The first order of business is the content plan. Facebook marketing is all about the content that you will share with your audience. Without a plan you will be aiming in the dark and be in danger of spending more than 10 minutes a day. Use a calendar like Google Calendar in which to help you make your plan.
In addition to scheduling in the time that you need to work on Facebook each day, write in the subject matter, titles, and even outlines when a burst of creativity hits you for content that you’ll be sharing with Facebook.
Let’s talk about the different types of content that you will share and promote using Facebook.
Blog Posts — Every blog post that you write on your blog or other blogs related to your Facebook Page should be shared via Facebook. Don’t just post a link to the content, post a blurb about the link, and ask people to read, like and share. Without this call to action included most people will look at it, and do nothing else. If you do automate sharing these blog posts, comment on your own post to get the interaction ball going.
Images — Using a software program like Gimp or Photoshop alter images to include a relevant quote and a watermark for your Facebook Page, and then post and share it with others. Again, post something related to the image for people to read. Ask people to comment, like and share. The reason you want a watermark on the image is to show where it originated. These images have a good chance of going viral.
Infographics — These are simply images that are longer and bigger that show the results of a survey or other information that is put together as a visual representation of the data. Infographics have a large chance of going viral, so also watermark infographics that you create. Again, explain the graphic, ask readers to comment, like and share.
Videos — Naturally these videos will live on another space like Youtube.com and your blog. You can link directly from YouTube.com or from your blog but you should also be sharing videos on your Facebook page. People love watching video. Your videos should be short and to the point, and as usual you should post a blurb about the video and include a call to action to watch, comment and share.
General Update Posts — These are not accompanied by an image or graphic but are just general posts that you start to get a discussion going. You might ask your audience a question, post a poll, or other information in order to get a response from your audience.
Comments — You need to comment on other people’s information on their pages too. By commenting haring, and helping to disseminate information from other people’s pages using your business account you can find more people to “like” your page. Make sure your comments are relevant and useful.
Depending on your target audience and your niche, make everything relevant. This is not the time to post about troubles at home, or potty habits of your children. Unless of course, that is what your niche is about. With each type of content that you will post on Facebook include an explanation or teaser and a call to action. Without the call to action, your readers may not follow through.
Create a Comprehensive Plan
Your content plans should include a goal for the content, how you will share the content, and when and how you will share the content. There are different goals for each type of content that you share. You may want to get more likes, more shares, attract more subscribers, or educate your audience on the topics of your choice. You may also want to encourage blog visitors to get more traffic, or to make more sales for a product or service. Every post to Facebook needs to have a purpose. Without a purpose don’t post it.
Know Your Purpose
You can have numerous goals at once, but you might want to start with just one or two goals such as growing your audience and increasing traffic to your blog. Once you master these, you can move on to more goals. With any goal you make, always take a step back and assess whether or not your actions are having the impact you desired.
Know When and What to Post
First decide what days of the week you want to post to Facebook, and decide what type of content you’ll be posting on which days. For instance if you’ve chosen to spend 10 minutes a day 7 days a week, you could devote one day to each type of content using the 7th day to assess everything.
Finally, if you’re going to embark on Facebook in 10 minutes a day, be consistent. Spend the ten minutes enacting your plans. Avoid getting side tracked on irrelevant topic discussions and game playing. Spend the ten minutes following your plan to the letter. If you’ve created a comprehensive plan, you’ll be successful.