Top 10 Social Media Mistakes

 

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Social media is like a conversation, but instead of talking to one person, you’re talking to thousands. In real life, when a conversation goes well, the other person walks away feeling like they like you more, like they trust you more, and if it’s a business context, they might walk away feeling like they’ll do business with you in the future.

Unfortunately, the opposite can also happen. People can walk away feeling like you didn’t understand them, that you weren’t looking out for them or that they don’t want to do business with you after all.

That’s exactly how social media works. If you do it right, you can make a fantastic impression on thousands of people. They can end up turning into buyers as well as referring their friends. They can end up hosting lively discussions about your products and becoming your brand’s ambassadors.

On the other hand, if you do it wrong, the opposite can happen. People can leave and never come back. People can bad mouth you. People can influence their friends not to buy or link to you.

So how do you create the former impression and not the latter? By avoiding common social media mistakes. Here are ten of the top social media mistakes to avoid.

Mistake #1: Not Proofreading

When you post on your own Facebook feed, typically you just come up with an idea and post it. The same goes for all your other social networks. You don’t have another person look over it to double check your posts.

That’s fine for personal social networking, but not for building a brand or a business. Let’s face it: When you write this spontaneously, there’s going to be mistakes. Maybe not in every tweet or update, but even one in ten is enough to do harm.

It might be misspellings. It might be something off brand that you didn’t realize was off brand. It might be a message that could alienate a part of your audience. It could just be bad grammar.

As the writer, it’s very hard to catch these things yourself. Have someone else look over your posts before they go live. It could just be a co-worker or a friend. You don’t need a professional proofreader, just get a second set of eyes.

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Mistake #2: Not Claiming Your Profiles

Did you know that on many services, profiles can be created for your business by someone other than you? This can happen on Google Places, Yelp and Facebook just to name a few. Other people create your page for you so they can comment on your business.

If you haven’t claimed your business pages, you’re essentially letting the conversation run rampant. Wrong information, like wrong hours of business for example, can be put on the page. The page will also likely be incomplete. It might not have your website, your phone number or other important details.

Claiming your page is easy. Generally all you need to do is take a phone call at your registered number to verify that you are who you say you are. The whole process takes just minutes.

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Mistake #3: Not Using Monitoring Tools

Being able to monitor everything that people say about your brand manually can prove quite difficult and time consuming. There will be times when you’re extremely busy and just won’t have the time to check your social media for days. Twitter especially is incredibly difficult to monitor because of the high volume of tweets.

If you just let people talk about your brand without carefully monitoring what they say, a lot of damage can be done. If one of your employees trips up and makes a mistake, people could start talking negatively about your brand instantly – And it can spread quickly.

What’s the solution? Use social media monitoring tools like http://www.twilert.com, for example. These tools will watch for specific keywords, like your brand name or your product names and alert you whenever someone says something about you.

You can then take a look at what they’re saying. If it’s something negative, you’ll be able to respond immediately to quench the fire. If not, you can still jump in and participate in the discussion.

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Mistake #4: Over Promotion

Constantly selling, selling and selling is not the path to success on social media. Social media is all about connections. It’s all about creating content that people love so much that they want their friends to see it too.

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People who focus on making direct sales instead of joining in the conversation are looked at with disdain. They’re treated as if they’re from outside the community, trying to leech value from those inside. People stop sharing your content, stop reading your content and will generally stop following your content.

It’s okay to sell every once in a while. But the overall tone of your feed or page should not be salesy. The overall tone should be a conversation. You should generally be providing value. Don’t over sell.

 

Mistake #5: No Calls to Action

On the flip side, you have businesses that don’t have any calls to action at all. Though this mistake isn’t as bad as over promoting, it’s still a serious mistake.

If you have no calls to action, you aren’t going to get people involved with your site or your business. Your Twitter followers will forever just be your Twitter followers, your Facebook fans your Facebook fans. They’ll never turn into subscribers, contest participants, customers or seminar attendees.

Yes, you absolutely want to avoid over promoting. But not promoting at all is also going to kill your business. If you want a positive ROI from you social media efforts, you need to occasionally leverage the goodwill you’ve built.

When you do so, make sure even your commercial offerings come from a place of value. You’re offering solutions to problems, though these solutions do cost money. 5-Call-to-Action

 

Mistake #6: The “I Don’t Have 1,000,000 Fans” Syndrome

People who’re starting new fan pages or new Twitter accounts often get discouraged when their rate of growth isn’t astronomical. You hear stories of people “going viral” on the web all the time. Because of these stories, people often have unrealistic expectations of what their Twitter or Facebook campaigns can realistically do.

Going viral is a one in a million occurrence. It’s rare and neigh impossible to plan for. Most people who go viral never expected it to happen, and most people who plan to go viral never actually make it.

The real success stories in social media tend to be the stories you never hear. You never hear about the page with 500,000 followers that took 3 years to build. You never hear about the Twitter account that brings in $25,000 a month but took 3 hours a day every day for the last 18 months to build.

The reality is, building a social media following takes work and dedication. If you get discouraged because you don’t have a million followers right out of the gate, you’ll never reach that tipping point.

Starting small is to be expected. Everyone starts small. Building a social media following doesn’t happen from an explosion of traffic – It happens through consistency.
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Mistake #7: Checking Every Media, All the Time

Did you know that social media can actually change your brain chemistry? In Nicholas Carr’s “The Shallows,” a 2011 Pulitzer Prize finalist book, he examines the intricacies of how the internet and social media affects the brain.

What he found was that social media is actually addictive. Not as an analogy or as a metaphor, but biologically, physically addictive. Social media users exhibited the same brain chemistry changes in their brain as actual addicts. The brain of a social media addict craves the same dopamine bursts that a cocaine addict’s would crave.

This inherent addictiveness of social media is the reason so many people get sucked in. To run a good social media campaign, you really only need to spend 30 minutes in the morning, 30 minutes in the evening and maybe 30 minutes in the middle of the day.

Yet people regularly spend all day checking Facebook, Twitter and email. Some people check it every 10 minutes. Some people check it every hour. Some people just keep it on all the time.

Not only is this unnecessary, but it actively damages your productivity. Spending hours and hours on social media will suck up your time, distract you from the rest of your business and hurt you in the long run.

Be deliberate about when you check social media and when you post to it. Avoid it when you’re not deliberately using it to move your business forward.

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Mistake #8: Not Asking for Interaction

One common mistake social media marketers make is communicating one-way. If you’re only communicating one-way, your social media efforts are only going to go so far. Even if you’re sharing fantastic content, people just won’t be as engaged as if you solicited participation.

When you solicit participation, you get people to actively become a part of your social media experience. Here are a few different ways you can solicit participation:

  • Ask a thought provoking question.
  • Ask for feedback on an article, product or service.
  • Start a controversial discussion.
  • Host a contest.
  • Ask them a trivia question.
  • Ask for stories.

There are many different ways you can do it. The key is to ask people to actively participate.

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Mistake #9: Not Responding to Messages

Social media marketers sometimes perceive personal messages as a nuisance. They might perceive it as people asking for free advice. They might also feel like their time is being infringed upon. Or they might simply not value building relationships in a one on one fashion. They’re focused on marketing to thousands, not on answering one person’s question.

That mindset is a mistake.

Strong social media fan pages or Twitter accounts are actually built on just a handful of strong connections. If you look at a Twitter account with 50,000 followers, you might find that the majority of those followers actually came from the retweets of just 20 people.

Those 20 people loved the content being put out so much that they became champions for that Twitter feed. They actively helped build it up to what it is today.

The people who ask you questions today will often become your biggest fans tomorrow. When you reach out and help someone one on one, they don’t forget. You can come back six months or a year later and ask for a favor in return and they’ll almost always say yes.

Social media isn’t built by the thousands. It’s built by one real connection at a time. When you respond to private messages, people know you really care. When you ignore them, they’ll generally leave and never come back.

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Mistake #10: Lacking Focus

Your social media feeds should have a purpose. People aren’t following you personally, they’re following your business feeds. They want to improve their lives in some way.

For some, that might be discount codes. For others, it might be entertaining videos. For others, it might be useful content and innovative solutions to problems.

Know what your readers are looking for and give it to them. Your feed should have an overall purpose. Of course, it’s okay to stray a bit from your purpose from time to time. You can share great videos, off the cuff thoughts and tweets from others that you think they’ll like.

But at the core, your social media efforts should have a focus and a purpose. What should people get by following you? What experience do you want people who follow you for 3 months to walk away with?

Figure this out from day one to help you guide your marketing efforts.

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Klout Guide – How to Increase Your Online Influence

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Klout is an online social influence measurement tool. Using Klout, you can get a rough sense for how powerful someone’s social media influence is, as well as to some extent their real world influence. Klout supports all major social networks, including Twitter, Facebook, LinkedIn and Google+.

Klout crawls your popularity whether you want it to or not. However, by signing up for Klout, you can make sure it links all your social media accounts and knows what your interests are so it can more accurately measure and publish your influence.

Why Your Klout Score Matters

1-Klout-InviteWhy does Klout score even matter? Does it actually affect you in any material way?

The answer is yes.

Klout is often used as a discovery tool. If someone is looking for an expert in a certain field, they might hop online and look for someone with a high Klout score in that arena. That could mean speaking gigs, business deals, invitation to events and so on.

Here’s an example of where Klout has intermingled with real life, as reported by The Next Web.

More importantly, people often use Klout to research people they’re considering working with. For example, if you reach out to a potential joint venture partner, they might look you up on Klout to see if you’re a credible person.

Klout isn’t just an online popularity contest. It’s a versatile research tool that other people use to make real decisions about working with you.

How Are Klout Scores Measured?

Klout scores are based on a 90 day running average. The algorithm is highly complex and proprietary, though you can read a reverse engineered version of the algorithm here.

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Primarily, Klout looks at:

  • Facebook likes
  • Number of comments your Facebook posts get
  • Mentions of you on Facebook
  • Shares of your posts on Facebook
  • Twitter retweets
  • Twitter followers
  • Twitter @mentions
  • Google+ +1s
  • Google+ reshares
  • LinkedIn Connections
  • LinkedIn recommenders

In short, they take into account a number of different social media signals and combine them all into one Klout score.

Klout not only measures these factors in absolutes, but also assigned different weight to different likes and retweets. For instance, a retweet from a well known celebrity is going to weigh more than a random person. Likewise, a retweet from someone who doesn’t retweet often is going to be worth more than a retweet from someone who retweets something a couple dozen times a day.

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Adding in Real World Influence

Klout also has a mechanism for tracking your real world influence. This came about after Klout came under fire for ranking numerous bloggers as more influential than Barack Obama. Since bloggers were highly active on the social sphere, many of them did receive more tweets and likes than the President of the United States. However, by most anyone’s standards, the President has more influence than just about any blogger.

Because of this controversy, Klout implemented a Wikipedia scanning mechanism that allows Klout to gauge the importance of a person’s Wikipedia article. The more important their Wikipedia article, the more important that person is in real life.

With this added change, the President now ranks as the most influential person on Klout.

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Sorting by Topics

One of the most important features in Klout is its ability to sort influencers by topics. After all, you rarely need to know who the most influential people in the world are. But it can make a big difference to figure out who the most influential people in your space are.

You can use this section to find potential business partners, potential speakers and people who you want to aspire to built connections with.

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Are you on Klout yet? If not, now might be the time to take a look at your Klout profile, check out your Klout score and look for ways to give your profile a boost.

Getting Started with Klout

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Signing up for Klout is a very streamlined process. It’s clear that Klout’s creators put a lot of attention into making sure there are no unnecessary steps in the Klout signup process. Because Klout is a social network based service, you sign up (and sign in) with Klout through an existing social network profile. There is no option to sign up via email.

Then you just give Klout a little bit of information to help them rank you and make you more discoverable. Here’s a step by step walkthrough of the Klout setup process.

Step 1: Choose Twitter or Facebook

Start by choosing whether you want to connect your Klout account with your Twitter profile or your Facebook profile.

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Step 2: Authorize

Authorize whichever account you chose to access your personal data.

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Step 3: Invite Friends

Invite your friends if you want, or leave this step for later!
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Step 4: Choose Topics You’re Influential About

Klout with give you a list of topics they think you might be influential about. If you hover your mouse over any of those topics, the “Add” button will appear. Click the “Add” button to add the topic.

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Step 5: Connect More Accounts

If you have more social media accounts, you can connect them in this step. Just click “Connect” next to each account you want to connect, then click “Continue” once you’re finished.

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You’ll have to grant access to each network that you want to use.

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Step 6: Changing Your Description

Your description appears directly under your name, picture and Klout score in your profile. If you’re connected to a Twitter account, the description will be pulled from your Twitter description. If you’re connected to a Facebook account, this will be blank by default.

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To change your description, go to “Settings” in the upper right corner.

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Then fill out the “About” field.

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That’s all there is to it! Your Klout profile is setup and ready to go. You’ve got your accounts, your topics and your profile all setup.

Understanding Your Klout Score and Profile

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At first glance, Klout can be a little overwhelming. There’s data everywhere, different kinds of feeds, different people and different categories. How do you make sense of all the data available to you?

Here’s everything you need to know about making sense of your Klout profile.

Step 1: Your Klout Dashboard

The first screen you see when you log in is your Klout dashboard. This dashboard has your Klout score, links to your social media profiles and your latest social media interactions all in a feed. Your dashboard is visible only to you and not the public.

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Step 2: Your Score History

To learn more about your Klout score, just take a look at the right side of the screen.
The first choice is the “90-Day Score History” where you’ll see your score changes. This is a great indicator of whether your influence is increasing or decreasing.

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The second choice is “Network Breakdown” where you can see what percentage of your influence comes from your different social media accounts (Facebook, Twitter, Foursquare, etc).

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Under that you have a more specific breakdown of your stats, your “Score Activity”.

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Step 3: Add Topics

Adding topics you’re influential about allows Klout to rank you in those topics. If you don’t add yourself, even if you’re an expert in that topic, you’re not going to get the benefit of being ranked in Klout’s top influencer lists for that topic.
You can manually choose which topics you want to add by going to “See More” in your profile, then clicking “Manage your Topics” and then If you want, “Add a Topic.”

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Step 4: Understanding Klout Profiles

A Klout profile consists of a few main parts. First, you have their name and “About” section. This gives you their Klout score, links to other social media profiles and a short blurb about them.

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Then, you have the person’s “moments.” These are the social media updates posted by that person that got the most activity over the last 90 days.

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To check out who your (or anyone else’s) top influencers are, just look to the left sidebar. Your top influencers will be sorted by Klout score.

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Step 5: Perks

Perks are special benefits given to people with certain Klout scores. For example, a mobile phone company might give free phones to people with Klout scores above 85 in hopes that they might blog or tweet about the phone.

To access the perks that you qualify for, click “Perks” on the top right menu.

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Browse the various perks that you qualify for. If you find a perk you’d like to claim, just click “Claim This Perk!”

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Step 6: Friends and Lists

To see your friends’ Klout score, click “Friends” from the upper left menu.

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You can sort your friends by alphabetical order or by Klout score by clicking the respective sorting options along the top. You can choose to view your Facebook OR Twitter friends!

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Step 7: Lists

Lists make it easy for you to divide your friends into different categories. For example, you can sort your business friends from your hiking friends from your favorite bloggers. This makes it easy for you to track Klout scores and Klout profiles for all the different kinds of people in your life.

To create a new list, click “Create a New List” on the left hand side of your “Friends” page.

On the left, add the people you want on the list to your list. On the right, give your list a name and a description.

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Once you’ve saved your lists, you can come back anytime and just click on one of your lists on the left to see everyone who’s in that list.

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These are the most important features Klout has to offer. You now know how to see all your posts, your most influential posts, to see how your Klout score was broken down as well as your growth over time, how to use perks and how to sort your friends.

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Top 10 Tips for Improving Your Klout Score

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There’s a lot you can do to deliberately improve your Klout score. After all, Klout is an influence measuring tool – But it is based primarily on online factors. If you can change those online factors, your Klout score will rise accordingly.

It’s important to keep in mind that your Klout score is a 90 day running average. That means that even if you execute all these tips perfectly, it’s going to take some time before your score reflects your new level of online activity. Treat it more like a marathon and less like a sprint.

Tip #1 – Create Content People Want to Share

There are a lot of tactics you can use to boost your influence. But at the end of the day, your influence depends on whether or not people want to share your content. The best way to make people want to share your content is to create content that’s worthy of sharing in the first place.

Spend more time on your content than on your marketing. Great content gets shared naturally, while poor content is hard to get shares even with great marketing.

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Tip #2 – Start a Controversial Discussion

Klout doesn’t actually measure how much people like you or how much they measure your content. They measure activity. The more people commenting, sharing, liking, retweeting or @mentioning you, the higher your Klout score is going to be.

One great way to boost your Klout score then is to have very controversial discussions. This will get a lot of people talking to you and about you, which in Klout’s book is the same thing as credibility.

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Tip #3 – Use Social Media as Your Community Hub

A lot of people try to create their own community hub by starting a new forum on their website. This can be incredibly difficult, as forums are notoriously difficult to populate.

On the other hand, making a Facebook group or a specific Twitter hashtag for your audience is a fantastic way to build a community. You don’t need a ton of posters to make it seem active. In fact, just a couple posts a day is enough to make it seem like an active community.

Best of all, all that activity on your social media profile is going to help give your Klout profile a strong boost.

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Tip #4 – Use Social Media to Launch Big News

Launching a contest? Announce it by social media instead of email. Launching a new video? Tell people about it on social media first. New product launch? Again, use social media to get people excited and to tell them about the news.

People love talking about things that are new. There’s going to be more energy around your product when you launch it than at any other point in its lifecycle. There’s going to be more energy around a video launch than it’ll ever have at a later time.

Leverage this energy by getting people to talk about it on social media. That’ll help give your Klout score a nice big boost.

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Tip #5: Jump In On Popular Hashtags

When you’re participating in popular hashtag conversions, people are much more likely to @reply you and retweet you. These are two things that Klout looks at a lot to determine Klout score.

Use various hashtracking websites to find these trending hashtags and comment on them. Popular sites include “What The Trend” and hashtags.org.

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Tip #6: Link All Your Social Networks

By default, Klout can only track your main social network. If you don’t link your social network, Klout won’t be able to see how much influence you actually have. Naturally, the more networks you link, the higher your perceived influence.

Link all your social networks, even if you don’t ever really use those networks. That’s right – Link up accounts even if you have few friends and never update them. After all, you can just remove your accounts again if it lowers your score. More often than not however, it’ll give your score a nice boost.

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Tip #7: Ask Your Audience Questions

Again, the goal is to deliberately facilitate as much activity on your social media feeds as possible. One easy and natural way to facilitate that discussion is to ask your audience questions.

Ask questions that people would want to share their opinions about. Give your audience a chance to brag about their ideas. Ask provocative questions, or questions that people would have strong opinions about.

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Tip #8: Do @Mentions Often

When you @mention someone, they’re more likely to see your message and respond back with an @mention. Furthermore, when you @mention someone, they see your name and remember you. They’re more likely to follow you, as well as more likely to recognize you in their Twitter feed.

Using @mentions helps you stand out from all the chatter. It’s not going to immediately boost your Klout score; instead it’ll help you garner more and more attention on the social web. In time, this could make a big difference.

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Tip #9: Connect With Influencers

Connecting with influencers can help boost your Klout score in several ways. First, if an influencer @mentions you in public, that means more people are going to find your feed. More people will follow you, retweet you and get in conversations with you. That means a higher Klout score.

Second, Klout treats different people’s retweets and @mentions with different weight. A highly influential person bears a lot more weight than a person with low influence. If you engage in the social sphere with an influential person, you’re going to get a higher Klout score just from that.

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Tip #10: Build a Name for Yourself Through Multiple Media

The internet isn’t the only place to build your Klout score. In fact, many of the highest Klout score rankers don’t even pay much attention to their social media. Instead, they’re focused on building real world influence.

Focus on expanding your reach not just online, but through every other kind of medium possible. Try to get on radio. Launch your own podcast. Do videos and build a YouTube channel. Speak in public.

Anything you do that raises your public profile will also raise your Klout score.

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These are ten ways to increase your Klout score. Some of these tactics focus on deliberately increasing social engagement, while others focus on actually expanding your reach. Both methods will help give your Klout score the boost you’re looking for.

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LinkedIn Guide For Beginners

LinkedIn Account Signup & Profile

LinkedIn is a great place to connect with like-minded people, from past classmates to potential JV partners, the connections are unlimited. The first step to making the connections is to set up your account and profile so others can find you.

Let’s start by visiting, http://www.linkedin.com to join.

 

Step 1: Account Setup

When you visit the LinkedIn home page, you’ll see this image. Simply fill in the requested information and click the Join Now button. Or sign up with your Facebook account.

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Step 2: Create your professional profile

Add in your country, zip code and if you’re currently employed, seeking a job or a student. Then add your job title and your Company name (if employed), otherwise you will get other options, as add in your college or your last job.

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Step 3: Search via Email Contacts

This step allows LinkedIn to connect with your email account to see which of your email contacts already have LinkedIn accounts. Those that do, you will be able to instantly connect with and those who don’t, you can choose to send an invitation to join.

To do this step, simply enter your email address and click the continue button or click “Skip this step” to go to the next step without connecting with your email account.

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You will be asked to confirm your email address by clicking the link in an email sent to you when you registered.

 

Step 4: Proceed to Profile

From here, you will be presented with a few screens asking you to connect with others. We are skipping these steps so that we can set up our profile first. After all, we don’t want to invite people to view our blank profile.

So when we see this page, we click “Skip This Step”

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Then we get a Congratulations box, with options to Share on Facebook and/or Twitter. Let’s skip this step.

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Step 5: Profile Setup

Once you reach your dashboard, mouse over Profile in the upper navigation and select Edit Profile.

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Here, you’ll see a summary of your profile information and be able to edit each section.

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You can either click the + sign next to each section above to edit the information or scroll down the page and add the information there as shown below. Each section has an explanation for what you should include in it.

Once you finish filling out your information, you can view your profile by clicking Done Editing.

 

Step 6: Contact Settings

The final step before making connections is to set your contact settings. It’s important to do this step or your inbox may be flooded with emails from LinkedIn.

In the top, right-hand corner of your dashboard, mouse over your name and select Settings.

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Step 7: Email Preferences

Now, down on the left side of the screen, click Email Preferences and a box will open to the right with more options as shown below.

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Clicking the options to the right will bring up a new screen for each one allowing you to adjust the settings. Below is the frequency of emails screen.

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Following the same instructions outlined in Step 7, you can also adjust your groups, companies and application settings as well as make more advanced account settings.

Find Connections & Accept Connection Request on LinkedIn

In order to make LinkedIn work for your business, you need to regularly make new connections. This is simple to do and only takes a little bit of time each week.

 

Step 1: Add Connections

From your dashboard, mouse over Contacts and select Add Connections.

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Step 2: Options for Adding Connections

There are two ways to connect to people you already know. The first is to allow LinkedIn to scan your email address book to see which contacts are existing members of LinkedIn.

To do this, simply fill in your email address and password and click Continue.

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It will scan and give you a list of everyone who has a LinkedIn account. Simply select the ones you want to connect with and click the “send invitations’ button.

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You’ll be redirected to your dashboard where you’ll have a new success message.

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If you aren’t comfortable with that or simply prefer to manually enter each person, you can enter the email address of each person you wish to connect with – each address should be separated by a comma. Click the Send Invitations button when you’re ready.

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Once you send the invitations, a new success message will appear at the top of the page.

You can also choose to upload a contacts’ file. You can upload a .csv, .txt or a .vcf.

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Step 3: Accept Connection Requests

When someone wants to connect with you, they will send an invitation to you. When you log into your LinkedIn account, you’ll also have these notices in your inbox. Just click the Accept button for each person you want to connect with and you will have the option to connect immediately or ignore that connection.

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Posting & Viewing Updates in LinkedIn

Now that you’ve made connections, you can post updates to keep people informed of what’s going on in your business. You can also view updates of those you are connected to and post comments to their updates. Here’s how…

 

Step 1: Post Updates

When you visit the LinkedIn home page, you’ll see this image. Simply fill the box with your update and click the Share button. You can choose to send to LinkedIn, LinkedIn and Twitter or your Connections.

1-share-update

Step 2: View Updates of Connections

Your account will show the most recent updates of those you are connected to. When you log into your account, directly below where you post your own update, you’ll see a list of updates from others.

2-view-updates

 

Step 3: Like, Comment & Share on Updates

If one of your connections posts an update that you like, you can “like” the update. You can also comment on their by clicking the “comment” link. You can share an update you like with your connections simply by clicking the “share” link.

When commenting, a box will open where you enter your comment. Then you simply click the “comment” button.

3-comment

 

Step 4: Send Messages

Move your mouse to the envelope icon in your dashboard, and click Compose message.

6-message-by-inbox

 

Enter the email address of the person you want to send the message to or click the icon to select from your contacts.

Your address will automatically populate in the “from” field.

Add a subject, your message and click “send message” as shown below.

7-compose-message

 

Sending Updates/Tweets to and from Twitter and LinkedIn

When submitting updates to LinkedIn, you can also send these updates. In addition, you can send your tweets to your LinkedIn account as updates. Please note, that in order for this to work, your Twitter account must be set to “public”.

 

Step 1: Add Your Twitter Account

Go to your settings.

1-edit-profile

Then, on Profile, click on Manage your Twitter settings.

1.5-manage-settings

Then click on Add your Twitter account.

2-add-twitter-account

 

A pop-up will open asking you to allow LinkedIn to access your Twitter account. Enter your Twitter information and click Authorize app.

3-twitter-login

 

Step 2: Updating your Twitter status from Linkedin

Now that both accounts are connected, you can update Twitter directly from Linkedin by selecting the LinkedIn + Twitter option when posting a new update in LinkedIn.

4-update-to-twitter

 

Step 3: Updating your LinkedIn status from Twitter

When you post a new tweet in Twitter, add the #in hashtag to the end of your message. This will ensure your tweet is also added as a LinkedIn update.

A word of caution: Be selective in which messages you send to LinkedIn. Typically speaking, professional business associates don’t want to know what you are had for breakfast.

5-update-to-linkedin

Tweetdeck Essentials

 

TweetDeck helps to manage several social media applications. In this tutorial, we will show you how to add and manage several popular programs including Twitter, Facebook and LinkedIn.

 

How To Add Social Networks

Many social media networks that can be added in TweetDeck. In this tutorial, we will show you how to add Facebook and Twitter networks.

 

Step 1: Open TweetDeck

Login to your TweetDeck Account.

1.1-tweetdeck-login

 

Step 2: Add Twitter Account

In the top right of the screen, you’ll see a gear icon. Click over it and choose “Settings”

2-add-account-button

 

You will see the TweetDeck Settings box. Click the Add Twitter account button to add a new Twitter account to the list.

 

3-accounts-add-new-button

A new window will pop up. Add your Twitter account details and click Authorize app.

 

5-twitter-details

 

 

When the account has been verified, the new account will show in the list.

 

Step 3: Add Facebook Account

From the network buttons, click the Facebook button, just as you did for Twitter. You will see 3 Facebook app boxes after login in. Click Okay on all 3.

6-facebook-login

 

When the account has been added successfully, it will be added to the list.

 

How To Add/Schedule Messages

Now that you have your networks added, it’s time to start adding and scheduling messages.

Just click on the blue icon on the top right corner

7-post-message

Step 5: Add Message

Select the account you would like the message to be sent from. The selected account will show with a blue color box. Add your message. Click “Tweet” if you would like the message to be sent immediately.

8-add-message

 

Step 6: Schedule Message

If you would like to schedule the message to post later, click the clock icon on the bottom of the message box.The scheduler will appear over your message. Select your post time and date. Then click the tweet button with the scheduled date/time.

10-set-schedule-time

Adding Social Media Updates to Your Blog

social network 2

One of the best ways to add some spice to your website is to add in a social media feed. Your social media feed will help feed the content and updates that you’re posting through social media into your main blog.

The feed will appear as a widget that displays on the side of your screen. You can generally choose how big or small you want the feed to be, so you can customize how much attention to direct to the feed.

Here’s how to add social media updates to your blog.

Twitter Widget

To get started, go to the Twitter widget section.

https://twitter.com/about/resources/widgets

Click on “Create new.”

1-Add-to-My-Website

Then choose the “User Timeline”.

2-Profile-Widget

Enter the username that you want to generate a feed for. This can be your own username or someone else’s.

3-Enter-Username

A preview of the feed will appear on the right. Once the feed looks right to you, just click “Create Widget” to copy and paste the code onto your website.

3.1-Grab-code

Facebook Widget

To access Facebook’s activity feed, go to:

http://developers.facebook.com/docs/plugins/

Then click on “Activity Feed.”

4-Click-Activity-Feed

Scroll down, then type in the domain of the site whose feed you want to display. The feed on the right will show you what your feed will look like.

5-Facebook-Activity-Feed

Click “Get Code” on the bottom once you’re ready to post it to your website.

6-Facebook-Code

Google+

Google+ doesn’t have a built-in widget creator. However, there are several outside tools you can use to add this functionality.

These options include:
Widgetplus.com
Widgplus.com
Wordpress Plugin

Here’s how Widgplus widget looks. You can access it here:

http://widgplus.com/

Start by entering your Google ID. This is the string of numbers you see in your URL when you access your own profile.

7-Enter-Google-Plus-ID

Then specify the settings you want to use to generate the Widget’s feed.

8-Look-and-Feel

The embed code will be displayed above the customization box. Copy and paste it onto your server.

9-Embed-Code

Adding a Pinterest Widget

Pinterest doesn’t have a built-in widget system. However, there are a number of different WordPress plugins you can use to create a Pinterest widget on your WordPress blog.

To get started, go to your plugins search field and type in “Pinterest widget.”

10-Pinterest-Search

The most popular and highly rated one at the time of writing is the “Pinterest Pinboard Widget.” Choose one plugin and install then activate it.

11-Install-Plugin

Then go into your WordPress widgets (under “Appearance”) and drag and drop the widget. Then configure the widget to look exactly as you want it to.

12-Drag-and-Specify

Your Pinterest widget will now appear in your sidebar!

Adding a social media widget to your site can really help add interactivity and help cultivate a sense of consistency within your brand. It’ll help join your social media site and your website together into one community. If you’re going to take the time to build up content in social media, why not link it up to your main site?

Social Media Cross-Posting Tools

 

Social Media

Most social media networks have gone out of their way to make it easy for you to share content to and from their networks. Posting from LinkedIn to Twitter is easy and viceversa. Pinterest makes it easy to share your pins with both Facebook and Twitter. So on and so forth.

Cross-posting your social media content will allow you to really maximize the power of each of your pieces of content. Instead of just getting the benefit of one exposure, you can get the benefit of exposing every single social network you’re a part of to your new content.

Here’s how to use the various cross-posting tools on the different social networks.

 

Posting from Twitter to Facebook

The best way to post from Twitter to Facebook is through the “Selective Tweets” app. The way it works is very simple. First, you install the app. Then, just append the hashtag #fb to any post that you want to also post on Facebook. Facebook will automatically recognize the tag and post the tweet as a status update.

To begin, find the app by searching for “Selective Tweets.”

1-Selective-Tweets

Enter your username. Facebook will watch this username for tagged posts.

2-Enter-Twitter-Name

2.1 - Go-to-app

Then, whenever you write your Twitter posts, all you need to do is tag it with #fb and it’ll automatically cross-post. That’s as simple as it gets!

3-Post-to-Facebook

Posting from Google+

By default, Google+ can’t share posts to other social networks. Fortunately, the “Extended Share for Google Plus” plugin makes sharing posts to other social networks easy as pie.

Start by searching for the Google+ extension in your Chrome browser or in Google. Find the “Extended Share for Google Plus” plugin and install it.

4-Extended-Share-for-Google-Plus

 

4.1-Extended-Share-for-Google-Plus-Add

 

4.1-Extended-Share-for-Google-Plus-Choose-Social-Networks
Now a new share button will be added to your Google Plus posts. Just click the “Share” button and choose which network you want to share to.

5-Click-Share

The extension will automatically populate a share box with the Google Plus post that you want to share.

6-Shared-Link

LinkedIn

To post to and from LinkedIn, you first need to add your Twitter account to your LinkedIn account. You can do this by clicking here:

http://www.linkedin.com/settings/?modal=nsettings-twitter-accounts

7-LinkedIn-Add-Twitter-Account

 

7.1-LinkedIn-Add-Twitter-Account-Authorize-App

To share from your LinkedIn to your Twitter, just check the LinkedIn + Twitter option in the lower menu of the share box.

8-LinkedIn-to-Twitter

 

To post to your LinkedIn account from your Twitter account, just tag your twitter post with the #li hashtag. Make sure your LinkedIn account is linked to your Twitter account before doing this.

9-Post-toTwitter

 

Sharing from YouTube

Sharing from YouTube is quite simple. First, click “Share” under your video. YouTube will then bring up the logos from Facebook, Twitter and Google+. If you click on the arrow in the end, more social networks like Tumblr and Digg will appear. You can even choose what minute you want to share the video at. Click one of these logos to share to these social networks.

10-Share-YouTube-Video

Pinterest Sharing

Start by clicking “Settings” in the upper right hand corner of your Pinterest account. Move the sliders to activate the Facebook and/or Twitter relationships.

11-Settings

Once you’ve linked your Facebook and/or Twitter accounts, you can simply click the Facebook and Twitter buttons under any one of your pins to share them with your social networks.

12-Pinterest

That’s how you can share between the various different social networks. If you really want to get the most traction possible, make sure you share every bit of content across as many social networks as you can.

4 Tools To Automate RSS to Social Media

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One of the easiest ways to automate your social media is to take an RSS feed and plug it into your Twitter and/or Facebook profiles. RSS feeds can be made from just about any kind of dynamic content: From blogs to news sources to video channels.

This technique can save a lot of time, but should also be used with a bit of caution. Avoid spamming your feed with RSS content. If you want to build a real audience, it helps to mix in a bit of automated content with hand-written content.

Start by identifying the feed(s) that you want to push to your social media accounts. You can use your own feed, or you can use any feed from anywhere on the internet. Make sure that if you’re using someone else’s feed, you check your Tweets regularly to make sure that you really feel good about what’s going out in your name.

Here are four of the best services to use for RSS to social media automation.

Twitterfeed

Twitterfeed is one of the original RSS to social media services on the web. They support Facebook, Twitter and LinkedIn.

To get started, create an account, then click

1-Create-New-Feed

Fill in the details about the RSS feed you want to add.

2-Plug-in-Feed
Click “Advanced Settings” to specify more details about how you want Twitterfeed to use your RSS feed.

3-Advanced-Options

Select which social network you want to post your RSS feed to.

4-Pick-Service

Then authenticate the account you want to post to.

5-Authenticate

 

It’s that easy! Twitterfeed is 100% free, so just about anyone can use it to automate their RSS to social media postings.

ConvertSocial

ConvertSocial is a social media integration, automation and management suite with a wide range of different features. They have a 30 day free trial account, after which you’ll have to pick one of their paid plans.

To get started with automating your social media posting, create an account, then click “Add/Edit Services.”

6-Add-Edit-Services

Go to the RSS tab, then click “Add” next to “RSS Auto Poster.”

7-RSS-Auto-Poster

You’ll then be able to adjust your feed settings. Note that automating your social media is a paid feature. You won’t be able to access the settings screen until you’ve subscribed.

8-Feed-Settings

Hootsuite

Hootsuite is one of the largest social media integration sites on the web. They also have a special feature that allows you to post an RSS feed to your social media sites.

To add an RSS feed, log into your Hootsuite account. Then go the launch menu on the left, click the Settings icon and then RSS/Atom.

9-Hootsuite-Add-RSS
Click the “+” button next to your RSS feed screen.

10-Click-Plus

Then specify how you want your feed to be setup. You can add the feed URL, specify the account to post to, specify how often to check for update, specify how many posts to post at each time and pre-append text to the tweets.

11-Add-Feed-Details

If social media integration is important to you, using Hootsuite for both your automation and your integration will make managing your whole social media strategy much easier.

 

Dlvr.it

Dlvr.it is a very basic service that allows you to quickly and easily post your RSS feed to Twitter and Facebook. There aren’t a whole lot of advanced features. You get the social media automation, quickly, no more and no less.

Start by creating an account. It’s a simple process: Just enter your email and password.

12-Dlvr.it

Then type in the URL of the feed you want to add.

13-Add-Feed

Choose which social media site you want to add your feed to.

14-Choose-Where

Then authorize Dlvr.it to post to that website.

15-Authorize

 

Social media automation allows you to constantly update the content of your website, without always having to put in many hours of work.

Make sure you create a coherent strategy that’ll allow you to keep your users engaged, while mixing in a bit of automated content that your readers will still love.

Sprout Social: A Team-Friendly Approach to Social Media & Analytics

 

social_media

 

Sprout Social is a social media integration service that integrates with Twitter, Facebook pages, Gowalla, FourSquare and LinkedIn. They have a 100% free trial, where you don’t even need to give them your credit card number to subscribe.

They have two plans that are catered to small business owners: The “Standard” package, which comes in at $39 a month, or the “Deluxe” package, which comes in at $59 a month.

Here are some of the things that Sprout Social has to offer:

  • Message scheduling. Instead of having to post your updates live, you can schedule them to be posted at a later time.
  • Google analytics integration. See your traffic stats all in one place, instead of having to log into Google separately.
  • Custom branded reports. If you need to send a client a report, it’ll have your logo on it rather than Sprout Social’s.
  • Social media integration. Integrate many different social media accounts all in one place.
  • Live support. Have a question? Sprout Social is there to answer your questions.
  • Tools for collaboration. Work with your team to get the most out of your social media campaigns.

Here’s how to use Sprout Social to integrate your social media.

Step 1: Begin Your Trial

Click “Start Your 30 Day Trial” to begin the signup process.

1-Start-30-Day-Trial

Step 2: Select Your Plan

Select the plan you want to use. If you’re a small company, usually the “Standard” version is enough. You can always upgrade later.

2-Select-Plan

Step 3: Create Your Profile

Create your account. Sprout Social will tell you when your trial account is good till on the right hand side.

3-Create-Profile

Step 4: Sign In on Your Twitter Account

Click the “Sign in with Twitter” button to connect your Sprout Social account with your Twitter account.

4-Sign-in-Twitter

Authorize Sprout Social to use your Twitter account.

5-Sign-In-App

Step 5: Business Details

Enter your business details.

6-Business-Type-and-Name

Once you’re done, click “Continue” and you’ll be taken to your main dashboard screen.

Step 6: Adding More Profiles

If you want to add more profiles, click on the “Add Social Profiles” button in the next pop up screen or simply go to the right hand sidebar and click “+.”

 

6.1-Dashboard

7-Add-Profiles

Sprout Social will pop up a box allowing you to choose which social media profile you want to link up.

8-Choose-Which

Step 7: Add Team Members

To add more people to manage your account, click “Invite The Team” on the right hand side.

9-Invite-Team-Members

Enter the name and email address of the person you want to add. You’ll need to pay extra to add team members. You can add each person as either a standard user or as an administrator.

10-Add-Team-Members

Step 8: The Dashboard

When you first log into Sprout Social, you’ll be presented with your dashboard. Here you can view your new Twitter followers, new Facebook fans, Interactions and so on.

11-Dashboard

Step 9: Messages

To access your messages, click the “Messages” tab in the top navigation bar.

12-Messages

Your messages will be displayed in the center. If access messages from different accounts, click the account on the right hand side. To compose a new message, click “Compose” in the upper right corner.

Step 10: Feeds

To access your feeds, click the “Feeds” button at the top. By default, you’ll see your Twitter’s feed. You can also add a LinkedIn feed or an RSS feed.

13-Feeds

Step 11: Scheduling

To schedule a message, click “Schedule a new message” in the “Publishing” tab.

14-Schedule-a-New-Message

The scheduler will pop up. Here you can attach images, write your message and pick a time for your message to be posted.

15-Scheduler

Step 12: Discovery

Want to discover new people to follow or get in contact with? Click the “Discovery” button along the top navigation bar.

Sprout Social will then give you a list of people that they recommend you connect with. Take a look at their profile and if it makes sense, follow them or send them an @mention.

16-Discovery

Step 13: Reports

Want to get more details about how your social media campaigns are working? Click “reports.” You’ll be able to view data on both your Twitter accounts and your Facebook Pages accounts.

17-Reports

You can view data on your retweets, incoming messages, new followers and even compare the performance of multiple Twitter accounts.
That’s how to use Sprout Social to manage your social media. Sprout social makes it easy to manage feeds, messages, scheduling and various social media networks from one easy to use interface. They also make it very easy to involve the rest of your team in your social media plans.

Postling for Monitoring, Analytics and Easy Updates

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Postling is a social media integration service that ties in reputation monitoring, blog updating, analytics and traditional social media networks all in one easy to use package.

Through Postling, you can update your status or see who’s talking about you. You can track how many posts you’ve made in a certain time period and how many comments those posts have gotten. You can post to all your social networks in one easy to use interface.

Postling was co-founded by Chris Maguire, the co-founder of the popular art marketplace Etsy. It’s raised $700,000 in venture funding, according to TechCrunch.

Unlike other social media integration services, Postling is a paid service. The monthly rate is astoundingly low: $5. If you only want to use social media integration, then Postling might not be worth it. However, if you want to tie in reputation management, analytics and blog posting all in one easy to use interface, then Postling could be the perfect solution.

Here’s how to use Postling to integrate all these different areas of your internet business.

Step 1: Begin Registration

Start by entering your email, name and password

1-Begin-Registration

Step 2: Setup Payment

Setup the credit card you’ll use to get your $1 trial. You’ll be billed $5 a month automatically if you don’t cancel.

2-Credit-Card

Step 3: Choose How You’ll Use Postling

Choose how you plan on using Postling. Specifying the type of business you own will help Postling locate reviews for your business on sites like Yelp or Citysearch.

3-Choose-Use

If you select “business,” you’ll be asked for your business’ name and your business type.

4-Drop-Down

Step 4: Add Your Social Networks

Select which kind of social media account you want to add.

5-Add-Facebook

Then choose to grant access to Postling when the social media permission box pops up.

6-Allow

Repeat this for each social media account that you’d like to add.

Step 5: Add a Blog

Adding a blog to Postling will allow you to post to your blog from Postling and monitor your results from Postling’s analytics systems.

To add a blog, click the blogging platform you use.

7-Add-Blog-Accounts

Then give Postling the login credentials needed to log in and post to your blog.

8-Blog-URL

Step 6: Setup Tracking

Setup your tracking here. Postling will automatically monitor social media and search engines for mentions of you and your brand. They’ll also monitor Yelp and Citysearch to help you find new reviews about your business.

9-Tracking-Setup

Select any one of the tracking options available. You’ll need to give Postling the exact keyword(s) or business name(s) that you want to track.

10-Add-Keywords

You can use Boolean search operators in these trackers. For example, you can use a search phrase like “Fishing rod review OR recommendation” to track either people who’re looking for reviews or recommendations.

You can learn about all the search operators you can use here:

http://www.googleguide.com/category/query-input/
Once you’ve setup all your trackers, click “Done! Start Using Postling Now” to continue.

11-Done

Step 7: Tracking Screen

The main screen of Postling is your tracking screen. Here you’ll see all the latest results from the keywords you’re tracking.

You can change what kind of content you want to view in this feed through the drop-down “view” menu at the top.

12-Tracking

Step 8: Publish a Status Update

To update your social media status, click “Update your Status” under “Publish” on the left hand navigation.

13-Click-Update-Status

You’ll be taken to the status update box.

To shorten a URL, just put the URL in the URL shortener. It’ll automatically generate a bitly link for you.

Type in the message you want to send to your social network. Check the social network(s) you want to post to on the right hand side. Then either click “Publish” or “schedule for later” to post your update.

There’s a character count in the upper right corner to help with Twitter posts.

14-Status-Updates

Step 9: Create a Blog Post

To create a new blog post, click “Create a Blog Post.”

15-Create-Blog-Post

A WYSIWYG editor will pop up. Use this editor to create your blog post.

16-Create-Post

Once you’re ready to post your message, check the boxes next to the blog(s) you want to post to. If you want to post the blog post to your social media networks as well, you can check those boxes too.

17-Where-to-Post

Step 10: Analytics

To access your analytics, click “Analytics” in the left hand side navigation bar.

18-Click-Analytics

Select the time period you want to see data for, as well as the account you want to see data for. Then use the checkboxes to check which data points you want to see.

19-Choose-What-to-See

The data will be graphed out at the top of the page. You can also scroll down to see the data laid out in text.

That’s how to use Postling to integrate social media, blog posting, analytics and reputation management. If you’re just using social media, Postling may not be the best integration solution. However, if you want to integrate a whole suite of web management tools all in one place, Postling should absolutely be one of your top choices.

Start Ranking Now, Inc. is Available for Consultations at the Carlsbad Chamber of Commerce Expo 2012

Start Ranking Now, Inc. is one of the most well known online marketing companies in the greater Carlsbad and North County area. Nicole Munoz is preparing awesome materials, tips and strategies to share with the attendees at the expo.

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Nicole giving a Training

Online PR News – 06-September-2012 –The Carlsbad Chamber of Commerce is hosting the Business Expo 2012, featuring small businesses and essential business services based in Carlsbad, CA, and on September 07, 2012, at the La Costa Resort and Spa, in Carlsbad, CA, Nicole Munoz from Start Ranking Now will be available for personal consultations on how to leverage the latest features of local Internet search optimization (local SEO) so that customers can find local businesses as they shop. Local SEO has changed how the internet search engines find and rank sites, and gives businesses the opportunity to be in front of local clients. The best businesses from across the North County area are meeting to provide business owners with the products, services and support so that they can thrive in the 21st century digital economy.

Start Ranking Now, Inc. is one of the most well-known online marketing companies in the greater Carlsbad and North County area. Nicole Munoz, Start Ranking now’s CEO and founder, has assembled a global team of internet marketing experts and serves clients across the United States with website design, internet marketing strategies and integrated Social Media Marketing campaigns. The social medial revolution has changed what customers expect from companies when they access their websites – the virtual front door for any local business. So now is the time for local business owners to review their online presence and strategy.

The Business Expo 2012 gives businesses the opportunity to find key service providers and to expert service providers to connect with new clients. Nicole Munoz is preparing awesome materials, tips and strategies to share with the attendees at the expo. Based on her previous events, business owners can be sure that Nicole will come with the advice they require to energize their online marketing efforts.

The Business Expo is open to businesses across North County. The tickets cost only $10.00 USD per person. For more information please visit: http://www.startrankingnow.com/seo-speaker

About Nicole Munoz

Nicole Munoz is a mom, a missionary pastor’s wife, and lastly, an entrepreneur and business owner. She has launched three ecommerce sites, over 100 niche sites, and a successful SEO Company called StartRankingNow.com.

Her expertise and passion for the online business are well known and appreciated for all her customers and people involved in the online marketing.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]