Chitika is a contextual advertising network. It allows publishers to place ad units on their websites, where both image and text ads will be shown, sometimes at the same time.
Because Chitika often uses images next to text ads on the same page, click through rates and therefore earnings can sometimes be even higher than Google AdSense earnings.
Here’s how to sign up for and use a Chitika account.
Step 1: Click Publisher, Apply Now
Click on Publisher along the top. A drop down menu will appear. Click on “Apply now” to begin the application process.
Step 2: Complete the Application
Complete the application, which is really just a simple log in form with your email address.
Once you’ve completed your application, you’ll need to confirm your email. Shortly thereafter you’ll receive an email telling you that your account has been approved.
Log in to your Chitika account with your new account to proceed.
Step 3: Click Ad Setup
Click ad setup to create your first ad.
Step 4: Click Get Code
A preview of what a display unit looks like will appear. Click on Get Code to continue.
Step 5: Customize Your Ad Options
A number of options will appear on the left hand side of your screen, along with a preview on the right hand side of your screen.
Your channel is an important setting to pay attention to. It’s basically a description. You can sort your channels later by channels, which will allow you to get more advanced reporting from the Chitika system.
Basically, the channel should be a factor you’re trying to test out. For example, “Left Sidebar” channel might be applied to all the ads you put in the left sidebar. Later, you can sort by the “Left Sidebar” channel to see how all the left sidebar ads did as a group.
The format determines the size and display method of the ad. Type rotates between the different types of ads, including mobile ads.
Fallback options are basically what the ad will do in the event that there is no advertiser for the traffic you’re getting. For example, if you’re getting traffic from Zimbabwe and nobody’s bidding on traffic from Zimbabwe, Fallback options will tell the system what to do.
The colors set the color scheme.
Step 6: Copy Code and Upload
The code will update in real time as you make changes to the options box. Copy and paste the code into your HTML editor and upload it to have the ad go live.
Your first ad is up and running! If you want to put more ads up, just repeat this simple process.
Step 6: Basic Reporting
Basic reporting is shown in the dashboard of the Reports tab.
You’ll see your earnings and traffic stats all in one glance.
Step 7: Advanced Reporting
Click on Advanced Reports to access the advanced reporting options.
In this screen, you’ll be able to sort your ads according to the channels that you assigned to them when you setup your ads.
You can also sort by date range and choose to view ads from specific days or time ranges, or even data all the way from the beginning of your account.
Once you’ve selected all your options, hit submit to view your custom report.
There you have it! That’s how to sign up for a Chitika account, setup a Chitika ad, view your statistics in a glance and get more advanced stats.