5 Do’s and 3 Don’ts for a Successful Niche Marketing Campaign

The concept of niche marketing is not hard to understand, but the implementation of it can hit some roadblocks.  Just because the idea is a simple one doesn’t mean that you can go at it willy-nilly and have it work for you.  Keep a few things in mind when that idea of a lifetime pops into your head.

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Do’s

Take the time to do your homework

An idea is not ready to be road tested until you have the data to back up that the idea is sound.  Your homework assignment is to determine your target market.  You may have a great notion to sell small cup-sized blenders but who will buy them?  Ask some questions; set up focus groups; post surveys on your website.  A housewife with three kids will need something bigger than your blender.  Travelers could benefit but you won’t know for sure until you do a bit of research.

test marketing

Conduct some test marketing

If you already have a website and products that you sell, offer this new product in limited release and see who buys it.  Ask for feedback from the customer concerning what they liked and didn’t like about the item.  This is acceptable as a way to further draw out that niche market.

Look for niche markets within existing markets

Actually this is a great place to start.  You won’t have to reinvent the wheel, so to speak.  If a bigger company is catering to mountain climbers of all types, there might be a market in your area for the recreational climber or young adults just getting into the climbing sport.  Larger markets can mask opportunities for specialization into smaller areas of a business. 

Use your own experiences as a guide for developing niche market ideas

You are your best resource for new markets.  Are you a single mom, married, divorced, working two jobs, have small children, teenage children?  Anything that you see a need for due to a measurable trait can be used to target the sales of a product or service.

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Create a website

You will need a place to conduct your research and sell your products.  Most websites can be set up to track several important data points to help you see if you are on the right track with your niche idea.  The Internet is a great tool within itself.  The cost of setting up a website is minimal so your overhead is not as high as someone who sets up a brick and mortar business to showcase their niche market.

 

Don’ts

Resist putting the cart before the horse

Completely understand your target market before investing time or money into a product.  Your idea could be a good one but not right for your area.  Your idea must stand up against the changes in the market, fads and trends, and people’s changing demographics.  The need of the product is based on certain traits but must be adaptable to survive unexpected changes.

ideas

If you sit on your idea for too long, someone else will be reaping the rewards

Some ideas are timely.  You get that feeling and are meant to move on it quickly.  Putting it off could mean someone else who decided to be the early bird will exploit the niche and make tremendous profits.  You want to get there first not second.  New markets are emerging every day.

target customer

Don’t limit yourself to the cyber marketplace

Some niches have international appeal as well as being useful locally.  You can sell good ad copy to small businesses in your town as well as globally on the Internet.  A niche is based on certain traits that lead to spending habits you can profit from.  To that end, advertising on and offline can increase your sales.

How to Create a Consistent Brand

brand

Visuals play an important role in creating a consistent brand. Changing a logo can create confusion so it is best to choose the appropriate one when starting a new business. Follow these steps to make sure you will not have to double the work in the future.

1. Choose an appropriate logo and tagline that describes your services to your target audience.

Nicole Munoz Youtube channel

2. Ensure that the colors, text, and usability of your website are topnotch. Then, carry over this design to your social media, business cards, and any marketing collateral that you have. By keeping colors, fonts, logos and the style the same you’ll start projecting a particular image or brand of your business. Whatever you create, remember that you’ll use it across all your online marketing channels and in any print materials that you will use.

creative

Choose wisely and seek expert help if you’re not sure. In general with websites and with offline marketing collateral you don’t want anything too busy, and you want to use colors and white space to your advantage. The trick is to always think about your target audience when you create anything. This will keep your design as well as your copy in line with what your audience expects.

Is Your Website Ready to Sell?

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In the online world, it all starts with your website. You will need a professional looking website that displays your skills and creates trust within your target market so that people will want to buy from you. That starts with the copy on your website, the look of your logo, and the copy in your tagline. Take the work here regarding your website seriously. If you don’t project a professional image people will be unlikely to hire you.

How your website looks will depend on what services you’re offering. If you offer Graphic Design services your website should reflect awesome graphic design and show a portfolio of work that you’ve done. This will give your clients a good idea of what your style is. If you provide copywriting services, the copy on your website should be above average and demonstrate what you can do. Showing some before and after rewrites would be a great idea too.

 

A few tips that will help you create a great website:

 

A Great Layout

website

Your website should have a pleasing layout. Try not to be old fashioned with the way your website is laid out. Gone are the days with the top banner, two side bars, and middle content but try to avoid flash and strange entry pages.

There are fabulous layouts to chose from that look beautiful and allow the content to be presented in its best light. The best system to use is WordPress.org, there are a variety of free and premium templates and themes that you can use that will offer perfect layouts to choose from.

 

Informative Content

content

Still the lifeblood of your website, your content should be informative, interactive, instructional and inspire your reader to act. When writing content for your website never forget to have a purpose for the content, and a call to action for your readers.

 

User Friendly Navigation

website redesign

When a potential client clicks through to your website if they cannot figure out how to get around your site they will leave. You have mere seconds to impress them, so don’t make it confusing. Have navigation above the “fold” as well as at the bottom of very page.

 

A Telling Domain Name

Site Review

Try not to choose hyphenated domain names, and also choose domain names that are full of keywords. It will make it easier for your potential clients to find you if your domain name has keywords in it.

 

Revealing About Page

About Nicole

People like to buy from those they know, like and trust, and your about page is the place to encourage these feelings. Be honest, be clear, include a nice picture of yourself, and be professional.

 

Contact Information Clear

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Nothing is worse than going to a website and never being able to figure out how to contact the owner. Ensure that not only do you have a contact page, but you have links to the contact page on every page in the bottom navigation.

 

Newsletter Sign Up

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One of your best marketing efforts can happen via your newsletter. Offer a free give away such as a report, or a checklist in exchange for collecting email addresses. You can send out newsletters as well as new product announcements.

 

Sitemap

If Your Website Was a Piano…

A site map isn’t only for the computer bots to spider your site, it’s also for the human. If you create an excellent sitemap some people will click on “sitemap” to find everything they need. But, it’s also for general indexing for search engines.

 

Search Engine Optimized

SEO

You want organic traffic to your site, so use the tools you have such as all of the above, “on page SEO” and include some off page SEO by guest blogging, article marketing, and creating social media accounts.

 

Mobile Friendly

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Today, you never know where someone is looking at your website from. We are a mobile society and it’s rather easy today, especially with WordPress to build a mobile friendly site.

 

Analytics

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This is for you, but install analytics on your site so that you can see what pages and what content are working best to keep readers reading, and to attract organic search engine traffic.

10 Common Google+ Branding Mistakes

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One of the most surprising facts about Google+ branding mistakes is the number of people who still make them!

Here are ten of the most common – and most often repeated…

 

Posting sporadically

It doesn’t matter if you made twelve posts last week:  If this week you’re so busy that you forgot to update your company Google+ page completely you’re going to come off as unreliable. Worse, people who had been enjoying “the conversation” will feel suddenly let down.

Keep them waiting too long – or repeat “feast or famine” posting too many times – and you will actually lose followers.  And hurt your brand.

 

Not paying attention to search engine results

search-resultsIf you stop and run searches for your keywords and competitors, you may be surprised to realize how many top spots are held by those with Google+ Profiles and Pages – and how these show up. Besides, if you don’t take advantage of Google+ branding opportunities yourself, you are ignoring the power of graphics and photos in boosting credibility and capturing interest.

 

Posting empty links

What’s an empty link post? It’s one that does not include a comment and the title seems irrelevant to your followers. Provide your readers a reason why the link you are sharing is important or at least the topic of the article or the title of video.

 

Forgetting to include calls to action

targetThis is something you see time and time again – it’s not unique to Google+, but to all social media channels.  Nevertheless, it’s included here because so many companies seem to make this really inexplicable mistake.

Include calls to action:

  • In your Google+ Page posts
  • On your website and blog
  • With your Google+ badges and icons
  • In your Google+ ‘About’ section

Forgetting to install Google+ badges

This one is really inexcusable.  If you don’t make it easy for your followers, they won’t bother to share and engage – it’s as simple as that. Only slightly less understandable is installing a Google+ badge on your website – and not including a G+1 button so people can endorse your posts.

 

Copying your competitors

It’s great to analyze what works for them on Google+. Just make sure you put equal time into figuring out why. If you take those extra steps to get to the bottom of what seems to be obvious, it will be easier for you to apply critical thinking to your own brand strategies on Google+.  You’ll grow surprisingly good at knowing what you are doing, what your audience is craving – and why your strategies are going to work.  (And that’s most likely what your successful Google+ competitor actually did.)

 

Forgetting to test and track

Most people don’t actually forget this. The real excuse is usually ‘I’m just too busy!’ If you genuinely are – or you have trouble applying and understanding metrics – it’s worth outsourcing this to a social media expert. Just make sure you have regular meetings while they explain your results – and make recommendations that reap good results when later implemented.

 

Not having a clear Google+ strategy

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You will get much stronger and better-branded results if you put preparation and study into what your strategies are going to be.  (Also give yourself a time frame in which to implement them.) Pick one area in Google+ and make it your central platform (but don’t neglect the others). For example, become known for your company’s amazing Hangouts; or brilliantly unique blog posts; or gorgeous, sumptuous original photographs that prompt spontaneous sharing.

Just make sure that whatever you decide to become known for, it is relevant to your business, your products or services, your company’s areas of service or expertise – and, above all, your followers.

 

Not making use of branding keywords or Google+ hashtags

You’d think people wouldn’t forget these two very basic essentials.  But apparently they do – all the time.

Hashtags (unlike comments) definitely increase your searchability and rank.  And keywords provide the foundation.  (Another big no-no:  Forgetting to use actual keywords in your hashtags!)

 

Forgetting to acknowledge, thank or just plain talk with your followers

commentsYes, this happens on other social networks too – but it’s never excusable.  And it’s a sure-fire way to ensure that people quickly stop trusting you.  They’ll simply lose interest.

Finally, remember that everything you do online affects your company brand.  If you are focused on your audience, know your business mission and goals, use the unique and exciting tools provided on Google+ and – most of all – have made a strong commitment to build your brand through excellent service – and content – you will be well on your way to Google+ branding success.

How to Maximize Your Business Brand on Google+ Checklist

Google+

Creating a Google+ business page is just the beginning. Brands need to be consistent, follow trends and interact with their followers in order to increase their brand visibility. Check these questions and see what you should be doing to maximize your business brand on Google+.

 

Branding

brand

Do you have a clear Google+ branding plan?

Have you created multiple Circles for different topics?

Have you decided on Google+ features that will work well for your branding goals?

 

Page elements

GooglePlus

Do you have a cover photo (background) that eloquently tells your brand’s story or says what the company is all about?

Do you have a professionally designed logo?

Does the design match your website color scheme?

Do you use the same fonts as on your website?

Have you included a company tagline?

Have you included keywords in your company description?

Have you filled out the About section?

Have you started posting relevant information for your followers?

 

Page marketing

google-plus-circles

Have you added customers or followers to your page’s Circles?

Have you shares Google+ content with followers and Circle members?

Have you invited people to like your (+1) comments?

Are you posting high-quality photos? How about videos?

Are you updating the page profile regularly?

Are you sharing posts instantly with your Circles?

Have you created events?

Are you focusing all the efforts on brand consistency and

Have you created a ‘voice’ for your followers? Are you easy to recognize?

Are you paying attention to your followers – and their reactions to your company branding? Do they approve them? Are they being indifferent?

Are you constantly creating rich, quality content for your followers?

Are you posting and interacting through Google+ and my Google+ Business branding page consistently and regularly?

Is you Google+ presence optimized for mobile users?

 

Website requirements

website

Do you have the G+ button installed?

Do you have a G+ badge?

Do you have Google Analytics installed?

Is your website optimized for mobile?

Do you have the Google Authorship verification set up?

Are your website and Google+ Page eligible to use Google+ Direct Connect?

 

YouTube

Nicole Munoz Youtube channel

I have come up with a strategy and schedule for branding my company through Hangouts on Air (and YouTube)

Is your YouTube channel optimized and uses the same design elements as your website and Google+ page?

Is your YouTube channel optimized for your main keywords?

 

Hangouts

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Have you tried Hangouts on Air? Have you checked it with your team?

Have you created a series, using the principle of repetition in the episode titles to create event awareness?

Are you paying attention to branding by creating strong, keyword-optimized titles that include the company/ product name?

Have you added the Live Q & A feature to Hangouts on Air sessions?

Are you promoting your Hangouts on Air across several platforms? Here is what you should start with:

  • Blog or website
  • Email list
  • Local platforms
  • Twitter
  • Google+ posts
  • LinkedIn
  • Pinterest
  • SlideShare
  • Other social networks

Are you using Google+ hashtags to promote the page, company, events, posts – and Hangouts?

 

Google Products

Have you checked Google Ripples?

Have you tried Google Offers for local businesses?

 

Analytics

analytics

Have you set up Analytics goals for the traffic referred from Google+?

Are you evaluating audience characteristics and behavior?

Do you use data collection filtering and management features?

Do you perform performing A/B split testing to measure conversions?

 

Follow

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Are you following these blogs and sites to be on top with what is new in the world of Google+?

At least one other social-network measuring authority blog, such as:

 

How many of these tips are you actually implementing?

5 Brand Centers You Need to Have

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Time and time again, many online businesses seem to miss the basics of branding.  Before you do anything else, be aware there are five brand centers you need to create and maintain.

Here’s how to position them…

1.  Your Website

Visitors shouldn’t have to scramble around, click multiple tabs or scroll down looking for clues. What your website is all about should be obvious at a glance, as with Knorr here.  And what should stand out the most?  Exactly how you can do something nice or needed for each visitor.

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But that’s not enough.  Don’t neglect any opportunity to brand your web pages.

  • Think of your logo and colors as a type of shorthand, providing instant visual identification.  People should see your colors and even shapes, and instantly think of your business – and how helpful it is.
  • Every photo should show what you do or provide
  • Every app or widget should appeal to your customers

You’re making a promise to the people visiting your website landing page, so make sure the rest of your site, blog, social networks, newsletter and information products all deliver equally and consistently on that promise.

2.  Create Your Blog – and Use It

If you already own and operate a blog for your business, this title of this tip may seem redundant, but make no mistake:  Blogging is essential in branding most businesses.

The key lies in making sure your blog is active – something Problogger wrote the book on.

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There are many ways to plan for engagement and activity.  But before they will interact, you need to capture your visitors’ attention.

  • Use powerful, relevant photos, videos, polls, contests and sound-clips to increase interaction from your viewers
  • Make sure photos tell an instant story or pique curiosity
  • Choose photos that are lively, dynamic, eye-catching and relevant to your topic
  • Schedule expert, interesting Guest posters
  • Run a series and pre-load your series installments
  • Regularly re-purpose and feature “Oldies but Goodies” (evergreen blog posts from the past that gathered comments and feedback)
  • Update published posts with new developments (especially posts that incited comment activity on initial release)
  • Re-visit popular topics
  • Write a weekly “Top Ten Tips on…” feature, slanted to your ideal reader’s niche interest
  • Write regular “how to” posts, to help your readers find solutions
  • If you have to, pay for top experts to guest post – even if that’s a once-a-month feature or you have to plan for it further down the line

Remember, a blog and its branding are only as good as its activity level.  But even if your blog doesn’t seem to get much action, remember that people are busy and make sure you set up every post so that people can use your blog as a resource when they need to.

Post material that is evergreen and useful, such as your “how to” posts; or high-value tips as well as “how to” posts on common tasks.

Finally, make sure all your post types and elements are consistent – especially when it comes to voice.

Planning your month’s content in advance should help greatly in ensuring this last but most important detail.

3.  Create a Newsletter

A newsletter provides you with a wonderful way, reason and excuse to keep in touch with customers or clients.  And – best of all – you can brand it with your colors and logo.

It does not need to be the be-all and end-all of newsletters.  It simply has to:

  • Remind your subscribers that your business is alive, well and active
  • Reassure subscribers that they are important to you, and that you are thinking about them

But there’s a third function your newsletter can perform, to help you step up your branding a notch.  And that’s provide you with a repetitive, ready incentive for people to sign up and subscribe to your list.

  • Include a signup web form on every blog or website page (top-right corner is the preferred spot)
  • Make sure your newsletters contain valuable content and time-limited offers, discounts, news and resources highly relevant to your target visitor
  • Have these same elements in every newsletter (e.g. always a “Product of the Month” discount; always a seasonally-time-sensitive tip, etc.) This turns them into a branded feature, as Ego’s Garden Centre of Orillia, Ontario, demonstrates admirably here…

 3-newsletter-branding

  • Try to solve at least one current problem for your target visitor per newsletter
  • Point people to your Archive section for past newsletters, so readers can see how valuable your content can be (while the visual consistency of the newsletters reinforces how trustworthy your brand is)
  • Point out the advantage of signing up to get newsletters as they’re released, so visitors won’t miss any more time-limited valuables

Creating regular newsletters and branding, promoting and archiving them is an efficient use of your time. You have to create your newsletter for existing subscribers anyway… so why not let it double as a sign up incentive and a branded, trustworthy resource for visitors too?

4.  Your Information Products

Creating information products and not branding them is like throwing away advertising you’ve already paid for.

Branding your information products makes them – and you – stand out.

It’s not a question of a good product standing out from bad ones or an exceptional product standing out from good ones:  It’s usually a question of a good product standing out from other good products.

What makes one eBook on wine hit the Amazon best-sellers list and another lurk in limbo, so far back in the search results it remains unseen?

One major factor is branding.

Take the “Dummies” books, for instance.  Seeing the words, “For Dummies” on a book – backed by that distinctive yellow-and-black background – immediately tells people they are getting a useful guide on a topic (in this case, wine) that is going to be easy to understand, broken down into nice, bite-sized pieces.

“For Dummies” has become synonymous with not just easy, but “easiest”.

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Notice how “Dummies” brands each information product with:

  • A relevant, appealing tag line that sums up their main mission (“Making Everything Easier!”)
  • Their colors and “header” design
  • Their unique Title fonts

So simple, isn’t it?

And what you don’t see – but everyone knows – is that the “Dummies” books are presented as a series.

Creating a series is a great way to start branding your information products from the word go:  You can use the same elements in Title fonts, header backgrounds, colors, taglines and logos for every single information product in your series – changing only the specific topics.

Naming products allows another opportunity for branding.  Again, the “Dummies” series is a perfect example of this.  The company can now produce any type of “how to” book in the world… and simply by adding “For Dummies” at the end, each book becomes instantly branded and searchable, not only by its own topic keyword (.e.g. “Wine”) but also the keywords “For Dummies”.

Keep this example in mind when branding your books.  Use it as the ultimate example

5.  Your Social Media

Yes, you can – and should – brand your social media.  Use the same colors, logo, signature, and above all, Profile photo (preferably a recent headshot).

5-mari-smithUsing your company colors even in your headshot is a simple strategy that helps cement in peoples’ heads the fact your profile is related to your company.

Example: For years Facebook and social media expert, Mari Smith always wore turquoise clothing and even accessories in every headshot. Recently she has relaxed this rule – but her trademark turquoise color still appears in the background of her latest Profile photo on her Facebook Page.

Most important, however, in social media:  Creating business pages and branding them with your logo, colors, Profile photo and custom backgrounds.

If you are unable to use the exact same background in each network because of size differences, as with Twitter and Facebook, decide on key graphic elements from your website colors or photos that will carry across all social media backgrounds.  (For example, the gold color and little bee graphic that always appear in Burt’s Bees social media pages.)

But all the branding in the world won’t help if you don’t regularly interact via your social media pages and feeds.  A Facebook page never visited by the owner is less than useful.  In fact, you can turn people off, if they take the time to comment or (especially) ask questions and never receive an answer.

Build these five brand centers into your daily life.  Interact often and let people hear your unique voice.

And that will be your strongest social brand reinforcement strategy of all.

How to Install Thesis WordPress Theme

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Thesis Options

The Thesis theme is one of the most easily customizable themes in WordPress. Other themes often require in-depth HTML and PHP knowledge to customize. Thesis on the other hand takes the most common customization options and places them all into the options tab.

Using options, you can customize how your Thesis theme looks, how the search engines view the site, options for software and scripts and a lot more.

Here’s how to customize your Thesis theme.

Step 1: Access Thesis Options

Log into your WordPress admin panel. Scroll down and click Thesis Options on the left hand side.

1-Click-Thesis-Options

You’ll be presented with a wide array of options. Let’s go through them one by one.

Step 2: Change Your Document Head

The document head is what goes between the <head> and </head> tags. In non-tech speak, this is basically overview information about the page that web browsers and search engines need to know.

To expand any of the options, just click the plus symbol next to an option.

2-Expand-Document-Head

For example, this is what the Title tag looks like when expanded:

3-Expanded-Title-Tag

Here’s an explanation of what these four different options for the <head> tag do.

Title Tag: This changes what’s displayed in the title bar of a browser. It’s also one of the most important clues search engines use to determine what a specific page is about. You should carefully craft a good title that includes your main keywords to help you get ranked in search engines.

Add Noindex to Archived Pages: This tells search engines not to index certain pages on your website. Many pages generated by WordPress are either duplicate or just plain “fluff.” For example, category pages, tag pages, daily monthly and yearly pages, etc all often have the same content. By removing these pages from search engine rankings, you increase the ranking power of the rest of your pages.

Canonical URLs: Search engines view http://www.example.com, www.example.com and example.com as different websites. It can confuse search engines if you’re switching between different URL formats throughout your blog. Canonical URLs just creates a standard way of linking within your blog so the search engines have an easier time.

Thesis Version: Puts the version of Thesis in your head tag. There’s no real benefit to doing this and it can be a security risk. If a security exploit for a specific version of Thesis is discovered, a hacker could easily search the web for WordPress blogs with specific versions of Thesis installed to target. By turning off this option, you remove that risk. Unless you have a good reason to include your Thesis version in the head, it’s best to just switch it off.

Step 3: Set Your Feed URL

If you’re using an outside feed service, input the URL here. This enables people with RSS readers to just type in your blog’s URL and subscribe to your RSS feed, without having to find the RSS link on your blog manually.

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Step 4: Set Headers & Footer Scripts (Optional)

If you have scripts that need to go in the header or the footer, just copy and paste them in here. Common scripts include tracking scripts, redirect scripts, cookie scripts and split testing scripts.

If you have no scripts, then just skip this step.

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Step 5: Set Home Page Options

There are two options you can set for your home page: Your meta tags and the number of posts to show.

6-Home-Page

Here’s what each of them does.

Home Page Meta – Here you set your meta keywords and description. While meta keywords aren’t nearly as important as they were the past, your meta description is still crucial. For the keywords, input all the keywords you can think of that someone might use to find your site. If you have trouble coming up with keywords, try looking at what your competitors are using.

For the description, type in a short description of your site. This is what people will see as the description for your listing in the search engines. A great description can get you a lot more clicks, even without getting higher rankings.

Home Page Display – Choose how many posts you want displayed on the front page. By default it’s 10.

Step 6: Set Display Options

Display options gives you the flexibility to change the look and feel of your site. Here are the various options and how to use them.

7-Display-Options

Header – Choose whether or not you want your site’s name and tagline in the header.

Bylines – Choose whether you want the author’s name and date showed on the bylines of your posts and pages.

Posts – First, choose whether the posts on your front page are full content posts or just excerpts. Then decide what text people will click on to see a full post. By default it’s “Click to continue …”

Archives – Choose how you want Thesis to store your archives. By default it just stores the title, though you can store them as teasers, excerpts or replicas of your home page.

Tagging – Choose if you want tags shown on single entry pages. Choose if you want tags to appear on archive pages and on index pages. Finally, choose whether or not you want search engines to follow tag links. By default they’re not followed.

Comments – Choose whether or not the number of comments is shown. Also choose if you want Thesis to tell your users what HTML they can use. Finally, choose whether or not readers can comment on pages.

Sidebars – Do you want to show sidebars widgets?

Administration – Set how you personally see your blog when you’re logged in as admin. Do you want edit buttons next to posts and comments? Do you want an admin link in the footer?

Step 7: Navigation Menu Options

Thesis’ navigation menu settings make it easy for you to choose exactly how people will navigate your site. You can choose example which pages, categories or links will be in your nav menu. You can even automatically use dropdown menus in your links!

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Here are the various options for Thesis’ nav menu.

Select pages to include: Check which pages you want to include in the nav menu. Drag them around to change the order. You can also change the display text by clicking on the text. Nested pages or categories will automatically turn into dropdown menus.

Include category pages: If you want a category page to be in the menu, just check one or more of the category boxes here.

Add more links: Add more links by hand.

Home link: Do you want a link back to your home page on your nav bar?

Feed link: Do you want a link to your feed in your nav bar?

Step 8: Post Image and Thumbnail Settings

By default, Thesis will display the full version of an image when you’re reading a blog post. In teasers and excerpts however, thumbnails will be used. If you don’t specify a thumbnail file, Thesis will automatically crop them and create a thumbnail.

Here are the various options you can set for your images and thumbnails.

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Default Post Image Settings – First set how you want text to wrap around images. By default the image is on the left and text doesn’t wrap around. Then, set whether you want images below or above the headline. You can also set the image to appear before the post itself.

Then choose if you want a border around your images. Finally, choose whether you want images to show in archive pages and single entry pages.

Default Thumbnail Settings – Again, choose how you want text to wrap around thumbnails. By default the thumbnail is on the left with text wrapping around it on the right.

Then choose whether the thumbnail appears before or after the headline. By default, the thumbnail appears before the actual post.

Then choose if you want thumbnails to be framed.

Finally, choose the default size for thumbnails. This is the size Thesis will resize images to if you don’t provide your own thumbnail file.

Step 9: Click the Save Button

By default, Thesis has a rather humorous save button. You can change the text, of course.

(Though they don’t recommend it.)

10-Click-Save

Those are the various options for the Thesis theme. We’ve gone over how to set your document head, your feed URL, your meta and title tags, your display options, your navigation menu, your image options and quite a bit more. This should give you all the flexibility you need to really finetune your blog.

 

Change Number and Order of Columns

Thesis allows you to quickly and easily customize the number of columns and order of the columns in your blog.

Want a single column blog with just content in the main area? You can do that easily. Want a 3 column design with a navigation menu on both the left and right side? You can do that too.

Here’s how to customize your columns in Thesis.

Step 1: Go to Design Options

Click on the little arrow to the right of Thesis Options. Click on Design Options.

1-Design-Options

Step 2: Expand Columns and Column Order

Under Site Layout, expand both the Columns tab and the Column Order tab.

2-Expand-Columns-and-Column-Order

Step 3: Select Number of Columns

In the expanded Columns tab, choose the number of columns you want for your blog.

3-Number-of-Columns

Step 4: Select Column Sizes

Enter a width in pixels for each column in your blog.

4-Column-Sizes

Step 5: Select Column Order

Click one of the checkboxes in the expanded Column Order tab to select the order of your columns.

5-Select-Column-Order

Step 6: Save

Click the save button to change your settings.

6-Save

That’s all there is to it! In just a couple minutes you can easily change the number of columns and order of columns in your Thesis blog.

 

 

Customizing the Multimedia Box

The multimedia box in the Thesis theme is a true design powerhouse. You can use it to automatically rotate through different images every time someone refreshes the page. Or, you can use it to host a video. You can place an ad in there if you chose. You could even use it to host your newsletter signup box.

Here’s how to customize your multimedia box.

Step 1: Go to Design Options

Click on the drop down arrow next to Thesis Options, all the way on the bottom of the admin panel. Click on Design Options.

1-Design-Options

Step 2: Expand the Multimedia Box

Click on the + symbol next to Multimedia Box.

2-Expand-Multimedia-Box

Step 3: Choose the Type of Box

Select from the four main types of multimedia boxes.

Type 1 is basically no box. Type 2 rotates through images. Type 3 embeds a video. Type 4 is for everything else.

3-Choose-Box-Type

Step 4: Rotating Images

To use rotating images, you’ll first need to upload a few photos to the rotator folder.

First, click the link to the rotator folder.

4-Click-Rotator-Folder

Then copy the URL from the URL bar.

5-Rotator-URL-Displayed

Find this folder in your HTML editor. If you don’t have an HTML editor, you can also upload files by logging into your cPanel and using their file upload interface.

Upload any photos that you want to rotate through to the rotator folder. The multimedia box will now automatically scroll through all the different images randomly.

Step 5: Embed a Video

To embed a video, first get a piece of embed code from an online video player like YouTube or Vimeo.

Select “Embed a Video” in the multimedia box and paste the code in. Once you hit save, the video will automatically display in all the multimedia boxes.

6-Embed-a-Video

Step 6: Custom Code

Want to place an ad, a newsletter signup box or something completely different in the multimedia box? You can, with the custom code option.

Again, just select “custom code” and copy and paste the code in. Alternatively, you can edit the custom_functions.php for more advanced functionality. For most users, just copying and pasting the code into the multimedia box options will work just fine.

7-Custom-Code

Step 7: Change Your Multimedia Box Design

Finally, you have the option of customizing the fonts, the font sizes and the colors of the multimedia box.

Just press the + button next to “Multimedia Box” under “Fonts, Colors, and More!” to access these options.

8-Change-Fonts-and-Colors

Congratulations! You’ve now learned how to customize both what goes in the multimedia box and how the box itself appears.

 

 

Customizing the Fonts and Colors

Thesis gives you a lot of options on how your site can look. You can create an overall font and color scheme for your whole site, or you can have different fonts and colors in different areas of your site.

Before we jump into customizing the colors and fonts, let’s quickly go over what inheritance is.

What Does it Mean to “Inherit” a Font?

Inheritance makes it easy for you to change one setting and change your whole site. For example, if you wanted to change your fonts from Arial to Courier, rather than having to change every setting individually, you just need to change one.

Most of your font settings are by default set to “Inherit from Body” or “Inherit from Header/Sidebar/etc.” It’s best to leave inheritance on unless you want to specific a specific font.

With that explained, let’s go over how to setup your fonts and colors.

Step 1: Go to Design Options

Go to the bottom of the admin panel on the right. Click the drop down button and click Design Options.

1-Design-Options

Step 2: Expand the Body & Content Area

These settings are the most important settings, because many of your other fonts will inherit from the body’s setting.

2-Expand-the-Body-and-Content

Step 3: Change Your Body Settings

Change your body’s settings, then save your changes and preview how it looks. Don’t edit the rest until you get the body settings right.

3-Body-Settings

Step 4: Set Your Content Area Font

How big should the font in your main content area be? Expand and change these settings.

4-Content-Area

Step 5: Nav Menu Settings

Change the look and feel of your nav menu by changing the nav menu settings.

5-Nav-Menu

Step 6: Header & Headlines

The header and headlines both inherit their fonts from the body. The tagline inherits it’s font from the header and the sub-heads inherit their fonts from the header.

 6-Header-and-Headline

The inheritance makes it easy to change your header or headline and have the taglines and subheads follow suit.

Step 7: Sidebars, Bylines and Footer

Finally, change the settings for your sidebars, bylines and footers.

 7-Sidebars-Bylines-Footer

These settings combined give you a lot of flexibility in changing your website. You can make any section of your website look just about any way you want. It’s easy!

 

 

 

Images and Copyright – How and What is Safe to Publish on Your Blog?

website redesign

Creative Commons License is a group of copyright licenses that allow the use of and alteration of documents in other works, including websites and blogs. These licenses can be used in different combinations, making it possible to different uses for a variety of works.

These licenses were released by Creative Commons (http://creativecommons.org) in 1992 and make it easier for you to find free images that you can use on your website or blog.

 

Types of Licenses

When searching for images, you will see combinations of the following four core licenses. They are also often abbreviated and you can see the abbreviation for each license in brackets below.

  • Attribution (by): You can use image, as long as attribution for the work is provided. 
  • Non-commercial (nc): You can use the image for non-commercial purposes only. 
  • No Derivative Works (nd): You cannot create derivative works only. You cannot edit the work. 
  • Share-Alike (sa): You can make derivative works and modify the work, only if you distribute the work under the same license as the original work.

 

Possible License Combinations

There are 6 possible combinations of these licenses:

  1.  Attribution (by): It can be used for commercial purposes, derivative works can be created, but only if proper attribution is provided.
  2.  Attribution AND Non-Commercial (by + nc):  It cannot be used for commercial purposes, but derivative works can be created and proper attribution must be provided.
  3. Attribution AND No Derivatives (by + nd): It can be used for commercial purposes, but derivative works cannot be created and proper attribution must be provided.
  4.  Attribution AND Share Alike (by + sa): It can be used for commercial purposes, derivative works can be created, but only if the derivative work is released under the same license. Attribution must be provided.
  5.  Attribution AND Non-Commercial AND No Derivatives (by + nc + nd): It cannot be used for commercial purposes and no derivatives can be created. Attribution must be provided.
  6.  Attribution AND Non-Commercial AND Share-Alike (by + nc + sa): It cannot be used for commercial purposes and derivatives can be created, as long the derivative work is released under the same license. Attribution must be provided.

Understanding these licenses will make it easier for you to find the images that suit your needs.

 

Graphical Representation of Licenses

While some sites may use different images to indicate certain licenses, you will likely see the images used by the Creative Commons.

You will often see a CC, which stands for Creative Commons and indicates a Creative Commons license:

1-cc

Then the following images, show the 4 possible licenses that can be used in the variety of combinations mentioned earlier.

2-cc-images 

1-     Attribution (by)

2-     Non-Commercial (nc)

3-     Share-Alike (sa)

4-     No Derivatives (nd)

 

How to Set Up a Professional Website? Follow These 10 Steps to Get the Results You Want

website

Your website is the most important marketing tool in your arsenal. It’s what clients will use to determine your credibility. It’s what they’ll use to find out your rates. It’s what they’ll use to learn about you. It’s what they’ll use to learn about your services. In many cases, it’s the primary way your potential clients will interact with you before they actually try your service.

So how do you make sure your website is top notch? How do you use your website to inform and sell? These tips will help.

Tip #1: Use a Professional Theme or Template

1-Use-a-Professional-Theme

Choose a theme or design template that looks professional like Sticky Branding. Make sure you not only choose a professional theme but one that you can personalize. Choose one with a changeable banner or with customizable columns or colors.

You want to make sure your site doesn’t look like a hundred other sites out there that share the same theme. But you also want to make sure that you have a professional theme that’s already proven its merits in the marketplace.

Tip #2: Use a High Quality Photography

Have a professional photographer take a photo of you. A great photographer will be able to get the lighting, the posture, the angle and everything else right to give you an image that really shines.

Nicole Munoz

Use this image on your website to demonstrate credibility. You can use it as part of your banner if you can make it look artistic, or use it on your “About Me” page or on your sidebar.

Marketing researchers have long known that showing a face builds trust and credibility. In fact, on Facebook Ads, pictures of someone’s face generates more clicks than just about any other kind of ad.

 

Tip #3: Get Their Email Address

3-Email-Signup

Get the email address of the people who land on your website. Not everyone’s going to buy on the first go around. They might come to your website, be very impressed with what they see – But intend to buy later.

If that’s the case, you’re much better off getting their email. That way, you can follow up with them again and again, even once they’ve already left your website and forgotten about your service.

Give them something in exchange for signing up for your emails. For example, entice people to sign up with a free gift or free report. I offer the Small Business Success Kit.

Tip #4: A Personality Driven “About Me” Page

Your “About Me” page should help people get to know you. Not only should it be factual and informational, but it should be personality driven. People should get a sense of who you are, what you stand for and hopefully for a sense of your personality.

Talk about your background. Talk about the results you get for your clients. Talk about your credentials and what qualifies you to do what you do. Try to write in a personal, free flowing way. Avoid writing in corporate language. The goal is for your potential clients to feel like they know you a little bit once they read your About Me page.

Marie Forleo has a great about me page that now only shows her personality, but is very focused on the visitor to the page.

 4-Personality-Driven-About-Me

 

Tip #5: A Crystal Clear Service Page

Your service page should have a crystal clear outline of all your services and product offerings.

If you’re just getting started, you should probably put prices for your services on your website. If you’re in a higher end market and you’ve been doing what you do for a while, you might ask people to contact you for a quote instead.

In either case, people should have no uncertainty about what you offer. If you’re a graphic designer for instance, you want to have packages for your logo design, your banner design, your website design and your flyer design services all clearly laid out on your website.

Tip #6: Have Samples

Your samples or are one of the most important parts of your online sales efforts. As great as your site is, as great as your testimonials may be, as great as your packages page may be, ultimately what clients will use to determine if they want to work with you is your past work.

Put up as many samples as you can on your website. Make sure you put your best foot forward by putting up samples that showcase the best of your capabilities.

If you don’t have any samples because you’re just getting started, consider doing some pro-bono work or just doing the samples for imaginary clients. The idea is that you want to have something to showcase, even if it’s not paid work yet.

Tip #7: Call to Action

call-to-actionOne big mistake that a lot of service providers make is not having a call to action. A call to action is simply a request for someone to take action.

If you’re selling a service that can be purchased on the spot, then you should have a purchase button right on your page. For example, if you sell 30 minute consultation calls for $100, then you should have a $100 buy button right on your services page.

On the other hand, if you do more custom work, your call to action might be a form. The form gives them the chance to tell you what they’re looking for and to give you their contact information.

Tip #8: Run a Quality Blog

blog2Having a high quality blog is a fantastic way to drive more traffic to your website, but don’t expect your blog to pay off for at least 3 to 6 months. In the beginning, it’s going to feel like a lot of effort.

But once you have a website that’s stuffed full of useful content, you’ll start to get a lot of traffic from search engines. That traffic will very quickly turn into more sales and more business.

Furthermore, having a high quality blog will help you build credibility. People who see your blog are going to immediately feel that you’re a credible person to work with.

 

Tip #9: Optimize for Search Engines

Put some energy into optimizing your website for search engines. Make it your goal to have your site come up in the search engines when people type in keywords related to your niche.

Start by making your website search engine friendly. Make sure you use relevant keywords in your title tags. Make sure your archives and category pages are noindexed and nofollowed. If you’re using WordPress, use a tool like All in One SEO to handle all your on site SEO.

Then build backlinks back to your website. Have other people in your industry link back to you. Ask past customers or fans of your site to link to you. Host contests, run classes or do publicity stunts that get a lot of people to link to you.

These two things – On site and off site SEO – Will quickly get your site to rank for relevant keywords in Google.

 9-SEO

Tip #10: Buy Paid PPC Traffic

PPCIf your average customer value is high enough, you should consider buying traffic for your services. For example, if you’re a child psychologist and on average a client is worth $1,500 to you, then it may very well make sense for you to buy paid traffic in your local area to bring in more clients. Even if each client is worth a few hundred dollars, you can likely recoup your investment.

If you offer a service locally, make sure you target geographically and not globally. Only buy keywords for extremely targeted keywords in the beginning to make sure you can get a positive ROI. Once you have a positive ROI, then broaden your keyword base to include higher volume keywords.

These tips will help you setup a great website that impresses clients. They’ll also help you generate new business through increased website traffic.

Split Testing: 8 Reliable Tools

slip-testing 

Split testing is at the heart of every response-based marketing campaign. Split testing allows you to take an idea and statistically prove whether it’s more or less profitable than the previous version.

The core principles of split testing apply to banner ads, websites, emails and just about every other medium where you’re communicating with potential buyers.

There are two primary different kinds of split tests you could run: An A/B split test and a multivariate split test.

An A/B split test is where to you take Version A of a website (or banner) and test it against Version B. You measure the response, then take the winner and make it the control. Rinse and repeat.

A multivariate split test is where you pit a wide number of different variables against one another in one test. For example, you test a headline, an image, a price and a design framework all at the same time.

Multivariate tests allow you to get more accurate data than sequential A/B split tests, but require more data to run effectively.

Here are the top 10 split testing tools on the web.

Tool #1: Split Test Accelerator

2-Split-Test-Accelerator

Site: http://www.splittestaccelerator.com

Split Test Accelerator is a very powerful testing software that’s installed on your own server. It includes Taguchi testing which allows you to mathematically calculate the best version of a website, based on incomplete data. It’s less accurate but faster than full factorial. It’s good for small sites looking for fast results. Using Taguchi with Split Test Accelerator is optional.

 

Tool #2: Split Testing Pro

3-Split-Testing-Pro

Site: http://www.absplittesting.com/

Split Testing Pro is a simple and easy tool for split testing web pages. It uses the traffic rotator model, where you create multiple pages for different variables you want to test.

All you need to use Split Testing Pro is the ability to copy and paste a simple line of code. Just upload all the pages you want to split test, plus the line of code on those pages and Split Testing Pro does the rest of the work.

Tool #3: Visual Website Optimizer

4-Visual-Website-Optimizer

Site: http://visualwebsiteoptimizer.com

Visual Website Optimizer is designed to be an advanced split testing solution for non-tech oriented people. If you don’t know HTML, if you don’t have a system administrator and if you don’t want to do any programming whatsoever, Visual Website Optimizer can help.

What makes Visual Website Optimizer unique is that it can make the installation process so simple and tech-free, while still delivering advanced features like multivariable testing and geo-location based page delivery.

Tool #4: Split Testing

5-Split-Tester

Site: http://www.splittesting.com

Split Testing is a tool that allows you to calculate the statistical significance of an advertising split test. Just enter in the number of clicks and CTR you got on two different ads and Split Tester will tell you how likely it is that you have a statistically significant winner.

It’s fast, simple and easy. Don’t end a split test without making sure that your statistical significance is 99% or higher. Remember: 95% means that 1 out of 20 times, you’ll be wrong. That’s huge when you’re running dozens of tests.

Tool #5: Open X

6-OpenX-Banners

Site: http://www.openx.com

Open X is technically a banner ad server. However, if you’re running banner ads, you can register yourself as an advertiser and use it to split test banner ads.

This is especially useful if you do a lot of affiliate advertising on your site(s). Instead of using split testing software to test banner ads, which can be quite cumbersome, just use Open X instead.

Open X will allow you to test a large number of different banner ads, pit them against one another and see which one gets the highest CTR.

Tool #6: CrazyEgg

7-CrazyEgg

Site: http://www.crazyegg.com

CrazyEgg isn’t a traditional split testing tool. Instead, it’s a tool that can tell you what you need to split test and how people are perceiving your various split tests.

What CrazyEgg does is create heatmap impressions of where people clicked on your site. For example, if you find that a lot of people click on an image on your site that isn’t actually a button, it might be a good idea to make that picture clickable.

Use CrazyEgg to gather data about how people are using your site, then redesign or split test accordingly.

Tool #7: Five Second Test

9-Five-Second-Test

Site: http://www.fivesecondtest.com/

Five Second Test can give you a preview of what people think of a page you’re going to test, before you test it. It can also help you identify what elements on your page you should split test.

Here’s how it works.

First, you provide Five Second Test with a page or an image. For example, you might give them your squeeze page.

Then, you craft a question. For example, the question might be “What was the main offer?” or “What caught your attention first about the page?”

The user looks at your page for five seconds, then it automatically closes. Five Second Test then asks them to answer your question.

Use this tool to identify strong headlines, good designs or weak areas of your site that need to be fixed.

Tool #8: Boost CTR

 

Site: http://www.boostctr.com

10-BoostCTR

Boost CTR is a very unique AdWords tool that makes improving your ad copy a cinch.

Instead of writing your own ad copy to split test, Boost CTR allows you to go into a pool of qualified copywriters and have them write it for you. Only the best ads are then split tested against your ads.

Basically, this tool allows you to get access to dozens of world class copywriters for pennies on the dollar. They’ll write ads that out convert yours and you only have to pay them if they can beat your controls.

These are the top 8 split testing tools on the web. We’ve covered everything from heatmaps to AB testing to multivariable tests to AdWords and banner ad split tests.