Get Started With Facebook Comments For WordPress

 

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Facebook comments for WordPress allows you to put a Facebook comment box and a Facebook like box directly on your blog. Setting it up involves creating an app developer account, which can seem a little daunting at first, but really isn’t all that complicated.

Here’s how to setup Facebook Comments for WordPress.

Step 1: Install and Activate the Plugin

 

Search for the plugin under “Add New” in the “Plugins” tab. Install the plugin.

1-Install-the-Plugin

Activate the plugin.

2-Activate-Plugin

Step 2: Creating a Facebook Developer Account

 

Click on “set your application ID and secret now” in the link that appears after activating the plugin.

3-Click-Set-ID
Click on “Create a Facebook App.”

4-Click-Create-Facebook-App

You’ll be prompted by Facebook to allow it to access your account. Click “Allow.”

5-Click-Allow

Step 3: Creating a New App

 

Once signed into Facebook Developer, click “Create New App.”

6-Click-Create-New-App

Give your app a name. The public won’t actually see this, so it doesn’t matter all that much.

7-Name-Your-App

Click on “Web” in the left hand side navigation.

8-Click-Web

Enter the URL of the website you want your Facebook comments to show up on.

9-Enter-Your-URL

Upon hitting save changes, your Application ID and Application Secret will be displayed. Copy these.

10-App-ID

Step 4: Entering Your Application ID

 

Go back into the settings for Facebook Comments. Paste your Application ID and Application Secret into their appropriate fields.

11-Paste-App-ID

If you hit “Update” now, Facebook Comments for WordPress will go live.

Here are a few more important things to set before finishing up the installation.

 

Step 5: Basic Settings

 

Setup your basic settings, such as whether you want to display comments on blog posts (as opposed to just “Like,”) whether you want to count WordPress comments and Facebook comments together and such.

12-Basic-Settings

Step 6: Like Button Settings

 

Setup how the “Like” button on your site should look.

13-Like-Button-Settings

 

Step 7: Comments Box Settings

 

Under “Comments Box Settings” there are a few more settings you can set, such as how long the box is and whether to show only on pages, posts or both.

14-Comment-Box-Settings

 

Once you’ve setup everything the way you want it, click “Update” and check your website to see how it looks. Congratulations! You’ve setup Facebook Comments for WordPress, which allows you to “Like” and “Comment” with Facebook’s system integrated into your blog.

 

 

Get Started With LiveFyre

LiveFyre is a blog commenting system that allows you to integrate social media with your blog’s comments. People will be able to sign into their Facebook, Twitter, LinkedIn or Google ID accounts to post comments. They can also “like” or “share” your comments using their Facebook accounts and can also follow you using the same accounts.

Basically, LiveFyre uses existing social media logins and allows you to post to social media from your blog’s commenting system.

Here’s how to use LiveFyre.

 

Step 1: Install LiveFyre

 

Go to your plugins panel, click “Add New,” find LiveFyre and click “Install Now.”

1-Install-Now

Click “Activate Plugin” when it’s installed.

2-Activate

Step 2: Creating Your LiveFyre Account

 

In order to use LiveFyre, you’ll first need to create an account. You’ll be prompted to “confirm your blog configuration” after installing the plugin, which basically just means they want you to create an account.

Click the link that shows up after installing the plugin.

3-Confirm

Click on “Create New account.”

Create new account2

Enter the login details for your account.

4-Create-New-Account
Upon creating your account, you’ll need to go back into your blog, click the “confirm” link again and sign in.

LiveFyre will then import all your existing contacts.

6-Importing
Once finished, all the old comments on your blog will be imported into LiveFyre.

Step 3: Using LiveFyre

 

All the comment boxes on your site will now turn into LiveFyre comment boxes.

To post a comment, just type in your comment as usual. When you click “Post comment as” however, you’ll need to sign into a social networking ID before you can post the comment. This will allow people to post with their real identities, connect with friends as well as reduce spam on your system.

7-Post-a-Comment

This is what the login screen looks like:

8-Sign-In-Window
In order to follow a conversation, or to post to Twitter or Facebook, they’ll also have to sign in with those IDs respectively.
That’s how to install LiveFyre, create a LiveFyre account, use the commenting system and link it to an existing social network.

 

Get Started With Intense Debate

Blogpost

Intense Debate is a WordPress plugin designed to facilitate active discussion and, well, debates. By default, anyone who posts a comment will be subscribed to receive emails about future comments (easy to turn off if you don’t want to.) It utilizes threaded discussions, so anyone can reply to the whole topic or to an individual poster.

Here’s how to sign up for and use Intense Debate.

 

Step 1: Join Intense Debate

Go to: http://intensedebate.com/signup

Fill out the form to start the signup process. Make sure to check the “I want to install IntenseDebate on my blog or site” box.

 

1-Join-the-Debate

You’ll need to verify your email address. Click the link emailed to you, which will then return you to the IntenseDebate site to continue the setup process.

Enter the address of the blog you intend to setup.

2-Enter-URL

Click the “Wordpress” button.

3-Click-WordPress

That’s all the installation you need to do on Intense Debate’s site. Next is setting up your WordPress blog.

Step 2: Install and Activate

Find the Intense Debate plugin using the plugin search at Plugins > Add New in the left hand side menu bar. Click “Install Now.”

4-Install-Now

Then click “Activate Plugin.”

5-Activate-Plugin

Step 3: Setting Up Intense Debate on Your Blog

Intense Debate won’t immediately take you over to the setup procedure when you activate the plugin, so you’ll have to find the plugin in your “Settings” menu.

 

6-Go-to-Settings
Enter the login details from the signup process in the beginning.

7-Login

Step 4: Importing Your Comments

If you want to import all your previous comments from your blog into Intense Debate, click “Start Importing Comments” on the next screen.

If you import all your comments, you’ll need to wait a few hours for Intense Debate’s servers to index all of them.

If you don’t want to index comments, just click “Skip Import.”

8-Start-Importing-Comments
After the import process, you’ll see the successful installation screen.

9-Installation-Successful

Step 5: How to Use Intense Debate

To post a comment, just type a comment in the box and click “Submit Comment.”

10-Post-a-New-Comment

By default, Intense Debate will subscribe you to all the replies to your comment. This is designed to help get people back to your site more often and get people more engaged.

But if you want to change your subscription options, just click the dropdown menu before hitting submit. You can choose to get no notifications at all, or get notifications for every single comment.

11-Subscribe-To

To reply to a specific post rather than posting a brand new comment, click “Reply” under any comment.

12-Reply-to-Specific-Comment

This will start a threaded discussion. Anyone can respond to your message or the original poster and “talk” to you directly, rather than post to the whole thread.

Anyone subscribed to the discussion will also get notifications, which will likely spawn even more replies and more conversation.

Here’s a brief example of a threaded conversation.

13-Threaded-Debate

Congratulations! You’ve setup Intense Debate, both on the Intense Debate site and yours. You’ve imported your old comments and learned the basics of how to use the threading and subscription system.

Competitive Keyword Research Process Guide for Beginners and Not Only

keywordsDoing competitive research is much more about having a good process than having the right tools. Having good tools can help you get the job done faster, but knowing how to use the tools is what’s really important.

Here’s a proven keyword research process for finding keywords that are already working for your competitors. This will give you a serious shortcut in the whole testing curve. You’ll still have to do a bit of testing yourself, but you’ll know for certain that you’re starting with a base keyword list that’s working for other people already.

Step 1: Compile a Base Keyword List

 

Start by compiling a basic keyword list. These aren’t necessarily keywords you’ll actually bid on, but are keywords you’ll use to find all the competitors you want to spy on.

To come up with more ideas, use the Google Keyword Tool to find keywords that are related to yours. Also, try typing in your competitors’ URLs into the Google Keyword Tool to see what their base keywords are.

keywordsresearch

Make sure you get a wide range of different worded keywords.

keywordsresearch2

Step 2: Compile a Competitor List

 

Go into Google and type in each of the keywords you found one by one. Copy and paste the top organic and AdWords results into a spreadsheet. Rinse and repeat this process for each and every keyword you compiled in Step 1. By the end of this process, you should have a spreadsheet with at least 20 to 40 domains of your main competitors.

Step 3: Enter Domains Into a Keyword Research Tool

 

Take the domain and type it into a competitive keyword research tool like SpyFu, Keyword Spy or SEM Rush.

 4-Type-in-Keywords

Step 4: Record the Keywords

 

Take the keywords and enter them into a separate tab in your spreadsheet. Make sure you filter out any keywords that aren’t completely relevant for what you’re selling. Don’t just copy and paste your competitor’s keyword lists without thinking it through.

Step 5: Rinse and Repeat

 

Keep doing this process for every single one of the domains you recorded in the beginning. Enter all 20 to 40 of these domains into the keyword research tool and record the keywords in your spreadsheet. Once you’re done, you should have a keyword list of several hundred entries. Remove the duplicates and you have a good starting point. Also consider repeating the whole process with another keyword research tool to get different keywords. Different tools will generate different lists.

7 Competitive Keyword Research Tips

 

marketing1. Repeat this Process Every 2 Months

Competitor change, as do keywords. Something that’s working this month might stop working the next. New keywords might be found that your competitors are making money on.

The best way to stay on top of the market is to repeat the keyword research process every 2 months or so.

2. Start with ROI, then Go for Volume

It’s much better to start with a handful of keywords that you think will convert, than to start with a huge keyword list.

Once you’ve discovered all the keywords that your competitors are using, pick just a handful to test with first.

Pick the keywords that are most relevant to your business and the keywords that signify someone is close to buying.

3. Use Exact & Phrase Match

Using exact match and phrase match allows you to get the highest possible ROI in the beginning. Again, this allows you to target specifically the people who are in the mindset you want to target.

The goal is to make sure that you actually have a profitable group of keywords and product before you spend a lot of money. Once you know you’re profitable, you can lower your standards so you get more volume at a lower ROI.

4. Notice What People Are Not Targeting

In addition to paying attention to what your competitors are targeting, pay attention to what they’re not targeting.

Chances are basic tools like the Google Keyword Tool are going to give you a whole bunch of keywords that in reality aren’t being used by your competitors. This is a great signal that these keywords probably aren’t profitable.

5. Think Outside the Box

Don’t just use keyword tools to come up with keywords. Also use your own knowledge of the market and your customer’s mentality.

Think up all the things that people might type into the search engines if they were in the right mindset to buy your product. Check to see if they have volume. If they do, run with it.

Going outside the box is often one of the best and most profitable ways to find keywords.

6. Pay Attention to Strange Keywords

If during your keyword research you come across strange keywords or keywords that you haven’t thought of yourself, pay attention.

Often time’s this can point to a kind of keyword, mindset or sub-market that you haven’t even thought about targeting yet. It can open a whole different dimension of keywords.

7. Don’t Forget Competitor Names as Keywords

Finally, remember that brand names and competitor names are often the best keywords you can target. You can’t use trademarked names in your ads, but you’re free to bid on them.
Using the information in this article, you’ll be able to compile a comprehensive list of all the keywords your competitors are using. From that list, you can pull the best keywords for your business to come up with a killer ad campaign.

Get started with Disqus

blog

Disqus is a blog commenting platform that’s used on hundreds of thousands of blogs. Its top features include threaded comments, so people can reply directly to someone else’s comment directly rather than all comments in general. You can also reply by logging into a social media ID, like Facebook or Twitter.

You can also use Disqus’s notification system to let people know when they’ve got a response to a comment. They can reply to the comment right in the email response.

Here’s how to sign up for and use Disqus.

 

Step 1: Sign Up for a Disqus Account

Go to: http://disqus.com/profile/signup/

You’ll see the signup page. Choose to sign up with either your Facebook, Twitter, Google account or an email address.

1-Choose-How-to-Signup
Fill out the sign up form, or fill out the connect authentication.

Step 2: Adding Your Website

Once you’re logged into your account, click “Add” under “Your Sites” to add your blog to your profile.

3-Add-SiteFill out your website’s basic information.

4-Register-Your-Site

Click “Continue.” Here you will get to choose your platform.

5-Quick-Setup
At this point, your site’s profile is setup on Disqus. The next step is to setup Disqus on your blog. You will setup instructions depending on the platform of your choice. If you choose WordPress, this is what you will get.

5.5-Quick-Setup-Tumblr

Step 3: Installing Disqus on Your Blog

Go to “Plugins” and “Add New.” Search for Disqus, then click “Install Now.”

6-Install-in-Wordpress

Click “Activate Plugin.”

7-Activate-Plugin

You’ll be asked to configure the plugin. Click the link.

8-Click-Configure-Plugin

Enter your username and password that you chose on the Disqus site.

9-Enter-Username-and-Password

Select the website profile you want to use. Assuming you just setup one site, there’ll only be one option.

10-Select-the-Website

When you hit next, the installation process is complete and Disqus will be running on your blog.

 

Step 4: Using the Disqus System

To make a comment, just type in a comment as you would in any other system.

11-Normal-Comment

Click the “Like” button to like a post. You’ll also be able to share the post on Facebook or Twitter if you choose.

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To add an image to a post, just click the “+ Image” button. A file selection box will pop up and Disqus will automatically resize the image to fit its format.

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To reply to a specific comment rather than the whole thread, click the “reply” button below every comment.

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This allows people to reply to specific replies and create whole sub-discussions in an orderly manner. Here’s what an original post and two replies looks like.

15-Threaded-Comments

You can subscribe to receive all future comments by email or RSS. Just click on either button on the bottom of the Disqus box.

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You’ll see a confirmation box.

17-Subscription-Successful

Congratulations! You’ve learned how to setup a Disqus membership, how to add it to your site and how to use the plugin to post comments, reply to specific comments, post images, like and share on social media as well as how to subscribe by email or RSS.

How to Boost Your Conversion Checklist

websiteWhen it comes to online business, many people are always concerned about getting more traffic and a bigger list. But did you know there are many things you can do to start earning more money without any extra traffic or subscribers? This handy conversion checklist will help make sure more of your prospects say YES to your product offers.

 

 Website Layout

 

  • Keep Design Simple: The more information, ads, bells and whistles you display, the less likely your reader is to take action. Keep them focused on one topic and a specific conversion goal at one time. As much as possible, keep the items on each page relevant to the actual topic of that page. This generally means keeping a tidy side bar or not having one at all. For sales pages, you may find your best choice is to remove sidebars.

 

  • White Space: Give a generous portion of your web design to nothing at all…white space. Having a clean design and plenty of space in margins makes it much easier for readers to concentrate on your content and sales message and content.

 

  • Limit Navigation: It’s natural instinct to want to showcase all our great content and information, but excessive navigation simply causes confusion and lack of action. If necessary, use sub-categories to eliminate the need for large and complex navigation systems. If you are trying to create navigation that makes it easy for search engine spiders to make their way through your content, use a site map or place the more complex navigation at the bottom of the page, where it doesn’t serve as a distraction for your visitor.

 

  • Limit Outside Links: If you’re blogging and sharing content, that’s one thing. But if you’re trying to convince a prospect to purchase a product, don’t send your traffic away and avoid linking to outside pages.

 

  • Keep it On One Page: While some may abhor the 1-page sales letter, it is placed on 1 page for a reason and that’s reader retention. The more you ask your reader to click through or navigate through multiple pages for more information, the more likely they might just click away altogether.

 

contentCopy 

 

  • Use attention-getting, benefit-driven headlines: What is the one thing your prospect really wants from your product? Highlight that in your big, bold headline.

 

  • Subheadlines: Break up your copy further by using bolded subheadlines to show separate sub-sections of your sales page. It makes it easier to read and can grab the attention of someone who is scanning and about to leave your page.

 

  • Bullet points: Bullet points are also your copy’s best friend. Bullet points are easy to scan and read. Use bullet points to tap into the pain your prospect may be facing, illustrate benefits and more.

 

  • Write directly to your audience: When writing copy for a sales page, email or anyone else, imagine your ideal prospect on the other side of the screen. Say “you” and focus on your reader more than yourself. We all know Internet users have a short attention span, so it stands to reason, if you’re talking about yourself…they will just tune out. But if you’re talking to them and about them, they’re more apt to listen.

 

  • Know and continue to learn about your target: Even though we think we have a good understanding of our target market, there is always so much more to learn. Keep studying them, asking them question and tracking subjects and products of interest to them to grow your knowledge.

 

  • Include enough information to make a purchase decision: Sometimes we might worry about copy being too long, but it’s not length that’s important. It’s about providing enough information on your sales page that fully illustrates the benefits of the product, answers many of the frequently asked questions and even overcomes many of your prospect’s objections. Don’t be wordy as that’s not necessary…be useful and complete.

 

  • Be casual: Obviously, there may be some markets where a casual approach is inappropriate, but you’ll generally find that if you write how you speak, you can connect with your audience effectively. Avoid jargon in most cases and speak in plain old simple English.

 

  • Short, non-complex sentences, short paragraphs: Just as you want to avoid jargon, you want to keep your sentences simple and break up your paragraphs as well. Short chunks of text are easier to read, scan and grab the attention of your visitor.

 

  • Transitions: Keep your visitor reading through your sales page by including transitions between paragraphs and sections of your page.

 

Some examples of transitions:

 

  • And most importantly…
  • As you may already know…
  • As you may have noticed…
  • Aside from that, one thing’s for sure…
  • Bottom line is…
  • Here’s exactly why…
  • I’ll let you in on a little secret…
  • I’m sure you’ll understand…
  • In fact…
  • Just imagine…
  • Let me ask you this…
  • Let me explain…
  • The next step is…
  • Today, more than ever…
  • To prove it, here’s…
  • You’re gonna love this…
  • Power Words: Power words are part of an emotionally-charged language that is used to influence your reader. People react and buy with emotion, and these are words that help elicit emotion. They are often action words and create a mental picture for your reader.

 

Power words can be used everywhere in your copy. Here are a few examples:
  • action-oriented
  • advanced
  • all-in-one
  • amazing
  • breakthrough
  • complete
  • easy to understand
  • free
  • important
  • improved
  • latest
  • limited
  • low-cost
  • no strings attached
  • on demand
  • proven
  • responsive
  • save
  • time-tested
  • transform

 

  • Style Matters: Use selective bolding, italicization, etc to make text stand out. Strategically place images and wrap text so that they not only look aesthetically pleasing, but also draw the eye in and make it easier to read the text.

 

mediaExtras

 

  • Images: Use images to illustrate products. If they are virtual products, create virtual cover images or use other images that illustrate the benefits of the product. Images can create visual appeal, draw the eye in at key points of your copy and more.

 

  • Video: Whether it’s a slide show presentation, demonstration or you talking to the camera, video is everywhere. It can demonstrate things text can’t and can also create a more personal connection with your visitor who can see you as a flesh and blood person. If you’re using it with sales copy, test different lengths, but you’ll likely do well with a short introductory video that gets your visitor interested in learning more about the product.

 

  • Audio: Audio can also provide an introduction and create familiarity with your audience. Try a short introductory audio recording that invites your reader to learn more about your product.

 

analyzeTesting & Tracking

 

  • Track Your Links: Always track your advertising, email marketing and other links to your sales pages. Learn what works and what doesn’t…and do more of what does.

 

  • Split Test Your Sales Pages: Use split-testing software that allows you to test different elements of your sales page including headlines, offers, price and more.

 

  • Split Test Emails: Many autoresponder services come with split-testing capabilities as well. Test different offers and products with segments of your list.

 

  • Review Stats Regularly: Check your website statistics to see what pages people are viewing, where they are coming from and where they are navigating to. Review your link tracking statistics and results of your split test and adjust accordingly.

Tweetdeck Essentials

TweetDeck helps to manage several social media applications. In this tutorial, we will show you how to add and manage several popular programs including Twitter, Facebook and LinkedIn.

 

How To Add Social Networks

Many social media networks that can be added in TweetDeck. In this tutorial, we will show you how to add Facebook and Twitter networks.

 

Step 1: Open TweetDeck

Login to your TweetDeck Account.

1.1-tweetdeck-login

 

Step 2: Add Twitter Account

In the top right of the screen, you’ll see a gear icon. Click over it and choose “Settings”

2-add-account-button

 

You will see the TweetDeck Settings box. Click the Add Twitter account button to add a new Twitter account to the list.

 

3-accounts-add-new-button

A new window will pop up. Add your Twitter account details and click Authorize app.

 

5-twitter-details

 

 

When the account has been verified, the new account will show in the list.

 

Step 3: Add Facebook Account

From the network buttons, click the Facebook button, just as you did for Twitter. You will see 3 Facebook app boxes after login in. Click Okay on all 3.

6-facebook-login

 

When the account has been added successfully, it will be added to the list.

 

How To Add/Schedule Messages

Now that you have your networks added, it’s time to start adding and scheduling messages.

Just click on the blue icon on the top right corner

7-post-message

Step 5: Add Message

Select the account you would like the message to be sent from. The selected account will show with a blue color box. Add your message. Click “Tweet” if you would like the message to be sent immediately.

8-add-message

 

Step 6: Schedule Message

If you would like to schedule the message to post later, click the clock icon on the bottom of the message box.The scheduler will appear over your message. Select your post time and date. Then click the tweet button with the scheduled date/time.

10-set-schedule-time

Powerpoint Guide for Starters

Character With Copyboard Blank Signboard For Message Or Presentation

Add Animation to PowerPoint Presentation

To keep your audiences interest, you can add animation to your presentation to catch their eye. There are many options for animating text and images. This demonstration will walk you through the basics.

You will need:

PowerPoint

A presentation previously started

Step 1: Animate Images

If you’d like an image to gradually come onto the screen in your presentation, you simply need to animate the image. To do this, select the image you wish to animate. We’ve chosen to animate the image in slide # 3. You can tell we’ve selected it because the selection box is visible around the image.

1-slide-three

Click the animations tab. Here you have several options for how to animate the image. You might want your image to fade in or perhaps you want it to fade out right before the slide changes. Use the scroll bar or click the arrow below the scroll to view all your options.

Click preview to see how each animation will look. Below is a shot of the options if you click the arrow.

2-animation-toolbar

 

Here’s a shot of the animation options available by using the scroll.

3-animation-options

 

We’ve chosen to have our image split where two pieces come together. In the image below, you can see the two sides coming together.

4-split-image

 

Step 2: Animate Text

You can animate text in the same way. You can choose to animate the entire page or on a paragraph by paragraph basis.  On the animation navigation bar, use the drop down arrow next to Effect Options to select how you want to animate the slide.

5-effects

We wanted our sentences to zoom in and our bullet points to bounce into place so we chose to sequence by paragraph. Once animation is applied, each paragraph is assigned number. You can click the number to change the animation for that particular paragraph.

6-second-slide

 

You can apply more than one animation to an object. To do this, simply click the Add Animation button just as you did with the first one. Animations will play in the order they were applied.

7-add-animation

 

Step 3: Animation Pane

Another way to view a list of the animations applied to a slide is to click the Animation Pane. The Animation Pane for the slide will open to the right. You can see that each animation effect has an assigned number to the left. You can change the animation effects, the timing and also play the entire animation to see what it will look like.

8-animation-pane                    9-animations-pane

 

Step 4: Effect Options

For even greater edititng ability, you can adjust many of the effects available in powerpoint. To see which options are available for an individual effect, simply right-click the effect in the animation page and select effect options. Not all effects will have extra options.

10-effects-options

We chose to see what options were available for our 2nd animation effect. Remember, this is a bullet point that we wanted to bounce. With the effects option, we can enhance our animation by adding sound, a dimming feature, set the timing and more.

Simply make your selections and click OK when you’re finished.

11-bounce-option

Step 5: Animation Timing

By default, the animation is set to play immediately upon the slide opening. To change when the animation starts, select the effect in the animation pane and then using the drop down arrow next to the Start, choose when it should start – upon click, at the same time as the previous animation or after the last animation.

12-effect-timing

 

You can edit the duration of the animation as well as set a delay. These are measured in seconds.

In addition, you can change the order in which the animations are applied. Simply click the effect in the animation pane and click the move earlier or later arrow.

13-duration

 

That’s it! Creating animated text and images is quite simple and can make your presentations really stand out.

 

Create PowerPoint Slides

Video presentations continue to grow in popularity. From marketing businesses to keeping in touch with family and friends, everyone is using it. One of the easiest ways to create presentations is with PowerPoint. This demonstration was made with PowerPoint 2010.

You will need:

  • PowerPoint Installed
  • An outline of your presentation text
Step 1: Start a New Presentation

When you open PowerPoint, you will be presented with a new title slide. If you are not, you’ll need to click File then click New. This will bring up the first slide in your presentation.

1-slide-design

Step 2: Select a Theme

Click the design tab and you should see a screen similar to the one below. This tab allows you to select a theme from several design choices. Using the slider or bottom arrow, you can scroll through the available themes. As you mouse over each theme, you will get a preview on the existing title page. Select the theme based on layout as you can change the colors.

2-design-tab2

Here’s a shot of some of the themes available.

3-themes

Step 3: Edit Theme

Once you’ve chosen your theme, it’s time to edit it. You can change the color, fonts and effects by using the drop down arrows as indicated in the design tab image above. Here, we’ve chosen to look at the color options. As you can see, there are many color choices available so try several until you find one that works for your business or personality.

4-change-colors

Now that you have your theme and colors, you can change the background if you’d like. On the design tab, using the drop down arrow next to Background Styles, mouse over your options to get a preview of what features each option will give you.

5-backgrounds

Each theme will come with its own set of background options from plain white, to fades to subtle designs. You can also change the fonts and effects from the design tab as well. Those options are located directly below the colors option.

Step 4: Edit Title Page

Now that you have the presentation design you want, it’s time to start editing the slides and adding more. As indicated in the slide image below, you simply need to click the area in the slide to add text.

1-slide-design

Switching back to the home tab will give you editing features as in Word where you can add underlines, bolding, change the font, add bullets and more.

7-home-tab

Each slide will have a place at the bottom to add notes.

6-edited-slide

Step 5: Add Slide # 2

To add another slide, you simply navigate to the home tab and click new slide to bring up a blank slide.

7-home-tab

Click the drop down arrow below the New Slide icon to bring up other types of slide options.

8-slide-options

As you did with the first slide, simply click the slide and enter your text. Repeat step 5 for each additional slide you wish to add. To move between slides, simply click the slide in the sidebar that you wish to view and/or edit.

9-second-slide

 

Insert Media into Presentation Slides

Adding media to your PowerPoint presentations can give them a more sophisticated style. It will capture the viewer’s attention and help drive home your message.

You will need:

PowerPoint presentation in the works

Images, videos, etc to insert

 

Step 1: Insert Pictures

There are two ways to insert media into your slides. The first is when a new slide opens, before you add any text, you can click the appropriate icon in the middle of the slide.

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The second way is of course, by using the insert tab. Here you have the option of inserting all types of images, shapes, tables, charts, text boxes, video, equations and more into your slides.

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We’ve chosen to add a picture to our 3nd slide. To do this, click the picture icon on the insert tab.

This will bring up your pictures library on your computer. If the image you want to use is not located in this folder, simply navigate to the location of the image. Select the image and click the open button as shown below.

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This will insert the image into your slide as shown below. If you click the image, you’ll see it brings up a selection box around it.

Drag the side or corner of the selection box to make the image larger or smaller.

Click the image once and hold the left mouse button down to drag and drop the image where you’d like it to be placed in the slide.

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Clicking the image will also open a Picture Tools tab where you can edit the image further.

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Here we’ve moved our image to the left side and inserted a text box (from the insert tab) so we can make our point to the side of the image.

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Step 2: Insert Video

You can insert video into your PowerPoint presentations as well. To do this, navigate to the Insert tab and click Video.

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Navigate to the location of the video you want to insert. Select the video and click the Insert button.

Note:  If the video is online, use the drop down arrow on the Insert button and select Link to File, then enter the URL of the video file.

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Your video will be inserted into the slide. You can move it around as you did the image in step 1.

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You can also click the Video Tools tab to edit the video shape, give it a border, add other effects and so forth.

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Step 3: Insert Charts

If you have a chart you’d like to add, you can do so by clicking the Insert tab then selecting Charts.

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Select the type of chart you’d like to insert and click OK

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Once the chart is inserted, you can click it to open the Chart Tools. Here’ you’ll be able to change the chart colors, edit the data and more.

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Step 4: Insert Tables

To insert a table, click the Insert tab, and then click Table. Using your mouse, highlight to select how many rows and columns you want the table to include.

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Move the table as you did the image and video. To edit the table, simply click each cell and type the data. Clicking the table once will also bring up the Table Tools where you can change the layout, colors, borders, shading and more.

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Again, you can add many things to your slides to make them as fancy or sleek as you’d like.  Simply follow the steps as outlined above and play around with a few options to see what you like.

 

 

PowerPoint Timings, Narration & Publishing

This demonstration was made with PowerPoint 2010 which has the ability to publish a presentation as a movie file. This allows anyone to view it whether they have PowerPoint or not.

Before we publish our presentation, we first want to set the slide timing and add some narration to it. Here’s how.

You will need:

PowerPoint

Pre-created presentation

Microphone

Speakers

 

Step 1: Set Slide Transition &Timing

PowerPoint will automatically record your slide timings when you add narration. However, you can also manually adjust the timings if you prefer.

To manually set these, when viewing your presentation, you’ll see your slides along the left side of the screen. Click the slide you want to set the transition and timing for.

 

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Click the transitions tab. This will give you options for how you want to transition from one slide to the next. Choose the transition type you want to use from the options on the transition tab.

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Under the Advanced Slide section, select the box next to the word After. Set the number of seconds you want the slide to appear on the screen. Here, we want it to show for 6 seconds.

You’ll also notice we’ve selected the “on mouse click” option as well. This means the next slide will appear after 6 seconds or when the mouse is clicked – whichever comes first. You do not have to select the mouse click option; it’s entirely up to you.

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If you want these same settings for all the slides, simply click Apply to All. Alternately, you can set each one individually.

You can turn these timings off by going to the Slide Show tab, clicking Set Up Slide Show under the Set Up section. Then click Advance slides and select Manual.

Note: This will NOT delete the timings; it simply turns them off so you have to manually advance the slides.

To turn the timings back on, just navigate back to this area and click “use timings if present”.

 

Step 2: Add Narration

There are two ways to add narration to your slide show. The first is to record the narration when you create the slide show – before the live event. The second way is to record it during a live presentation. Recording during the live presentation will allow you to include comments from your viewers in the recording. However, you may want to test this out a few times before your live event to ensure you are comfortable with how it works.

For this demonstration, we’ll be narrating when we create the slide show, not at a live event.

PowerPoint will prompt you to record just the slide timings, just the narration or both at the same time. If you are creating a presentation to play automatically on demand, perhaps as a message on your website, you will most likely want to record the narration and set the timing at the same time. This will ensure everything is in sync.

To start recording, on the Slide Show tab. Then click the arrow next to Record Slide Show.

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This will give you the option to record from beginning (the first slide) or record from current slide.

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Once you make your selection, a dialog box will open. Select the narrations and laser pointer box. If you want it to automatically set the timings, select the slide and animation timings box as well. Otherwise, leave that box empty.

Click Start Recording

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To pause during narration, click Pause and then to resume, click Resume Recording.

When you’re finished with the narration, right-click the slide and choose End Show.

Your recording and timings will automatically be saved and the slide show will be visible in the slide sorter view with the timings listed below each slide.

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To preview your new recording, click the From Beginning play button at the top left of the navigation bar as indicated above. Alternately, you can press F5 on your keyboard.

As you’re previewing, in the bottom left corner of the show, you’ll have some navigation buttons and other buttons to edit the slides with.

 

Step 3: Publish

When you are satisfied with your presentation it’s time to publish it.

Click the File tab, then Info. Here you can set your permissions, optimize the video and more. These are optional, so you can skip this if you’d like, but here are the options you have.

Optimize Media Compatibility: Because we’ve included a video in our slide show, PowerPoint needs to embed the video. You can view the link and change the link location if necessary to have it linked to a file you already have stored online.

Media Size and Performance: This allows you to set the quality of your video. You can choose presentation quality, internet quality or low quality which would compress your files to save disk space, though as the name suggests would lower the quality of the video.

Permissions: If this file is meant only to be viewed by one person or a special group of people, you can set up permissions so that only those with the right information can access the video.

Prepare for Sharing: This will check for any issues with your video. It also gives you the ability to change the properties on your presentation and notes as well as adjust it for those with disabilities so that they too can view the information.

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Once you’ve made your selections, choose Save and Send. Click Create Video.

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To the right, you’ll have some options for setting the video displays. Use the drop down to make your selections.

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Here are the options when you open the drop downs.

How it will be displayed:

By default, the quality is set to Computer & HD Displays which creates a movie at a 960×720 resolution and meant for viewing on a computer or burning to a DVD.

If you set the quality to Internet & DVD, it will be of medium quality with a resolution of 640×480.

The Portable Devices option is the lowest quality and has a 320×240 resolution.

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Confirming the Timings:

This is a last minute option to change the timings on the video. Most of the time you would choose to use timings and narration you have already set up.

If you haven’t set the timings up or want to make changes to the ones you have set up, turn this option off and enter the number of seconds you want to spend on each slide.

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Once you’ve made your selections, click the Create Video button and the save as dialog will pop up where you can name and save your video.

The video will be saved as a windows media video (WMV) – a format that can be viewed by most people without needing PowerPoint.

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Now that your video is ready to go, you simply need to upload it to your website, YouTube, Facebook or wherever you want it displayed.

If you need the video in another format, you will need a video converter. There are several free ones online, just do a quick search of Google to find them.

30 List Building Ideas

Idea Innovation Solution

Building an email list is an intricate dance of psychology. You need to get people excited. You need to build trust. You need to create a sense of urgency. You need people to think they’ll get value from your list. You need social proof.

You need to put together all kinds of social, psychological and emotional factors that all combine to create a spontaneous urge to sign up for your mailing list.

How can you increase your list opt in rates and get your list exposed to more of the right people? Here are 30 ideas to help.

Ideas

  1. Offer a freebie. This is one of the most common and popular tactics for building a list. Give your visitors something for free if they sign up.
  2. Use a lightbox. A lightbox is a popover that greys out the rest of the screen when it pops over. It’s one of the most attention catching ways to build a list.
  3. Give massive free value first. Give a ton of free value on your site before asking them to sign up.
  4. Set expectations for how often they receive mail. People hate spam. But if you tell them exactly how often you’ll mail them, (E.g. “We’ll email you once a week”) they’ll often be much more willing to sign up.
  5. Clearly tell the benefits and have a clear promise. Tell them in no uncertain terms what the benefit is of being on your list.
  6. Link to a sample issue. Link to an issue of your newsletter that people can look through. Make sure to put your best foot forward.
  7. Use PPC to promote your mailing list. Do this once you know you have a good opt-in rate and that your email list converts.
  8. Try contextual ad networks. Buy traffic to your opt-in page from other similar sites.
  9. Try Gmail ads. Try to use keywords that get people who’re similar to the people you want on your list.
  10. Write a guest post around your freebie. For example, write a guest post about “17 Mistakes AdSense marketers make” if you have a free report about how to succeed with AdSense.
  11. Promote your list on social media. Especially try posting relevant responses to popular hashtags in your industry.
  12. Create a viral video. Have a link to your signup page on the video or the video’s description.
  13. Launch a podcast. Promote your list in your podcast.
  14. Offer a “Secret Blog Post”. Tell your blog audience that you’re going to release a blog post only to your email list.
  15. Give a discount. Offer a one time discount to only list members. Let people know they can still join your list to get the discount.Ideas2
  16. Add a signup box on every page. Add it on the right, on the bottom or both.
  17. Give a stern warning, then the solution in the email. For example, write a blog post about how most people’s businesses aren’t setup to scale and will stall out in a couple years. Then offer the solution in an email.
  18. Segregate your list. Split people who’re interested in specific sub-topics into different lists. This allows you to be more tailored in both your marketing and your mailings.
  19. Do a solo ad mailing. Buy solo ads from other people with mailing lists to promote your list.
  20. Do an ad swap. Mail a promotion to your list, then have someone else do the same with their list.
  21. Tell people who email you their question will be answered in the email list. Answer questions on your list rather than privately.
  22. Write a mini-book series to be released via email. For example, a 7 part series on one specific skill. Market the book heavily.
  23. Gather testimonials for list building. This helps demonstrate social proof for your list.
  24. Buyers must sign up to buy. Make it a mandatory part of the process.
  25. Wall off long content. For example, on a 5 page article, make people sign in to their mailing list address after 2 pages to continue reading.
  26. Host discussions about an article only sent to your list. People will join your list just to join the discussion.
  27. Run a CPL affiliate campaign. Pay affiliates for every email signup they generate, rather than for sales.
  28. Make it mandatory for free online tools. Give away free web tools, but make sure they sign up before using it.
  29. Add a signup form to your fan page. Many autoresponders will provide the code for this.
  30. Use Facebook Auto-Fill. Facebook allows you to automatically fill in someone’s email address into a form. This can increase your opt in rates.

50 Ideas on What to Send to Your Mailing List

blog-idea

Continually coming up with ideas on what to send to a mailing list can get very tough, especially after you’ve been mailing for some time.

This is a comprehensive list of some of the things you could mail to your readers.

Whether you’re in a teaching mood, an interactive mood, a spontaneous mood or an analytical mood, you’ll find something in this list that you can use.

Here are 50 ideas on what you can send to your mailing list.

1)     Recommend an Article You Loved. You can also include your own ideas, your own analysis or share why you loved it.

2)     Send out a survey. Ask about your products, your service or about what they want to see next in your product line.

3)     Analyze a trend. Is everyone buying yellow shoes this year? Talk about why that’s the case and how it goes with other clothing.

4)     Recap the last year or quarter. What were the most important changes in your industry?

5)     Create a contest.

6)     Announce a Fan Page, Twitter account or Twitter hashtag. Announce a new social media initiative. You can also announce a new conversation on a Twitter hashtag.

7)     Recommend a product. Is there another product that really impressed you? Give it a shout out in your mailing list. You can also make it an affiliate product.

8)     Announce your most popular posts or pages. Look at your website’s analytics and figure out which posts have been the most popular on your site. Let your audience know which articles those are.

9)     Give away a short eBook, report or whitepaper. Pick a topic and give away a non-promotional eBook.

10)  Promote and host a webinar. Get people excited about an online class you’re going to teach.

11)  Send a copy of a recorded webinar. After your webinar is finished, send a recording to your list. Limit the download time to create a sense of urgency.

12)  Video content. Film yourself on camera talking about a certain topic.

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13)  Video interview. Interview another expert or prominent figure in your business.

14)  Audio interview. Audio sometimes does a lot better than video. People like being able to consume content on their iPhones.

15)  Conference review. If you went to a conference, talk about what you liked and didn’t like about it.

16)  Product review. If there’s a popular product on the market, purchase it and give it a review.

17)  Product recommendations. Make recommendations for products for specific issues your users may be facing.

18)  Summary of a product or workshop. Summarize all the most important lessons for people who don’t have the time or inclination to consume the product or attend the seminar.

19)  Book review or recommendation. Read the popular books in your market. Summarize it, then tell people if you recommend it.

20)  Announce an event.

21)  Give a special discount. Make sure the discount is one time only and that it expires in a set time window.

22)  Give a one time bonus. Tell customers that for a limited time, if they buy now they get a bonus. For example, anyone who orders in the next 72 hours gets a free email consultation with you.

23)  Have an employee or executive do a post. Have someone else from your company write a post. It can be a great way to give an inside perspective.

24)  Send a guest post. Have another expert in your industry write an email for you. Again, this is a great way to offer a different perspective.

25)  Analyze new ideas or tactics. Are there new ideas or approaches floating around in your market? Do an in depth analysis of the pros and cons of the new approaches.

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26)  Find a problem and offer a solution. Go on forums and locate problems that people are frequently having. Solve those problems.

27)  Rant about something. Pick a topic you’re passionate about and just go on a rant. Be unrestrained.

28)  Give advice. Instead of taking on an “expert” or professional tone, try taking on a “from a father to a son” kind of tone.

29)  Write something humorous or satirical. Make fun of a popular idea, a popular line of thought or a public figure.

30)  Dispel a myth. Are there things people commonly think that just aren’t true?

31)  Talk about common mistakes. What trips up your audience frequently?

32)  Give X Top Tips. For example, “55 Tips for Better Web Design.”

33)  Give tips for specific locations.  For example: Fishing in salt lakes, shopping in local markets, making money in Asia, etc.

34)  Do an in depth case study. Take an example of something you or someone else has done and use it as an in depth example.

35)  Talk about news stories. Was there something significant on the news that may influence your industry? Talk about it.

36)  Do a multi-part series. Pick a complicated topic and explain it in detail.

37)  Give away simple software. Go to eLance or oDesk and have someone code up a simple piece of software for you. Give it away for free.

38)  Help people establish a plan. Guide people through the process of creating a step by step plan.

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39)  Ask a question. Have them answer you by email, Twitter or Facebook.

40)  Offer a chance to correspond with you. If you have some free time and want to deepen your connection with your market, try giving away some one on one time.

41)  Do a mailbag. Have all your customers mail in their questions, then answer those questions in your email list.

42)  Split test. Test different kinds of emails and see which ones generate the highest open and click through rates.

43)  Try out a new design. Email out a website with a new design template. See how people respond.

44)  Ask them to be a part of a co-created video. Ask members of your audience to send in short videos. Compile them all together into one completed video project.

45)  Make a confession.

46)  Share your mission or vision. For your business, for the world or for your customers.

47)  Offer to help someone on their project. For example, if you run a business newsletter, offer to help someone write their business plan. Make sure you record the process so everyone can learn from it.

48)  Start a cause or movement, or contribute to one. People love being part of something that makes an impact.

49)  Do an FAQ post. What are the most frequently asked questions in your industry?

50)  Recap the most interesting blog posts of the week. Look through all the blogs in your industry, then recap the most interesting posts.