How to Plan your Offer Funnel


#1 Identify your most expensive product or service. This is the tip/bottom of your funnel and what all of your activities, products, and services funnel into.

#2 Identify the price for this product or service. It should be a fair price that meets demand and solves a high level problem and provides a substantial value.

#3 Identify a tiered product/service offering that gradually increases from free to your previously identified most expensive item. Each item provides value and builds upon itself to offer increasing value and benefit.


#4 Create a system to brainstorm your free content, the largest portion and top of your funnel. This includes all of the content you normally publish to generate awareness and drive traffic. You can use the following tools:

  • List
  • Mindmap
  • Keyword research
  • Google Alerts
  • Consumer surveys
  • Previously published content
  • Competition
  • Trends
  • Social media 


#5 Create a schedule and content plan for your free content. The content marketing strategy includes:

  • Blog posts
  • Podcast(s)
  • Video(s)
  • Interview(s)
  • Viral Report(s)
  • Guest blogging
  • Article marketing
  • Social media posts 


#6 Create a freebie or free offer to introduce or pull people into the next tier of your funnel. The goal of this offer is to capture an email address.

  • Newsletter
  • eCourse
  • Report
  • eBook
  • Audio
  • Video
  • Tutorials
  • Webinars


#7 Create an introductory product or service that meets your target audience’s basic needs.

  • Ebook
  • Guide
  • Webinar
  • Group Coaching 

#8 Identify an introductory price for the product or service that your customers will be able to easily justify and part with.


#9 Create a mid-level product or service that meets your target audience’s basic needs.

  • Ebook
  • Webinar series
  • Home Learning Product
  • Individual Coaching 

#10 Identify a mid-level price for the product or service that your customers will be able to easily justify and part with.


#11 Establish a marketing strategy to connect with customers as they move through the funnel to upsell and help them take the next step.

Use this plan for your offer funnel checklist to guide you as you plan your offer and create a system to introduce prospects to your funnel and move them through seamlessly.

Market Your Skills into an Online Business

Do you want to start an online business and don’t know what to do? In order to pick a service it’s best to go by the skills you currently have. You can translate most of what you have done in the working world, volunteer world, or as a parent into an income producing service.  Get a piece of paper and write down what your skills are.


A few more ideas for service businesses are:

  • Graphic Designer
  • Web Designer
  • Social Media Marketing
  • Programming
  • Data Entry
  • Copywriting
  • Online Marketing
  • WordPress Websites Services
  • Online Research
  • Online Bookkeeper  

Don’t worry; if you have gaps in your skills, there is a lot of training online available to you. There is, for instance, a vast network of Virtual Assistants out there who have organized and created training to help you learn how to provide almost any type of service you want to provide.  But, starting with your own skills and choosing something you can see yourself doing, day in and day out is an important first step. Next identify your gaps and seek out the training necessary.


Another method of choosing services to offer is to identify your target audience first, then create a service for them that solves a specific problem that they have. If you enjoy working with children for instance, and you have a lot of insight on children you might find a service to offer Moms that solves a problem or issue that they have with their children. If you focus on solving a problem of your target audience your services will always be in demand.

In fact, even if you choose a service to provide from the list on the first page, you will still need to choose a target audience for whom you wish to provide those services. It will make your marketing efforts a lot easier when you know who you want to work with. Your target audience never will be “anyone” it will always be a sub group that you can identify by demographics information. It will help you run your business leaner, with less stress, and even help you know what to charge.