A squeeze page is one of the most powerful tools in an internet marketer’s arsenal. All it is one page that is dedicated to “selling” your freebie and/or mailing list. It’s a simple thing, but it’s the key to getting the contact information of those who are interested in what you have to offer.
Here are ten tips for getting the most out of your squeeze page.
#1: Give Them Something They Can Use
The goal of a squeeze page is to capture visitors’ contact information in hopes of eventually converting them into customers. But in order to do that, you must offer something of value in return. Items like reports and access to webinars are good incentives, but some visitors will simply opt in, grab the freebie, and unsubscribe. Others will provide a junk email address that they never bother checking.
You can remedy this by offering an incentive that is delivered by email. Autoresponder courses work nicely, or you can offer a series of audios or videos and deliver links via email periodically. These techniques will help you get valid email addresses and retain subscribers long enough to win them over.
#2: Write a Great Headline
Just like with a newspaper or other print publication, the headline is the first thing visitors to your squeeze page will see, so it must capture their attention. It must draw them in and make them want to learn more. You can accomplish this by writing a headline that appeals to their emotions.
The idea is to think not about what your customer wants from you, but why he wants it. What problem can you solve for him? Incorporate this into your headline, and he will keep reading.
#3: Keep the Design Simple
A squeeze page is designed with a single goal: to get contact information. That means that giving you that information should be the only thing a visitor can do on that page. There should be no sales pitches, no affiliate links, and no links to other pages within the copy. Navigational links are usually unnecessary, and if they are used they are best placed in the footer of the page.
The design should be neat and uncluttered. Use headlines, bold text and bulleted lists to emphasize key points. There’s no need for sidebars, fancy design elements or excessive graphics.
#4: Write Short and to the Point Copy
When writing the copy for your squeeze page, it’s absolutely crucial to stay on topic. While you want to provide enough information to capture the reader’s interest, it’s just as important to avoid leading him astray.
The essential elements of a squeeze page are the headline, benefits and call to action. All three should be well developed but no longer than necessary to get the job done. A good rule of thumb is to try to keep the entire page somewhere around 300 words. If you find yourself going too far over that, consider adding an opt-in box after the most important information, continuing below it, and placing another opt-in box at the bottom.
#5: Emphasize the Benefits of Your Offer
One of the most important rules of writing sales letters is to focus not on the features of your product, but the benefits it offers your customer. The same is true for a squeeze page. You have to let your customer know what it is you’re offering, but the bulk of your copy should concentrate on what he stands to gain from it.
Why should he give you his contact information? What’s in it for him?
#6: Back up Your Claims
Any claims you make on your squeeze page should be backed up. For financial claims, provide proof of deposits or sales. Less quantifiable claims can be backed up by testimonials. If you can provide some sort of objective proof that what you’re saying is true, you’ll be more likely to gain your visitor’s trust (and email address).
#7: Make Use of Multimedia
No squeeze page should be a full-fledged multimedia gallery, but using audio or video can work to your advantage.
Seeing you on video or simply hearing your voice gives users the impression that you are approachable, and that can lead to more opt-ins. Screen recordings can also help illustrate points or provide demonstrations of software. Just remember that it’s always important to provide text copy as well for those who prefer it.
#8: Pay Special Attention to Your Call to Action
It may seem obvious to you, but it’s always important to specifically state what you want your visitor to do. In the case of a squeeze page, you want them to sign up for your newsletter, course or mailing list.
Don’t be shy about telling readers to “click here” or “sign up now.” A simple call to action might be just the push they need.
#9: Collect Only the Information You Need
Most people are leery of giving out their email address, and many refuse to give out additional contact information unless it’s absolutely necessary. That’s why it’s important to collect only the information you need to deliver what you’ve promised. In most cases, you’ll need no more than an email address and their first name.
#10: Assure Them of their Privacy
At the heart of every good squeeze page is simplicity and honesty. Keep it simple to make it easier for users to give you their contact information, and be honest so that they know what they’re signing up for and feel comfortable doing so.