Getting Started with Kijiji (eBay Classifieds)


Kijiji, also known as eBay classifieds, is a classifieds ads website launched by eBay in 2005. Unlike eBay, it has a very local focus.

You can buy and sell goods on Kijiji, as well as offer various services on Kijiji.

How Does Kijiji Differ From Craigslist?

Kijiji differs from Craigslist in several important ways.

First of all, people are less sceptical on Kijiji than Craigslist. There are fewer ads on Kijiji, which means fewer people vying for the customer’s attention.

You have a higher chance of attracting a browser’s attention on Kijiji. That said, there are fewer visitors on Kijiji.

Kijiji ads appear very different than Craigslist. Craigslist ads on the listing page are all text. On Kijiji on the other hand, all ads have a picture attached to it. This makes the browsing experience much more pleasant.

On Kijiji, the phone number of the person posting the ad is prominently displayed. This is very different than Craigslist, where the primary way of making contact is through an anonymous email.

Finally, on Kijiji the main focus of the ad is an image banner ad. There is a text description on the right, but the image is what’s front and center. This is different than Craigslist, which features mostly text posts. The image focus allows you to get more creative in your advertising, as you can put just about anything you want in the image.


What Services Can You Offer?

Kijiji has 13 primary service categories. Even if your service doesn’t fit under one of these categories, you can still post your services under the “other” section.

  • Art, Music & Décor: If you’re a musician, an interior decorator or a mural painter, this is where you’ll want to post your services.
  • Beauty & Health: Are you a dietician, massage therapist, nutritionist or personal trainer? This section’s for you.
  • Cleaning & Maintenance: If you want to make a bit of extra money cleaning rooms, or if you’re a professional at maintenance, this section’s for you.
  • Computer: For the technically proficient. This is where to post your computer repair services. Web design and graphic design also often goes under this section.
  • Events & Occasions: If you specialize in helping throw kids’ birthday parties or hosting corporate get togethers, post here.
  • Financial & Mortgages: If you’re a bookkeeper, an accountant, an investment specialist, an asset manager or a loan broker, post here.
  • Hotel, airline & car: Run a limousine company? Sell hotel rooms? If you work in the travel and leisure industry, this is the place to go.
  • Legal & lawyer: If you’re interested in helping people with their legal issues, this is where you can post your services.
  • Lessons & Tutoring: If you can teach a language, a software program, an academic class or a music instrument, post here.
  • Moving & storage: If you’re physically strong and want to make some extra money, post your moving services in this section.
  • Repair & remodel: If you have the skills necessary, this section can bring in quite a lot of clients.
  • Skilled trades: This section is for anyone who’s a skilled labourer. That includes landscaping, electrical engineering, car repair and more.
  • Other: This is for anything that falls outside the above categories.


Here’s how to offer your skills and services on Kijiji.





Where do you want your ad to appear?


You can enter either a city and state or a zip code.




Where do you want your post to go live? Select the category that most closely matches the service you offer.




Write a title that’ll help you stand out from the rest of the crowd. Make sure it’s a title that accurately describes what you’re offering; while presenting your best qualities upfront. For comparison, do a little bit of competitive analysis and see how your competition is positioning themselves.






Enter a description of the services you’re offering. Keep in mind that the description on Kijiji is used more for providing details than for selling. The actual selling power comes in the form of images.






Upload the photo you want to use. Keep in mind that the photo is the primary focus of your listing, not your text. Once someone clicks on your listing, your photo is more or less what they’ll use to decide whether or not they’re interested in hiring you.






Enter your contact information. Some people choose to enter less information for fear of getting spammed or unsolicited phone calls. At the end of the day however, people are more likely to trust a merchant who’s public with contact information rather than a merchant who appears to be trying to hide.


Err on the side of providing more contact information. Give out at least your phone number and your email.






Once you click “Preview,” you’ll be taken to a preview page where you can see exactly what your post will look like once it goes live.


Decide whether or not you like the ad. If not, click “Edit” and change things until you’re satisfied. If you’re satisfied, hit “post.”






Once you’ve hit “post,” you still need to confirm your email before you can continue.




Head over to your email and click the confirmation link. This is also the link you’ll use to edit or delete your ad if you want to make changes at a later time.



Once you’ve confirmed your ad, you’ll be up and running! Do note that it can take a few hours before the ad is live across Kijiji’s entire website.



Tips for Success With Kijiji


With Kijiji, the secret sauce really is in the images. It’s your one major chance to hook your viewer’s attention.


There are two times when your image can really make a difference.


First, before they’ve decided to click on your ad. Your viewer will see a thumbnail version of your ad. This thumbnail should catch attention and get them to read your headline.


The second time when the image matters is once they’re actually inside your listing. This is where you’ll want to use your image to either give them more information, or compel them to read the description.


Your image should fulfill both the goal of catching attention in the thumbnail listing as well as getting people interested on your main post.




How do you do this?


A combination of good design and good copy is best. The copy won’t be visible in the thumbnail view; so your image has to make sense whether or not the copy is read.


Split tests have shown that both men and women respond to images of women on marketing messages. Tests have also shown that a human face tends to draw attention. So a picture of a smiling woman doing something related to your product or service is a good place to start.


You now know how to post an ad to Kijiji to get prospects for your product or service. Remember to update and re-post this ad consistently, as it can take some time before the stream of clients start flowing in.

Top 10 Google AdSense Mistakes


In 2003, Google announced a pretty revolutionary way for website owners to monetize their content easily and automatically. Through snippets of JavaScript code, webmasters could now post ads on their sites and get a share of Google advertising revenues. AdSense took many site owners from earning nothing on their sites to earning thousands of dollars per month. Almost a decade later, AdSense is still a popular choice for monetizing web content.

It’s true that one of the biggest keys to success with AdSense is website traffic. That will never change. If you want to earn from pay-per-click advertising, you need the visitors to make those clicks. But even if you don’t have huge amounts of traffic, you can start earning from AdSense. You can also maximize those earnings by avoiding some of the common mistakes people make with AdSense.

Here are 10 of those mistakes. Avoid them and follow our tips instead to start increasing your AdSense revenues.


Mistake #1: Not Using Channels

It’s important to know which websites, which topic categories and which ads are providing the best results. It allows you to see where you should be adding more content, where you should do more testing, and the like.

AdSense automatically separates your reports based on URL, but you need to go further to track your results by using the “Add new custom channel” feature. You can set up as many channels as you’d like and track a variety of different things.



Set up channels for different ad positions, categories of your web page, specific pages and different ad sizes. When you know what’s working best, it’s easier to maximize your earning opportunities.


Mistake #2: Not Testing Different Ad Positions

To understand the best positioning for your ads, you can certainly use Google’s heat map as a starting point. The darker colors show you the most clicked areas of a web page. Looking at the screenshot below, logic would say that the top and left side of your content, your top left menu and bottom of your content are likely to be your best performers.


However, remember that this heat map is based on a large amount of data. It’s what’s typical for most websites, but it’s not specific to your unique website and design. Use the heat map as a starting point, but always do your own testing to see what ad positions work best.

You can also use services like or Google Analytics’ “In Page Analytics” to do heat map testing of your own pages.

Note that as you test your ads, you should also experiment with the number of ads you show. While you can show up to 3 ad units per page, that may not be your optimal number.

If you want a simple solution for split testing your ads, you can find free code that will allow you to split test your ads right here.


Mistake #3: Not Testing Different Ad Sizes and Types

Just as you should never rest with the placement of your ads until you find the optimum positioning, you should also take the time to test different ad sizes and ad types. To start with, AdSense has its list of “Recommended” ad sizes which include the medium rectangle, large rectangle, leaderboard, wide skyscraper and mobile banner.



Again, these are a good starting point, but you should do your own testing as well. In addition to ad sizes, AdSense gives you the option of showing only text ads, only image/media rich ads or doing a combination of both. We all have assumptions about what will work best, but we can often be surprised when we test those assumptions.


Mistake #4: Not Testing Different Colors and Fonts

Should your ads blend in with your content? Or should they stand out? Common advice is to use the same font family and color scheme as your website. In many cases, this may be the appropriate option, but you won’t know until you test it.

If you are placing ads in the middle of content, blending in seems to make sense. But if you’re putting ads in side bars or outside of the content, standing out might be more appropriate. Test it and find out.

You can even create your own ad unit templates and save them for later use.


Mistake #5: Not Bothering to Set Up Backup Ads

There will be times when AdSense cannot display ads for you. If their system cannot find ads relevant to your page or if there is some other technical difficulty, they will show a blank space by default. However, you can set up an ad on another HTML page and have that show whenever there are no ads available.



By having a backup ad (formerly called an “alternate ad”) in place, you ensure that your pages are always displaying relevant ads to your website visitors.


Mistake #6: Only Using Google AdSense

For many, Google AdSense is the biggest contextual ad earner. However, this isn’t the case straight across the board. Other contextual ad services like Chitika produce good results for their publishers.

The key is to get out there and experiment, finding the best solution for your needs.


Mistake #7: Not Understanding the Rules

Just like in everyday life, ignorance of the rules is never an excuse. If you don’t understand the Terms and Conditions for Google AdSense, you risk losing your account and earnings.

Some common violations that people aren’t always aware of include:

  • Clicking on your own ads: Google WILL find out.
  • Asking anyone to click on your ads for you.
  • Drawing attention to ads by using images like arrows or thumbnails that appear to be part of the advertisement.
  • Not having a privacy policy on your website that complies with data and privacy protection laws.
  • Sharing specific details of your AdSense statistics outside of your gross earnings.
  • Publishing content that violates their terms. For example, pornography, violence, hacking, excessive profanity and a whole bunch more.

Be safe and do read the fine print to avoid any unpleasant surprises. It’s a long document, but it’s definitely worth a read.

Mistake #8: Not Trying a Search Box

Google AdSense allows you to create a custom search box for your website. You can allow people to search the web, your website only or any website(s) you choose. Google ads will appear alongside the search results and will be marked as ads.


While the average site may not have a lot of searches, it is an opportunity to increase revenues through those searches. It’s also very easy to put on your website with no scripts to install. It’s just the same type of copy and paste code as the rest of AdSense ads.


Mistake #9: Not Trying Link Units

Another underutilized link format is link units (formerly called “ad link units”). Link units are a way to display topics related to your particular website page.


When a user clicks one of the topics, they will be taken to a page with ads they can click to get more information. You get paid when a user clicks one of those ads. For that reason, many people shy away from link units because they think they are less likely to get paid because 2 clicks are required. However, keep in mind that someone who is already interested in one of the topic areas is likely to make a click or two to find out more information.

You can place up to 3 link units on each page, but remember to test different positions and sizes too.


Mistake #10: Modifying the Google AdSense Code

This is a violation of the Terms and Conditions, but it’s important to mention on its own. AdSense provides with plenty of opportunities to tweak the size of your ads, the type, color and fonts, so use those available options.

Some people have attempted to change the ad code to hide the “Ads by Google” text or to make the links open in a new window.  Any tweaking could cause you to lose your AdSense account permanently, so simply put…don’t do it.

AdSense is a hands-free way of accepting advertising on your website and it can be a pretty impressive revenue booster, so treat it with care and do the work needed to optimize your performance. Avoid these 10 mistakes and you’ll be well on the way to improve your results. 

Top 10 Pay Per Click Mistakes


Pay Per Click (PPC) is one of the fastest ways to gear up internet traffic. While SEO, social media, brand building and other types of traffic often take months to scale, PPC can go from zero to tens of thousands of visitors in just a matter of weeks or even days.

Of course, the flip side to this kind of scalability is that you can lose a lot of money just as easily. If you’re not careful and you end up buying traffic at a loss, you can easily end up hundreds or thousands of dollars in the hole.

If you ask business people about PPC, they’ll often tell you: “I’ve tried it – It didn’t work.” This experience is so common among business people because very few people truly understand how to make PPC profitable. They often make mistakes that trip them up, reduce their profitability and ultimately sabotage their campaigns.

These are 10 of the most common mistakes people make when they first foray into PPC. Avoid these mistakes and you’ll be way ahead of most of your competitors.

Mistake #1: Not Split Testing Enough

This mistake comes in two forms.

First are the people who don’t split test right from the beginning. Some people simply want to set up an ad to see how it performs. Others are just lazy, or figure that they’re not spending enough money to get data anyway.

That’s a mistake. Any time you’re buying PPC traffic, you should be split testing. You should be split testing the ad and the landing page. You should always be gathering data, trying to improve your conversions and your ROI.

The second group of people are people who test for a period of time, then stop testing. For example, they might start off with an ad that’s getting a CTR of 0.7%. They get the CTR up to 1.5%, then they stop split testing. They figure they’ve already done a good job.

What they don’t realize is that if they kept testing ad after ad, they could get their CTR up to 2.5%, 3% or even higher. If you’re sending traffic and not split testing, you’re wasting money and missing out on valuable lessons.


Mistake #2: Too Many Keywords Per AdGroup

In Google AdWords and Microsoft AdCenter (which manages Bing and Yahoo! Search,) keywords are separated into AdGroups. You write a different ad for AdGroup.

If you put 100 keywords in one AdGroup, that means that whenever any of those keywords is triggered, your one ad will show. The same is true if you put just three keywords in an AdGroup. Whenever one of the three keywords is entered, your ad will show.

Most people make the mistake of putting far too many keywords in one AdGroup. It’s very difficult to write an ad that’ll truly hit home if you’re trying to write for 100 keywords at once. People who stuff too many keywords in one AdGroup invariably end up with ads that are far too generic.

To optimize your CTR and improve your keyword relevance, try to keep your keywords per AdGroup as low as possible. Group only very tightly related keywords together in the same AdGroup.

Mistake #3: Targeting Only Mainstream Keywords

keywordsIf you’re targeting only mainstream keywords, you’re in for a tough fight. The only companies that can really profit from mainstream keywords are those that have extremely streamlined conversion funnels and very high earnings per customer. If you’re a newcomer on the scene, you probably won’t be able to compete.

Even if you could get it profitable, you’re usually looking at razor thin margins. Since most payment processing companies will hold your cash for a few days to a few weeks, most small to mid sized marketers will have a hard time funding a campaign with such a low ROI. In other words, if you have a 5% positive ROI, that means that to make a $500 profit you need to tie up $10,000 for as long as it takes for the money to circulate back into your account.

The best approach for most marketers is instead to use deeper keywords, more targeted keyword and more unusual keywords. Look for keywords that other people aren’t pursuing and optimize your campaigns around them.

Mistake #4: Ignoring Brands and Product Names

People often mistakenly think that it’s against the rules to bid on brand names or product names. For example, if you run an insurance company, is it illegal to bid on the name “Geico” or “Allstate?”

The answer is “no.” Though brand names are trademarked and copyrighted, bidding on the name does not violate their intellectual property in any way. You just can’t use their name in your advertisement. As long as you don’t use their name, you can still bid on their name so ads appear when someone types it in. The same is true for product names.

Product names and the brand names of your competitors will often be your highest converting keywords. Don’t make the mistake of leaving these out.

Mistake #5: Only Going to the Home Page

onsite_optimizationYour PPC campaigns should take people to the most relevant page. If you sell food online and someone types in “noodles,” they should be directed to your noodles page, not to your home page.

Also, it often pays to create custom web pages just for your PPC visitors. If you’re bidding on a high amount of traffic for specific keywords, build a custom landing page for them.

Perhaps the worst place you could send PPC traffic is your home page. Your home page is untargeted, it doesn’t speak directly to the people who just landed on your site and will generally not convert very well.

Mistake #6: Not Understanding Broad, Phrase and Exact Match Types

These three match types are very different. You should never bid on all three at the same time with the same bids without tracking the response of each on a separate basis.

Broad match will give you the most traffic at the lowest cost, but your conversion rate will be much lower. Phrase match is slightly more expensive and converts a bit better. Exact match will give you the least traffic but the highest conversion rates (and the highest cost.)

Test each one. Make sure you know where each conversion you got came from. Eliminate the match types that aren’t profitable and keep the ones that are.

Mistake #7: Only Using One PPC Source

PPCThe 500 lbs gorilla in the PPC space is Google AdWords. But to focus only on one PPC source is a mistake. If you can’t get one to be profitable, there’s still a great chance you’ll be able to get another one to be profitable. If you can get one to be profitable, there’s no reason to think you can’t get another to be profitable and drastically increase your traffic.

The other two major networks are Facebook PPC and Bing. Facebook PPC is very, very different than AdWords and requires a very different mentality. Bing or Microsoft AdCenter is more or less the same as AdWords, with slightly more space for your ads.

Then you have a whole myriad of third tier PPC sources. Sometimes your biggest profits will come from third tier networks rather than first tier networks.

Mistake #8: Not Geographically Targeting

Another common mistake marketers make is lumping all English speaking countries into one campaign and blasting traffic at it. What many people realize is that Australia, New Zealand, the UK, Canada and the United States are not the same place and don’t convert the same. A campaign that takes off like a rocket ship in the UK might completely flop in the US.

If you’re targeting multiple countries, make sure you’re tracking each conversion geographically. Figure out which countries are converting for you and segment them out. Stop driving traffic to non-converting countries.

You can take this a step further and even break down your campaigns by state. You can also try targeting non-English speaking countries with translated pages.


Mistake #9: Not Tracking Conversions Carefully Enough

It’s been said many times throughout this article, but it deserves to be said again: You need to be tracking everything. A lot of marketers believe they’re tracking, when they don’t have nearly enough detail to make the kinds of decisions they need to make to improve their ROI.

This is just some of the data you need to get:

  • Which specific keyword generated the conversion? You need to track your conversions back to specific keywords, not just broad campaigns.
  • What times of day convert? What times of day don’t convert?
  • Which days of the week convert?
  • What’s your total conversion rate after you account for your email follow up sequence?
  • What percentage of people will buy a second product?
  • What’s your average customer value?
  • What country converts best? Which countries don’t convert?
  • At what CPC point does each match type become profitable? For example, exact match might be profitable for you at $0.55, while a broad match click needs to come in at $0.25 to be profitable.

If you don’t have tracking software that can give you this kind of data, you need to seriously look into upgrading your tracking software.

Mistake #10: Having Weak Copy

contentmarketingMastering PPC is both an art and a science. Most of what we’ve discussed so far is the science. But if you want to succeed in PPC, you also need the “art” piece – The copy.

The copy is in many ways the most important component of the whole campaign. It’s what determines whether you catch people’s attention and whether you get them to click on your ads.

Learning to write great copy is tough. It can take months or years for you to truly master copywriting. Fortunately, you don’t need to be a world class copywriter to buy traffic profitably.

Start by learning the basics of copywriting. Learn AIDA and read a couple books on the subject. Then look at how other people in your industry are writing their ads and landing pages. Copy what’s working for them while adapting it to your own style and audience.

These are the 10 top PPC mistakes. Mastering PPC isn’t easy. It can take weeks or months before you hit your first profitable campaign. Once you do however, the traffic and the revenues can quickly come gushing in. Keep persevering, keep tracking and keep testing and you’ll eventually get to profitability.