Blogging Tips for Starting a Business Blog

blog ideas

After all the “back-breaking” work of setting up your business blog, it now comes down to the most important reason of having a blog in the first place – getting your content out to the world.

For some, this is an easy process.  For many others however, publishing useful and unique content regularly can be severely daunting.  Distinguishing yourself from other business bloggers takes a bit of understanding of who your core readers are.  Put some time aside to research your audience and find out what they would like to read about. Here are some considerations to bear in mind when publishing your content:

  • Should I make my posts educational, newsworthy, informational, entertaining and debatable or, a combination of all those? 
  • How long should my posts be (this is where getting feedback from your readers comes in)? 
  • Should I consider a blog partnership (getting guest bloggers to write unique content for your blog)? 

The initial excitement of publishing a blog can quickly dissipate when your “content well” starts to dry up.  So where do you turn to for ideas and inspiration to get readers queuing up to read your work?  Well, let’s start with how you can categorize your content in a way that could potentially skyrocket your readership: 

  • The infamous Top 10 lists blog-post
  • How-To information 
  • Reviews 
  • Interview someone within your business niche 
  • Latest trends and newsworthy information 
  • Present relevant business case-studies 
  • Recommend other business blogs that might be of interest to your readers 

But all the above may be rendered useless if you can’t get to a source for inspiration.  So here are some of the best places to visit when you need to get those creative juices flowing:

  • News sites – CNN, Yahoo News, Google News are just some of many News websites available to spark an interesting idea for a blog post.  Dig into News stories and press releases to see what is significant for your blog.  Cast your opinion on it and you’ve just got yourself a new post.  But don’t stop there.

Look for News sites that are specific to your industry as well.  For example, if you’re blogging about finance, head on over to Bloomberg Financial News and get ideas from there. is another site that covers a gamut of topics that makes for such a great source for content ideas.

  • Online Groups / Social Networking sites / Forums – Message board forums, Facebook Groups and Yahoo Groups are a wealth of information.  Your potential readers and customers could be lurking within these groups, freely exchanging the kind of information a market research company would pay thousands of dollars for.

Don’t ignore forums that are relevant to your industry. Like social networking sites and online groups, forums attract the kind of audience that could be interested in the information you are offering.

  • Social Bookmarking Services– Like social networking sites, social bookmarking services are all the rage today.  These services allow users to rate and recommend topics that are popular with them.  They are a portal into the hottest and latest trends as deemed by public opinion.

Visit sites such as, Delicious,, and to get blogging ideas.  While there are a great number of other social bookmarking sites springing up onto the web quite regularly, those are the most referred to by professional bloggers for research.

  • High Traffic Sites – Another fantastic source of blogging ideas can be found at high traffic sites such as,,, and  A wealth of ideas can be mined just from sifting through these sites’ categories.
  • Article Directories – Article directories offer you the option of re-printing the articles of your choice on your blog.  This can come in handy if you’re having an off day but need something to whet the appetite of your readers.  Even if you don’t intend to publish any of those articles, use them as a source of ideas for writing your next post.

Some of the more popular directories are, and  These articles are free to re-print but, read the terms on these sites on how to go about re-printing them.

  • Some Other Sources – Another idea-generating method is to look out for what people are searching for and decide if you could blog about these search terms. Visit popular sites like Google Zeitgeist and for this purpose. You can use keywords tools like

Try searching for ideas using blog search engines as well. Try for potential ideas.

4 Proven Methods to Find Popular eBook Topics


If there’s one thing that’s clear from more than a decade of eBook publishing, topics tend to go in trends. One moment motivational topics might be all the rage, then a year or so later it completely dies down. Then eBooks about online options trading take off. That might die down a little, then all of a sudden a whole slew of “How to Start an E-commerce Website” eBooks hit the market and make millions.

Finding popular eBook topics is a great way to jump in front of an emerging trend. Instead of trying to come up with an idea that people might like, you can figure out what people do like right now instead.

So how do you find popular eBook topics? Here are a few different tactics you can use.

Using CB Engine for Clickbank Products

Clickbank is the largest eBook repository on the internet, second only to eReader bookstores (like the Kindle store.) It’s a great place to look for eBook ideas. It’s also a great place to feel out potential new trends.

Unfortunately, Clickbank’s marketplace is quite a poor research tool. You can sort by popularity or gravity – And that’s it. It doesn’t give you much data.

Instead of using Clickbank’s native marketplace, many internet marketers choose to use websites that aggregate data from Clickbank instead. There are a few of them around. CB Engine is one of the most popular ones, with most of its features available for free.

Begin by going to “CB Best Gain” in the left hand side column. This shows you the Clickbank products that have improved in rankings the fastest recently. This is a much more useful statistic than gravity or popularity, because you want to look for new ideas that are catching on rather than products that have already been popular for months.


Here’s what the screen looks like:


You can change the criteria you’re searching by along the top. You can look at high momentum products, products moving up, products that are gaining steadily, products that are getting more popular and have big payouts and so on.

If you click on a product, you’ll be taken to that product’s data page. Here you’ll see all the vital stats you need to know about the product.


Click “Graph” along the top to see a visual representation of the product’s gravity trend, as well as its previous gravity stats by date.


This technique can help you find new eBooks as they’re taking off, but before the market gets saturated. Look for trends, look for big jumpers, look for multiple eBooks on the same topic that are taking off at the same time. Look for things that seem to indicate a new opportunity.

Doing Keyword Research

Another way to look for potential popular topics is to do keyword research.

Begin by jotting down a bunch of different potential ideas for your book. For instance, let’s say you’re in the weight loss industry. You might jot down ideas like:

  • Weight loss for people who’ve just had a baby
  • Weight loss for video gamers who don’t get exercise
  • Weight loss for vegetarians
  • Weight loss for people who love chocolate
  • Etc

Come up with as many ideas as you can. Then head over to the Google Keyword Tool, then type in some of the ideas you’re thinking of using, one at a time.

Google will tell you about how many people search for your keyword every month. Below the keyword you typed in, Google will also tell you the search volume for a number of related keywords.

In this case, you can see that the general topic gets about 40,000 searches a month. Smaller sub-topics get quite a few searches a month as well. So you might put a check mark next to that idea as having strong potential.

Do the same with your next topic. For instance, let’s look at post pregnancy weight loss.

In this case, it seems that vegetarian weight loss is about three times as popular as post pregnancy weight loss.

One important thing to notice is that the keyword “pregnancy weight loss” does get 90,000 searches a month. But if you type it into Google, you’ll find that this search phrase encompasses people who want to lose weight during pregnancy, people who are losing weight during pregnancy and are worried, among a myriad of other topics, including weight loss after pregnancy.

It’s less clear cut because of that one keyword, but it still seems vegetarian weight loss generally has more demand than post-pregnancy weight loss, based on the numbers.

Rinse and repeat this process for all your ideas to get a sense for how many people are looking for the solution you’re thinking of providing.

Browsing Amazon

The Amazon bookstore can be another great way to come up with popular book ideas. Start by heading over to the Editor’s Picks section. You can choose other sections, too. Look through these different lists to see what kind of books are doing well.

You can also sort the category further by going to a more specific subcategory. That’ll really help you get a sense for what’s doing well in your specific niche.


Count Forum Questions

Another way you can find problems that people are eager to solve is to go to internet forums and look for common questions.

For example, if you’re in the fishing niche, you might head over to a fishing message board and spend some time looking around. What kinds of questions are people asking? Is there an abnormally high amount of questions around certain topics? Are there new questions you haven’t heard before? Are there questions being asked that seem to have no good answers?

You can also conduct a search for terms like “how to” or “how do I” or “question.”


This brings up exactly the kind of person you’re looking for: People who came to the forum looking for help. Again, look for patterns in the questions people are asking. The more people asking about it, the better your chances of success with an eBook on that topic.

These are four different ways you can find popular eBook topics. Do your research before you start writing and make sure you’re jumping into a market that’s positioned for success.