How to Run Your Business While on Vacation
Summertime – that time of the year when everything slows down and moves out of doors. “Less work, more play” is often the motto found on the minds of many. It’s a time when you spend a day at the beach or lake, or take an afternoon off work just to be outside. Kids are … Read more
Copywriting Basics for Business Owners
With any website, the more you can make it interactive and user friendly the better it will be. Take a moment and consider your favorite website. When you’re sitting on the couch in the evening watching television, what website do you surf? Why do you surf it? Conversely, when you’re looking for information on the … Read more
15 Podcasting Tips followed by the Experts
Adding a podcast to your marketing mix and to your website is a valuable and economical marketing tool that can bring you fantastic results. You’ll grow your target audience, build a community around your brand, product, or service, and – best of all – you’ll help people learn more. Podcasts are a win-win for both … Read more
Podcast Essentials: What You Need to Succeed
The best way to increase the number of listeners you have is to tell everyone about your new podcast. If you have an email newsletter, then promote, and link to your podcast in your emails. If you have a blog, promote and link to your podcast there. Include a signature “visit my podcast” or “listen … Read more
Traffic Funnels – the right way!
At the end of the day, it always comes back to sales! Today I want to share with you the top 5 ways you can get more clients fast! 1. Get more leads. It should go without saying, that if you don’t have any leads at the top of your funnel, your business is … Read more
How Your Competitors Get Ahead of You…
You’re a smart person. You have a business. You have a successful business. You have overcome challenges and learned what works and what does not. Now is not the time to stop. Now is not the time to get comfortable. Every day your competitors are advancing and if you do nothing, your business will left behind. … Read more
Generate Qualified Leads From Your Website
What would you do if you had a sales rep that month after month took a salary from your company yet week after week after week… they did not generate one single sale? What if this had been going on for years? What if not only were they not generating any sales, they were not … Read more
Stop Wasting Your Money Mindlessly with These 3 Facebook Marketing Tips!
My son is a reader. I don’t mean an occasional reader. I mean a reader. Here he is reading at the table during lunch: He reads in the car… he also carries his books with him everywhere just in case he has an extra 5 minutes! I absolutely love that he is a reader but…. … Read more
7 Benefits of Podcasting for Small Businesses
If you’re not familiar with the term “Podcasting,” it is the use of audio or video to broadcast a message. Though experts disagree on where the term came from (some say it came from a combination of the Apple iPod and the term “broadcast,” while others say it comes from “Public on Demand” + … Read more
16 Strategies to Create A Successful and Effective Ebook
Ebooks are a valuable asset to any business owner. They range in length from ten pages to hundreds depending on your topic, your purpose and your audience. And they can be written on just about any topic under the sun. The key to a successful and effective ebook is to make sure you write your … Read more
Why Writing a Book Can Boost Your Expert Credibility
Writing and publishing an ebook can give your business the boost you’re looking for. In fact an ebook can help you accomplish several important business building goals in one swoop. If you’re not sure what an ebook is, it’s simply a downloadable version of a book that you read on a computer, an ebook reader … Read more
Why Pursue a Niche Market?
Every product has a market. It may not be a big market but there is someone who will buy what you are offering. Niche marketing determines where those markets reside. Most advertising campaigns are drawn in broad strokes for greater appeal. With niche marketing, your advertising can be more focused and directed since you know … Read more