Traffic Funnels – the right way!


At the end of the day, it always comes back to sales!

Today I want to share with you the top 5 ways you can get more clients fast!

1. Get more leads.

It should go without saying, that if you don’t have any leads at the top of your funnel, your business is or is about to die.

So how do we do that? How can we easily generate more leads quickly?

Lead generation depends on 2 factors.

  1. The Traffic, and
  2. The Offer


Traffic can be generated in many different ways such as:

  • Paid Traffic
  • FB Ads
  • Google Ads
  • SEO
  • Joint Venture Partnerships
  • Email Marketing
  • Paid ads on sites
  • Radio Ads
  • TV ads
  • Much, much more.


I am going to talk about how to get traffic to your website in the next few blog posts, so for now let’s talk about the offer.

The offer is what you are offering in exchange for their contact information.  The offer can be in many different forms but some of the most popular are:

  • Report or White Paper
  • Audio
  • Workshop
  • Webinar
  • CD, DVD
  • Book or eBook
  • Much, much more!

In order to capture their information, you will need to setup a landing page.  The landing page is where you send the traffic to so that your prospects can claim The Offer!


After the prospect visits the landing  page, they claim the offer by putting in their name and email address.

And BAM! You have a lead!


2.  Follow-up, follow-up, follow-up!

One of the BIGGEST challenges as a solo-preneur is finding the TIME to follow up with leads!  Not all leads are created equal.  Not everyone is a good fit for your company.  There are many ways for you to follow up with your new leads.  Some are:

  • Phone call by a sales rep
  • Email follow-up
  • Mailing out a brochure or information packet
  • Sending text messages
  • Connecting on social media and engaging with them there


All of the methods work, but only a few can be done on auto-pilot!  Autoresponders are emails that get sent out automatically using a marketing automation tool such as Infusionsoft.

When someone accepts one of your offers, you can have a series of emails go out to them automatically.  The emails should provide value and also have an opportunity to work with you.

Pro Tip: If you really want your business to explode, set-up different email sequences based on the actions of your prospects… something easily done with Infusionsoft!


3. Build Your Referral Network.

Having worked with hundreds of business owners over the last few years, I can say with certainty, that those that do the best, have a very strong referral network.

They say: Your net worth equals your network.

In many ways, this is true.

Just like clients, your referral network needs to be nurtured and taken care of.  It is one thing to go out and attend local meetups, live events, and more.  It is another thing to build relationships with the people that you meet.


If you don’t have the benefit of having a first class assistant helping you to stay on top of your meetings and appointments, one alternative is Infusionsoft. Imagine heading to New York and within a few moments be able to send out an email invite to everyone in the local area that it is in your network letting them know you will be in the area and asking them if they want to meet for coffee.

Imagine never missing a birthday or anniversary again.

Imagine being able to send out postcard and letters automatically to everyone in your network every single month.  You can.

Building a strong referral network does not happen by chance.  You must have a plan to not only get out there and meet people, but to develop your relationship with them!

It all comes down to this.

You have to have a strategic plan to capture and follow up with prospects in order to get more sales.

In other words, you need a traffic funnel.  A way to funnel the traffic to go in the direction YOU want them to go.



Tell me how many traffic funnels your business has set-up and I will tell you how successful your business is. 


What are you waiting for? Are you ready to get your first traffic funnel setup?



How Do I Get Traffic for a New Blog?

online traffic

Probably the trickiest part for any online business owner is getting targeted traffic to their sites.  This is more science than art and has spawned an industry all of its own.  Search engine optimization or SEO as it’s more affectionately referred to, is a major player in how you get targeted traffic to your sites or in this case, your blogs.

There are other promotional and marketing strategies that you can employ to get traffic, but it all starts with optimizing your blogs for SEO.  If you want your blog to be found, you have to optimize it for the search engines.

How much optimization you can perform on your blog depends once again on whether you’re using a hosted blog platform like or a standalone like

A standalone platform like is the best way to go for SEO purposes.  There are no limits as to how you can customize your blog.  But because most beginners tend to use the hosted option, we’ll explore SEO tactics that everyone can benefit from.

Guest Blog Posting: One of the most effective ways to increase your blog traffic is by posting original content for other blogs related to your niche topic. But, as Matt Cutts said about guest blogging, finding these opportunities should  not be annoying for the blog owners. If you stand out as a trustable source, then people will gladly accept your articles for publishing. Look for popular blogs and check is they have guest posting guidelines and submit your content. Also, start building relationships with other bloggers in your niche, so they are more likely publish your content. When you guest post, you get to promote your website in a byline, so people who love your content will be interested in coming to your site for more.


Use Offline Promotional Methods – Get your blog’s URL printed on your business brochures, flyers, business cards, letter heads, envelopes, ads or anywhere else you advertise offline.  This is a great potential stream of new targeted readers.  You may consider advertising online too.

Add Your Blog’s URL To Outgoing Email – An often overlooked strategy but very effective. You never know, your recipient might be a potential customer.

Other Online Methods – Participate in social networking sites, online groups and forums to let them know about your business blog.  Because they share the same interest, they are bound to pay your blog a visit. Make use of marketing communities to spread the word about your blog. One of them is Social Buzz Club.

Top 10 Reasons Social Media is Important for Search Engines and Website Traffic



Search engine optimization and ways of driving website traffic have changed dramatically over the last few years.  It used to be all about the algorithms.  Then Google’s all-powerful algorithms were over-ridden by the phenomenon of social search as social media developed, grew and exploded into the collective consciousness.

Google fought back, creating, scrapping, re-creating and refining its own social media platforms and apps to compete with its major competitor, Facebook.  In fact, the two giants are running neck and neck, miles above every other social network.  Facebook holds # 2 ranking – both at home and globally, according to

The emphasis Google has been putting on its own social networks should give us the biggest clue why social media is important for search engine and website traffic.

Namely, it works.

1.    Social Media Keeps Up with – and Enables – Trends

What’s the one consistent fact about internet culture, social platforms and technology nowadays?  It’s always in a state of change.  And one fact that is quickly becoming self-evident:  Whichever social network can adapt to the cultural mindset the quickest draws the biggest audience.

Have you ever seen documentaries that show how certain fish not only school together, but move as one fluid entity, shifting this way and that as if they possess one mind?  Well, social networks in today’s cultural climate operate exactly like that.


These networks go with the flow and are not manipulated by algorithms.  In fact, algorithms are being feverishly adapted to keep up with popular online connection practices and habits.

Both social media developers and Google programmers know this.  Changes in algorithmic practices have resulted in a shift away from rigid formulae to the phenomenon we all know by now as “social search”.  If even Google is rushing to follow social platform leads, that’s a powerful message about the importance of social media.

2.  Social Sharing is the New SEO

What makes Google sit up nowadays is the sharing capacity and performance of a site – not backlinks.  In fact, Google now penalizes backlinks from exact  anchor text, boosting sites in the ranks if their content is fresh, original, authoritative, comprehensive, spam-free – and above all, shared.

Want to rocket up in search rankings the easy way?  Follow the example of top-ranking sites such as Social Media Examiner here and install the Google+ “+1” button, as well as the “g+” follow icon.


And do install share buttons for the other major players – Facebook, Pinterest, Twitter and LinkedIn.

3.  Social Networks are where People Spend Their Time

3-mobile-and-handsHanging out on social networks has become as common in this era as watching “I Love Lucy” on TV was in the 1950s. If you aren’t sure what “I Love Lucy” is, at least now that times certainly have changed. It’s what people did, back then, to unwind after their work day.

Nowadays thanks to mobile phones, people don’t have to wait until “after work”:  They can – and do – quickly check Facebook, Pinterest and Twitter feeds any time, day or night.

In fact, Mashable published an infographic in November, 2012, showing that “social media accounts for 18% of time spent online”.  (But did you know that fastest growing segments are “males of all ages and people over 55”?)

People now habitually ask friends for opinions, check in at local businesses, complain about poor service – and visit websites promoted through social ads and social media Business Pages.

4.  Social Networking Improves Your Google Rank

There are two things you must do, to quickly advance in Google’s search rankings.  Number one is purchase a domain in your own name (if that is not already taken).  Next, join the top social networks and optimize your profile within each one.


Let’s take an extremely common name – say, “Ann Johnson” – and type it into Google’s search bar.  We have 243,000,000 results.  And out of that 243,000,000, which results come up in the top four positions?

Let’s take a look…


Top place goes to the Ann Johnson who was lucky enough to secure her namesake domain –

Second, third and fourth results belong to Ann Johnsons who have profiles on LinkedIn, Facebook and Twitter.  That’s a great example of leveraging the power of strong social sites – and the particular Ann Johnsons featured here didn’t just sign up and create any old profile.

They optimized their profiles, right down to the “Twitter” Ann Johnson creating a custom URL, “”.

(It’s more than probable that “” was already taken, so she got creative and used a keyword –i.e. “vote” – relevant to her Twitter goal.

5.  Social Media Arouses Curiosity – and Sharing

If you are wondering how to make sure your content is frequently or virally shared (which can increase the value of your profile to Google over the profile of someone else who has the same name), then it’s time to pause before you press the “post” button.

The million-dollar dollar question to ask yourself is…

  • “Is this content share-able?”


If you don’t know what “share-able” constitutes, take a look at:

  • Posts that reap a storm of comments and shares from your target niche
  • Types of posts that gather more shares in your niche:   A particular website’s?  An incendiary topic?  A frustrating challenge?  Cute kitten photos?  Shabby-chic décor? Your YouTube Videos?  Photographs?  Instagram shares?

And above all, if people like your content, they share links to your site.

Dynamic, interactive and emotion-catching content is definitely one of the top ten reasons social media has become important to your search engine ranking

6. Social “Rich Media” Apps Make Your Content More Share-able

One of the biggest advantages social media endows, when it comes to driving traffic to your website, is in the number of rich media apps they allow you to easily install; as in videos, photos, links and sound clips.

6-twitter-cardsThis brings not only a degree of interactivity to your site – always a good thing when it comes to share appeal – but helps your site stand out and grab attention.

Not only that, but you don’t have to pay for developers or spend hours slaving over code:  The social networks have done all that for you.

Take, for example, Twitter cards.  These go in your website HTML so that when readers tweet or retweet your content, they don’t just tweet the link; they tweet your rich media too, as Adam Burrell shows in our example, left.

Not only does this drive traffic to your site, it gives you complete control on how it is presented.  To install the snippet of code for Twitter cards, visit the Twitter developers link.

Best of all, you can easily add Twitter cards through a dashboard-searchable WordPress plugin.

7.  Social Networks are Developing More Rich Media Resources All the Time

If there’s one thing social networks and developers do brilliantly, it’s creating apps designed to outdo the competition, send people to your website – helping you show up at the top of search results.


For example, not only does Twitter offer Twitter cards for your website, they sweetened your links by incorporating rich media into their own platform so you can instantly add a photo or location to your tweet.

8.  Social Networks are Competitive

And that’s good news for you!  The major players have the big bucks, staff, experts and resources to spy on and analyze each other’s results.  If you see a strategy such as rich media copied from one network by another, you can pretty much bet it’s a viable traffic-generation and engagement strategy – particularly when development competition seems to be fierce.

Another tip:  When people start blogging about a strategy or app and creating SlideShare presentations, you know that one is here to stay.  (Till the next one comes along, that is…)


9.  Social Networks Drive Online Traffic to Local Businesses

This should come as no surprise to anyone, but for local businesses who create online presences (as more and more of your competitors are doing nowadays) social media such as location apps (e.g. Foursquare) can really give an edge.


Apps such as these prompt people to “check in” and announce where they are via mobiles.  And people seem to love to do this!

10.  Reviews Drive Traffic

If you have a local business, social apps and networks are invaluable for providing your customers or clients with the opportunity to easily post reviews – particularly via Google+ Local.


Claim and optimize your Google+ Local space to attract people to your website or business, instead of your competitors’.  And one side effect will be that you attract targeted customers or clients who never would have found you, any other way.

Location, reviews, recommendations, “Likes” and photos or videos of your products or business – and most of all, the opportunity to let a wide market hear your unique “voice” – make social media not only important for driving traffic to your website, but vital to search engine rankings and results.