How to Find Your Niche Market

Attractive Multiethnic Woman Resting Arm Behind Blank Sign Corner Isolated on a White Background.

Here we get down to the nitty-gritty.  You have an idea of what a niche market is but not such a clear picture of how to find it.  That is the million dollar question.  Keep reading and you will gain insight that will help you find as many niche markets as you have time for.  They all might not lead to a pot of gold but useful information can be gleaned from a dud as well.

Market Research

researchDon’t be afraid to ask questions.  The dumbest question is the one that never gets asked.  If your website has a forum or blog attached, you can ask questions in your daily blog posts and evaluate the responses.  People love to state their opinion of things and if you ask the right questions you will receive the right answers.

While you are at it, ask a few questions of yourself?  You will have to sell this product that you believe in to a group of people you want to buy it.  To do that, you must have an intimate knowledge of the product and what it can do for your customers.  What market will the product satisfy?  Is the product expensive or affordable?  Do they need it or want it?

Use opt-ins to build niche lists.  Ask visitors to register with your site.  You can offer a discount or free item for doing so.  Customers can leave the name and email address of family and friends in exchange for earning a referral fee.

There are several ways to gain this information without necessarily paying for it from a third party.  Including a disclaimer statement about the use of the information will put visitors at ease.  They won’t sign up if they are going to receive a boatload of SPAM in their Inbox every day.

Use the lists to separate potential customers into different markets.  Depending on the target market for your idea, you will have someplace to start with your marketing campaign.  Email marketing is more profitable when you know who is more likely to respond to your messages.

Keyword Research


For any product or service, people use search engines to compile the information for them.  They type certain words, called keywords, into the search box and await the results.  In the top right hand corner of the computer screen, the search engine lists how many results were returned.  No one is going to wade through thousands of pages of results.  They will look at the first two or three pages if you are lucky.

Discovering which keywords people are most likely to use has now become your job.  There are keyword tools available on the Internet to assist you with this task.  If you are selling lawnmowers, you want all possible combinations of keywords someone would use to find a lawnmower.

Some of these keywords will return millions of results.  What you are looking for are keywords that have not been exploited by other lawnmower websites.  Don’t just write down single keywords but also keyword phrases.  It’s easier to rank well for phrases and they provide much more targeted traffic.

Long tail niche marketing is the use of longer three or four word phrases that can be used on your website to draw more traffic.  People enter single words but just as many will use several words to narrow their search results.  Matching these phrases can land you on the first page of the search results which is where you want to be.

Trial and Error – The Fun Begins

errorNow that you have polled your customers and found ways to zero in on your target market, it’s time to put your niche idea to the test.  The first step here is setting up a website to advertise your product.

Resist showcasing more than one niche product on a website.  Each product has a different target market.  If you have two products for the same target group, it is acceptable to use one website.  But, using one product in two different ways to appeal to more than one group will require more than one website.

Niche marketers have been known to set up mini sites.  Each website is used to market to a different target audience.  Weekend warriors might like a more active site to buy their mountain climbing gear.  The items will be in the low to middle of the road price range.

For a higher class of clientele that are experienced mountain climbers, they will be looking for the best of the best at any price.  Since they know what to buy, a more relaxed site might suit their tastes better.  That’s why it’s so important to know your target and learn about your customers’ needs.

It was stated earlier in the report that all niches won’t be goldmines.  Some will flop.  Niche marketing is not an exact science but then neither is any other type of marketing.  Doing your homework and using that knowledge to convince a group of people that they need your product is the way to increase sales.  How many sales depend on the product and the audience.

If one niche doesn’t pan out, focus on the other ones that are doing well.  When you have time, revisit the poorly performing niche and diagnose the problem.  Maybe you need to cast the net just a little bit wider to find a more suitable audience for the product or service.  Try to salvage the niche market before calling it quits.

Don’t be afraid to experiment with niche markets.  The more you identify successfully, the greater your earning potential.

Split Testing: 8 Reliable Tools


Split testing is at the heart of every response-based marketing campaign. Split testing allows you to take an idea and statistically prove whether it’s more or less profitable than the previous version.

The core principles of split testing apply to banner ads, websites, emails and just about every other medium where you’re communicating with potential buyers.

There are two primary different kinds of split tests you could run: An A/B split test and a multivariate split test.

An A/B split test is where to you take Version A of a website (or banner) and test it against Version B. You measure the response, then take the winner and make it the control. Rinse and repeat.

A multivariate split test is where you pit a wide number of different variables against one another in one test. For example, you test a headline, an image, a price and a design framework all at the same time.

Multivariate tests allow you to get more accurate data than sequential A/B split tests, but require more data to run effectively.

Here are the top 10 split testing tools on the web.

Tool #1: Split Test Accelerator



Split Test Accelerator is a very powerful testing software that’s installed on your own server. It includes Taguchi testing which allows you to mathematically calculate the best version of a website, based on incomplete data. It’s less accurate but faster than full factorial. It’s good for small sites looking for fast results. Using Taguchi with Split Test Accelerator is optional.


Tool #2: Split Testing Pro



Split Testing Pro is a simple and easy tool for split testing web pages. It uses the traffic rotator model, where you create multiple pages for different variables you want to test.

All you need to use Split Testing Pro is the ability to copy and paste a simple line of code. Just upload all the pages you want to split test, plus the line of code on those pages and Split Testing Pro does the rest of the work.

Tool #3: Visual Website Optimizer



Visual Website Optimizer is designed to be an advanced split testing solution for non-tech oriented people. If you don’t know HTML, if you don’t have a system administrator and if you don’t want to do any programming whatsoever, Visual Website Optimizer can help.

What makes Visual Website Optimizer unique is that it can make the installation process so simple and tech-free, while still delivering advanced features like multivariable testing and geo-location based page delivery.

Tool #4: Split Testing



Split Testing is a tool that allows you to calculate the statistical significance of an advertising split test. Just enter in the number of clicks and CTR you got on two different ads and Split Tester will tell you how likely it is that you have a statistically significant winner.

It’s fast, simple and easy. Don’t end a split test without making sure that your statistical significance is 99% or higher. Remember: 95% means that 1 out of 20 times, you’ll be wrong. That’s huge when you’re running dozens of tests.

Tool #5: Open X



Open X is technically a banner ad server. However, if you’re running banner ads, you can register yourself as an advertiser and use it to split test banner ads.

This is especially useful if you do a lot of affiliate advertising on your site(s). Instead of using split testing software to test banner ads, which can be quite cumbersome, just use Open X instead.

Open X will allow you to test a large number of different banner ads, pit them against one another and see which one gets the highest CTR.

Tool #6: CrazyEgg



CrazyEgg isn’t a traditional split testing tool. Instead, it’s a tool that can tell you what you need to split test and how people are perceiving your various split tests.

What CrazyEgg does is create heatmap impressions of where people clicked on your site. For example, if you find that a lot of people click on an image on your site that isn’t actually a button, it might be a good idea to make that picture clickable.

Use CrazyEgg to gather data about how people are using your site, then redesign or split test accordingly.

Tool #7: Five Second Test



Five Second Test can give you a preview of what people think of a page you’re going to test, before you test it. It can also help you identify what elements on your page you should split test.

Here’s how it works.

First, you provide Five Second Test with a page or an image. For example, you might give them your squeeze page.

Then, you craft a question. For example, the question might be “What was the main offer?” or “What caught your attention first about the page?”

The user looks at your page for five seconds, then it automatically closes. Five Second Test then asks them to answer your question.

Use this tool to identify strong headlines, good designs or weak areas of your site that need to be fixed.

Tool #8: Boost CTR




Boost CTR is a very unique AdWords tool that makes improving your ad copy a cinch.

Instead of writing your own ad copy to split test, Boost CTR allows you to go into a pool of qualified copywriters and have them write it for you. Only the best ads are then split tested against your ads.

Basically, this tool allows you to get access to dozens of world class copywriters for pennies on the dollar. They’ll write ads that out convert yours and you only have to pay them if they can beat your controls.

These are the top 8 split testing tools on the web. We’ve covered everything from heatmaps to AB testing to multivariable tests to AdWords and banner ad split tests.