50 Tips for Marketing Your Website


As amazing as your website may be, it’s not going to market itself. If you want people to come to your website, you have to get the word out there. Once a few thousand people see your website, it can start to pick up steam and spread through reputation. In the beginning however, you have to do the ground work.

Here are 50 tips for marketing your website.


1. Add a ton of original content. There is no better way to market your website than having content that people love to spread. This method doesn’t work overnight, but in time is extremely powerful.

2. Pick keywords and put them in your title tag. Use the Google Keyword Tool to find good keywords and put the in your title tag. Note: use only several relevant keywords.

meta-data3. Write a good META description tag. Your META description tag goes under your title tag in the search engines. It helps convince people to click on your ad.

4. Look at your analytics logs and see who’s sending you traffic. Use these traffic sources more readily.

 comments5. Contact people who comment on your blog. See if you can get them to link to you or talk about you in a blog post.

6. Start a YouTube channel. Upload videos that people in your industry would love and want to pass on to their friends.

7. Submit your site to directories. Use DMOZ and Yahoo! Directory for high powered backlinks and smaller industry specific directories for targeted traffic.

 news8. Write for offline newspapers and magazines. Reach out to editors and let them know that you’re an expert on a subject and would like to do an editorial or opinion piece.

 pressrelease9. Write a press release and submit it to online press release services like PR Web. Bloggers and editors will receive this release and potentially write about your company.

10. Get in contact with traditional press editors. Pitch them a story about why your company is unique, or find a way to help them in a story they’re already working on.

11. Submit a high quality piece of content to Reddit. Make sure you submit it to the right sub-reddit to get as many interested people as possible.

12. Submit your content to StumbleUpon. If your content is good, this can send tens of thousands of visitors your way very quickly.


13. Create a Facebook page. Use your website to promote your page. Your page will allow you to stay in touch with your fans, as well as launch new viral campaigns.

14. Use Twitter regularly. Befriend other Twitter influencers and ask them to retweet things when you’re doing a promotion. Likewise, do whatever you can to help others succeed, as eventually they’ll want to reciprocate.

15. Search for people to reply to on Twitter. Search for common questions people in your industry might ask and @reply them directly.

16. Join internet forums and contribute. Find relevant forums in your industry and post high quality content replies.

17. Put your site in your email signature. Anyone who interacts with you should see your content website in your email.

 email mkt118. Create an email newsletter. Use it to follow up with your guests, to build a long term connection and to make regular sales over the guest’s lifetime.

19. Do an online contest. Give away amazing prizes that people would want to fight for. If your prizes are really top notch, people are going to talk about the contest and pass it along to other people.

20. Advertise in other people’s emails. Advertising opportunities start as low as $25.

 affiliate_marketing21. Launch your own affiliate program. Get other people to promote your products for you.

 PPC22. Buy pay-per-click advertising. Buy relevant keywords for products that you’re selling and get traffic from Google and Bing.


23. Contact local businesses about joint marketing opportunities. Look into advertising together, doing products together, doing local promotions, etc.

Nicole Munoz Speaking24. Speak at events related to your topic. Ask the event organizer to link back to you. Mention your site when you’re speaking to bring in more traffic.

25. Use Pinterest. It’s one of the hottest social networking sites at the moment. It’s great for attracting a female crowd.

26. Add your business to Google Maps. If you run a local business, it’s essential that you have a well setup Google Places page.

27. Post on newsgroups, Google Groups or Yahoo Groups. Don’t spam, instead look for ways to add value by giving advice and answering questions. Have a small link to your site at the bottom of your messages.

blog28. Comment on other people’s blog posts. Make well thought out, intelligent comments that add to the discussion and get people curious about you and your site.

29. Interview a well known person. Make the interview available for free.

30. Have great guest blog posts. Often times your guests will link to their own article, driving a lot of quality traffic.

RSS feed31. Create an RSS feed. This makes it easy for people with RSS readers to follow your blog.

32. Advertise on Craigslist. If you run a local business, this could bring a lot of targeted traffic.

33. Use My Blog Guest to find opportunities to write for other websites. Write for those sites and include a link back to your site.

review34. Review products and books. Especially try to review products and books while they’re hot.

35. Answer questions on Quora. Not only can you get good traffic from Quora, but you also position yourself in front of a very high powered crowd.

36. Cover a live event. Update frequently, once every hour or so. People who can’t make it to the event can still feel like they’re there by reading your coverage.

37. Post on portfolio sites. Look for places where you can showcase your work or your ideas. If you get good reviews, a lot of people will come to look at your site.

 Podcasting38. Start a podcast. Publish once a week to start. Build a list of fans who listen to you every week.

 website redesign39. Get a custom designed header. It can really make a big difference on how people see your website.

40. Comment on current events. If a major shift is happening in your industry, talk about it and give your opinion. If you have a unique take, it could gain a lot of traction.

41. Give something away for free. Give away a free eBook, a free audio MP3, a free DVD, a free software package, etc. Free stuff always gets a lot of attention, especially if there’s a high perceived value.

42. Break a record. Pick a record in your industry and try to break it. If you do, you’ll get a ton of press and blog coverage, which will all translate into website traffic.

43. Ask your customers what they want. Then give it to them. When you do this, customers will often be so surprised and thrilled that their request was heard that they’ll tell a lot of their friends about you.

44. Do a weekly roundup of your industry. At the end of each week, go through and pick out the best posts in your industry and link to them. You can write a small summary as well. Make your blog a resource for people to go to for good content in your industry, even if you don’t write the content yourself.

questions45. Answer questions on HARO. Help a Reporter Out (HARO) is a great place to find reporters who need to interview people for their stories.

46. Organize a local meetup. This will bring you a small amount of connections, but get you a ton of valuable connections.

47. Do a free live chat Q&A. Doing these live Q&As regularly will help you build your connection with your audience as well as get a lot of people linking to you.

 content funnels48. Spend as much time growing interest in your content as you do on writing. After all, what good is content if you nobody sees them? Split your time in half: Half on marketing, half on content.

49. Promote your content on Social Buzz Club and Triberr. Submit your blog posts or videos to these two sites to have the chance to be promoted by leaders in your industry.

50. Create infographics. Gather relevant data, create a scenario and ask a graphic designer to give life to the data you have collected. Promote the infographic on all available channels: infographic sharing websites, Pinterest, social media sites, bookmarking sites.

Top 10 Google AdSense Mistakes


In 2003, Google announced a pretty revolutionary way for website owners to monetize their content easily and automatically. Through snippets of JavaScript code, webmasters could now post ads on their sites and get a share of Google advertising revenues. AdSense took many site owners from earning nothing on their sites to earning thousands of dollars per month. Almost a decade later, AdSense is still a popular choice for monetizing web content.

It’s true that one of the biggest keys to success with AdSense is website traffic. That will never change. If you want to earn from pay-per-click advertising, you need the visitors to make those clicks. But even if you don’t have huge amounts of traffic, you can start earning from AdSense. You can also maximize those earnings by avoiding some of the common mistakes people make with AdSense.

Here are 10 of those mistakes. Avoid them and follow our tips instead to start increasing your AdSense revenues.


Mistake #1: Not Using Channels

It’s important to know which websites, which topic categories and which ads are providing the best results. It allows you to see where you should be adding more content, where you should do more testing, and the like.

AdSense automatically separates your reports based on URL, but you need to go further to track your results by using the “Add new custom channel” feature. You can set up as many channels as you’d like and track a variety of different things.



Set up channels for different ad positions, categories of your web page, specific pages and different ad sizes. When you know what’s working best, it’s easier to maximize your earning opportunities.


Mistake #2: Not Testing Different Ad Positions

To understand the best positioning for your ads, you can certainly use Google’s heat map as a starting point. The darker colors show you the most clicked areas of a web page. Looking at the screenshot below, logic would say that the top and left side of your content, your top left menu and bottom of your content are likely to be your best performers.


However, remember that this heat map is based on a large amount of data. It’s what’s typical for most websites, but it’s not specific to your unique website and design. Use the heat map as a starting point, but always do your own testing to see what ad positions work best.

You can also use services like CrazyEgg.com or Google Analytics’ “In Page Analytics” to do heat map testing of your own pages.

Note that as you test your ads, you should also experiment with the number of ads you show. While you can show up to 3 ad units per page, that may not be your optimal number.

If you want a simple solution for split testing your ads, you can find free code that will allow you to split test your ads right here.


Mistake #3: Not Testing Different Ad Sizes and Types

Just as you should never rest with the placement of your ads until you find the optimum positioning, you should also take the time to test different ad sizes and ad types. To start with, AdSense has its list of “Recommended” ad sizes which include the medium rectangle, large rectangle, leaderboard, wide skyscraper and mobile banner.



Again, these are a good starting point, but you should do your own testing as well. In addition to ad sizes, AdSense gives you the option of showing only text ads, only image/media rich ads or doing a combination of both. We all have assumptions about what will work best, but we can often be surprised when we test those assumptions.


Mistake #4: Not Testing Different Colors and Fonts

Should your ads blend in with your content? Or should they stand out? Common advice is to use the same font family and color scheme as your website. In many cases, this may be the appropriate option, but you won’t know until you test it.

If you are placing ads in the middle of content, blending in seems to make sense. But if you’re putting ads in side bars or outside of the content, standing out might be more appropriate. Test it and find out.

You can even create your own ad unit templates and save them for later use.


Mistake #5: Not Bothering to Set Up Backup Ads

There will be times when AdSense cannot display ads for you. If their system cannot find ads relevant to your page or if there is some other technical difficulty, they will show a blank space by default. However, you can set up an ad on another HTML page and have that show whenever there are no ads available.



By having a backup ad (formerly called an “alternate ad”) in place, you ensure that your pages are always displaying relevant ads to your website visitors.


Mistake #6: Only Using Google AdSense

For many, Google AdSense is the biggest contextual ad earner. However, this isn’t the case straight across the board. Other contextual ad services like Chitika produce good results for their publishers.

The key is to get out there and experiment, finding the best solution for your needs.


Mistake #7: Not Understanding the Rules

Just like in everyday life, ignorance of the rules is never an excuse. If you don’t understand the Terms and Conditions for Google AdSense, you risk losing your account and earnings.

Some common violations that people aren’t always aware of include:

  • Clicking on your own ads: Google WILL find out.
  • Asking anyone to click on your ads for you.
  • Drawing attention to ads by using images like arrows or thumbnails that appear to be part of the advertisement.
  • Not having a privacy policy on your website that complies with data and privacy protection laws.
  • Sharing specific details of your AdSense statistics outside of your gross earnings.
  • Publishing content that violates their terms. For example, pornography, violence, hacking, excessive profanity and a whole bunch more.

Be safe and do read the fine print to avoid any unpleasant surprises. It’s a long document, but it’s definitely worth a read.

Mistake #8: Not Trying a Search Box

Google AdSense allows you to create a custom search box for your website. You can allow people to search the web, your website only or any website(s) you choose. Google ads will appear alongside the search results and will be marked as ads.


While the average site may not have a lot of searches, it is an opportunity to increase revenues through those searches. It’s also very easy to put on your website with no scripts to install. It’s just the same type of copy and paste code as the rest of AdSense ads.


Mistake #9: Not Trying Link Units

Another underutilized link format is link units (formerly called “ad link units”). Link units are a way to display topics related to your particular website page.


When a user clicks one of the topics, they will be taken to a page with ads they can click to get more information. You get paid when a user clicks one of those ads. For that reason, many people shy away from link units because they think they are less likely to get paid because 2 clicks are required. However, keep in mind that someone who is already interested in one of the topic areas is likely to make a click or two to find out more information.

You can place up to 3 link units on each page, but remember to test different positions and sizes too.


Mistake #10: Modifying the Google AdSense Code

This is a violation of the Terms and Conditions, but it’s important to mention on its own. AdSense provides with plenty of opportunities to tweak the size of your ads, the type, color and fonts, so use those available options.

Some people have attempted to change the ad code to hide the “Ads by Google” text or to make the links open in a new window.  Any tweaking could cause you to lose your AdSense account permanently, so simply put…don’t do it.

AdSense is a hands-free way of accepting advertising on your website and it can be a pretty impressive revenue booster, so treat it with care and do the work needed to optimize your performance. Avoid these 10 mistakes and you’ll be well on the way to improve your results. 

Top 10 Pay Per Click Mistakes


Pay Per Click (PPC) is one of the fastest ways to gear up internet traffic. While SEO, social media, brand building and other types of traffic often take months to scale, PPC can go from zero to tens of thousands of visitors in just a matter of weeks or even days.

Of course, the flip side to this kind of scalability is that you can lose a lot of money just as easily. If you’re not careful and you end up buying traffic at a loss, you can easily end up hundreds or thousands of dollars in the hole.

If you ask business people about PPC, they’ll often tell you: “I’ve tried it – It didn’t work.” This experience is so common among business people because very few people truly understand how to make PPC profitable. They often make mistakes that trip them up, reduce their profitability and ultimately sabotage their campaigns.

These are 10 of the most common mistakes people make when they first foray into PPC. Avoid these mistakes and you’ll be way ahead of most of your competitors.

Mistake #1: Not Split Testing Enough

This mistake comes in two forms.

First are the people who don’t split test right from the beginning. Some people simply want to set up an ad to see how it performs. Others are just lazy, or figure that they’re not spending enough money to get data anyway.

That’s a mistake. Any time you’re buying PPC traffic, you should be split testing. You should be split testing the ad and the landing page. You should always be gathering data, trying to improve your conversions and your ROI.

The second group of people are people who test for a period of time, then stop testing. For example, they might start off with an ad that’s getting a CTR of 0.7%. They get the CTR up to 1.5%, then they stop split testing. They figure they’ve already done a good job.

What they don’t realize is that if they kept testing ad after ad, they could get their CTR up to 2.5%, 3% or even higher. If you’re sending traffic and not split testing, you’re wasting money and missing out on valuable lessons.


Mistake #2: Too Many Keywords Per AdGroup

In Google AdWords and Microsoft AdCenter (which manages Bing and Yahoo! Search,) keywords are separated into AdGroups. You write a different ad for AdGroup.

If you put 100 keywords in one AdGroup, that means that whenever any of those keywords is triggered, your one ad will show. The same is true if you put just three keywords in an AdGroup. Whenever one of the three keywords is entered, your ad will show.

Most people make the mistake of putting far too many keywords in one AdGroup. It’s very difficult to write an ad that’ll truly hit home if you’re trying to write for 100 keywords at once. People who stuff too many keywords in one AdGroup invariably end up with ads that are far too generic.

To optimize your CTR and improve your keyword relevance, try to keep your keywords per AdGroup as low as possible. Group only very tightly related keywords together in the same AdGroup.

Mistake #3: Targeting Only Mainstream Keywords

keywordsIf you’re targeting only mainstream keywords, you’re in for a tough fight. The only companies that can really profit from mainstream keywords are those that have extremely streamlined conversion funnels and very high earnings per customer. If you’re a newcomer on the scene, you probably won’t be able to compete.

Even if you could get it profitable, you’re usually looking at razor thin margins. Since most payment processing companies will hold your cash for a few days to a few weeks, most small to mid sized marketers will have a hard time funding a campaign with such a low ROI. In other words, if you have a 5% positive ROI, that means that to make a $500 profit you need to tie up $10,000 for as long as it takes for the money to circulate back into your account.

The best approach for most marketers is instead to use deeper keywords, more targeted keyword and more unusual keywords. Look for keywords that other people aren’t pursuing and optimize your campaigns around them.

Mistake #4: Ignoring Brands and Product Names

People often mistakenly think that it’s against the rules to bid on brand names or product names. For example, if you run an insurance company, is it illegal to bid on the name “Geico” or “Allstate?”

The answer is “no.” Though brand names are trademarked and copyrighted, bidding on the name does not violate their intellectual property in any way. You just can’t use their name in your advertisement. As long as you don’t use their name, you can still bid on their name so ads appear when someone types it in. The same is true for product names.

Product names and the brand names of your competitors will often be your highest converting keywords. Don’t make the mistake of leaving these out.

Mistake #5: Only Going to the Home Page

onsite_optimizationYour PPC campaigns should take people to the most relevant page. If you sell food online and someone types in “noodles,” they should be directed to your noodles page, not to your home page.

Also, it often pays to create custom web pages just for your PPC visitors. If you’re bidding on a high amount of traffic for specific keywords, build a custom landing page for them.

Perhaps the worst place you could send PPC traffic is your home page. Your home page is untargeted, it doesn’t speak directly to the people who just landed on your site and will generally not convert very well.

Mistake #6: Not Understanding Broad, Phrase and Exact Match Types

These three match types are very different. You should never bid on all three at the same time with the same bids without tracking the response of each on a separate basis.

Broad match will give you the most traffic at the lowest cost, but your conversion rate will be much lower. Phrase match is slightly more expensive and converts a bit better. Exact match will give you the least traffic but the highest conversion rates (and the highest cost.)

Test each one. Make sure you know where each conversion you got came from. Eliminate the match types that aren’t profitable and keep the ones that are.

Mistake #7: Only Using One PPC Source

PPCThe 500 lbs gorilla in the PPC space is Google AdWords. But to focus only on one PPC source is a mistake. If you can’t get one to be profitable, there’s still a great chance you’ll be able to get another one to be profitable. If you can get one to be profitable, there’s no reason to think you can’t get another to be profitable and drastically increase your traffic.

The other two major networks are Facebook PPC and Bing. Facebook PPC is very, very different than AdWords and requires a very different mentality. Bing or Microsoft AdCenter is more or less the same as AdWords, with slightly more space for your ads.

Then you have a whole myriad of third tier PPC sources. Sometimes your biggest profits will come from third tier networks rather than first tier networks.

Mistake #8: Not Geographically Targeting

Another common mistake marketers make is lumping all English speaking countries into one campaign and blasting traffic at it. What many people realize is that Australia, New Zealand, the UK, Canada and the United States are not the same place and don’t convert the same. A campaign that takes off like a rocket ship in the UK might completely flop in the US.

If you’re targeting multiple countries, make sure you’re tracking each conversion geographically. Figure out which countries are converting for you and segment them out. Stop driving traffic to non-converting countries.

You can take this a step further and even break down your campaigns by state. You can also try targeting non-English speaking countries with translated pages.


Mistake #9: Not Tracking Conversions Carefully Enough

It’s been said many times throughout this article, but it deserves to be said again: You need to be tracking everything. A lot of marketers believe they’re tracking, when they don’t have nearly enough detail to make the kinds of decisions they need to make to improve their ROI.

This is just some of the data you need to get:

  • Which specific keyword generated the conversion? You need to track your conversions back to specific keywords, not just broad campaigns.
  • What times of day convert? What times of day don’t convert?
  • Which days of the week convert?
  • What’s your total conversion rate after you account for your email follow up sequence?
  • What percentage of people will buy a second product?
  • What’s your average customer value?
  • What country converts best? Which countries don’t convert?
  • At what CPC point does each match type become profitable? For example, exact match might be profitable for you at $0.55, while a broad match click needs to come in at $0.25 to be profitable.

If you don’t have tracking software that can give you this kind of data, you need to seriously look into upgrading your tracking software.

Mistake #10: Having Weak Copy

contentmarketingMastering PPC is both an art and a science. Most of what we’ve discussed so far is the science. But if you want to succeed in PPC, you also need the “art” piece – The copy.

The copy is in many ways the most important component of the whole campaign. It’s what determines whether you catch people’s attention and whether you get them to click on your ads.

Learning to write great copy is tough. It can take months or years for you to truly master copywriting. Fortunately, you don’t need to be a world class copywriter to buy traffic profitably.

Start by learning the basics of copywriting. Learn AIDA and read a couple books on the subject. Then look at how other people in your industry are writing their ads and landing pages. Copy what’s working for them while adapting it to your own style and audience.

These are the 10 top PPC mistakes. Mastering PPC isn’t easy. It can take weeks or months before you hit your first profitable campaign. Once you do however, the traffic and the revenues can quickly come gushing in. Keep persevering, keep tracking and keep testing and you’ll eventually get to profitability.

Local Small Business Online Marketing Checklist


The marketing landscape for local business has changed dramatically. Smart business owners, like you, are relying less on print and traditional media advertisements and are instead embracing the power of the Internet and mobile technology. Consider this your checklist for ensuring you have all your bases covered when it comes to marketing your business locally.

Your Website

If you don’t have a website, now is the time to create one. Your potential customers are searching for you online and they want to see your operating hours, address, catalog or menu before they visit you. If they can’t find you, they’re likely to move onto the next business that readily provides the information they’re looking for.

Your website needn’t be complicated, but should include the following:

  • Hours of operation
  • Catalog / Menus and Pricing, where possible
  • Any specials you are currently offering
  • Contact information including address, phone number and email address
  • An interactive map to help users navigate to your place of business (Use Google Maps)
  • “About Us” information about your company
  • Customer / Client satisfaction and testimonials information
  • Website privacy policy and other legal documentation


Search Engine Traffic

There is plenty of potential for local traffic from search engines. Whether your customer is searching for your business name or searching for the type of service you offer in your local area, this is highly targeted traffic.

Free Search Engine Traffic

Most of the business listings you see in a search engine are free and businesses do not pay to be listed there. Search engines use a complex algorithm to determine which pages are relevant for each search its users make.  For example, if a user searches for “kids clothing boutique Raleigh, North Carolina” and you happen to own a kid’s clothing boutique in that city, you’re more likely to be found, provided that your website is descriptive and includes those keyword phrases.


Main Listings

Always be descriptive when creating your website pages. Include your complete address on each page and describe your products and services. Make sure you or your web designer also includes descriptive keywords in your title, description and headline tags. If you’re building your site yourself, find out how you can modify your title, description and headline tags as the method varies depending on the type of design tool you are using.


  • Google Local: On Google, you may have noticed that there are Places results that often appear before the other listings.
  •  Bing Listings: Bing also has a similar service to “Places” for U.S.-based businesses. You can learn more at http://www.bing.com/businessportal.
  •  Yahoo Local Listings: For American businesses, add yourself to Yahoo’s listings at http://listings.local.yahoo.com/.
  • Yelp: Go to https://biz.yelp.com/ to unlock your business listing.

Pay-Per-Click Traffic

PPCIf you’re not familiar with pay-per-click advertising, it is advertising that you pay for only when someone clicks on your ad. Unlike traditional advertising where you pay simply to have your ad shown, you are only paying for the results of clicks. You can also target your campaigns by only advertising for certain keywords and your ads will only be shown to people who are looking for the type of information or products you provide.

You can see pay-per-click ads in the search engines and they are labeled as an ad, but it’s not always immediately apparent. Here’s how pay-per-click ads look in the search engines…

Google: Ads are labeled as “Ads” and often appear at the top, before free listings and on the right side of the page.

Bing: Ads are also labeled as “Ads” and often appear at the top, before free listings on the right side of the page.

Yahoo: Ads are labeled as “Sponsored Results” and often appear at the top, before free listings and on the right side of the page.

Of course, there is a learning curve to pay-per-click advertising, but it is definitely a source of highly targeted traffic to explore.

A Few Pay-per-Click Tips

  • Set a budget and use the budget tools included in the pay-per-click program. They are designed to keep you from overspending when you’re not available to monitor your campaign closely.
  • Use coupon codes or other tracking methods, so you can calculate the profitability of your campaign and know what you can afford to pay for each click.
  • Be as targeted as possible. Don’t use the same ad for multiple keywords. Use different ads that you use the specific keywords in your ad text.
  • Make targeted landing pages for your campaigns. For example, if you are advertising “blue widgets Birmingham England” in one ad and then “red widgets in Bradford England” with another ad, not only will you use different ad text, but each ad should go to a different page that is highly relevant to those keywords.

Where to Purchase Pay-Per-Click Ads

  • Google Adwords: Google runs the most sophisticated and well-trafficked pay-per-click program and is the perfect place to start to learn the ropes and tweak your campaigns. You can sign up for an account at https://adwords.google.com


Mobile Technology

Mobile Technology is booming and we can see it everywhere we go. Whether it’s cell phones, tablets or other devices, this has opened up new marketing opportunities for local businesses. People are searching their devices for business information, “checking in” at various locations, sharing reviews and more.

Mobile-Friendly Website

While mobile technology has come a long way and many devices display web pages well, anything you can do to make the pages load faster and easier to navigate can go a long way. There are a lot of tools that can help you set up mobile-friendly websites, but you can also use the following tips in designing your website:

  • Make clear and simple navigation.
  • Avoid the use of Flash as it excludes your content from a large portion of mobile users.
  • Keep the number of images to a minimum. This helps ensure your pages load more quickly and your mobile user is more likely to stick around longer.


Text Message or SMS Marketing

You probably already have an email newsletter and understand the power of reaching your prospect directly in their inbox. Now text message marketing provides even more instant connection and results from your efforts. You can set up a cost-effective campaign using a variety of services, including http://eztexting.com


QR Codes

You’ve probably seen these black and white codes on printed advertisements in your area. They look something like this:




These special codes are a great way to connect your traditional marketing with digital marketing. QR codes can be printed on any brochure or advertisement and mobile users can scan the code and automatically be connected to your website.

QR codes are an easy way to share coupons, special offers, schedules and more with your prospective and current customers. You can make your own QR codes for free at http://delivr.com


Coupons and Deal Sites

You’ve probably heard about sites like Groupon and Living Social that offer a special deal daily. These are a great way to get extra exposure for your business as these sites market locally and help ensure your offer reaches your local audience.

The deal site sells your special offer, collects the money and typically you receive about ½ the profits back. While it may seem like a large upfront cost, it can be a very effective way to get first-time customers through the door. After all, remember that satisfied customers are likely to come back for more, so the long term profits from a campaign could be very worthwhile.

Social Media

It seems like everywhere you go, people are talking about Facebook, Twitter and other social media. If you already have a large customer base and mailing list, growing your following on social media makes perfect sense. If you are a budding young business, it may take more work and strategy to gain a following, but your efforts can be very well be worthwhile.

  • Facebook: It seems like everybody’s kid and grandma is on Facebook these days and that makes Facebook a natural choice for embarking on a social media campaign. http://facebook.com
  • Twitter: Not quite as popular as Facebook, Twitter’s beauty is in its simplicity. It’s a great way to provide a sounding board for your business and to connect with your followers as well. http://twitter.com
  • Google+: This is a new social network created by the search giant Google. It attracts an older and more technologically sophisticated audience, but comes with some very powerful marketing possibilities. http://plus.google.com
  • LinkedIn: LinkedIn is known as the professional’s social network. It is a great place to connect with other likeminded business owners, make important connections and more. http://linkedin.com


Where to Start

It’s true, there is a lot of information in this checklist and the thought of getting all these things done can seem overwhelming. Consider this your ongoing checklist to work through over time. Start with your website, get listed in Google Places and work on the other points. Just remember to track your results and see what’s working, so you can do plenty more of what does.