Understanding Your Aweber Analytics and Stats


One of the best parts about Aweber email web analytics is that you don’t have to install complicated tracking codes.  Your basic data is right there at your fingertips – or will be, as soon as your list starts to grow.

Step 1.  Where to Find Information about Your Subscribers

As soon as you log into Aweber, you’ll see instant stats for all your recent broadcast emails.


You can see:

  • What percentage of emails were opened
  • The percentage of clicks
  • What percentage bounced
  • Total percentage of complaints

What’s a good rate of opens?  Well, obviously, we’d all like 100% — but realistically, for lists containing 1000+ subscribers, 12.2% is the industry average open rate, according to Mailermailer.com’s most recent Emarketing Metrics Report.


Open rates do vary by industry.  For example…

  • The 2012 average open rate for both the Small Business and Consulting industries was 15.9%
  • The 2012 average open rate for the Marketing industry was 8.6%

Lowest open rate in a list of 19 industries surveyed by Mailermailer.com?  The medical industry with 6.5%.  This means that Marketing broadcasts with 9.2% and 11.5% open rates respectively suddenly change from being slightly below average to above average for that industry.

This is the sort of judgment that Aweber’s statistics will help you quickly develop.

This example also reminds us that all statistics are fluid; and one of the most important skills to master lies in knowing what other hidden factors are likely to influence or change our perception of results.


So if you are new to email marketing statistics, you now know a whole lot more than you did five minutes ago – and those figures of 9.2% and 11.5% actually mean something specific to you.  That’s the difference between seeing statistics – and knowing how to apply the knowledge.

Step 2.  Getting Specific

But there are many more stats we can analyze and tests we can set up for each campaign.  Let’s start by looking at the stats for these particular two lists.

Click on the “View Stats” link:


A new page opens and, at first, all you see is general stats…


The green number indicates that there were 138 “unique opens”.  This refers to the number of people who opened your email in HTML template form.

Notice that there were actually 169 total opens:  The 31 that can’t be measured most likely opened the email in plain text format.

But there’s one other explanation for some or all of the 31:  The “unique open” also discounts multiple opens by the same person.  As you can see when we scroll further down the page (a) you can see exactly who did and did not open your list (b) how many times each person opened them.


(Press the arrow to scroll through the complete list.)

What to look for:

One of the quickest ways not only to get a handle on analyzing your statistics but to correct a problem is to look for trends that are unusual.

For example, say it was extremely unusual to have nothing but $0 sales – this particular list usually brings you at least a 3.4% conversion rate.  You might want to then view your message to see if there is anything in it that could have:

  • Caused the email to open improperly
  • Resulted in a broken link
  • Repelled the reader

The first thing you need to do is see if there is anything you can do about your disappointing and unusual result.

The quickest way to view the message tied to the stats above:  Scroll a little further down and click View Your Message!


When you click the button, your message opens up in a lightbox (links, graphics and all) exactly as it appeared to your subscriber.


You can perform actions such as check the links, change the graphic or headline and date – and split-test to see if using a different graphic, headline or call to action will result in a response rate.   (Just use the second button to copy that particular message into a new broadcast, so you can work with it.)

You can also export your data (once you have closed the lightbox) by clicking on the button also on this page:


The biggest advantage of exporting your data:  You can see all your subscribers at one go.  There is no clicking a side arrow and waiting for pages to open.

The final action you can perform on this page:  Enable or disable Social Sharing.


But we can do even more with Aweber statistics…

Step 3.  Setting Up your Analytics

One of the first actions you’ll want to take, once your Aweber lists are all set up and populated: Setting up your Aweber analytics.

There are just three simple steps to take:

1.    Hover your mouse over the Reports tab and select “Settings”.


2.    Copy and paste the JavaScript snippet in the window into your website HTML on every page you would like to track.

Once you have copied and pasted your JavaScript code into your website pages, proceed to Step 2 in Aweber.


3.    Enter the main URL of your website (the one where you placed your JavaScript code).  You don’t have to do this for every page containing code:  Your main index file will do.


Press the green “+” button, once you have entered your URL.

You have now set up your Aweber analytics.  (For even more advanced options such as Sales Tracking, CPM and CPC, visit Aweber’s Advanced Analytics Help Section.)

Step 4.  Getting to Know Your Aweber Reports

If you simply click on the Reports tab, or hover over it and select “Reports”, you’ll be taken to a page that offers even more stats, with well over a dozen links you can click.


Each link you click on offers a wealth of data; and you can also export .CSV Excel files that will give you spreadsheets containing even more data about your subscribers.  (There’s no need for guesswork, when your Excel spreadsheet shows you data such as where they live; what was delivered and what was not; follow up percentages and more.


The scope of this guide is too narrow to allow us to explore every link in detail, but explore them yourself, download .CSV files, and you will quickly decide what data is important to you.

One time-saving tip it’s important to know, however:

  • Get into the habit of using your Dashboard


Your Dashboard performs a really useful function.

a.    Click on a report you’d like to access (#1)
b.    Click on the little Detail tab at the top right of your report (#2)
c.    When the area expands, click on “Add to Dashboard”


Your Dashboard will then display all the data you need from specific reports – all on one central page.

You will be able to see your most relevant graphs and charts at a glance – and that will really help you towards a focused overview.

Step 5.  Create a Broadcast Split Test

This report wouldn’t be complete without letting you in on how to quickly and easily create a Split Test for your Broadcast.

A “Split Test” means that you send out half your emails with Version A of one element in your broadcast (e.g. a Headline, a graphic, a color scheme, a provocative line of text, etc.)… And the other half, you send out with Version B of the same element

Four facts you need to know before you begin your Split Test:

1.    The most important rule of Split Testing:  ONLY test one element at a time, per Split Test.
2.    Lists should have at least 100 subscribers before you Split Test. (The results won’t be accurate enough with less than that figure.)
3.    Aweber splits your list at random.  You can’t assign specific segments.
4.    Split Tests only work per list.  (You can’t use the “Send to Multiple Lists” feature.)

If you change more than that – even two elements – you will never know which of the two made the big difference (providing there is one, of course) to the new variation.


Kindle Kwikky Broadcast Headline “A” Kindle Kwikky Broadcast Headline “B”
{!firstname_fix}, what do you say to your own kindle eBook? Hey, {!firstname_fix} – Ever thought of writing a Kindle eBook?

 Split Tests are one of the best ways to learn what your unique bunch of subscribers love – and hate.

For example, you could discover that your click-through rates went way up with a particular graphic… or way down!

As you track everything, it becomes easy to see trends.  For example, you could discover that whenever you put a negative graphic (even a humorous one), your click rates plummet – or soar.  Sometimes, the results can be surprising.  You think you know your subscribers well and all of a sudden, you are learning more and more about them.

How to Create Broadcast Split Tests

1.    Go to your Messages tab and select “Broadcasts”


2.    Scroll down until you find the “Split Test Broadcast” button.


3.    Choose what percentages you’d like to split your list into (you can divide the test components 2-4 times, providing your total adds up to 100%.)  When you are finished assigning percentages for the Split, click on Create New Split Test.
4.    You will then see the correct number of Broadcasts to edit, and your subscriber list will be split into random groups to fit those percentages.
5.    When you are returned to your Broadcasts page, edit each broadcast within the Split Test you have just created.


If you don’t have any broadcasts scheduled, your Split Test will still be created, but you will see the following prompt to create a Broadcast.  Once you have done so, you can apply your test percentages.

6.    Schedule your Broadcast


And you’re done!

The more you pay attention to and use your Aweber statistics, reports and analytics, the better you will come to understand them and how they can help you fine tune your business and increase your profits directly because of your email campaigns.

How to Promote your iTunes Podcast


Once you’ve uploaded your podcast episodes correctly to iTunes, it’s not yet time to breathe that sigh of relief.  In fact, your real work is just beginning – promotion.

Promotion is the magic ingredient that ensures some podcasts go viral or are at least wildly successful in their niche.  Without it, the chances of people finding your podcast are, frankly, hit-and-miss.

Let’s look at the best (and least time-consuming) ways to promote your Podcast…

1.    Make sure you have optimized your iTunes Directory listing

Before you rush off to promote, do make sure you have:

  • Tested your feed and episodes
  • Included every optimization strategy possible in your RSS feed title, description and cover photo

Really think about your keywords too – even after you’ve selected them.  Do they have a double meaning you might not be seeing, attracting the wrong audience?  Are they weak words that detract from your stronger keywords?  Is your title packed with weak words such as adverbs and adjectives?  Are these the best keywords – that is, does your target listener actually search with these; or is there a better keyword?

Remember too that your cover photo will be small in the iTunes Directory display, so keep it as focused and simple as possible, with no clutter or background “noise”.

The best idea in ensuring you miss no vital steps:

  • Create a checklist and run through all its steps, every time you upload podcast episodes.


2.    Brand your Series

What’s the first thing that strikes you when you see a Pepsi Cola can in a graphic ad?  That the ad is all about cola and soft drinks, right?

And not just any old cola – Pepsi.

One of the reasons you think of Pepsi or Coke:  These two drinks are much better branded than other types of cola drinks.

In other words, the instant you see the graphic, you know which company’s product you are looking at (as well as which product it is).

Do that with your Podcasts too.  Create a signature graphic and/or color scheme that instantly makes people think of you (or your series or product, if you are branding your series or product).


  • A short, memorable series name (in the same font and colors, every episode)
  • A logo (such as the flaming earth in the screenshot below)
  • Your website and company colors
  • Your head shot, if you are strongly branding yourself (and use the same photo every time)
  • Your name, for recognizability

The result with the podcast series below?  People only have to see the colors, the name and the flaming earth log and fans immediately go from neutral to highly interested in a split-second.


That’s what branding can do – so put it to work for your podcast!

3.    Promote your podcast on social media

Don’t just promote it the instant it’s released – start a buzz about it yourself.

Talk about the process of creation; and why you’re excited about it.  Report on progress and glitches.  (Aim this at your target followers, of course – use a Facebook or Twitter List.)

Take out Facebook ads.  Promote it on Twitter.  Create a Facebook Page for your podcast blog or network.


But remember, in all your social media efforts, to make it about your reader – even if you are talking about your own podcast-creation triumphs and struggles.  Only report things that they can identify with.

4.    Add your iTunes podcast URL to your signature

Do you belong to forums?  Membership sites?

And of course you send out emails to your lists.

If you do any of the above, consider adding your podcast URL to your signature, wherever it’s allowed.

(Note:  You can also add an iTunes button with WiseStamp.)


 5.    Create Show Notes

You are most likely promoting your episodes on your blog with a separate post per episode.  Don’t just stop there, however:  Add Show Notes.

Your Show Notes should include:

  • The name of your podcast
  • Your targeted keywords
  • Mention of any current trend you tackle in your podcast
  • Some tidbit of information to stir them to insatiable curiosity

Remember, you have the time it takes them to glance over your little blurb to hook them into deciding they have to download your podcast.  If you were reading your Show Notes, what would hook you?  What would make it impossible for you to resist the podcast, no matter how busy you were?

Buzz Out Loud demonstrates a quick and easy way to add Show Notes to your .MP3 podcast file in this article.


You should also publish your Show Notes directly on your blog:  iTunes will actually scan your blog feed looking for tagged .MP3 files.

6.    JV with other podcasters

One of the best ways to publicize your podcast series – especially if you’re new – is to land guest spots on other podcasts and invite guest speakers to your podcast.


Learn what it takes to be a great guest.  Make your host look great to her audience.  Keep the pace fast, lively and focused.  (And be sure to ask for an on-air plug for your podcast, if you agree to be a guest.)

It works best if you interview experts in your niche who are close but not direct competitors.  (For example, a Business Coach might interview a Time Management Coach or a Lifestyle Coach.)

Your whole aim, when offering to guest or choosing guest speakers, should be to enrich the value of your target audience’s niche experience.

Besides, interviewing experts is another way of saying:  “Hey, I’m the one who knows who to call in.”  You psychologically brand yourself as a peer of the very experts you are interviewing.

It’s a win-win situation all round, if you pick your guest spots (and your guests) with your target audience in mind.

7.    Build Relationships and Connections at Google Plus Communities

Google Plus Communities provides a little-known place where you can become known as a podcaster, all while making new networking connections and building strong relationships – and picking up valuable tips.

The particular Community is moderated by Daniel Lewis:  It’s called Podcasting Technology Resources.

You can ask questions, answer questions – and talk about your podcast (as long as you keep it relevant to the Community’s mission and goal).


And it may be a little-known Community to the average internet marketer and her client – but it currently boasts 806 podcast-loving members; many of whom might make excellent guest speakers… or subscribers.

(Check out other podcasting communities in other social networks, such as the LinkedIn version of the Podcasting Technology Resource Group.)

8.    Integrate your promotion across all platforms

Make sure each and every platform is thoroughly optimized, with links, buttons, badges and icons to help cross-share with each other.  That goes for social networks, blogs, contests and forums alike.

Include sign up forms, subscription buttons and RSS feed widgets too on your sites.


Always be on the look-out for ways to promote – and cross share that promotion.

9.    Educate your listeners and subscribers

Not everyone knows how easy it is to listen to an iTunes podcast.

Not everyone knows they are free.

Provide easy instructions and links for downloading iTunes.  Let your listeners know the length of your podcasts too.  Many of the most popular podcasts range between 10 to 15 minutes in length:  People will often pause to listen to a 12-minute podcast; whereas they might regretfully pass up on one they’d really like to listen to – because it’s over 30 minutes in length.


Tell your audience about apps that may help their podcast experience too.  Tell them where to find links they need.  Let them know about anything and everything that:

  • Makes their podcast experience ridiculously easy
  • Makes them want to learn more – from you

10. Submit your Podcasts to other Directories

Don’t just rely 100% on the iTunes store to help people find your podcast:  Submit your feed URL to other podcast directories too.  That way, you won’t miss any segment of your market that has a hate on for Apple, or who can’t access iTunes due to technical incompatibilities.

You can find a good list to begin with at the Podcasting Tools blog.


11. Submit Press Releases about your Podcast

Some people will tell you that press releases are “dead”.  Nonsense.  The only dead press release is one that isn’t well-written and correctly formatted.

Look at podcast press releases in PRWeb to see how it’s done – and notice you are allowed to upload and use your iTunes miniature cover graphic.


There are many press release directories around, but don’t waste your time on too many:  Instead, focus on ones like PRWeb that are heavy on reputation; or else find ones that specialize in your niche topic.  (Just search using the keywords “directory” and “[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][topic or niche name]” in Google.)

12. Create a provider page

Let’s finish off with one more quick tip from iTunes’ Making a Podcast manual about creating a provider page, once you have a stable of podcasts up and running smoothly…


These twelve ideas are by no means the only steps to successful podcast promotion – but they are twelve of the most effective.

Don’t stop there:  Find other promotion methods for your particular niche or industry – and get the word out about your podcast![/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Top 10 Tips for Creating a Deeper Bond with Your Subscribers


A mailing list is one of the most important tools an internet marketer has. It offers the opportunity for ongoing contact with customers and prospective customers. But it’s about much more than just getting sales. A mailing list allows marketers to connect with their audience and earn their trust.

In order to get the best results from your mailing list, it’s important to form a bond with your subscribers. This will make them look forward to seeing your mailings in your inbox, increasing open and response rates. It will also make them more comfortable giving you their business. Here are ten ways that you can create a deeper bond with your subscribers.

#1: Ask What You Can Do for Them

If you want to know what your subscribers want, the best thing you can do is ask. Asking readers for suggestions for future mailings
lets them know that their needs are important to you. And when they respond, it gives you the information you need to create more relevant and targeted campaigns. It’s truly a win-win situation.

#2: Take Questions

2-questionsAnother way to get your subscribers more involved is to ask them to send in their questions. You can answer them in future mailings to benefit not only the sender, but all of your subscribers.

As a bonus, the questions that readers send in could give you ideas for blog posts or information products.

#3: Invite them to Connect through Social Media

Social media makes it possible for marketers to connect with their audiences in ways that once were not possible. So why not promote your social media pages through your newsletter? It will give subscribers a new way to receive information about your products and services and to interact with you.


#4: Continue the Discussion on Your Blog

One of the shortcomings of an email list is that it doesn’t offer much opportunity for discussion with your audience. How can you overcome this? By directing readers to your blog. Send them an excerpt or a brief synopsis of your latest post along with a link where they can read and comment. By replying to their comments, you can strengthen your bond even more.


#5: Link to Your YouTube Videos

YouTube videos are excellent marketing tools. You can use them to put a face to your marketing campaigns and make yourself more accessible. Sharing them with your subscribers gives them something to connect with beyond their inboxes.


#6: Incorporate Their Comments into Your Newsletter

When you pay attention to your audience, you are rewarded with increased loyalty. Using their comments in your newsletter lets 6-quotationsthem know that you are listening. If a subscriber emails you directly, it’s a good idea to get his permission before including his comments in one of your mailings.

Comments found on social media sites like Facebook and Twitter are generally fair game, but letting the commenter know your intentions gives you an additional opportunity for interaction and conveys respect.

#7: Invite Them to a Subscribers-only Webinar

Exclusive events are great for creating a deeper bond with subscribers. One of the easiest and least expensive ways to hold such an event is to have a webinar. A webinar allows you to present information via audio and video and allows the opportunity for participants to ask questions and make comments. Having a subscribers-only webinar can also help you get new subscribers if you send the word out via social media or your blog.


#8: Offer Exclusive Discounts

Want to increase your sales and make your subscribers feel special at the same time? Offer them an exclusive discount on your
products or services.

You could even encourage interaction by taking a vote on which product they would like to receive an exclusive discount on.

Whenever you give your subscriber preferential treatment, you win in creating a stronger bond with them.

#9: Make Personalized Offers

Another way to increase sales while keeping your subscribers happy is to send them personalized offers. For instance, you could ask for their birthday or birth month and send them a special offer in honor of their special day.


Or you could send offers for discounts on new products to customers who have purchased complementary products in the past. Such offers let subscribers know how much you value them.

#10: Run a Survey

Some subscribers simply aren’t interested in interacting with marketers on a personal level, but that doesn’t mean that they don’t want
to know that they value their opinions.

A good way to engage these subscribers is to take a survey. This allows them to share their opinions, ideas and concerns anonymously if they so desire. You get valuable feedback that you might not have otherwise received, and they get the assurance that you want to keep them happy.

Bonding with your subscribers requires some time and effort, but it is well worth it. It will go a long way toward ensuring that they stay subscribed, and when it comes time to make a purchase they will have no qualms about doing so.