Twitter for Business Step-By-Step Guide: Managing Your Brand on Twitter
Branding strategies just help people identify your business or product: They create it. The more people see your branding elements in a bigger variety of location, the more firmly your brand will become established in their minds. They know what to expect from you – and until your brand is well established, this relationship-trust building … Read more
30 Ways to Come Up with New Topic Ideas
Almost everyone who writes experiences writer’s block. How do you come up with more topics when you feel you’ve said everything there is to say on the subject already? Here are 30 ways anyone can adopt for coming up with new topic ideas… 1. Explore New “Places” Life changes all the time – and … Read more
Twitter for Business Step-By-Step Guide: How Hashtags Work
Twitter hashtags are one of the strongest reasons this social media network has done so well. Let’s take a look at how we can make the most of them. Step 1. What is a Hashtag and How do I Create One? A hashtag is a keyword preceded by the “#” symbol. When inserted into a … Read more
Leveraging Google+: It’s Not the Largest Social Network
Google+ is billed as the largest social network in the world. However, that is because Google counts every person who signs up for a Google email address as a user, even if they are not actively using it. But, Google+ is so much more than a social network, it’s a way to identify and connect … Read more
How to Ensure Your Content Gets More Social Shares
The days of websites standing alone on their own merits are gone. Nowadays it’s all about who shares your URL and drives visitors to your site. And that means mastering and nurturing social networks. For two years, Google’s mission has been eliminating falsely-inflated spam sites and blogs that drove people to social media for information … Read more
Twitter for Business Step-By-Step Guide – Twitter Posting
Now that your profile is set up, it’s time to start tweeting! There are many ways to do this, but let’s start with a basic tweet. Step 1. Simple Text Updates Go to your Twitter home feed (if saving your profile didn’t automatically send you there). Click anywhere within the textarea box that says “Compose … Read more
Top 10 Reasons Social Media is Important for Search Engines and Website Traffic
Search engine optimization and ways of driving website traffic have changed dramatically over the last few years. It used to be all about the algorithms. Then Google’s all-powerful algorithms were over-ridden by the phenomenon of social search as social media developed, grew and exploded into the collective consciousness. Google fought back, creating, scrapping, re-creating … Read more
Twitter for Business Step-By-Step Guide – Finding and Managing People
Twitter can be a fantastic tool for your business, but it all boils down to how well (and how often) you use it. It’s like moving into a new neighborhood. If you peep out the window with a pair of binoculars and watch everyone, you may know what is going on with your neighbors in … Read more
Twitter for Business Step-By-Step Guide – Getting Started on Twitter
Contrary to all predictions, Twitter marketing hasn’t gone away. In fact, this year it is finally becoming the powerhouse means of marketing communication everyone except Twitter knew it had the potential to be. And if your market is active on Twitter, you will find yourself needing to sign up right away. This guide will … Read more
Optimizing for the Social Web
Optimizing your website for search engines is no longer a question of filling it full of keywords and exact-match anchor text while madly blog-commenting in other people’s blogs to create relevant backlinks. In fact, following this formula will almost certainly leave you down in the rankings under Google’s Panda and Penguin algorithmic changes – and … Read more
5 Branding Mistakes to Learn From
Everyone makes branding mistakes; companies large or small. Some of these mistakes aren’t serious – more in the nature of learning curves – but others should never have happened at all. It’s not only newbies who mess up their branding on a large scale. Let’s look at some spectacular branding mistakes – and learn what … Read more
Top 10 Tips for Making an Offer through Email
Email is a powerful marketing tool. It allows you to build a rapport with your audience, keep your offerings in the front of their minds, and present them with special offers to help seal the deal. Here are ten tips that will help you get the best possible results from your email offers. #1: Make … Read more