Twitter for Business Step-By-Step Guide – Twitter Posting

social media

Now that your profile is set up, it’s time to start tweeting!  There are many ways to do this, but let’s start with a basic tweet.

Step 1.  Simple Text Updates

Go to your Twitter home feed (if saving your profile didn’t automatically send you there).  Click anywhere within the textarea box that says “Compose new tweet.”

Type your message (140 characters or less) in the textarea box.  When it is finished, just click on the Tweet button to post it to the Twitter stream.


Step 2.  Adding Images

You can also add videos and images to your tweets.

Simply type in your message:  Then click on the camera icon.


You will be prompted to upload a photo from your hard drive, and Twitter will automatically create a link for it, which will be displayed in your tweet (so make sure you leave enough room for the link).

Viewers then have the option of viewing your photo by clicking on either the link or the anchor text stating: “View photo”.

This is what your followers will see if they click on the latter…


You can also include your own link, if you have a photo hosted online.  Don’t use the camera icon, in this case:  Just copy-paste your link right into your tweet.

Again, remember to leave room in your tweet for people to reply or retweet.

Your followers can hide or view your photo, reply, favorite it and “***More*.  Make sure you get into the habit of favoriting highly relevant photos from your followers’ tweets, to make sure they engage with you.

Step 3.  Adding a Location

Adding a location is something you can do to generate interest when you’re on the move – say, during a Workshop Tour encompassing several cities or states.  (Or even simply if you’re on vacation and want everyone to know.)

You can add your location to your tweet by clicking on the little location icon at the bottom of your tweet.


People will have to select the “Expand/Collapse” option to see where you are.


One little idiosyncrasy:  If you enable the location icon tab during set up, it may dump your location into your header, interfering with your design.

The location option can be enabled and disabled at any time.

Step 4.  Retweets

Retweets play an important part in Twitter life.  But you have to use them wisely.  One of the most annoying Twitter phenomena is the “Serial Retweeter”.  This lazy body endlessly and randomly retweets multiple tweets per day.  Done like this, retweeting will be seen as spamming.

And no one will pay attention to your retweets.

Retweets are best done when you come across a piece of news or a tweet that is so relevant and important to your fellow niche members, you simply can’t resist retweeting it.

This includes:

  • Breaking news for your niche
  • Changes in tools your niche uses that are going to affect their daily lives
  • New information or tips that can make life easier for your niche members
  • Any of the above that you have not previously seen shared
  • Requests for retweets (within reason:  All the rules about relevance still apply)
  • News about upcoming events or changes that need to be shared
  • Viral content that is amusing, entertaining or just plain fascinating

There are two ways to retweet:

1.    Use the Retweet button found under every tweet


2.    Personally and manually retweet a tweet

To retweet manually:

  • Right-click and copy the tweet you want to retweet (this will only work if the tweet is less than 140 characters)
  • Paste it into your “Compose new tweet” textarea box
  • Preface your copied material with:
    • The letters “RT”
    • The Twitter handle of the person you are retweeting
    • Any comment you want to add (optional)
  • Hit your Tweet button


Your retweet will appear in your feed.


Which type of retweet to use?

Using the retweet button is allowable if the news you are retweeting needs no explanation; or it will be clear to your followers why you retweeted it.

If you want to increase the value of a retweet (both to your followers and to the person whose post you are retweeting), take the manual approach.

Dos and don’ts of retweeting:

You can:

  • Undo a retweet (e.g. if you press the “retweet” button by mistake) by clicking the “retweeted” anchor text.  This will remove it from your Timeline.
  • Turn off retweets from a specific user

To do the latter, simply go to the Serial Retweeter’s profile and select the “Turn off Retweets” from the person-arrow drop-down menu.


(And note:  This is what may happen to you if you are too trigger-happy with retweets!)

There is also no way to turn off all retweets from all users.

10-lock-iconAnd if another user’s tweets are protected, you won’t be able to retweet them.  (Look for a little “lock” icon.)

Realize that retweets may show up differently in third-party apps (unless they are using the Twitter Retweet API).

“How do I see if anyone has retweeted my posts?”

Click on the @Connect button in your top menu bar.


Step 5.  Direct Messages

You can send direct messages to anyone who is following you.  Like tweets, these are limited to 140 characters, and you can specify that notification of direct messages (or replies to yours) goes to the inbox of the email address you signed up with.

To read direct messages that have been sent to you:

Click on the gear icon in your top, horizontal menu.


Then select the new message.

To send a direct message to a Twitter contact:

Do as above, but click on the New Message button.

13-new-message 1.    Start typing the Twitter handle of the person you want to reach.  When it appears, click on it to populate the “To” field


 2.    Enter your message in the textarea box (it will become un-greyed-out the moment you click on it)

3.    Once you have finished and hit enter, the Send button will turn blue.  Press it to send your message.

Note that you can receive messages from anyone on Twitter you are currently following – but if they are not following you, you cannot initiate a message.

A Word of Caution:

If you use Twitter’s own link shortening service within your direct message, be aware that messages are not private, but public.

Twitter uses its own link shortening service automatically, if you are doing things like uploading photographs, and you cannot opt out.

You can still use link shortening services like in your tweets.

Use direct messages wisely and sparingly.  Remember that people use Twitter because of its immediacy and convenience.  Having to go check out a private message because you’ve received a notification in your email inbox is not something that Twitter users enjoy doing unless there’s a really good reason.

Step 6.  Keeping Yourself Secure on Twitter

Remember that Twitter is a highly public platform, and (as with social networks like Facebook) don’t share anything you wouldn’t want your grandmother to read – no matter how carefully you observe the rules. Glitches happen. Social sites get hacked.  Play it safe.

Beyond that, be aware that Twitter has no control over URLs tweets send you to.  These links could send you straight to sites loaded with questionable content or malware.

The same goes for links in headers, so if a profile looks the slightest bit suspicious, better to avoid clicking through.

Twitter Support has provided an excellent article on basic Twitter safe practices, so do check it out for further tips.


Step 7. Twitter for Mobile

Using Twitter via your mobile has a completely different pile of tips and tricks yet again.  These differ depending on your mobile device, so be sure to check out the Twitter Help Section for mobile apps and tips.

(Choose the sections relevant to your mobile device and preferences.)

Step 8.  Adding the Twitter Button to your website

There are many apps you can use to maximize your Twitter experience and Twitter reach – but whichever you ultimately choose, be sure to add a tweet button to your website.

Adding a Twitter button is the easiest thing in the world, so there’s no excuse for not doing it right away!

1.    Make sure you are logged into your Twitter account

2.    Go to the button generator

3.    Choose your button


4.    Once you select a radio button, customization options will open up.  Select the options you want, test your button and copy-paste the code right into your website HTML or WordPress blog text widget


It doesn’t matter what content you share or how you share it on Twitter:  The important thing is to start sharing.

After all, getting the conversation going is what it’s all about!


Ins and Outs of Posting on Twitter



For someone who’s new to Twitter, understanding all the different types of posts you can make can be quite confusing. There’s not only a lot of different kinds of posts, but a lot of different kinds of terminology.

In order to use Twitter well, you need to be able to navigate the Twitter world and all its complexities. Being able to make all the different kinds of posts that Twitter users make is an essential part of that.

Here are all the different kinds of posts you can make on Twitter, along with descriptions of the different kinds of terminologies that apply to those posts.


When someone posts something that you want to respond to, you can do so with a reply. This is also known as an @reply.

@replies are visible not only to the person you’re replying to, but anyone who’s following you and anyone who looks at your Twitter feed. In other words, @replies are public.

The easiest way to reply to a tweet is to hit the “reply” button.

1. Replies1

You can also reply to someone by typing @theirname and replying to their message.

2. Replies2[divider]


A mention, also known as an @mention, is any text that has someone’s name followed by an @ sign in the tweet. An @reply is a type of mention. However, a mention doesn’t have to be in response to a tweet.

Twitter (and other Twitter tools) has a special tab where you can view all your mentions. This makes it easy to see all the messages people are directing at you.

3. Mentions1[divider]


A retweet, also known as an RT is when you take someone else’s tweet and re-message it out to your own network.

Retweeting is seen as a form of appreciation on Twitter. Retweeting someone’s message is a good way to show you like their content and to begin building a relationship with them.

To retweet a post, click the “Retweet” button below the post.

4. RT1

Note that you can’t change any of the text on a retweet. It has to be retweeted as is. You’ll get to see a preview of a retweet before you send it out.

5. RT2

Alternatively, people often choose to do a retweet manually. Doing this allows you to change the text of the retweet. Just copy and paste the retweet text into your tweet box and hit “Tweet.”

Another common tactic is to add “RT @name” to the beginning of the retweet. That way, the retweet also becomes a mention and will show up in the author’s mentions tab. If you want to retweet a message and make sure the author knows that you retweeted their message, this is a good way to do it.

6. RT3



Uploading photos on Twitter is simple. Just click the photo icon under the tweet box.

7. Photo1

Any images you add to Twitter will automatically be converted into a link. People who want to view the photo need to click on the link to view the photo.

8. Photo2[divider]


Hashtags are the standard way of using Twitter to discuss a specific topic. For example, if you were talking about the SXSW convention, you’d use hashtags like #SXSW. Users who’re interested in the same topic can search for that hashtag and see what others are saying about the topic.

Often time’s hashtags are used to create live chats. For example, if you’re at a live concert that has a hashtag (say #concert2012,) you can use that hashtag to see what everyone else around you is saying in real time. These hashtag based chats are often called hashchats.

9. Hashtags1

Posting a response to popular hashtags is a great way to get traffic to your website. A lot of people will be searching for those hashtags, so you’re guaranteed to get a lot of exposure.

Twitter by default gives you the top 10 hashtags that are trending worldwide. To get more detailed information on what tags are trending, use “What the Trend

10. Hashtags2

What the trend allows you to see a lot more than just the top ten trending tweets. You can also sort trends by country. If you’re just targeting the United States or Canada for example, you can see only the trending hashtags in those countries.

11. Trends



Direct messages are private messages sent to someone who’s following you. Unlike @replies, direct messages cannot be viewed by anyone but the recipient. You can’t send messages to people you follow unless they’re also following you.

Direct messages are known as “DMs” or “DM” for short.

To send a DM, click on “Direct Messages” on your profile settings.

12. DM1

Click on “New Message”.
13. DM2

Now type the name of the person you want to send a DM to (or copy it from the Twitter profile) and type the message (140 characters), then hit “Send message”.

14. DM3

These are all the different types of messages on Twitter. You now know how to use @replies, @mentions, retweets, photos, hashtags and direct messages.