Play the Popularity Game Linking to Build Your Business

It’s no secret that link building is one way to increase the visibility – and credibility – of your ecommerce site. So powerful, in fact, is this practice that it has the ability to catapult your site to higher levels of success. However, on the flip side of that is that improper linking from outside sources can be deemed useless and earn your site negative attention from the search engines. That’s right! Throw basically useless links to your site and you can find yourself in no man’s land of search engine world.

So, while it’s easy to see the validity of using link building as an SEO strategy; it’s equally easy to understand why not every internet business is eager to delve into building links to their sites. Taking the time to learn the ropes of “link popularity” is well worth it when you are serious about seeing your internet business through to ultimate success. With a few tips, you should have plenty of fire power to get started.

Let’s start here: there are two benefits of requesting links from other sites; search engines like links from reputable sites (key word: reputable), and when you receive links from other reputable sites, visitors to that site may click that link and you therefore receive some extra visibility and traffic. Keeping this in mind as you seek to request links from other sites will keep you focused on the real goals of link building.

Relevancy is key when setting out to choose the sites you want to request links from. For instance, if you are selling an e-book about weight loss, it would not be relevant for you to request a link from a site that sells patio furniture. The two are completely unrelated and hence will result in a negative response from search engines. An e-book on weight loss could receive relevant links from health clubs, nutritionists and other health and exercise related sites.

Additionally, building links with other sites is not a business building activity that is done one time. No, this is an ongoing task that requires time and energy. Many companies that are serious about this task assign an employee to handle it diligently. The other option could be to outsource your link building activities to a company that specializes in SEO strategies. Because outsourcing is so popular, there are multiple options for those looking to engage in this practice for linking.

When it comes to building links, there are several tools available to assist with analysis. Some are free and some are not. Finding free tools can be done by searching through areas such as Google’s webmaster tool or Yahoo Site Explorer. Firefox also has a tool, SEO for Firefox. Again, time will be invested into finding the sites that will be deemed most relevant and then requesting and receiving the links you want from them. Keep at it, because from the buzz going around this is a business building activity that is definitely worth the time you will invest.

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