To choose an effective topic study your target audience. It’s important to understand all the demographics of your audience in order to be able to get the topic right. It also helps to be up-to-date about industry news. You can also survey your current audience to determine topics that they’d choose to attend. To get started thinking of different topics, try brainstorming some ideas by asking these questions.
- What are the problems that you can address and solve that might cause them to be interested in your webinar?
- Do you already have a blog post or an eReport that involves a numbered list of tips to help solve a particular problem that your target market has?
- Do you have some case studies that describe client success following an eCourse or eBook that you’ve put out previously?
- Are you aware of current trends within your industry that you would be comfortable expounding on in a webinar?
- Do you have a new product launching soon?
Any topic that fits your niche audience and addresses and solves the problems that they experience will be a success. Remember always, that in anything you do for your audience, it’s about them, not you. They want solutions. If you can keep that fact straight as you formulate your topic and the information that you will present, you’ll have a very successful webinar.
Find Speakers & Presenters and Keep Them Organized
It’s really uncomfortable to do a hour long webinar on your own. Plus, it can get boring to the attendees. So, instead of doing that find speakers and presenters for your webinar. More speakers will mean more information, plus more attendees because each speaker will attract their own audience. This works best if the speakers aren’t direct competitors but promote complementary products and services to the same target audience.
Look to Your Network
You can find speakers in a variety of ways depending upon your topic. Some topics are easier to come up with speakers than others. But you can find them through your networks, and plan the event together, or you can plan the event, and the topic, and then invite people whom you’ve identified as movers & shakers within your target audience community. It is highly suggested that for your first multi-speaker webinar that you plan it in advance and invite the presenters.
Set Expectations in Advance
When you invite anyone to present it’s important to set expectations in advance with some kind of formal agreement. It’s a good idea for you to have content approval and deadlines for participants to produce. In addition, set dates for and require attendance to practice sessions. If you have open communication and set expectations from the beginning you’ll have few problems.
Send Information ASAP
If you are going to use any collaboration software, or any other software that requires special logins it’s important to send them to the presenters as soon as you get them. If you’ve received questions from your target audience from your email marketing campaigns your presenters need to know what they are. Any information that you should share, do it immediately so that the presenters have plenty of time to act on it.
Keep Open Communication
Set up a shared calendar for all speakers for the event. In addition, it will help to have a space for all information, handouts, special offers, and presentations to be uploaded. A shared Dropbox might work, or a project management system like Basecamp will work well too. Add them to an automated email list that will send out reminders and information leading up to the date of the event so that no one forgets to show up or do their part. This is a great way to put on a professionally produced webinar event.
By choosing people that you know, or know about, setting expectations in advance of them even agreeing to participate in the event and keeping communication open throughout you’re sure to experience few problems with the presenters for your event.