Though the term “social media” groups social networks like LinkedIn, Google+ and Facebook all in one bucket, in reality they’re all quite different. Each one has a different kind of communication style and each one has different tools you can use to promote your business.
Here’s a list of the various different kinds of activities you can do on each site.
Facebook Activity List
Post a Photo – Whenever you have an in person event, post a photo. If you’re launching a new product, you can also post photos of the product. Photos are inherently more eye catching than text.
Add a Milestone – Your timeline plays a big role in how people view your overall Facebook presence. Use milestones to make important things in your timeline stand out.
Create a Group – Facebook groups are powerful community building tools. You can create a very vibrant community of people who share ideas with one another using a Facebook group.
Create a Page – A Facebook page is a great place to host your brand’s social media presence. It’s the ideal way to relate to social media fans as a brand. Unlike a personal account that has a cap on the number of friends you can have, with a page you have no such cap.
Invite People to Your Page – You can “suggest” a page to your entire network of contacts. If your friends like what you’re up to, there’s a good chance they’ll join your page.
Google+ Activity List
Have a Quality Profile Photo – This is more important than on any other social network, because your profile photo will actually show up in Google searches. People will see the picture you put up actually displayed on the search results page for your name when they Google you.
Check Your Description – Your Google+ profile shows up in search engines as a combination of your tagline, your occupation, your employment information and your introduction, in that order. Make sure you have a stellar tagline and complete job information filled out to maximize your brand impact.
Separate People into Circles – One of Google+’s most important features is the ability to separate people into different circles. Take advantage of this feature to group your followers into categories that make sense. Tailor your updates to different groups of people according to their interests.
Encourage Google +1s – Google +1s influence your search rankings more than any other social media vote. It’s more influential than Facebook likes or Twitter retweets. Get as many +1s as you can by actively asking readers and followers to +1 you.
Get Your Account Verified – Once you have 1,000 followers, get your account verified. You’ll get a “Verified” badge on your Google+ page, which helps build credibility.
Twitter Activity List
Setup Your Bio – Setup your bio or tagline to catch people’s attention to moment they land on your Twitter page.
Customize Your Background – Having a strong background can really change the first impression of your Twitter page. A well crafted custom background that matches your brand can really “wow” your audience.
Tweet Often – Twitter has a culture of high frequency posts. Use tools like Seesmic or TweetDeck to schedule your tweets.
Post Your #FFs –Follow Fridays is your chance to recommend people to follow. If you think there’s an expert people in your space should really know about, recommend them on Follow Fridays with the #FF hashtag.
Use @Mentions wisely – When someone says something you’re interested in, @reply them. If someone @mentions you, @mention them back. Build communication loops.
LinkedIn Activity List
Add Keywords to Your LinkedIn Profile – Potential employers and partners will often look for contacts by doing keyword searches. Look at other people in your industry and see what kind of keywords they’re using and make sure you’ve got the same keywords in your profile.
Join and Participate in Groups – Groups are a fantastic place to meet other people who’re in the same field as you. Join groups and be an active participant. Offer advice where you can and network.
Complete Your Work History – The more comprehensive you are with your work experience, the easier you make it for other people to get a sense for who you are. Many employers won’t even consider candidates who don’t have their career information fully filled out.
Get as Many Recommendations as Possible – Comb through your network and look for people who harbor goodwill towards you. Ask them to give you a recommendation.
Actively Seek Out Connections – Look for people who’re one degree of separation away from you whom you want to meet. Don’t be shy about asking people in your network for connections. As long as you make it clear that you’re someone who gives valuable advice, people will generally be more than happy to make a referral for you.
As you can tell, each social network works a bit differently than other networks. Each network has participants interact with one another in slightly different ways. Tailor your daily activity lists to the specific social network you’re working on.