you find a video you want to put on your site, look for the “Share” link on the video page. Then choose the “Embed” option below. It will give the code you need to put on your website to display the video. You can choose the size of the video screen and other options before you copy and paste the code.

Once you’ve published the review on your site, consider adding your own thoughts about the video to give your readers a fresh and unique perspective from your website.

Review Template


[Insert Product Name] Product Review: [Add Brief Opinion/Benefit]


[ADD PRODUCT PHOTO] Add introductory paragraph to explain what the product is, why your reviewing it, its main benefits, etc.


About [Internet Product Name]:

[Make a bulleted list of features and any benefits you’d like to highlight. The bullets below are a guideline and may not suit every product]


  • Description:
  • Format / Size / etc.:
  • Seller:
  • Price:
  • Main Features:


[Next Include paragraphs that address factors like durability, usefulness, quality of information, performance, user experience. Use a subheadline for each factor you discuss. Examples below:]


Entertainment Value [for example – could be another factor]

Insert details about entertainment value. Write down how you determined the entertainment value, if you took opinions of others, etc.  


Efficiency [for example – could be another factor]

Insert details about efficiency. Insert details about efficiency. Talk about how you tested the product, where you gathered further information about efficiency from other users.


Who This Product is Suitable For

Insert details about who would most benefit from this product and even include an honest warning for whom it’s not suitable for. Ex. Advanced users; those who are more concerned about price than quality, etc.


Feature & Benefit Comparison

If you can, add a little comparison with another product, so your readers can make the best buying decision possible.


Overall Opinion

Summarize your opinion and add some further suggestions on how to use the product. Don’t forget to tell your readers where to buy the product again.


Note to Review: Add plenty of photos and if possible, a video, demonstrating the product. Show how the product is used for the best review possible.

Top 10 Content Marketing Mistakes


People use the Internet as a problem solver, as entertainment and to find information. Content is the perfect way to provide this to your target audience through blog posts, articles, reports, email and more. Content is definitely one of the easiest ways to reach your target market of buyers with little to no cost out of your pocket… as long as you do it right.

Simply publishing content and hoping that the sales will start flooding in just isn’t going to work. Content marketing requires a solid plan and approach to be worthwhile for your business.

One way to start moving in the right direction is to avoid many of the common content marketing mistakes. This guide will take you through 10 of these mistakes and make it easier to get content to grow your business.


Mistake #1: Forgetting to Promote Content

content strategiesIf you’re like many content publishers, you take great pride in your work and painstakingly create awesome content for your readers. But no matter how great our content is, if we don’t actively promote it then we’re cutting our opportunities short.

When you publish any content, make sure you put in as much effort into spreading the word as you did to creating it in the first place.

  • Share your content with your mailing list.
  • Announce your content on your social media accounts.
  • Redistribute your content to other websites.
  • Ask friends in your niche to share your content.
  • Make sure you have social sharing options for the readers of your website.
  • Provide affiliate links to your content, so your affiliates can share it too.
  • Use paid advertising options to promote your content even further.

The important lesson here is that creating content is only one piece of the puzzle. You also need to work to get people to read it.

Mistake #2: Failing to Reuse and Repurpose

If you’ve been publishing in your niche for a while, you’ve probably created a ton of content and covered a wide variety of topics. The great thing about all the work you’ve done is that you can use it over and over again. You don’t need to reinvent the wheel each time you create new content because you’ve already done a ton of the legwork.

Here are a few ideas for you:

  • Articles can be bundled up into a special report and given away freely, as a bonus, or even sold as part of a product.
  • If you have a report, it can be broken up into articles and redistributed.
  • Submit your content to print publications like newspapers, magazines and local newsletters.
  • Create a video or slide show presentation out of your how-to articles.
  • Have your audio and video materials transcribed into written format.
  • Build on existing content by expanding certain points, introducing new ideas and more.
  • Share older popular content with new members of your audience.

There’s no sense in letting your hard work just fade away. Keep your content working for you instead.

Mistake #3: Missing Call to Action

call-to-actionFor many, content creation is a labor of love. We love the topics we cover and are passionate about our subjects. We just hope that somehow that passion will turn into profit. We’re told that if we create content, people will see us as experts and they’ll buy our products and use our services.

But here’s the problem with that idea.

If you don’t tell your readers about your products and services, they aren’t going to know they can buy them.

Each piece of content should have a purpose and a call-to-action. Whether it’s to get a quote for your roofing services or an opportunity to get a free crochet pattern, it doesn’t matter. Content should always have a purpose and you should know what that purpose is.


Mistake #4: Not Understanding Your Target Market

Having a deep understanding of your target market is key to content marketing success. If you don’t know what makes your readers tick, how can you possibly create the content they’re looking for?

An understanding of your target market can come in a number of ways:

  • Keyword research that shows you what people are searching for in your subject area.
  • Paying attention to blog and social media comments.
  • Asking your readers questions. What are they concerned about? What do they want to know?
  • Consulting published market research, but understanding that this is just a start point because your unique audience may have different interests.

Know who you are marketing to and the right topic ideas will be easier to find.

Mistake #5: Creating All Your Own Content

We’ve already established that content marketing isn’t simply about creating content. There’s plenty of planning and marketing involved outside of what gets typed on a screen.

The most successful content publishers get help with their content and rarely write it all themselves. Guest writers can add fresh and new perspectives to your website.

When you get help in creating your content, you can focus more on getting results from your content.


Mistake #6: Lack of Relevance

Have you ever signed up for a mailing list and then scratched your chin at some of the stuff the list owner sent to you?


For example, you sign up for a mailing list about work at home and suddenly the owner sends you offers for weight loss products. Sure, we can make the connection between working at home and weight loss. After all, those of us who work at home can attest to the fact that getting enough exercise and maintaining one’s weight can be an issue, but it’s not what we signed up for when we subscribed.

The more relevant you can be, the better your results will be in the long term. Your readers will know what to expect and you will continue to grow your understanding of what your audience really wants. Be relevant. Every time.


Mistake #7: Not Prioritizing Content

There are many options when it comes to content publishing. You can write and distribute articles. You can blog. You can email your list. You can post a video to YouTube. The possibilities are nearly endless.

But one thing becomes quite clear – different methods will work better for you than others. It’s important to focus on those methods and make them a priority.

There’s no sense in trying to juggle too much and do everything in a mediocre fashion. Figure out where you really shine and put your focus there.

Mistake #8: Not Sharing Other People’s Content

blog3It’s natural to stay focused on one’s own content. After all, we’ve taken the time to create the content and it has been designed to promote our business. However, there are a couple of benefits to sharing other people’s content.

First, by sharing content with your audience, you can be seen as a valuable resource for great content. Introducing your readers to new perspectives and ideas is a good thing.

Second, by sharing you’re forging relationships with your fellow publishers. If you readily share content, people are more likely to share yours.

Take the time to find some useful content for your readers and share it via email, on your blog or through your social media accounts. Make it a habit and see what happens.


Mistake #9: Not Interacting With Your Audience

There’s no getting around it. Today’s web is interactive and our readers expect interaction. As a content publisher, you should be prepared to respond to comments, answer questions and engage your audience frequently.

This doesn’t mean that you have to open yourself up to answer phone calls and individual emails every day. That’s not a good use of your time. But do be available through the content channels you operate on. There is no such thing as a one way conversation.


Mistake #10: Quantity over Quality

sample-pic1It’s true that more content gives you more opportunity to be seen, but focusing on quality means your content can go even further. Take time to produce more detailed content. Make it more visually appealing. Publish it in a variety of media. Take the time to do things well.

When you do things well, people will recommend your content. They will come back for more.

If you instead publish thin and barely helpful content, they won’t tell anyone else and they sure won’t be back for more.

If there’s anything that’s clear from these 10 content marketing mistakes, it’s that you need to put your focus into what works and to put in a complete effort to reap the full benefits. Publishing content…even great content…simply isn’t enough to grow your business. There are many pieces to the content marketing puzzle, but once you put them together, the results can be amazing.

How to Boost Your Conversion Checklist

websiteWhen it comes to online business, many people are always concerned about getting more traffic and a bigger list. But did you know there are many things you can do to start earning more money without any extra traffic or subscribers? This handy conversion checklist will help make sure more of your prospects say YES to your product offers.


 Website Layout


  • Keep Design Simple: The more information, ads, bells and whistles you display, the less likely your reader is to take action. Keep them focused on one topic and a specific conversion goal at one time. As much as possible, keep the items on each page relevant to the actual topic of that page. This generally means keeping a tidy side bar or not having one at all. For sales pages, you may find your best choice is to remove sidebars.


  • White Space: Give a generous portion of your web design to nothing at all…white space. Having a clean design and plenty of space in margins makes it much easier for readers to concentrate on your content and sales message and content.


  • Limit Navigation: It’s natural instinct to want to showcase all our great content and information, but excessive navigation simply causes confusion and lack of action. If necessary, use sub-categories to eliminate the need for large and complex navigation systems. If you are trying to create navigation that makes it easy for search engine spiders to make their way through your content, use a site map or place the more complex navigation at the bottom of the page, where it doesn’t serve as a distraction for your visitor.


  • Limit Outside Links: If you’re blogging and sharing content, that’s one thing. But if you’re trying to convince a prospect to purchase a product, don’t send your traffic away and avoid linking to outside pages.


  • Keep it On One Page: While some may abhor the 1-page sales letter, it is placed on 1 page for a reason and that’s reader retention. The more you ask your reader to click through or navigate through multiple pages for more information, the more likely they might just click away altogether.




  • Use attention-getting, benefit-driven headlines: What is the one thing your prospect really wants from your product? Highlight that in your big, bold headline.


  • Subheadlines: Break up your copy further by using bolded subheadlines to show separate sub-sections of your sales page. It makes it easier to read and can grab the attention of someone who is scanning and about to leave your page.


  • Bullet points: Bullet points are also your copy’s best friend. Bullet points are easy to scan and read. Use bullet points to tap into the pain your prospect may be facing, illustrate benefits and more.


  • Write directly to your audience: When writing copy for a sales page, email or anyone else, imagine your ideal prospect on the other side of the screen. Say “you” and focus on your reader more than yourself. We all know Internet users have a short attention span, so it stands to reason, if you’re talking about yourself…they will just tune out. But if you’re talking to them and about them, they’re more apt to listen.


  • Know and continue to learn about your target: Even though we think we have a good understanding of our target market, there is always so much more to learn. Keep studying them, asking them question and tracking subjects and products of interest to them to grow your knowledge.


  • Include enough information to make a purchase decision: Sometimes we might worry about copy being too long, but it’s not length that’s important. It’s about providing enough information on your sales page that fully illustrates the benefits of the product, answers many of the frequently asked questions and even overcomes many of your prospect’s objections. Don’t be wordy as that’s not necessary…be useful and complete.


  • Be casual: Obviously, there may be some markets where a casual approach is inappropriate, but you’ll generally find that if you write how you speak, you can connect with your audience effectively. Avoid jargon in most cases and speak in plain old simple English.


  • Short, non-complex sentences, short paragraphs: Just as you want to avoid jargon, you want to keep your sentences simple and break up your paragraphs as well. Short chunks of text are easier to read, scan and grab the attention of your visitor.


  • Transitions: Keep your visitor reading through your sales page by including transitions between paragraphs and sections of your page.


Some examples of transitions:


  • And most importantly…
  • As you may already know…
  • As you may have noticed…
  • Aside from that, one thing’s for sure…
  • Bottom line is…
  • Here’s exactly why…
  • I’ll let you in on a little secret…
  • I’m sure you’ll understand…
  • In fact…
  • Just imagine…
  • Let me ask you this…
  • Let me explain…
  • The next step is…
  • Today, more than ever…
  • To prove it, here’s…
  • You’re gonna love this…
  • Power Words: Power words are part of an emotionally-charged language that is used to influence your reader. People react and buy with emotion, and these are words that help elicit emotion. They are often action words and create a mental picture for your reader.


Power words can be used everywhere in your copy. Here are a few examples:
  • action-oriented
  • advanced
  • all-in-one
  • amazing
  • breakthrough
  • complete
  • easy to understand
  • free
  • important
  • improved
  • latest
  • limited
  • low-cost
  • no strings attached
  • on demand
  • proven
  • responsive
  • save
  • time-tested
  • transform


  • Style Matters: Use selective bolding, italicization, etc to make text stand out. Strategically place images and wrap text so that they not only look aesthetically pleasing, but also draw the eye in and make it easier to read the text.




  • Images: Use images to illustrate products. If they are virtual products, create virtual cover images or use other images that illustrate the benefits of the product. Images can create visual appeal, draw the eye in at key points of your copy and more.


  • Video: Whether it’s a slide show presentation, demonstration or you talking to the camera, video is everywhere. It can demonstrate things text can’t and can also create a more personal connection with your visitor who can see you as a flesh and blood person. If you’re using it with sales copy, test different lengths, but you’ll likely do well with a short introductory video that gets your visitor interested in learning more about the product.


  • Audio: Audio can also provide an introduction and create familiarity with your audience. Try a short introductory audio recording that invites your reader to learn more about your product.


analyzeTesting & Tracking


  • Track Your Links: Always track your advertising, email marketing and other links to your sales pages. Learn what works and what doesn’t…and do more of what does.


  • Split Test Your Sales Pages: Use split-testing software that allows you to test different elements of your sales page including headlines, offers, price and more.


  • Split Test Emails: Many autoresponder services come with split-testing capabilities as well. Test different offers and products with segments of your list.


  • Review Stats Regularly: Check your website statistics to see what pages people are viewing, where they are coming from and where they are navigating to. Review your link tracking statistics and results of your split test and adjust accordingly.

10 Tips on How to Avoid Looking Like a Robot on Social Media

social_mediaOne of the big risks to using social media integration is looking impersonal or robot-like. After all, if you’re regularly posting updates from your blog to your social media, it doesn’t take a rocket scientist to figure out it’s automated. If people start feeling like you’re not interacting with them personally, they’ll disconnect.

Social media integration can be a very powerful way to speed up your social media strategy and get more done in less time. However, it’s crucial that you’re also aware of whether or not you appear automated.

Here are the top 10 ways you can integrate your social media without looking like a robot.

#1: Respond to Personal Messages En Mass

Social media integration tools will allow you to check all your messages in one easy to access location.

For example, sign into Hootsuite and you can see all your Twitter DMs and Facebook PMs in two different columns. You can quickly and easily identify new messages that you need to respond to.

One of the best ways to make sure you don’t come across as a robot is to respond to every single private message or direct message that gets sent your way.

Build personal connections with the people in your network. Social media integration tools can help you save time when you’re responding to these messages. If people can’t get a hold of you, chances are they’ll feel like you’re not being authentic. If you’re regularly dialoguing with your audience however, it’s very hard to come across as a robot.


#2: Add Personal Comments to Cross-Posts

Whenever you do a cross-post, add personal comments. Don’t just use an automated system to do all the work.

For example, let’s say you have a system that lets you cross post from your blog to your Twitter. Whenever you write a new blog post, it’ll create a shortened link for you and post it to your Twitter.

Instead of using an automated tool to do it, add a personal touch. Share the blog post with a brief one-liner from you about what the post is or why people should read it.

Just this one personal touch can change the perception of the post from “automated” to “highly personal” and “added value.”


#3: Reach Out to People Who Regularly Interact With You

One fantastic way to appear more personal is to be more, well, personal.

Use your social media integration tools to follow a variety of different feeds, including feeds from all your Twitter accounts and Facebook pages.

Look for people who’re regularly participating in your feeds. Look for people who’re retweeting your content, commenting on your content or sharing your content.

Whenever you spot someone who you think appreciates your work, reach out to them directly. Send them a quick thank you note. Begin building a personal relationship.

In reality, there’s no such thing as what your “social media” thinks about you. Your social media is just the collection of all your one on one relationships. Deepen your relationships with the people who matter most and you’ll have zero risk of coming across as a robot.



#4: Look at the Birds Eye View of Your Posts

Do you sound repetitive? Do your posts have soul? Are you connecting with your audience, or are you merely putting out “clinically good” content that doesn’t have any personality?

When you look at your social media on a post by post basis, it’s very hard to gauge what the overall “vibe” of your social media messages is. However, when you take a step back and really look at your posts from a bird’s eye view, you can learn a lot about your own voice.

Using your social media integration tools, load up all the feeds of your previous posts in one screen.

Then read through your last 10 to 20 updates on each of your various accounts. What would someone who only saw these updates think? Were they warm and inviting, or did they seem corporate and stiff?

Use social media integration tools to get a bird’s eye view of your current strategy. This will allow you to see your brand the way your audience sees it. Then make chances accordingly.

#5: Retweet and Share More Often

If you’re only posting content, blog updates and tweets about yourself or your company, you won’t look like an authentic social media user. Real Twitter users also read other people’s feeds, follow other people they’re interested in, retweet great posts and share on Facebook.

Unfortunately, if you’re managing multiple Twitter accounts and multiple Facebook pages, it can be very difficult to do this in a personal yet systematic way.

Social media integration allows you to do this, without looking like it’s automated. You’ll be able to load up feeds from all your different accounts in one place, then quickly identify posts that you find valuable. You can then retweet or share those posts all from one screen.

This won’t appear robotic because you’ll only be retweeting or sharing things you genuinely like. People will get more of a sense for the kinds of content that you value.

It’ll help you appear more like a real person, rather than someone who just posts updates.


#6: Write and Rewrite Your Posts to Increase Expressiveness

One of the best things about using social media integration tools is the ability to schedule posts in advance. Instead of writing a post once and having it be final, you have all your future posts laid out in one place.

While this saves a lot of time and makes things a lot more efficient, it also has one side benefit: You get to change your posts after you’ve written them, as long as they haven’t gone live yet.

The best writers in the world often spend hours writing and re-writing paragraphs. Stephen King was once said to have spent a whole day writing and rewriting just one sentence.


Assuming that you can write a status update or tweet and have it land just right on the first go simply isn’t realistic. Instead, why not write your tweets, then rewrite them, then rewrite them, then rewrite them until they’re maximally expressive and impactful?

The scheduling features of social media integration will allow you to do just that. Use these tools to refine your posts until your personality really comes out. Don’t let your posts come out stale or impersonal. Scheduling gives you the time you need to really perfect how your voice comes across.

#7: Do Something Spontaneous

Sometimes you want to meticulously plan out each and every one of your social media messages. On the other hand, sometimes you just want to be completely spontaneous.

Spontaneity is a great way to let your personality shine through. It’s a great way to let people get to know you. It’s also the only way you can respond to extremely fast current events.

Social media integration tools will allow you to be spontaneous in a big way. Instead of having to post one message, then log out of your Twitter account and back into another, you can just post your spontaneous message to all your accounts at once.

There’s nothing quite as ironic or vibe-killing as posting a “spontaneous” message across multiple networks over 30 minutes because you had to keep logging out and logging in. Instead, use social media integration tools to post spontaneous thoughts and events as they happen to all your networks.

#8: Post Different Content to Different Profiles

One thing that screams “automation!” is when you just constantly post the same content from one network to another. While not all of your social media followers will notice, enough of them will that it’ll seriously hurt your brand and reputation.

Yes, if you write a great blog post you’ll probably want to share it on Twitter and Facebook. Yes, if there’s something important going on at your company, you may very well want to share it on both networks.

But go out of your way to shift things up and make things a little different for each network. For example, re-word the way you introduce your blog posts. Or wait a week between posting the same content to each network.

That way, anyone who’s subscribed to both networks won’t get the sense that you’re mechanically posting across the board. Instead, they’ll get the sense that you’re personalizing your message to each network – Because you are.

#9: Respond to Questions Publically

When someone asks you a question in public, try to answer it in public. Use integration tools to scan all your networks regularly to see what kinds of topics people are talking and asking about.

If people see a lot of questions getting asked without an answer, they’ll be discouraged from asking questions of their own. They’ll get the sense that you’re not really looking out for them or trying to connect with them.

On the other hand, when people see that you take the time to answer questions in public, they’ll feel valued. They’ll feel more involved in your community and want to participate. You’ll appear more real and less robotic.

Watch for @replies and mentions. Talk to people who talk to you. Whenever a question is asked on your Facebook page or in a hashtag you created, try to answer it as quickly as possible.

Social media integration tools can help you get to these questions quickly and efficiently.

#10: Make Your Branding Personal

Don’t want to look like a robot? Make your branding personal.

Start with your Facebook cover and your Twitter profile picture. Pick a color scheme and graphic scheme that makes sense for your brand and make it as personal as possible.

Use your social media tools to create posts that go along with that brand. For example, if you have a vibrant brand, post fun and lively messages. On the other hand, if you’re branding yourself as an expert on a topic, make it a habit to answer questions in deep details.

Social media integration tools can make posting, answering questions and disseminating a core brand message much easier.

Your core brand should in some way be tied to your voice. It’s okay if you have a company whose image needs to be extremely personal. You can still add your voice to it. Even Google often uses phrases like “Don’t be evil” and “We made it suck less.” Figure out your brand internally, then use the tools available to you to proliferate that brand.
These are ten different ways you can make sure that you don’t come across robotic, monotonous or automatic when you’re integrating your social media. Social media integration can be a huge blessing when used properly. Just make sure you don’t tarnish your reputation by coming off as using computer generated content.

Make More Online Sales – 5 Tips for Success


Budding entrepreneurs face the same issues as those who have been operating an online store for years, mainly how to increase conversion and make more sales. While optimizing pages pushes you up the rank ladder, you’ve got to be able to make sales once the buyer is on your site. Here are 5 tips to help you do just that.


Create Content that Causes a Response

Everyone with an online store has some experience with creating content for pages. Whether you offer a product or service, writing compelling copy is a high priority. Consumers need to know that you have what they need, but they don’t want to be sold. The fickle nature of an online shopper can be a challenge; but when you write content that is read, understood, and reacted to, you have gained a leg up. How do you do this? Simply put, you acknowledge what problem the consumer is facing, expand upon the problem just enough for them to know they need to change it, and then you promote how your product solves that problem or fills a need.


Create Urgency

Some ecommerce entrepreneurs have experienced great success with limited time offers. When a site visitor knows that a deal is only on the table for so long, they are more inclined to hit the buy button. Stores that utilize this sales method are successful when their offers really do expire. If your site promotes a limited time offer, but it seems to be ongoing, you run the risk of losing credibility with customers.


Take a Cue from the Grocery Store Checkout

Every time you go through the checkout line at the grocery store, there is a certain temptation to grab that pack of gum or candy bar; and these aren’t even things that you need! In your own online store, you can create this same “impulse buying” scenario and thus increase your sales. For instance, If your site sells clothing, then you could promote a belt or other accessory. Just about any niche has its own set of add on products that can work to get you more sales. Another way to get customers to look at additional purchases is to link from one product to another that compliments it.


Pricing: It is what it is

The last thing a customer wants is to encounter hidden charges that pop up during the check out process. For this reason, it is best to practice full disclosure right on your product or service page, to include shipping charges if there are any.

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Give Something for Nothing

Along the lines of pricing, a huge bonus is to offer free shipping to customers. Some companies do this on orders over a certain price, while others offer free shipping on the majority of their items. When offering free shipping, you need to make sure that you can do this without losing money on the item being sold.

In building your online store, there are plenty of things to think about; site design, vendor relations, and more. In all that you do to attract new customers, also make sure that you create an environment in your customer service department that will enhance customer relations and bring your customers back time and time again.