Are you a sole owner / operator? Have your website, Facebook page, and blog. You love your work and want to reach more people… but don’t know where to start?
An ebook? A workshop? Free consultations?
Are you unsure what direction your first step should be? Are you worried about the complete picture? What you are building? How to sell it? How to find time to work on it? Do you feel like you lack guidance? You know that you are capable and prepared – but you lack confidence on the next few steps to take?
Do you feel like building your business is just… so… slow? Do you struggle with finding the right steps and feel like you’ve wasted so much time trying to figure it out?
You’ve got something called…
You just don’t know where to start!
Guess what! There is a 4-step CURE to STARTERITIS!
Only thing is, it’s a 4-letter word.
Well, first off it is not grits. It is not something you eat in the south.
Grit is “perseverance and passion for long-term goals”.
The cure for STARTERITIS is Grit!
#1 Set a Goal.
If you aim for nothing, you will hit it every time. What’s your goal? What is your why? Why do you do what you do?
I’m a member of many groups and I see it all the time. If you are an entrepreneur, you have a deep desire to make a difference. You want your life to matter. You don’t just want to live. You want to leave a legacy.
So figure out your why. Usually the “why” is not about the money. Money is a fleeting goal. It will never be enough. It will never satisfy you. Your goal could be to give back. To help others.
One of my clients has a mission statement. Their goal is to end worldwide divorce.
I love that goal. That is a goal I can stand behind. That is a project that impacts lives. It is not about building a 7-figure business. But the lives that can be impacted through that business.
What’s your goal? What’s your why?
A rubber band is resilient. You can pull on it and stretch it… and it will go right back to its original shape and be ready for more.
Resiliency is about bouncing back.
The test of character is what it takes to stop you.
If someone tells you that your idea is a bad idea and you’ll never make money from it… what do you do? Do you listen to them? Usually someone who has worked a 9-5 their whole life and can’t fathom making over $50/hr? Or do you carefully consider their objections to your biz plan… and then work through them?
When someone asks you for a refund – do you sit there for hours thinking that your program is useless and no one will want to buy it? Or do you refund them… and go on to the next customer?
When you are about 80% done with your program, do you start to look around at all of the competitors … do you stop recording your videos and shelve your project because you tell yourself – what do I have to offer that is ANY different than all those other people?
#3 – Intense Focus
The problem most people get wrong is they try to do too much at the same time.
Multi-tasking is a myth.
If something takes you 3 weeks to get done and you work on 3 things at the same time…you won’t finish with your first project until Week 7! It will take you longer to get stuff done.
Many, many times we work with clients that serve multiple audiences and therefore want to build multiple funnels at the same time. This does not work.
Success comes when you intensely focus on ONE project at a time. Pick one audience. One offer. One funnel. And go for it.
#4 – Tenacity
Never give up. Failure is part of success. The only way you can truly fail is if you quit. When we first came to Puebla, Mexico as missionaries, it was a whole year before we began to see results from our work. We rented a small building for services. Each week we’d go out and invite people. And every single Sunday morning, Sunday night, and Wednesday night, we’d sit in an empty auditorium waiting for someone to show up. For a year.
But we had a goal. Our goal was to reach the city with the gospel. We had resiliency. We knew that no matter how many times doors were closed on our faces, we had a purpose. We had intense focus. We did not get distracted with doing anything else but the ONE thing we were there for. And we did not give up.
We believed (and still do) that there is always a way to figure it out.
After one year, we did not quit. We moved.
We rented a building in a different neighborhood. We gave out 10,000 flyers on the side of the street. We launched a new “grand opening”. And 32 people showed up.
𝐓𝐡𝐞 𝐬𝐚𝐦𝐞 𝐚𝐩𝐩𝐥𝐢𝐞𝐬 𝐭𝐨 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 𝐈𝐟 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐢𝐬 𝐧𝐨𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐨𝐮𝐭, 𝐝𝐨𝐧’𝐭 𝐪𝐮𝐢𝐭. 𝐏𝐢𝐯𝐨𝐭.
Never give up.