Twitter for Business Step-By-Step Guide: Twitter Automation

4 - social-media-goodSocial network automation should never be a substitute for interaction and engagement – but, that being said, used wisely for specific purposes, it can really help you make the most of the social arena.

Social networks are vast online places that can easily take up far too much time for little results – but Twitter in particular has inspired a surfeit of automation apps and sites.  This guide will help you quickly decided which ones could work the best for your specific Twitter goals, objectives and needs.  It will also help you decide why and when to automate.

 

Step 1.  Track Your Tweets

When articles talk about tracking, do you immediately think of dry statistics and complex formulae?

Twitter apps and sites provide you with all of the above – and way more.  You can use these tracking sites to help you increase engagement, find followers, double-check your tweet efficiency and analyze your followers’ sharing habits.  And best of all, they automate the stats-gathering process for you, making stats access easy or even instantaneous.

Here are six of the most popular…

1.     TweetReach – Nothing could be simpler than going to TweetReach’s home page and typing in yours or another’s @Username to see how far your individual reaches extend; who has shared your tweets; how many replies you’ve received – and more.

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(Just make sure you’re logged into Twitter first.)

2.     Twitter Counter – If you want a straightforward tool that can measure your growth and compare it with that of your followers, this native Twitter analytics tool will do the trick.  (You have to pay for extra information but its basic tools, such this simple comparisons with your competitors, can provide you with great benchmarks and realistic objectives and goals.)

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3.     Social Bro – Free tool whose basic upgrade starts at only $6.95 per month.  Allows you to identify and explore benchmark tweets, create “Insights” such as time zone information, get “accurate information” about your Twitter community, perform enhanced searches, acquire stats on your followers’ followers, identify criteria like influencers and the best time to tweet – and discover targeted Twitter users.

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4.     Twitonomy – Remember that scene in “Crocodile Dundee”, where hero Mick says:  “That’s not a knife. Now THIS is a knife?”  Well, you could easily paraphrase that for Twitonomy, which serves up heavy-duty, no-nonsense stats, not prettied up but full of meat and gristle. 

How about this impressive array of Twitonomy features:

 5-twitonomy-stats

Twitonomy is free to sign up for with your Twitter account, but you can get even-more-heavy-duty, detailed stats with a paid upgrade.

5.      Klout – This powerful app does double-duty for either Facebook or Twitter, and has become the industry standard for measuring one’s influence.

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If you have just created your Twitter account, it won’t be of much use yet, but the moment you start racking up followers, its worth investigating.

If you allow Klout access to your Twitter account, it will be able to:

  • Read your Timeline tweets
  • Check who you are following

It will not be able to follow anyone you are following, change your profile, tweet for you or see your direct messages and, of course, it will not be able to view your password.

6.     Twtrland – Possibly the easiest of all the online Twitter tracking tools, this is the app for those who shudder at the thought of deciphering stats.  You can instantly find influencers and people to follow – who may follow you back.  (Or at least interest your followers.)

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7.     Crowdbooster – This particular manager combines visual presentation with heavy-duty stats.  It is not free, but paid plans start at $9.00 per month and there is a 10% discount if you pre-pay annually.

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8.     TwentyFeet – This “ego tracking” service uses a unique model whereby you sign up and add tracking “bundles” as you need them.  (The smallest bundle is $12.45.)

It also offers a basic free account on sign up, which may be all you need for quite a while.

The down side: May not be a down at all.  TwentyFeet itself was easy to use and refreshingly well laid out, but it has been acquired and absorbed by SumAll.  So far it seems that you may give up the familiar, easy-to-read interface but gain access to more tracking opportunities.

Best advice:  Check it out for yourself and see if it’s for you.

9.     Twitalyzer – Another popular industry-standard stats manager.  Efficient and packed with data.  (It even incorporates Klout stats into its measurements.)

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You can refresh Twitalyzer data and demographics in real-time; export “everywhere”, since Twitalyzer for easy integration; and monitory your Twitter stats “from anywhere”.

Paid plans start at $19.95 per month, and include hashtag tracking and “watchword” tracking.

TIP:

Even if you decide not to sign up with a social media manager or app, follow their Twitter feeds to find out the latest changes, tips and updates.  (And you can see whether or not they answer their followers!)

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But while the apps and services we’ve just viewed can serve up stats instantly, there are apps, social media managers and services that can help you automate your Twitter account even more.

 

Step 2.  Using Social Media Managers

One of the biggest advantages social media dashboards and managers offer is the ability to pre-schedule tweets.

While pre-scheduling all your tweets is sometimes frowned upon – it decreases engagement if you are not there to answer questions when they are posted, for example – pre-scheduling can also be a powerful and effective tool if used wisely.

When you should pre-schedule:

  • If you would otherwise miss your target audience’s online window
  • If you need a straightforward announcement to be repeated a few times during the day
  • If someone else monitors and answers your pre-scheduled tweets as they are released

It can be a real time-saving, focused strategy to write a main batch of tweets for the week, pre-schedule them – and let your social media VA monitor and respond for you (or alert you if a particular tweet needs your personal judgment).

Be careful when signing up for social media managers:  You don’t want to inadvertently enable one which is going to post ads in your feed!  (Most don’t – but always check each one out thoroughly first – and read the Terms of Service.)

1.     TweetDeck – Twitter’s own native social media dashboard, it truly provides an overview of what’s going on in all aspects of your Twitter feed and interaction.

 12-tweetdeck

You can choose between:

  • Signing in
  • Downloading TweetDeck’s dashboard to your desktop
  • Installing the app for Google Chrome

While it is a great idea to keep on top of your Twitter feed activity in real-time, be warned that downloading the dashboard to your desktop and activating it means you will be subjected to popups for every single tweet in your feed while you are working.  This can be distracting and disrupt concentration.

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It is, however, great for monitoring particular types of tweets – for example, if you are watching a trend or monitoring your own event or product launch hashtag tweet).

2.     HootSuite – This social media manager has been going “forever” and is one of the most popular.  Its ease of use is often cited as a big reason for this – though the interface has changed over the years (like everything else on the net).

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You can manage up to five personal accounts for free; after that, prices begin at $8.95 per month.  Unlike many other paid plans, however, HootSuite doesn’t just offer extra features; it also offers exceptional value and unique bonuses with its paid plans, including a free Ow.ly custom vanity URL and free social media coaching.

Even with HootSuite’s free account, you have access to:

  • Message scheduling
  • RSS
  • Basic analytics reporting
  • Basic app integrations
  • Brand mention tracking

Its easy message-scheduling capacity is what attracted most long-time users initially, however:  And it is also what keeps them loyal.

 

Step 3. Mobile Twitter Apps

When you go to sign up for any stats or social media site, do check to see if it is optimized for mobile.

  • Some (like Twitalyzer) are available as mobile apps
  • Some aren’t
  • Some are available only for particular mobiles

If you use Twitter on your mobile (and especially if your target audience does too), you will find mobile apps essential tools.

1.     HootSuite for Mobile – HootSuite is one of the premiere methods of choice for managing pre-scheduled tweets.  One reason:  It works particularly well on mobile!

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2.     Birdbrain – This iPhone app used to be glitchy and prone to crashes, but when it runs well, it does a visually pleasing and excellent job of presenting stats via your mobile.  And according to its fans, it is now running very well indeed.

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With Birdbrain, you can track “as many accounts as you wish” and manage past and present followers, as well as find targeted Twitter users and even track statistics.

3.     Tweet-r – This iPhone app is strictly for sending and scheduling tweets, but it features a powerhouse of options for doing this – including video and graphics functionality.

 17-tweetr-for-iphone

Its features include:

  • Automatic URL shortening
  • Uploading images while you are completing your tweet
  • Autosave on exit (or when a call unexpectedly comes in – a really nice feature)
  • Scheduling
  • Saved drafts

And more.

You can also have “many users” for one account.  Cost:  Currently $3.99 at the iTunes store. There are hundreds of Twitter apps, dashboard managers and services.  These are just a few of the most popular, so we are going to leave you with a link to a Daily Tekk list of The Top 100 Twitter Tools of 2012; all nicely organized by category (and most of them still active and relevant).

Remember only to choose Twitter automation that works for your business and preferences.  That’s when automation truly becomes your friend.

Tweetdeck Essentials

 

TweetDeck helps to manage several social media applications. In this tutorial, we will show you how to add and manage several popular programs including Twitter, Facebook and LinkedIn.

 

How To Add Social Networks

Many social media networks that can be added in TweetDeck. In this tutorial, we will show you how to add Facebook and Twitter networks.

 

Step 1: Open TweetDeck

Login to your TweetDeck Account.

1.1-tweetdeck-login

 

Step 2: Add Twitter Account

In the top right of the screen, you’ll see a gear icon. Click over it and choose “Settings”

2-add-account-button

 

You will see the TweetDeck Settings box. Click the Add Twitter account button to add a new Twitter account to the list.

 

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A new window will pop up. Add your Twitter account details and click Authorize app.

 

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When the account has been verified, the new account will show in the list.

 

Step 3: Add Facebook Account

From the network buttons, click the Facebook button, just as you did for Twitter. You will see 3 Facebook app boxes after login in. Click Okay on all 3.

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When the account has been added successfully, it will be added to the list.

 

How To Add/Schedule Messages

Now that you have your networks added, it’s time to start adding and scheduling messages.

Just click on the blue icon on the top right corner

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Step 5: Add Message

Select the account you would like the message to be sent from. The selected account will show with a blue color box. Add your message. Click “Tweet” if you would like the message to be sent immediately.

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Step 6: Schedule Message

If you would like to schedule the message to post later, click the clock icon on the bottom of the message box.The scheduler will appear over your message. Select your post time and date. Then click the tweet button with the scheduled date/time.

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Social Media Integration With Email Marketing

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If you run an autoresponder, chances are you’re going to spend quite a bit of time writing and refining your autoresponder messages. Instead of having to then take the time to re-post it to your social networks, why not have that reposting done automatically instead?

Most autoresponder services allow you to automatically post your emails to your social networks. This can help you save a lot of time, while automatically giving your subscribers a whole lot more content.

Here’s how to setup your email systems to automatically send emails to your social media sites.

Mailchimp

Log into your Mailchimp account. Click on “Integrations.”

1-Mailchimp-Click-Integration

Choose the service that you want to automatically post to.

2-Click-Facebook

Click “Log In” to authorize your social media account to be posted to by Mailchimp.

3-Install-Application

Once your social media accounts are setup, go and create a campaign as you normally would. Now in the campaign setup process, you’ll be given the option to automatically post that autoresponder to your social media sites.

If you check the checkbox, the auto-tweeting or auto-posting will go into effect effective immediately.

4-Auto-Send-in-Campaign

iContact

To automatically send your autoresponder emails to your social media accounts in iContact, just follow these steps.

First, click on “Social” along the top navigation.

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Click “Get Started” to continue.

6-Get-Started

Select which service you want to post to.

7-Enable-Account

You’ll be taken through the authorization process. Once your social media account is authorized, you’ll see the “post to” check box on the bottom of your send messages box. Check that box whenever you want to send a message to your social network(s).

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ConstantContact

ConstantContact is one of the best autoresponders to use if you want to send visual HTML emails. ConstantContact’s “Simple Share” makes it easy to share your content with your social network(s).

First, start by creating and editing a message as you normally would.

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Then save your draft and go to “Schedule”. Under “Social Sharing,” click “Simple Share.”

10-Click-Simple-Share

Choose which social network you want to share your message on.

11-Click-Twitter

ConstantContact will take you through the authorization process. Once your account is authorized, you’ll be taken to a share screen.

Customize the message by clicking on it and editing the text.

12-Enter-Subject-Line

Click “Schedule” once you’re ready for the world to see your message!

Aweber

To share your message via Aweber, go to “Messages” then “Broadcast” and setup a message as you normally would. Then on step 2 “Sharing” select the Facebook / Twitter account you want to share the post with.

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13-Aweber-Social-Media-Sharing
Click “Connect to a new account” if this is your first time.

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Follow through with the account authorization. Once your account is successfully added, you’ll see this notification:

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Now whenever you want to share a message, all you need to do is check the box at the bottom and change the subject line.

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That’s how to post to social media automatically using your autoresponder service. We’ve covered all four of the major small business email services today. If you want to regularly give more value to your users without having to spend a lot of time creating links and uploading content, this is one easy way to have your email service do it all for you.

Adding Social Media Updates to Your Blog

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One of the best ways to add some spice to your website is to add in a social media feed. Your social media feed will help feed the content and updates that you’re posting through social media into your main blog.

The feed will appear as a widget that displays on the side of your screen. You can generally choose how big or small you want the feed to be, so you can customize how much attention to direct to the feed.

Here’s how to add social media updates to your blog.

Twitter Widget

To get started, go to the Twitter widget section.

https://twitter.com/about/resources/widgets

Click on “Create new.”

1-Add-to-My-Website

Then choose the “User Timeline”.

2-Profile-Widget

Enter the username that you want to generate a feed for. This can be your own username or someone else’s.

3-Enter-Username

A preview of the feed will appear on the right. Once the feed looks right to you, just click “Create Widget” to copy and paste the code onto your website.

3.1-Grab-code

Facebook Widget

To access Facebook’s activity feed, go to:

http://developers.facebook.com/docs/plugins/

Then click on “Activity Feed.”

4-Click-Activity-Feed

Scroll down, then type in the domain of the site whose feed you want to display. The feed on the right will show you what your feed will look like.

5-Facebook-Activity-Feed

Click “Get Code” on the bottom once you’re ready to post it to your website.

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Google+

Google+ doesn’t have a built-in widget creator. However, there are several outside tools you can use to add this functionality.

These options include:
Widgetplus.com
Widgplus.com
Wordpress Plugin

Here’s how Widgplus widget looks. You can access it here:

http://widgplus.com/

Start by entering your Google ID. This is the string of numbers you see in your URL when you access your own profile.

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Then specify the settings you want to use to generate the Widget’s feed.

8-Look-and-Feel

The embed code will be displayed above the customization box. Copy and paste it onto your server.

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Adding a Pinterest Widget

Pinterest doesn’t have a built-in widget system. However, there are a number of different WordPress plugins you can use to create a Pinterest widget on your WordPress blog.

To get started, go to your plugins search field and type in “Pinterest widget.”

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The most popular and highly rated one at the time of writing is the “Pinterest Pinboard Widget.” Choose one plugin and install then activate it.

11-Install-Plugin

Then go into your WordPress widgets (under “Appearance”) and drag and drop the widget. Then configure the widget to look exactly as you want it to.

12-Drag-and-Specify

Your Pinterest widget will now appear in your sidebar!

Adding a social media widget to your site can really help add interactivity and help cultivate a sense of consistency within your brand. It’ll help join your social media site and your website together into one community. If you’re going to take the time to build up content in social media, why not link it up to your main site?

Social Media Cross-Posting Tools

 

Social Media

Most social media networks have gone out of their way to make it easy for you to share content to and from their networks. Posting from LinkedIn to Twitter is easy and viceversa. Pinterest makes it easy to share your pins with both Facebook and Twitter. So on and so forth.

Cross-posting your social media content will allow you to really maximize the power of each of your pieces of content. Instead of just getting the benefit of one exposure, you can get the benefit of exposing every single social network you’re a part of to your new content.

Here’s how to use the various cross-posting tools on the different social networks.

 

Posting from Twitter to Facebook

The best way to post from Twitter to Facebook is through the “Selective Tweets” app. The way it works is very simple. First, you install the app. Then, just append the hashtag #fb to any post that you want to also post on Facebook. Facebook will automatically recognize the tag and post the tweet as a status update.

To begin, find the app by searching for “Selective Tweets.”

1-Selective-Tweets

Enter your username. Facebook will watch this username for tagged posts.

2-Enter-Twitter-Name

2.1 - Go-to-app

Then, whenever you write your Twitter posts, all you need to do is tag it with #fb and it’ll automatically cross-post. That’s as simple as it gets!

3-Post-to-Facebook

Posting from Google+

By default, Google+ can’t share posts to other social networks. Fortunately, the “Extended Share for Google Plus” plugin makes sharing posts to other social networks easy as pie.

Start by searching for the Google+ extension in your Chrome browser or in Google. Find the “Extended Share for Google Plus” plugin and install it.

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4.1-Extended-Share-for-Google-Plus-Add

 

4.1-Extended-Share-for-Google-Plus-Choose-Social-Networks
Now a new share button will be added to your Google Plus posts. Just click the “Share” button and choose which network you want to share to.

5-Click-Share

The extension will automatically populate a share box with the Google Plus post that you want to share.

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LinkedIn

To post to and from LinkedIn, you first need to add your Twitter account to your LinkedIn account. You can do this by clicking here:

http://www.linkedin.com/settings/?modal=nsettings-twitter-accounts

7-LinkedIn-Add-Twitter-Account

 

7.1-LinkedIn-Add-Twitter-Account-Authorize-App

To share from your LinkedIn to your Twitter, just check the LinkedIn + Twitter option in the lower menu of the share box.

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To post to your LinkedIn account from your Twitter account, just tag your twitter post with the #li hashtag. Make sure your LinkedIn account is linked to your Twitter account before doing this.

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Sharing from YouTube

Sharing from YouTube is quite simple. First, click “Share” under your video. YouTube will then bring up the logos from Facebook, Twitter and Google+. If you click on the arrow in the end, more social networks like Tumblr and Digg will appear. You can even choose what minute you want to share the video at. Click one of these logos to share to these social networks.

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Pinterest Sharing

Start by clicking “Settings” in the upper right hand corner of your Pinterest account. Move the sliders to activate the Facebook and/or Twitter relationships.

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Once you’ve linked your Facebook and/or Twitter accounts, you can simply click the Facebook and Twitter buttons under any one of your pins to share them with your social networks.

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That’s how you can share between the various different social networks. If you really want to get the most traction possible, make sure you share every bit of content across as many social networks as you can.

4 Tools To Automate RSS to Social Media

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One of the easiest ways to automate your social media is to take an RSS feed and plug it into your Twitter and/or Facebook profiles. RSS feeds can be made from just about any kind of dynamic content: From blogs to news sources to video channels.

This technique can save a lot of time, but should also be used with a bit of caution. Avoid spamming your feed with RSS content. If you want to build a real audience, it helps to mix in a bit of automated content with hand-written content.

Start by identifying the feed(s) that you want to push to your social media accounts. You can use your own feed, or you can use any feed from anywhere on the internet. Make sure that if you’re using someone else’s feed, you check your Tweets regularly to make sure that you really feel good about what’s going out in your name.

Here are four of the best services to use for RSS to social media automation.

Twitterfeed

Twitterfeed is one of the original RSS to social media services on the web. They support Facebook, Twitter and LinkedIn.

To get started, create an account, then click

1-Create-New-Feed

Fill in the details about the RSS feed you want to add.

2-Plug-in-Feed
Click “Advanced Settings” to specify more details about how you want Twitterfeed to use your RSS feed.

3-Advanced-Options

Select which social network you want to post your RSS feed to.

4-Pick-Service

Then authenticate the account you want to post to.

5-Authenticate

 

It’s that easy! Twitterfeed is 100% free, so just about anyone can use it to automate their RSS to social media postings.

ConvertSocial

ConvertSocial is a social media integration, automation and management suite with a wide range of different features. They have a 30 day free trial account, after which you’ll have to pick one of their paid plans.

To get started with automating your social media posting, create an account, then click “Add/Edit Services.”

6-Add-Edit-Services

Go to the RSS tab, then click “Add” next to “RSS Auto Poster.”

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You’ll then be able to adjust your feed settings. Note that automating your social media is a paid feature. You won’t be able to access the settings screen until you’ve subscribed.

8-Feed-Settings

Hootsuite

Hootsuite is one of the largest social media integration sites on the web. They also have a special feature that allows you to post an RSS feed to your social media sites.

To add an RSS feed, log into your Hootsuite account. Then go the launch menu on the left, click the Settings icon and then RSS/Atom.

9-Hootsuite-Add-RSS
Click the “+” button next to your RSS feed screen.

10-Click-Plus

Then specify how you want your feed to be setup. You can add the feed URL, specify the account to post to, specify how often to check for update, specify how many posts to post at each time and pre-append text to the tweets.

11-Add-Feed-Details

If social media integration is important to you, using Hootsuite for both your automation and your integration will make managing your whole social media strategy much easier.

 

Dlvr.it

Dlvr.it is a very basic service that allows you to quickly and easily post your RSS feed to Twitter and Facebook. There aren’t a whole lot of advanced features. You get the social media automation, quickly, no more and no less.

Start by creating an account. It’s a simple process: Just enter your email and password.

12-Dlvr.it

Then type in the URL of the feed you want to add.

13-Add-Feed

Choose which social media site you want to add your feed to.

14-Choose-Where

Then authorize Dlvr.it to post to that website.

15-Authorize

 

Social media automation allows you to constantly update the content of your website, without always having to put in many hours of work.

Make sure you create a coherent strategy that’ll allow you to keep your users engaged, while mixing in a bit of automated content that your readers will still love.

Sprout Social: A Team-Friendly Approach to Social Media & Analytics

 

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Sprout Social is a social media integration service that integrates with Twitter, Facebook pages, Gowalla, FourSquare and LinkedIn. They have a 100% free trial, where you don’t even need to give them your credit card number to subscribe.

They have two plans that are catered to small business owners: The “Standard” package, which comes in at $39 a month, or the “Deluxe” package, which comes in at $59 a month.

Here are some of the things that Sprout Social has to offer:

  • Message scheduling. Instead of having to post your updates live, you can schedule them to be posted at a later time.
  • Google analytics integration. See your traffic stats all in one place, instead of having to log into Google separately.
  • Custom branded reports. If you need to send a client a report, it’ll have your logo on it rather than Sprout Social’s.
  • Social media integration. Integrate many different social media accounts all in one place.
  • Live support. Have a question? Sprout Social is there to answer your questions.
  • Tools for collaboration. Work with your team to get the most out of your social media campaigns.

Here’s how to use Sprout Social to integrate your social media.

Step 1: Begin Your Trial

Click “Start Your 30 Day Trial” to begin the signup process.

1-Start-30-Day-Trial

Step 2: Select Your Plan

Select the plan you want to use. If you’re a small company, usually the “Standard” version is enough. You can always upgrade later.

2-Select-Plan

Step 3: Create Your Profile

Create your account. Sprout Social will tell you when your trial account is good till on the right hand side.

3-Create-Profile

Step 4: Sign In on Your Twitter Account

Click the “Sign in with Twitter” button to connect your Sprout Social account with your Twitter account.

4-Sign-in-Twitter

Authorize Sprout Social to use your Twitter account.

5-Sign-In-App

Step 5: Business Details

Enter your business details.

6-Business-Type-and-Name

Once you’re done, click “Continue” and you’ll be taken to your main dashboard screen.

Step 6: Adding More Profiles

If you want to add more profiles, click on the “Add Social Profiles” button in the next pop up screen or simply go to the right hand sidebar and click “+.”

 

6.1-Dashboard

7-Add-Profiles

Sprout Social will pop up a box allowing you to choose which social media profile you want to link up.

8-Choose-Which

Step 7: Add Team Members

To add more people to manage your account, click “Invite The Team” on the right hand side.

9-Invite-Team-Members

Enter the name and email address of the person you want to add. You’ll need to pay extra to add team members. You can add each person as either a standard user or as an administrator.

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Step 8: The Dashboard

When you first log into Sprout Social, you’ll be presented with your dashboard. Here you can view your new Twitter followers, new Facebook fans, Interactions and so on.

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Step 9: Messages

To access your messages, click the “Messages” tab in the top navigation bar.

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Your messages will be displayed in the center. If access messages from different accounts, click the account on the right hand side. To compose a new message, click “Compose” in the upper right corner.

Step 10: Feeds

To access your feeds, click the “Feeds” button at the top. By default, you’ll see your Twitter’s feed. You can also add a LinkedIn feed or an RSS feed.

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Step 11: Scheduling

To schedule a message, click “Schedule a new message” in the “Publishing” tab.

14-Schedule-a-New-Message

The scheduler will pop up. Here you can attach images, write your message and pick a time for your message to be posted.

15-Scheduler

Step 12: Discovery

Want to discover new people to follow or get in contact with? Click the “Discovery” button along the top navigation bar.

Sprout Social will then give you a list of people that they recommend you connect with. Take a look at their profile and if it makes sense, follow them or send them an @mention.

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Step 13: Reports

Want to get more details about how your social media campaigns are working? Click “reports.” You’ll be able to view data on both your Twitter accounts and your Facebook Pages accounts.

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You can view data on your retweets, incoming messages, new followers and even compare the performance of multiple Twitter accounts.
That’s how to use Sprout Social to manage your social media. Sprout social makes it easy to manage feeds, messages, scheduling and various social media networks from one easy to use interface. They also make it very easy to involve the rest of your team in your social media plans.

Hootsuite Essentials For Your Small Business

social network-s

Set Up Your Account and Add Your Various Profiles

 

The setup process for Hootsuite involves adding profiles for each of the sites you want to use with Hootsuite. Here’s how to sign up for and setup Hootsuite.

Step 1: Creating Your Account

Start by clicking on “Sign up” in the home screen.

1
Then select which plan you want to sign up with.

 2

Then create your account.

3

 

Step 2: Adding Your First Social Network

 

Upon landing on your home screen, you’ll be presented asked whether you want to add a Twitter, Facebook or LinkedIn account.

Hootsuite supports several more network than these three, but the first time around Hootsuite assumes you’ll want to add an account from one of the bigger networks. You can also click “Add a different social network” at the bottom to add a different network.

Choose the network you want to add. For this tutorial, we’ll start with Twitter.

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A box will popup asking for authorization. Click “Submit.”

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Then enter your username and password to your Twitter account.

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Upon authorizing the app, Hootsuite will then be able to connect your account to their system.

Step 3: Adding More Accounts

 

To add more accounts, click on the “Getting Started” screen.

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Select “Add a Social Network.”

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Choose from the list of social networks.

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Then follow that social network’s specific setup procedure.
Follow this procedure, you’ll be able to add just about every major social network to your Hootsuite.

 

 

How to Use Hootsuite: Reading Updates, Posting & Scheduling Updates and More

 

Hootsuite is essentially an improved way of viewing and posting to your social networks, all in one place.

Using Hootsuite, you can schedule messages to be posted at different intervals. That means that you don’t have to spend time every day posting messages if you want to post messages every day. Just set it up once and Hootsuite will do the rest of the work for you.

You can also monitor all your social media activity from one place. All your feeds, customer feedback, responses from your posts and so on can be monitored in one place.

Here’s how to use Hootsuite.

Step 1: Select Your Social Media Account

If you have multiple accounts setup, start by selecting which account you want to view.

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Step 2: Viewing Streams

The first screen you’ll be presented with is your streams screen. Each panel consists of a different stream of information.

In Twitter, your Home Feed is the tweets of the people you’re following. You’ll also have panels of direct messages, mentions and sent tweets.

In Facebook, your News Feed is the main feed, followed by a photos feed, your wall posts and an events feed.

Each social network has a few different kinds of streams.

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Step 3: Adding a Stream

 

Adding streams allows you to customize how your Hootsuite dashboard looks. To add a stream, click the “+Add Stream” button in the top navigation bar.

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Then select which social network you want to add a stream for. Finally, select what kind of stream you want to add and click “Create Stream.”

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Step 4: Posting a Message

To post a message, click “Compose Message.”

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Type your message in the expanded message box.

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To add a link to your posting, click “Add a Link.”

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To schedule your message to be sent at a later time, click the scheduling button.

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A scheduling menu box will appear. Schedule the time you want to send your message and click “Schedule.”

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To choose which profile(s) to send your message out to, click the “Click to select profile” box.

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Then choose one or more profiles that you want to send your messages to.

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Congratulations! You now know how to view updates, view different streams, add streams, post messages, schedule messages and send messages to multiple social media accounts at once.