Another very important benefit to publishing a blog, is something called “Real Simple Syndication” or RSS for short. RSS is a content delivery channel, distributing your content to your audience wherever they may be. Blogs use RSS to automatically deliver your content to your readers without them having to visit your site everyday to check whether your blog had been updated recently.
To accomplish this, your audience needs to subscribe to your blog’s feed. Using an RSS Feed Reader, they can now read your latest posts from the reader itself. It works like a simple subscription form. You place your feed icons in a prominent place on your blog where your readers simply click on it and get subscribed.
Using RSS is a much better way of syndicating your content than e-mail because RSS goes beyond just e-zines. And if you were wondering how managing your blog’s subscribers could be possible, there’s Feedburner.com to answer your question. Probably the best in the business, Feedburner.com provides the most detailed stats about your blog subscribers, giving you the edge to improve your blog’s performance as you see fit.