Content marketing. You’ve probably heard of it. It’s simply the creation of valuable content in order to attract a target audience. Easy, right? Sometimes, though, we can get caught in a rut and do things for the sake of doing things. This can result in wasted time and effort; time and effort you could be spending elsewhere.
So how do you ensure that your content is valuable and relevant and does what it’s supposed to do, that is, attract customers? Simple… you ask the experts.
Here are fourteen mistakes you might be making in your content marketing and what you can do to fix them, compiled by my peers and I to help you make the most of your business.