Probably the trickiest part for any online business owner is getting targeted traffic to their sites. This is more science than art and has spawned an industry all of its own. Search engine optimization or SEO as it’s more affectionately referred to, is a major player in how you get targeted traffic to your sites or in this case, your blogs.
There are other promotional and marketing strategies that you can employ to get traffic, but it all starts with optimizing your blogs for SEO. If you want your blog to be found, you have to optimize it for the search engines.
How much optimization you can perform on your blog depends once again on whether you’re using a hosted blog platform like Blogger.com or a standalone like WordPress.org.
A standalone platform like WordPress.org is the best way to go for SEO purposes. There are no limits as to how you can customize your WordPress.org blog. But because most beginners tend to use the hosted option, we’ll explore SEO tactics that everyone can benefit from.
Guest Blog Posting: One of the most effective ways to increase your blog traffic is by posting original content for other blogs related to your niche topic. But, as Matt Cutts said about guest blogging, finding these opportunities should not be annoying for the blog owners. If you stand out as a trustable source, then people will gladly accept your articles for publishing. Look for popular blogs and check is they have guest posting guidelines and submit your content. Also, start building relationships with other bloggers in your niche, so they are more likely publish your content. When you guest post, you get to promote your website in a byline, so people who love your content will be interested in coming to your site for more.
Use Offline Promotional Methods – Get your blog’s URL printed on your business brochures, flyers, business cards, letter heads, envelopes, ads or anywhere else you advertise offline. This is a great potential stream of new targeted readers. You may consider advertising online too.
Add Your Blog’s URL To Outgoing E–mail – An often overlooked strategy but very effective. You never know, your recipient might be a potential customer.
Other Online Methods – Participate in social networking sites, online groups and forums to let them know about your business blog. Because they share the same interest, they are bound to pay your blog a visit. Make use of marketing communities to spread the word about your blog. One of them is Social Buzz Club.