Hootsuite Essentials For Your Small Business

social network-s

Set Up Your Account and Add Your Various Profiles


The setup process for Hootsuite involves adding profiles for each of the sites you want to use with Hootsuite. Here’s how to sign up for and setup Hootsuite.

Step 1: Creating Your Account

Start by clicking on “Sign up” in the home screen.

Then select which plan you want to sign up with.


Then create your account.



Step 2: Adding Your First Social Network


Upon landing on your home screen, you’ll be presented asked whether you want to add a Twitter, Facebook or LinkedIn account.

Hootsuite supports several more network than these three, but the first time around Hootsuite assumes you’ll want to add an account from one of the bigger networks. You can also click “Add a different social network” at the bottom to add a different network.

Choose the network you want to add. For this tutorial, we’ll start with Twitter.

A box will popup asking for authorization. Click “Submit.”

Then enter your username and password to your Twitter account.


Upon authorizing the app, Hootsuite will then be able to connect your account to their system.

Step 3: Adding More Accounts


To add more accounts, click on the “Getting Started” screen.



Select “Add a Social Network.”



Choose from the list of social networks.


Then follow that social network’s specific setup procedure.
Follow this procedure, you’ll be able to add just about every major social network to your Hootsuite.



How to Use Hootsuite: Reading Updates, Posting & Scheduling Updates and More


Hootsuite is essentially an improved way of viewing and posting to your social networks, all in one place.

Using Hootsuite, you can schedule messages to be posted at different intervals. That means that you don’t have to spend time every day posting messages if you want to post messages every day. Just set it up once and Hootsuite will do the rest of the work for you.

You can also monitor all your social media activity from one place. All your feeds, customer feedback, responses from your posts and so on can be monitored in one place.

Here’s how to use Hootsuite.

Step 1: Select Your Social Media Account

If you have multiple accounts setup, start by selecting which account you want to view.


Step 2: Viewing Streams

The first screen you’ll be presented with is your streams screen. Each panel consists of a different stream of information.

In Twitter, your Home Feed is the tweets of the people you’re following. You’ll also have panels of direct messages, mentions and sent tweets.

In Facebook, your News Feed is the main feed, followed by a photos feed, your wall posts and an events feed.

Each social network has a few different kinds of streams.


Step 3: Adding a Stream


Adding streams allows you to customize how your Hootsuite dashboard looks. To add a stream, click the “+Add Stream” button in the top navigation bar.


Then select which social network you want to add a stream for. Finally, select what kind of stream you want to add and click “Create Stream.”


Step 4: Posting a Message

To post a message, click “Compose Message.”


Type your message in the expanded message box.


To add a link to your posting, click “Add a Link.”


To schedule your message to be sent at a later time, click the scheduling button.


A scheduling menu box will appear. Schedule the time you want to send your message and click “Schedule.”


To choose which profile(s) to send your message out to, click the “Click to select profile” box.


Then choose one or more profiles that you want to send your messages to.


Congratulations! You now know how to view updates, view different streams, add streams, post messages, schedule messages and send messages to multiple social media accounts at once.