Old Vs New – Twitter Version

twitter

It’s been a while since you last used your Twitter account?

There’s no need to worry!

We will cover 3 topics today on how to use the new twitter interface.

NEW TWITTER VS. OLD TWITTER – MAKE A TWITTER LIST

One helpful Twitter feature is the ability to make a List. You can add those you follow to a list so that you can see all related tweets at once. Think of it as a customized timeline.

Ideas for lists to create would be Family, Friends, Clients, Financial, Internet Marketing, Affiliate Marketing, Vendors, etc.

OLD TWITTER:

To create a list in the old version of Twitter, you would click on “New List“ in the Lists section on the right side. Once you have created one or more lists, they will appear above where you create a new one so you can easily access them.

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NEW TWITTER:

In the new version, click on the dropdown arrow beside “Lists” and then click on “Create a list”.

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The process of actually creating your list is essentially the same in Old and New Twitter. Assign your list a Name and Description then choose whether you want it to be “Public” or “Private”. When finished completing this screen, click on Save List.

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Once you’ve created your list, you can add people by searching for them:

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Or just go to your follower list and find the people you want to add. Just click the icon on the far right before the “Following” box and click “Add or remove from lists…”, you can select to add the person to any of your lists.

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Once your list is complete, you can click on it to see the tweets of those on your list only.

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NEW VS. OLD TWITTER – HOW TO SEARCH AND SAVE SEARCHES

Sometimes you might have a need to do a search and find all tweets related to a certain term. Perhaps you heard about a new product related to your niche (area of expertise) and you want to see what’s being said on twitter. No problem!

OLD TWITTER

In the old version of Twitter, the search box is on the right side of the screen. Enter your search terms and click on the magnifying glass.

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On the search results page, Click on “Save This Search” to keep a record of your search.

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Your saved searches will appear in the right menu whenever you want to view them as shown below:

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NEW TWITTER:

In the new version, the search box is at the top of the screen to the right of the Twitter logo. Enter your search terms then click on the magnifying glass to search and click your mouse.

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On the search results page, you can click on the Settings icon and then click “Save Search” Just like in the old version, you can click on “Save Search” to save your search for future use. However, as you can see, the button to “Save search” is inside the Save Settings dropdown menu.

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Then your saved searches will appear in your top menu anytime you want to access them. For example:

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Twitter is known for being a great source for news so if you hear of something going on in the world, do a search and you will most likely find some tweets about it.

Twitter is also a great tool for doing research. Thinking of writing an eBook on “weight loss for women”? Search Twitter periodically to find out what people are saying about your topic and what questions they are asking.

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NEW TWITTER VS. OLD TWITTER – “WHO TO FOLLOW” FEATURE

The absolute best thing about Twitter is the connections you make with other people. The new version of Twitter has a new menu item called “Who To Follow”.

OLD TWITTER

Old twitter included the following options under “find friends”.

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NEW TWITTER

The new version of Twitter now calls this “Who To Follow” and it does not include the option to “Find on Twitter” or “Invite By Email”.

In the new version, click on “Who to Follow”, on the left panel, under the “Compose New Tweet” box.

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You are given two options: Popular Accounts and Find Friends.

Let’s look at “Popular Accounts” first. Click on the link that says “Popular Accounts” to see some suggestions from Twitter.

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The second option under “Who To Follow” is “Find Friends”. This option allows you to connect to various email accounts you. When you click on one of the choices, you will be presented with a screen to enter your login information. For example, if you choose Gmail, you’ll need to enter your Gmail login to access that account. Only those people who have agreed to be found by email address will be shown.

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Get Busy With Twitter: Promoted Accounts

 

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Promoted Accounts is one of Twitter’s three advertising platforms, this one specializing in helping you acquire new followers.

Tweeters find their friends many ways. Upon joining, many are encouraged to look through their Facebook or email accounts for people who are already on the site. They may also just browse the site and follow people who they find interesting.

Twitter also has a feature called “Who to Follow.” This is what it typically looks like:

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When you’re a paying Promoted Accounts advertiser, your ad will instead be displayed in the Who to Follow box, along with a note indicating to users that yours is a promoted result rather than an organic result.

 

A RECOMMENDATION-BASED ALGORITHM

Unlike other advertising solutions, Promoted Accounts uses a special algorithm to determine whether or not you would be interested in seeing a particular advertiser’s message before showing it to you.

It does this both by analyzing your habits and by analyzing your friends’ interest. For example, if a lot of your friends are interested in video games, Twitter might infer that you’re also interested in video games. Therefore they might show you a Promoted Account advertisement from Xbox.

This prevents your ad from showing to people who genuinely aren’t interested in your product and helps you more finely target the people who might have followed you anyway if they knew about you.

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THE PAY PER FOLLOWER MODEL

Promoted Accounts works on a pay per follower model. Instead of paying only for impressions, you only pay when people decide to follow you.

Of course, your follow rate needs to be sufficiently high for Twitter to be interested in continuing to offer you impressions.

According to Pierre Legrain, Product Marketing Manager at Twitter, the pricing per follower works on a bidding basis much like Google AdWords.

Legrain also says that most bids come in at between $.50 cents and $5 dollars. Other industry experts believe that most accepted bids really fall between the $1 and $3 dollar per follower range.

Legrain has also said that the “stay rate” and engagement level of paid followers are about the same as organic followers. In other words, there is no decrease in readership or drop in the average follow length just because someone’s following from a promoted source. (Source)

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A LONG TERM STRATEGY

Unlike Promoted Tweets or Promoted Trends, which both lend themselves more to individual tweets or individual events, the pay per follower (CPF) model lends itself very well to being a long term rather than a short term strategy.

If you know what a follower is worth to your brand, you’ll know what you can pay on a CPF basis to acquire that follower.

Although every company should test it for themselves, if a paid follower is truly as valuable to you as an organic follower and you can profitably pay for Promoted Account followers, then this form of advertising could be a truly lucrative form of exposure for you and your company.

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GETTING STARTED IN PROMOTED ACCOUNTS

To register as a Promoted Accounts advertiser, visit:

http://business.twitter.com/advertise/start