As a business owner who is striving to grow an online store, a corner store, or a large service oriented company, you have probably felt the minutes slip right through your hands as time wears on. Time; it’s your most valuable asset; and yet it is the one thing that can be the hardest to gain control over.
In all of the hustle and bustle of building a website and then creating quality content that will rank your landing page or pages, it is common to lose sight of the big picture. At the center of the big picture of your business is your why. Without that motivating factor, there will come a time when you can no longer push through obstacles like ever changes SEO practices and marketing techniques.
When you started your business, hopefully you chose something you love. At the very least something you can maintain an interest in! Beginning in this way allows you to stay motivated throughout the process of outsourcing work or building your website and then marketing it. This inspiration that you feel when planning for the future of your business is critical in maintaining the energy it will take to build it up.
The main way that business owners stay on track is through goal setting. Writing down your business plan, mission statement and goals is highly important. Mission statements are personal and should include that dream that you wish to achieve and why. I think of a mission statement as somewhat of a personal dream statement. Next comes the business plan, for without that, you may easily lose direction.
If you have a business plan but it’s stuffed in the back of your desk drawer, I suggest you pull it out and put in somewhere you can see it regularly. The same goes for your mission statement. Frame them and display them on your desk if that’s what it takes to really pay attention to them. In your business plan, you should include what work you can handle on your own, and what work would be better handled through outsourcing.
Outsourcing work to skilled SEO writers and web designers can seem a task that may be costly; but in the long run, there are some tasks that would just take you too long to complete. Therefore, outsourcing will save you money and add the bonus of growing your business faster!
Staying motivated in your business can also be facilitated through time off. You heard right; taking time away from the desk, the office, the phone and the email can rejuvenate you and remind you why you started your own business to begin with. When growing a business, there are many important aspects to tend to; marketing is important, SEO is important, web design is important, this is true. But above all, your dream is important! It was the dream that ignited the spark that got you going, and it is the dream that will see you through. Do what it takes to keep it alive.