16 Strategies to Create A Successful and Effective Ebook


Ebooks are a valuable asset to any business owner. They range in length from ten pages to hundreds depending on your topic, your purpose and your audience. And they can be written on just about any topic under the sun.

The key to a successful and effective ebook is to make sure you write your book with your reader in mind. What do they have to gain from reading your book?

Give it a great title. Write it clearly so it’s easy to read and understand and create a product you are proud of.

Once your ebook is complete, you can use it to build credibility in your industry, to build business awareness and to drive profits.

#1 Choose a Tight Topic

The reason is twofold. It’s much easier to write thoroughly on a very narrow topic. For example, it’s easier to write a book on how to meditate with your dog than meditation. OR How to create a household budget rather than home finances.

The second reason for choosing a narrow topic is that it’s easier to offer value to your readers. Thus it’s easier to market your ebook.


#2 Solve a Problem

In addition to choosing a tight topic, it’s important that your book offers value. If the reader doesn’t benefit in some way from reading your book then they’re not going to buy it. Think about your customers and what their problems are. What topics might make good book topics?

For example, if your customers are pet owners, common pet problems can include but are certainly not limited to:

  • Grooming
    • Grooming behavior problems
    • Grooming tools 
  • Health
    • Obesity – How to help your dog/cat lose weight
    • Common skin problems and how to cure them 
  • Training
    • Dog housebreaking
    • Not using the litter box 

You see there are many potentially tight topics that can be found within any given problem. Make a list of the problems your customers commonly face and brainstorm book ideas that can solve these problems.

#3 Give It A Compelling and Attention-Grabbing Title

Prospects will make a decision about your book in just around twenty seconds. In that amount of time they have the opportunity to read your book title. If it intrigues them enough they’ll move onto a description of your book or look for more information. If it doesn’t attract their attention, they’ll move on.

What does an attention grabbing title include?  It promises a benefit, for example, “Learn How To Housebreak Your Dog In Three Days Flat.”

Think about these bestselling book titles:

  • How to Win Friends and Influence People
  • The Common Sense Book of Baby and Child Care
  • You Can Heal Your Life
  • The Purpose Driven Life
  • Think and Grow Rich
  • The 7 Habits of Highly Effective People

The list could go on and on but you’re probably getting the point. The books make a promise or offer a benefit right in the title.


#4 Create a Format for Your Book

This may sound strange but once you’ve chosen your topic and have maybe chosen a few potential titles for your book, it’s time to sit down and start writing it. This means you need to come up with a structure for your book. We’re not using the word outline because this evokes memories of primary school and tedious, extremely structured, outlines. If this structure works for you by all means use it. If not, no worries. There are many other ways to go about it.

The easiest and often most effective is to use a question and answer style. We’ll use the example of a book on how to train for your first marathon. Your chapters might include the following (note they’re formatted as questions):

  1. What equipment do you need to run a marathon?
  2. How long does it take to train for a marathon?
  3. What is a good first marathon or how do you choose your first marathon?
  4. How do you fuel your body?
  5. What health problems should you expect when training and how do you treat them?
  6. Are you too old, fat or unhealthy to run a marathon?
  7. What can you expect from your first marathon?
  8. What should you know about running form?

Each of these topics can be chapters and each chapter can be further broken down into useful and easy to answer questions. For example for chapter one you could ask:

  • How do you choose running shoes?
  • What kind of socks work best?
  • Should you wear a heart rate monitor?

This is an easy format to work with as answering the questions makes it pretty straight forward. Once you have your outline worked out, all you have to do is fill in the necessary information.

There are however, other formats you can use to create your book. These include the How to format which generally follows a step-by-step process. You can also present it as a class or tutorial type format. The type of format you choose should match your topic and your audience. If you’re unsure, read a few ebooks or even print books and take a look at the format or style of them. You can use that as a guideline to create your ebook.

#5 Research Wisely

You can probably spend the rest of your life researching information for your book. This is because information changes and most of us are prone to procrastination. It’s easier to surf the web and read books than it is to write one.

However, research is likely going to be a part of your book writing process. You have one of two approaches here. Research the content in advance, after you’ve written your outline and know what you’re going to be writing on.

Or, start writing and leave space for where it feels more research is needed or where you’d like to cite a fact, provide data or fill in with a quote. This approach is often more expedient than the first, but it’s your choice.

It’s said that most successful novels are written at a primary school reading level. We’re talking third, fourth and fifth grade and that even the New York Times is written at around a sixth grade reading level.

Why is this?

Certainly not because we’re slow. Nope! It’s actually just because often the simplest words and sentence structure are the most easy and effective. This isn’t’ about winning the Nobel prize, it’s about writing an effective and successful ebook.

So on that note, let’s continue with some writing tips to make your book easy to read.

#6 Use Short Sentences

Each of your sentences will ideally be around ten words or less. Don’t count your words as you type, just take a look at your readability score when you run your spell check and grammar check. And as you’re editing, separate or clean up the long sentences. Short sentences are easier to read on a computer screen. They’re easier to comprehend and they’re often more effective and efficient than long ones.

An entry in The Guinness Book of World Records claims the longest sentence in English is from William Faulkner’s novel Absalom, Absalom! It has 1,287 words.

#7 Use Short Paragraphs

Short paragraphs, like short sentences, make your ebook easier to read. This is definitely the case for ebooks because it’s often difficult to read a lot of text on a computer screen.

The general rule of thumb is no more than 3-5 sentences per paragraph.

#8 One Subject per Paragraph

Too many ideas in one paragraph is confusing for your reader. In general, this shouldn’t be a problem if you create a structure or format for your ebook before you start writing. This is particularly the case if you’re using the question and answer format.

And it’s fine if it takes more than one paragraph to explore a topic. An easy rule to remember when creating the structure and paragraphs for your book is this:

  1. Tell them what you’re going to tell them. (Your introductory paragraph or two for each new topic)
  2. Tell them. (Your main information)
  3. Tell them what you told them. (Your summary or conclusion for that information.)

This process can be repeated over and over again each time you introduce a new chapter and a new topic within that chapter.

#9 Use Headings and Subheadings

Headings and subheadings help provide structure to your book. They tell the reader what’s coming up in the next paragraph or section and it helps readers who often scan for information, know where to stop.

#10 Use Small Words

Before we started this section we talked about reading level. You want to make you’re your prospects and readers easily understand what you are trying to say. There’s no need to intentionally strive for a third, fourth, or fifth grade reading level. However, you can use the readability feature on your word-processing program to give you an average grade level when you’re done. Try to keep your book around an eighth grade reading level or below.

#11 Formatting

One easy way to improve your books readability and therefore its effectiveness and success is to use formatting that makes it easy to read. We’re talking about bullets, text boxes, graphics, and numbered lists. This breaks up the content and makes it much easier on the eyes.

However, be careful to not get carried away. Too much formatting can make a book look a little silly.

 #12 Go Easy on the Punctuation

Have you ever read an email or an article that practically screamed too much enthusiasm? All those exclamation points! It looks silly! And yet people still do it! This goes back to keeping your sentences short and to the point. There’s no need for indulging in too many punctuation marks.

#13 She Literally Floated Away

How often do you hear that a person literally did something that is actually physically impossible? Newscasters, of all people who should know better, do it quite often.

Figurative language is language that uses metaphors, similes, personification and so on. Use them sparingly and make sure they’re appropriate for the context of your topic. And also make sure you’re not confusing people. She can’t literally float away, right?

#14 Make It Active

Nouns and verbs are your core components in a sentence and certainly in a book. Choose them wisely. The more active your verbs the more interesting it will be to read your book. And watch out for passive voice.

Passive voice is often confusing to readers; it mucks up your sentence structure. Rather than dive into an explanation of active and passive voice just make sure when you’re writing, the subject of your sentence is doing the action. 

setting up

#15 Write Like You’re Writing a Letter To A Friend

When you write a letter to a friend you do several key things that will actually make your book a better book. These things include:

Using the word “You.” When you write your book you want it to feel as if you’re speaking directly to the reader. You want them to feel a connection to you and become involved in the content. This is how you write a letter to a friend so pretend your book is a long letter to a good friend. In fact, share stories in your book to strengthen the connection, add interest and help demonstrate points you’re trying to make.

Use Contractions. When we talk and when we write to our friends, we use contractions. Contractions are those nifty combinations of words like:

  • You are – you’re
  • Can not – can’t
  • We will – we’ll
  • I am – I’m

And so on.

Use contractions in your writing and your book will feel less formal and more personal. It’ll be easier to read and have more impact on your reader.

Another thing you may do when writing to a friend is to use examples. This is a great way to illustrate a point or further explain something without having to rephrase it ten different ways. And examples are interesting to read. Share a story!


#16 Give It a Professional Shine

Many people spend way too much time fidgeting with the graphics for their ebook. Yes, it is important to give your book a professional shine. However, this is better accomplished with an easy to read and professional looking layout. Excellent editing including spelling, grammar, formatting consistency and an easy to read and understand book.

It’s great to include a table of contents, a cover page, a disclaimer, an about the author and a section for resources or an appendix. Also remember to include page numbers, a header and a footer and your copyright statement along with your URL.

Always save your book as a secure PDF. This makes it easy for anyone to download with a free PDF reader and the contents cannot be copied or changed. If you’re publishing to Kindle or other established ebook sellers, you will need to follow their appropriate formatting.

An ebook is a wonderful marketing and business building tool. Put in the thought and energy to do it right and you’ll reap the rewards for years.

Twitter for Business Step-By-Step Guide: How to Run a Twitter Chat that Benefits your Business

twitter-influenceOne phenomenon that has sprung up since the advent of Twitter is the Twitter Chat.  Based around a hashtag, Twitter Chats are most often used to promote an event as a one-time Chat; or to enjoy a group discussion around a niche topic or interest on a regular, recurring basis – for example, a weekly meeting of the South Dakota Bird Watching Society.

Here’s how it works:  A hashtag is created for the Twitter Chat.  If it is for a particular event, the hashtag would be used extensively to promote it:  If for a recurring event, the hashtag might be used every cycle.  The recurring chat might be held weekly, monthly or at any other interval your group decides on; for example, every second Tuesday morning at 10 a.m.  (There are also streaming, continuous Twitter Chats, but these are rare.)

If yours is a closed group and your Twitter Chat is open only to members, the hashtag would be circulated internally, from within a forum or in a monthly newsletter, perhaps.

On the other hand, if your hashtag is being used to promote a specific, one-time event (or a course, book launch, product launch or workshop series) you want to get it out there and spread it as far and wide as possible.

That’s where Twitter Chats come into their own…


Why Hold a Twitter Chat?

twitter-bird-blue-on-whiteTwitter Party, Tweet Chat, Twitter Chat…it doesn’t matter what you call it, each of these terms means people getting together online at a specific time or on a specific day or week; and talking about your hashtag topic – in real-time.

It’s the “real time” element that gives Twitter Chats their sparkle, bonding people together as a unique, exclusive group.

A great Twitter Chat leaves people feeling connected to each other, much as if you were to meet someone in person at a weekend conference in Toronto, Canada.  The feeling is:  “Oh, I know her.  We were at that conference together – we sat together at dinner every night.”  Or if you went to boarding school together.

Your Twitter Chat also has the potential to generate a trending hashtag on Twitter.

Once you’ve participated in a great Twitter Chat, you’re now forever part of the same “club”.  You start following the people you met at the Twitter Chat; and whenever you see a new tweet from that person, you read it and pay attention… because you know that person.

Real-time interaction on a common topic not only creates bonding, it can also generate two emotions vital to group event success:

  • Anticipation
  • Excitement

It also firmly cements both the event and its date firmly in the forefront of people’s minds, as well as generating new followers for your Twitter account.


Step 1.  Say Hello to TweetChat

Before we go any further:  You don’t need to think solely in terms of creating and running a Twitter Chat, however – you can also join Twitter Chats strictly as a networking tactic to gain visibility and strengthen your personal branding by finding and participating in multiple Twitter Chats around a single topic.

TweetChat provides a calendar of ongoing or upcoming, official Tweet Chats.  You can select a topic and follow it, participating at the appointed time.


You may or may not be asked to authorize the TweetChat app when you enter a hashtag and press “Go”.


To join TweetChat:

  1. Go to the TweetChat calendar
  2. Select a topic and note the hashtag.


  1. Click on it
  2. Schedule and set notification to your preferences, and start tweeting and searching the hashtag.

(Note:  You can also check out the online “room” it will take place in, if it’s a specific-time event.)  This would be the website URL (where you can find out more about the event – before or after joining), webinar link or chat room.


You can also find Twitter Chats at:

And if you search, you’ll also find that various interest groups, or government groups like the National Institute of Health, will often provide a schedule of Twitter Chats for the year, month or season.


Step 2.  Deciding on Your Own Twitter Chat

Before you can plan a successful Twitter Chat for yourself, you need to decide on:

  • The topic
  • The date, time and time zone
  • The Twitter Chat frequency (will this be recurring or will it be a one-time event?)
  • The Twitter Chat’s unique hashtag
  • The location

Selecting the actual hashtag is the most vital part of this process.  You don’t want to choose a hashtag that anyone else is using – particularly if it is already associated with something negative.


Make sure you search Twitter for your proposed hashtag, to ensure it is unique.

Also search Hashtags.org to see if your hashtag already exists.


Your Role as Moderator:

But as the Twitter Chat host or moderator, you will have other responsibilities and tasks to perform:

  • Deciding on and creating an agenda
  • Deciding on the event format
  • Booking an online chat room or webinar room, if you need to
  • Promoting your event/Twitter Chat
  • Asking others to promote your Twitter Chat

Twitter Chats can be highly flexible in format, so choose the type that best suits your target audience and your business branding.


Typical Twitter Chat event formats include:

  • Open discussion Q & A
  • Discussion with Q & A afterwards
  • Webinar or teleseminar
  • Weekly or monthly group meeting, with the moderator introducing the topic and others providing input
  • Continuously streaming Chat (e.g. creating hashtags like “#AskMeAbout” and letting your target audience know you’ll be available to answer questions; or using that hashtag to find topic material for your next fixed Twitter Chat)

The only hard and fixed rule is:  “Decide on the format your target audience would find most comfortable.

 And also decide whether you want your Twitter chat to be:

  • A continuous Live Twitter stream
  • A one-time event, with pre- and post- promotion and follow up
  • A regular recurring event

That brings us to Rule # 2:  Choose the Chat type that will best increase your business branding and keep you in touch with your target audience.


Step 3.  Promoting Your Twitter Chat

After you have decided on your event type and hashtag, it’s time to start promoting it.

  1. Submit your event to Hashtags.org for their Events Directory


It will then appear in Hashtag.org’s Event Calendar.  (Note you can also instantly share your event from this location across several social networking platforms, once your event populates in the calendar.)


  1. Tell your Followers about your event in your Twitter feed.
  2. Ask them to share your Hashtag – either publicly, if all are welcome; or within a certain group, if it is a closed Twitter chat.12-buzz
  3. Blog about it.  Talk about what people will learn or gain; create a contest around it; show why it’s going to be priceless and unique.
  4. Create a buzz.  Share it across all your social platforms – not randomly:  Create a Sharing Campaign!


What your Twitter Chat will do is indelibly stamp you as an authority figure in your niche… if your event is well-run and delivers on its promises.

And you can use Twitter Chats to promote paid as well as free events too.

The important thing is to get the conversation going.  Don’t spam – but don’t be shy about asking others to use your hashtag.

Do your best to ensure it’s a fun hashtag to use!

What Makes a Great Event Hashtag:

Creating successful hashtags can be absurdly simple so don’t re-invent the wheel.



 Obvious keywords that everyone instantly thinks of for a product, business or event (e.g. #HollandParkFestival, #RoyalBaby)

   Keywords that only make sense to an elite group – providing your event IS for that elite group.  Your hashtag should make them want to “prove” they know what it means. (e.g. #BrassicaWorld)

   Fun keywords (e.g. #WhenPushComesTo Shove)

   Hashtags that make people want to finish a line (e.g. #YesterdayWe)

   Short keywords (e.g. #InkFest)

   Keywords that invite engagement (e.g. #AskObama)

   Keywords that act as reminders to recurring group events (e.g. #MondaysWithAbi)

Acronyms (e.g. #FVwmsa)

   Overly long hashtags (e.g. #iwantedtowaitintheparkbutitgottoo)

   Obscure hashtags that only make sense to an elite group (e.g. #BrassicaWorld) when you’re promoting an event to the general public

   Boring hashtags (e.g. #carboattraingoing)

   Hashtags whose actual spelling causes visual confusion to the point of “hiding” the actual meaning (e.g. #carrusttutorial)

   Hashtags in all lower case letters (particular if the hashtag is long:  e.g. #iwantedtowaitintheparkbutitgottoo)


Going for the obvious keyword is often the best strategy, as the Twitter Development team succinctly states here:


The trouble is, obvious keywords (e.g. #love) are often already “taken”.

That’s when you have to get creative.


Step 4. Tracking Your Twitter Chat Hashtag

Once your own unique, custom hashtag has been created, you can search it in Hashtags.org also; this will show you:

  • How it’s behaving – or trending
  • Who has tweeted it
  • Your hashtag’s most “Prolific Users”
  • Estimated tweets per hour
  • Related hashtags

In particular, checking its usage over a 24-hour period can tell you which times are best to promote it.  Seeing actual usage also tells you not just the times, but when your target audience is online.


You can also use other apps and tracking sites, such as Tagboard.


On the down side, Tagboard has no analytics, but it is a fast, simple interface that instantly shows you a Pinterest-type display of search results, if you type in your hashtag.



Keyhole is definitely another tracking choice you should explore further:  For one thing, it provides a special tab for promoting and finding Twitter Chats!


Tracking is important – but it’s only helpful if you learn from it and apply what you learned to your next Twitter Chat.

The really important take-aways to note are:

  1. Choose your hashtag and event to suit your audience
  2. Check to make sure it is not related to an offensive hashtag or already being used
  3. Actively promote your hashtag and event (and ask others to do so too)
  4. Don’t spam (no multiple tweets from  one person, five times an hour)
  5. Track your hashtag and learn from its peaks, lows and performance

But there’s one more important step to take…

→ Create your next Twitter Chat!