How LinkedIn Posts Can Change Your Business

Is LinkedIn part of your social media marketing strategy? It should be.

“But LinkedIn is for posting resumes and looking for jobs,” you may say. Once upon a time that was the case, but that time has passed. The executives at LinkedIn are broadening their horizons, and that’s good news for you.

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For a few months now, LinkedIn has been rolling out a new feature on its site to all of its users: the ability to post content. It started with people who qualified as “Influencers” but has recently been expanding, and will continue to expand, to include all users.

So what?

How does that affect you?

It means you have another opportunity to showcase your expertise in your industry by posting educational information that can point traffic to your website. (You may remember from my previous post that traffic is more important than links. If somebody visits your website based on a post you wrote on LinkedIn, you’ve got a potential lead!)

If you’re a consultant, you can flex your business savvy. If you’re an author, you can showcase your talent. If you’re a business owner, you can share your knowledge of the industry. In each case, you have the opportunity to present yourself as an expert and potentially reach new connections on a new platform.

How does that affect your social media marketing?

The ability to post on LinkedIn affects a few aspects of your social media marketing. First of all, it changes the utility of LinkedIn from a primarily networking and recruiting platform to a marketing platform. It will remain a place online to learn more about applicants, but in order to make the most of it, you’ll need to visit the site more often and write unique posts with marketing in mind.

Secondly, it makes all of your employees marketers. If they have a profile that shows they work for your company, then their posts can be marketing tools to point traffic to your company website. Employees have long been a reflection of the companies they work for, now even more so.

Thirdly, it means there is another site that needs unique content for marketing. If you’re keeping tally at home, here are all the social media sites that need to have content created for them:

  • Company blog
  • Facebook
  • Twitter
  • YouTube
  • Google+
  • Instagram
  • Pinterest
  • Podcast
  • LinkedIn

Before you throw your hands up in the air in frustration, keep this in mind. Each of these sites has a unique audience with different leads who could turn into customers. That should help to keep you motivated and nudge you to write your first LinkedIn post.

How does posting on LinkedIn benefit your business? 

write blog postWe’ve already talked about how LinkedIn has a new audience for you to wow with industry insights and about how it can point traffic to your business website. Those are fantastic benefits in and of themselves. But there’s more, too.

In the past, when someone viewed your profile on LinkedIn, they would see your background experience first. Now, your posts appear at the top of the profile. That means your industry insights are seen before your resume is. It’s more relatable and valuable in the long run. Just because somebody holds a certain title does not mean they are good at what they do. By providing first-hand industry knowledge, your posts give you the opportunity to show people how your business and expertise can help them.

For example, if you’re a consultant who specializes in employee relations, a resume that shows your years in human resources at a hospital will be less helpful for your business than a post about successfully dealing with conflict in the workplace.

Unlike other social media sites, LinkedIn automatically shows you the publishing metrics for your posts. In other words, the site tells you how many people looked at your post. Knowing what people want to read is incredibly helpful as you plan what to write in the future.

7 Tips for posting on LinkedIn 

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  1. Use an image at the beginning of the post. An image captures attention at a glance and makes the reader want to know more… or least read to title to see if they want to know more.
  2. Beware of duplicate content. If you’re already thinking to yourself, “I’ll just post stuff I’ve written on my blog to my LinkedIn profile” you’ll need to come up with a new plan. Duplicate content like that actually hurts your website when it comes to search engine rankings. Unique content is your best bet.
  3. LinkedIn has explicitly stated that no sales oriented content will be allowed. Just like search engines want to provide the best results, LinkedIn wants to provide the best reader experience. That, and they want to make the most of paid advertising opportunities.
  4. Include calls to action. You can’t post sales content, but you can tell readers to check out your company website where they’ll learn all about your products and services. The call to action can also be to encourage readers to read a specific blog post on your company site. Remember: the goal is qualified traffic that will become leads.
  5. Business hours are the best time to publish. Unlike other social media sites that tend to focus more on entertainment, LinkedIn’s focus is business. As a result, your posts are more likely to be read if they’re posted during business hours.
  6. Keep your audience in mind while you write. LinkedIn has a different audience than Twitter or YouTube. Focus on industry insights rather than pop culture gossip.
  7. Keep your profile up to date. Even though your posts are at the top of the profile, inquiring minds will want to know more about the author of the post. Make sure your information is current.

Don’t think of LinkedIn as another item on your to-do list; think of it as another opportunity to find leads. If you need some help, let us know.

How to Find Work Opportunities on LinkedIn

It’s true that LinkedIn is a powerful virtual job fair, for those seeking steady, traditional employment. It’s also a great place to pick up freelance contracts and new clients for your online business. You can search the “Jobs” section, which will be optimized for your Profile. Nicole Munoz LinkedIn You can also see what your competitors are offering – and what potential clients really want from your type of business or your skill sets. But it doesn’t matter what type of employment you are seeking – traditional steady or part time, contract or online freelance – you need to reverse-engineer the business research company recruiters will use. This fraternity usually doesn’t have a background in marketing.  When they search LinkedIn, recruiters (freelance and company-employed) most often use simple keywords based on criteria you might find in a job ad:
  • Specific skills or skill sets
  • Degrees or certification
  • Licenses (e.g. “plumbing license”)
  • Industry jargon and terminology (try to stick to straight terminology, if in doubt)
Go through relevant job ads – and your own resume – and make sure that you highlight key words and phrases regarding these terms, skills, accreditation and terminology. Recruiters set great store by industry influencers, so find out which ones they follow – and follow them too.  (Or just find influencers yourself and follow them.)  

How Do You Find Recruiters?

find-job It helps to study a variety of recruiters – just the way writers study agents and publishers – to see what type of other, key search words they might be using.  Avid Careerist, Donna Svei supplies tips and keywords in one of her recent July 2013 posts.  In fact, virtual assistants who write resumes and CVs are also good to follow for tips – and good to connect with on LinkedIn.

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Hunters study the habits of their prey.  While your intentions are not in the least predatory, LinkedIn is one social network where the habit of study and research is far more important than other, more social and personal platforms – especially for job hunters.

How to Use LinkedIn to Increase Your Leads

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If you are still on the fence about how LinkedIn can help you expand and grow your influence, it’s time to jump in. One of the strategies for generating leads online is to be everywhere your potential customers are. But even with a presence in a variety of places, sales and leads aren’t guaranteed, your company’s brand, your services and products do gain visibility. The social media platforms like Facebook, Twitter, Google Plus and LinkedIn are the most popular of these platforms.

LinkedIn, as the social network focused on professionals, can increase your leads if used in the right way.

10-visitor-lead-conversionAccording to an internal study of Hubspots customers, they found that LinkedIn connections generated the highest visitor-to-lead conversion rate at 2.74%, higher than both Twitter and Facebook. To get those leads you have to promote your business and share links to the landing pages of your services and offers in your Status Updates, in the Answers and Groups and of course the Products and Services sections.

So how do you get lead generations? There are many ways to attract leads on LinkedIn. Here are a few you can implement right away.

  1. Ask for connections. It’s hard to believe but you can just ask for leads. When someone views your profile, you want to be able to capture them with a call to action and good content. In your summary or in a video, let the prospect know you would love to have their connection on LinkedIn. Connect with everyone who asks to connect with you as well. You never know when one of those connections can lead to a big sale.
  1. Respond to and answer questions. Give the most informative answers you can and add a lot of value by being a resource for the person asking the question. Follow up on the replies with private messages letting them know how you can be of more assistance.
  2. Showcase your credibility. Recommend others. Give others a good recommendation when you find someone with a great product or service. In turn ask others you have worked with to give you recommendations. Having good recommendations increases your credibility which leads to sales.
  3. Join 10 of LinkedIn’s Groups. Even with a free account you can join up to 50 groups. Sign up for at least 10 of them in the beginning. Just make sure they are a good fit for your goals. Research them to find the most active ones and are filled with your target customers.
  4. Get rid of the resume profile. Your profile should be more results-based and customer centered. You want your profile to represent you in the best way for those checking you out.

LinkedIn is one of the fastest and most powerful professional oriented social media platforms online. In the hands of the B2B marketer, LinkedIn, along with other social media sites, should be a part of your marketing strategy. By leveraging the many tools and built-in services LinkedIn has to offer you can generate leads and make lasting and profitable connections.

LinkedIn Strategies for Business

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What is LinkedIn?

LinkedIn is basically a social network, job platform and research tool all rolled into one site for professionals.
LinkedIn was founded in 2003 by Reed Hoffman as a way to connect professionals from around the world in a productive and successful way. Hoffman launched the site from his home, asking hundreds of his friends and colleagues to also join. He asked them to invite their friends and colleagues as well. LinkedIn had an amassed 4,500 members in the first month, with around 20 new members joining each day. (source: http://mashable.com/2013/05/06/linkedin-turns-10/)

2-graphThe Stats

• LinkedIn has over 225 members worldwide that include executives at every level of Fortune 500 companies.
• LinkedIn is the largest professional network online.
• Its headquarters are in Silicon Valley, California with offices around the world.
• According to Factbrowser, 53% of business-to-business marketers have acquired a customer through LinkedIn. Only 22% of business-to-consumer marketers have found customers through LinkedIn.
• Over 81% of LinkedIn users belong to a group while 52% participate in discussions within a group.
• 90% of LinkedIn uses believe the site is useful since it helps them connect with their industry’s customers, it’s more professional than Facebook and it lets them hire people they wouldn’t normally meet, as stated in Lab42’s recent infographic.
• 35% of LinkedIn users check their account daily.
Networking within your industry is easier than ever with the use of social media sites. Using LinkedIn is a more professional way for businesses to socially market online to thousands of potential clients than with Facebook or other online social media sites.

6 Reasons Why You Should Use LinkedIn for Business

LinkedIn is one of the most important social media sites for businesses looking to connect with other businesses. Whether you’re an accountant, a writer, a speaker or a real estate broker, you can build your connections with associates and professionals that are interested in what you have to offer.

1. Create an awareness of your business.

LinkedIn is the perfect platform to create an awareness of your online presence. With over 225 million professionals signed up on the site, businesses have the chance to network with a wide variety of contacts. You can use the different group or personal features within LinkedIn to improve the awareness of yourself as an individual and as a brand. Are you a graphic designer looking for your next big client? Use the features built in on LinkedIn to showcase your best work.

3-business-people2. Building traffic.

One little known fact about LinkedIn is its power in driving traffic and link building. LinkedIn, like most other social media networks has a sharing button that lets you share you content and your status updates from the homepage and in the communities or LinkedIn Groups you belong to. This allows your content to become viral. 

3. Generating leads.

LinkedIn is the best network for generating business leads. Potential customers can download interesting content you provide or you can drive traffic to pertinent sources you recommend. It’s a very personal way of engaging potential leads by engaging them with your content and turning them into clients.

4. Get new business by answering questions in your expertise area.

LinkedIn’s many forums is a great way to show others your knowledge in your expertise area. You can win new business and find prospective customers to market your business to. Your answers allow potential clients to find the information they need through LinkedIn’s advanced Answers search feature. Are you a top executive at your real estate business? Join in the discussions on the forums to showcase your expertise by answering questions.

5. Find the perfect business people to outsource services you need.

You are probably already asking colleagues and others for references for a great graphic designer or writer. LinkedIn is the social media site that makes it easy to find vendors to fill your needs. You can give endorsements as well, for those you have used.

11-share6. Network with peers in your industry.

LinkedIn’s Groups directory allows you to search for industry associations and networks you can become a part of. For instance, if you are in the cooking field, there are over 537 groups. LinkedIn also keeps you informed on local events that those you are connected to are attending. You could use this information to find only those industry events your potential clients are attending.
LinkedIn is an important part of any business social media strategy. It can be used to connect with current and prospective clients, to show your expertise and to keep informed on what is happening in your industry.

Top 10 LinkedIn Mistakes

 

LinkedIn Mistakes

When it comes to professional networking online, nothing else comes close to LinkedIn. If you’re looking to find your next employer, your next star employee, your next CEO, CTO, or CFO, your next multi-million dollar investor, your next big client or your next co-founder, look no further than LinkedIn.

LinkedIn puts your whole professional career and your whole professional network on the web for all to see. It exposes you to the people you want to network. LinkedIn is a social network ripe with opportunities – But it’s not without its pitfalls.

One of the downsides of LinkedIn is how public it is. If you make a mistake on LinkedIn, it’s not just a matter of losing a follower or a fan – It’s a matter of losing a potential job opportunity. It’s a matter of not getting your company funded. Because LinkedIn is a network of your professional list, mistakes made on LinkedIn can really cost.

That’s why it pays to make sure you’re using LinkedIn right. Here are ten of the most common LinkedIn mistakes to avoid.

 

Mistake #1: Not Using a First Class Photo

1-Professional-PhotoYour photo shouldn’t just be good. It shouldn’t just be a great shot that someone took of you at a dinner party. It can’t even be just a good shot of you wearing a professional outfit.

The photo you use on LinkedIn should be taken by a professional photographer, in a professional context. There’s a lot that goes into taking the perfect professional photo that you just don’t see from an amateur photo, even a good one.

For starters, a professional will get the lighting just right. No part of your body will be dark and nowhere will look too light. They’ll use multiple light points to get it perfect.

They’ll instruct you on how to position your body. They might take several different shots to get the most credible looking photo. The shot itself will be taken with a high quality camera that retains good color and light data.

Finally, they’ll professionally color correct and touch up the photo until it really pops.

All of this you just don’t get with an amateur photo, even if it’s a good one. And it makes a difference. Browsers might not look at your photo and consciously think about whether it looks professional or not, but unconsciously people do make snap judgements. Having a great professional photo makes a difference.

Mistake #2: Half-Hearted Use of Groups

When people join LinkedIn, they’ll often take a peek in the groups section. They’ll also frequently join a handful of groups. But most of the time, after poking around a bit, people simply leave the groups section and never return.

That’s a pretty big mistake.

Groups are one of the most powerful features that LinkedIn has to offer. It’s not instantaneous – You’re not going to instantly get clients or jobs from groups. But in time, you can build incredibly powerful connections as well as build a lot of credibility in your personal brand.

Start by finding targeted, relevant groups for you. For example, if you’re in San Francisco and you’re looking for investors for your startup, join the “Bay Area Startup Network (BASN)” group. If you’re a lawyer looking for a job, join the “San Francisco Legal Network.” So on and so forth.

Get on the group and help other people. Answer questions. Demonstrate that you know what you’re talking about. Become an expert on that board. It could take as long as a couple months before people start coming to you with questions. The offers won’t be far behind.

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Mistake #3: Selling and Marketing in Groups

Selling in groups has to be done in a subtle, relationship based manner. Any kind of overt selling is going to tarnish your reputation or get you removed from the group entirely.

Selling too directly in groups can take many forms. These include:

  • Posting promotional threads.
  • Linking to commercial events you’re hosting.
  • Replying to other people’s threads with commercial messages.
  • Sending private messages to group members with promotions.

All of these are mistakes. The best way to sell to a group is to build your reputation in the group. People will naturally come to you. It’s okay to subtly promote every once in a while, but never do anything that overtly looks like sales.

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Mistake #4: Not Enough Recommendations

One of the most important things on your LinkedIn profile is your recommendations. People value reading recommendations because it’s a vote of confidence for you from someone else. If those other people are credible individuals, the vote of confidence would carry even more weight.

When someone lands on a LinkedIn profile and sees recommendation after recommendation, they immediately feel like you’re a trustworthy person. A lot of people will actually take the time to read over all your recommendations before deciding to contact you.

The flip side is also true. If someone lands on your LinkedIn profile and sees zero or only a handful of recommendations, their immediate reaction will be to distrust you. That’s just how the internet works: Because there are so many people vying for attention, everyone isn’t trusted until proven trustworthy.

If you want to make valuable contacts on LinkedIn and build your network, you need to have a large, robust base of recommendations. Reach out to all your co-workers, friends, clients and former employers and ask them to write a LinkedIn recommendation for you.

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Mistake #5: Writing Over-Zealous Recommendations

5-Bad-RecommendationsThis mistake is very easy to make. When people ask for recommendations, a lot of the time they’ll actually write the recommendation themselves and just ask the other person to post the recommendation. Unfortunately, these kinds of recommendations often lack juice.

More specifically, a lot of recommendations (especially the self-written ones) are full of excess praise but don’t touch on any specific points.

They might say that you were “great to work with,” “trustworthy” or a “fantastic person to have on your team.” All that is great, but a truly solid recommendation should go a step further.

It should give specifics. If you improved web traffic by 17% during your tenure, it should say so. If you were the go-to conflict resolution person for your company, it should say so. If you took the company from #5 in sales in the industry to #2, it should say so.

The more specific the better and the more results oriented the better. Praise is fantastic, but in order for the recommendation to hit home it has to be specific and grounded in the real world, not just in opinions.

 

Mistake #6: Not Proofreading Your Profile

6-ProofreadingIf anyone sees any spelling or grammar mistakes anywhere on your profile, they’re going to be instantly turned off. LinkedIn is about putting your best foot forward professionally. In their minds, if you can’t even get your LinkedIn profile right, how can they trust you with their money, their work or their contacts?

Have a professional proofreader look over your LinkedIn profile. It’s extremely affordable, costing just a penny or two per word to have it reviewed. The whole thing would cost you less than $20. They’ll look for any spelling or grammar mistakes and fix anything that you might have missed.

 

Mistake #7: No Links or Bad Links

As versatile as a LinkedIn profile is, it still doesn’t give you everything you need to truly showcase everything you’re up to. To do that, you have to link to an outside website. Linking to an outside website allows you to actually demonstrate your skills, rather than just describe your past.

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If you don’t have a link pointing to a professional website, you’re missing out on a big opportunity to sell yourself. You’re missing out on the opportunity to show your portfolio, to brag about past successes, to host client testimonials, etc.

An even worse mistake is having bad links from your LinkedIn profile. In other words, links that make you look worse rather than better. The most common and worst offender is linking to your personal Facebook profile that still has unprofessional photos from your past. If you’re going to link to Facebook, make sure it’s a Facebook account dedicated to professional networking.

Mistake #8: Having a Weak Summary

Your summary is generally the first thing people will read on your profile. It’s also often the only thing people will read on your profile. Your summary should hit hard and get people instantly hooked on the idea of contacting, hiring, buying from or investing in you.

Having a weak or mediocre summary is a big mistake. It does take quite a bit of time to craft a summary that really does the job. Every minute you spend on writing your summary is time well spent.

What goes into writing a great summary?

First, you should use up all 2,000 allotted words. The more you tell, the more you sell. Focus on your past achievements, especially concrete and measurable achievements. Share any stats on how you improved a company. Talk about specific problems that you helped resolve.

Put the highlights of your experience section in your summary. Of course, if they want your full background they’ll still scroll down, but you still want to be able to use the best of your past experiences in your summary.

Share anything that makes you unique or sets you apart from everyone else. Are there special skills you have that nobody else does? Have you done things nobody else has? Why should someone hire you rather than the other guy?

Wrap up your summary with your contact information.

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Mistake #9: Not Using LinkedIn Answers

One of the best ways to leverage LinkedIn is to use it to build your reputation and establish yourself as an expert in a field. LinkedIn answer is a great way to do this – Yet so many LinkedIn users simply ignore this feature.

People come to LinkedIn answers to ask professional questions. People from all over the world post several thousand questions every single day. Answering these questions regularly can be a great way to network, build connections and build your reputation.

For example, let’s say your specialty is social media management. You can use LinkedIn answers to find people who’re struggling with social media. Look for their questions and answer them.

Do this every day. Some of the people whose questions you answer might hire you. You’ll also get a lot of attention from other people who see your question and liked your answer.

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Mistake #10: Not Using a Custom URL

Using a custom URL on LinkedIn is free and makes you look a lot more professional. If you aren’t using a custom URL, it looks lazy and unprofessional.

How do you setup a custom URL?

Click your name in the upper right corner, then click “Settings.” Click “Edit Public Profile,” then “Customize Your Public Profile URL.”

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These are ten of the most common LinkedIn mistakes that people make. Remember: Your LinkedIn profile is how everyone in your professional network will see you. In many ways, it’s much more important than Facebook or Twitter. Avoid these mistakes and take the time to make your LinkedIn profile really shine.

 

LinkedIn Guide For Beginners

LinkedIn Account Signup & Profile

LinkedIn is a great place to connect with like-minded people, from past classmates to potential JV partners, the connections are unlimited. The first step to making the connections is to set up your account and profile so others can find you.

Let’s start by visiting, http://www.linkedin.com to join.

 

Step 1: Account Setup

When you visit the LinkedIn home page, you’ll see this image. Simply fill in the requested information and click the Join Now button. Or sign up with your Facebook account.

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Step 2: Create your professional profile

Add in your country, zip code and if you’re currently employed, seeking a job or a student. Then add your job title and your Company name (if employed), otherwise you will get other options, as add in your college or your last job.

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Step 3: Search via Email Contacts

This step allows LinkedIn to connect with your email account to see which of your email contacts already have LinkedIn accounts. Those that do, you will be able to instantly connect with and those who don’t, you can choose to send an invitation to join.

To do this step, simply enter your email address and click the continue button or click “Skip this step” to go to the next step without connecting with your email account.

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You will be asked to confirm your email address by clicking the link in an email sent to you when you registered.

 

Step 4: Proceed to Profile

From here, you will be presented with a few screens asking you to connect with others. We are skipping these steps so that we can set up our profile first. After all, we don’t want to invite people to view our blank profile.

So when we see this page, we click “Skip This Step”

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Then we get a Congratulations box, with options to Share on Facebook and/or Twitter. Let’s skip this step.

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Step 5: Profile Setup

Once you reach your dashboard, mouse over Profile in the upper navigation and select Edit Profile.

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Here, you’ll see a summary of your profile information and be able to edit each section.

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You can either click the + sign next to each section above to edit the information or scroll down the page and add the information there as shown below. Each section has an explanation for what you should include in it.

Once you finish filling out your information, you can view your profile by clicking Done Editing.

 

Step 6: Contact Settings

The final step before making connections is to set your contact settings. It’s important to do this step or your inbox may be flooded with emails from LinkedIn.

In the top, right-hand corner of your dashboard, mouse over your name and select Settings.

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Step 7: Email Preferences

Now, down on the left side of the screen, click Email Preferences and a box will open to the right with more options as shown below.

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Clicking the options to the right will bring up a new screen for each one allowing you to adjust the settings. Below is the frequency of emails screen.

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Following the same instructions outlined in Step 7, you can also adjust your groups, companies and application settings as well as make more advanced account settings.

Find Connections & Accept Connection Request on LinkedIn

In order to make LinkedIn work for your business, you need to regularly make new connections. This is simple to do and only takes a little bit of time each week.

 

Step 1: Add Connections

From your dashboard, mouse over Contacts and select Add Connections.

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Step 2: Options for Adding Connections

There are two ways to connect to people you already know. The first is to allow LinkedIn to scan your email address book to see which contacts are existing members of LinkedIn.

To do this, simply fill in your email address and password and click Continue.

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It will scan and give you a list of everyone who has a LinkedIn account. Simply select the ones you want to connect with and click the “send invitations’ button.

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You’ll be redirected to your dashboard where you’ll have a new success message.

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If you aren’t comfortable with that or simply prefer to manually enter each person, you can enter the email address of each person you wish to connect with – each address should be separated by a comma. Click the Send Invitations button when you’re ready.

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Once you send the invitations, a new success message will appear at the top of the page.

You can also choose to upload a contacts’ file. You can upload a .csv, .txt or a .vcf.

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Step 3: Accept Connection Requests

When someone wants to connect with you, they will send an invitation to you. When you log into your LinkedIn account, you’ll also have these notices in your inbox. Just click the Accept button for each person you want to connect with and you will have the option to connect immediately or ignore that connection.

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Posting & Viewing Updates in LinkedIn

Now that you’ve made connections, you can post updates to keep people informed of what’s going on in your business. You can also view updates of those you are connected to and post comments to their updates. Here’s how…

 

Step 1: Post Updates

When you visit the LinkedIn home page, you’ll see this image. Simply fill the box with your update and click the Share button. You can choose to send to LinkedIn, LinkedIn and Twitter or your Connections.

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Step 2: View Updates of Connections

Your account will show the most recent updates of those you are connected to. When you log into your account, directly below where you post your own update, you’ll see a list of updates from others.

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Step 3: Like, Comment & Share on Updates

If one of your connections posts an update that you like, you can “like” the update. You can also comment on their by clicking the “comment” link. You can share an update you like with your connections simply by clicking the “share” link.

When commenting, a box will open where you enter your comment. Then you simply click the “comment” button.

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Step 4: Send Messages

Move your mouse to the envelope icon in your dashboard, and click Compose message.

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Enter the email address of the person you want to send the message to or click the icon to select from your contacts.

Your address will automatically populate in the “from” field.

Add a subject, your message and click “send message” as shown below.

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Sending Updates/Tweets to and from Twitter and LinkedIn

When submitting updates to LinkedIn, you can also send these updates. In addition, you can send your tweets to your LinkedIn account as updates. Please note, that in order for this to work, your Twitter account must be set to “public”.

 

Step 1: Add Your Twitter Account

Go to your settings.

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Then, on Profile, click on Manage your Twitter settings.

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Then click on Add your Twitter account.

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A pop-up will open asking you to allow LinkedIn to access your Twitter account. Enter your Twitter information and click Authorize app.

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Step 2: Updating your Twitter status from Linkedin

Now that both accounts are connected, you can update Twitter directly from Linkedin by selecting the LinkedIn + Twitter option when posting a new update in LinkedIn.

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Step 3: Updating your LinkedIn status from Twitter

When you post a new tweet in Twitter, add the #in hashtag to the end of your message. This will ensure your tweet is also added as a LinkedIn update.

A word of caution: Be selective in which messages you send to LinkedIn. Typically speaking, professional business associates don’t want to know what you are had for breakfast.

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All-in-One Social Media Checklist

socialmediachecklistThough the term “social media” groups social networks like LinkedIn, Google+ and Facebook all in one bucket, in reality they’re all quite different. Each one has a different kind of communication style and each one has different tools you can use to promote your business.

Here’s a list of the various different kinds of activities you can do on each site.

Facebook Activity List

Post a PhotoWhenever you have an in person event, post a photo. If you’re launching a new product, you can also post photos of the product. Photos are inherently more eye catching than text.

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Add a MilestoneYour timeline plays a big role in how people view your overall Facebook presence. Use milestones to make important things in your timeline stand out.

Create a Group – Facebook groups are powerful community building tools. You can create a very vibrant community of people who share ideas with one another using a Facebook group.

Create a PageA Facebook page is a great place to host your brand’s social media presence. It’s the ideal way to relate to social media fans as a brand. Unlike a personal account that has a cap on the number of friends you can have, with a page you have no such cap.

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Invite People to Your PageYou can “suggest” a page to your entire network of contacts. If your friends like what you’re up to, there’s a good chance they’ll join your page.

 

Google+ Activity List

Have a Quality Profile PhotoThis is more important than on any other social network, because your profile photo will actually show up in Google searches. People will see the picture you put up actually displayed on the search results page for your name when they Google you.

Check Your DescriptionYour Google+ profile shows up in search engines as a combination of your tagline, your occupation, your employment information and your introduction, in that order. Make sure you have a stellar tagline and complete job information filled out to maximize your brand impact.

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Separate People into Circles – One of Google+’s most important features is the ability to separate people into different circles. Take advantage of this feature to group your followers into categories that make sense. Tailor your updates to different groups of people according to their interests.

Encourage Google +1s – Google +1s influence your search rankings more than any other social media vote. It’s more influential than Facebook likes or Twitter retweets. Get as many +1s as you can by actively asking readers and followers to +1 you.

Get Your Account VerifiedOnce you have 1,000 followers, get your account verified. You’ll get a “Verified” badge on your Google+ page, which helps build credibility.

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Twitter Activity List

Setup Your BioSetup your bio or tagline to catch people’s attention to moment they land on your Twitter page.

Customize Your Background – Having a strong background can really change the first impression of your Twitter page. A well crafted custom background that matches your brand can really “wow” your audience.

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Tweet Often – Twitter has a culture of high frequency posts. Use tools like Seesmic or TweetDeck to schedule your tweets.

Post Your #FFsFollow Fridays is your chance to recommend people to follow. If you think there’s an expert people in your space should really know about, recommend them on Follow Fridays with the #FF hashtag.

Use @Mentions wisely – When someone says something you’re interested in, @reply them. If someone @mentions you, @mention them back. Build communication loops.

LinkedIn Activity List

Add Keywords to Your LinkedIn ProfilePotential employers and partners will often look for contacts by doing keyword searches. Look at other people in your industry and see what kind of keywords they’re using and make sure you’ve got the same keywords in your profile.

Join and Participate in GroupsGroups are a fantastic place to meet other people who’re in the same field as you. Join groups and be an active participant. Offer advice where you can and network.

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Complete Your Work HistoryThe more comprehensive you are with your work experience, the easier you make it for other people to get a sense for who you are. Many employers won’t even consider candidates who don’t have their career information fully filled out.

Get as Many Recommendations as Possible – Comb through your network and look for people who harbor goodwill towards you. Ask them to give you a recommendation.

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Actively Seek Out Connections –  Look for people who’re one degree of separation away from you whom you want to meet. Don’t be shy about asking people in your network for connections. As long as you make it clear that you’re someone who gives valuable advice, people will generally be more than happy to make a referral for you.

 

As you can tell, each social network works a bit differently than other networks. Each network has participants interact with one another in slightly different ways. Tailor your daily activity lists to the specific social network you’re working on.

How to Build Trust on LinkedIn

business_trustLinkedIn is the one social network dedicated to connecting professionals with other professionals. Through LinkedIn, you can reach a completely different crowd of people than any other social network.

Using LinkedIn, you can find extremely high ticket customers. You can find potential investors willing to put in hundreds of thousands, even millions into funding your company. You can find potential business partners. You can find top notch talent to work in your company.

It’s Time for … Recommendations

Ask previous employers, partners and co-workers to write recommendations for you. Having recommendations from people you’ve had professional relationships with can really boost your credibility.

Ask past clients to write recommendations. When a client writes a recommendation, it’s visible to their entire social network. In other words, in addition to be an endorsement for you, you get instant visibility as well.

Proactively write recommendations. Write recommendations for clients, for suppliers, for employees, employers and everyone else. When you write someone a recommendation, there’s a very good chance they’ll write you one back. Give and you shall receive. Best of all, writing a recommendation costs absolutely nothing.

Find More about Events

Attend events where clients, employers or investors might be attending. LinkedIn gives you the ability to see which of the people you know are attending a certain event. This allows you to pick and choose events based on the people you want to “bump into” while you’re there.

Search for Influencers

Use it to meet the people you want to meet. LinkedIn allows you to search for people two degrees of separation away. That means anyone that knows someone who knows someone you know, can be contacted. This is an incredibly powerful way to get your foot in the door.

Promote Yourself and Your Blog Blog

SEO your profile. Putting just a little bit of work into optimizing your profile could help your LinkedIn profile rank when someone types in your name. If you don’t have a website setup under your name already, a LinkedIn profile can be a great way to build your reputation.

Link to content in your profile. If you have a blog or if you’ve written a quality article for a magazine, link to it. It helps build your credibility.

 

How to Setup an Optimized LinkedIn Account in 7 Steps

Step 1: Create the Account

 

Go to http://www.LinkedIn.com to being the account creation process. Fill in your name, email and password to get started.

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On the next page you’ll be asked for some basic information.

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Click “Create my Profile” and your account will be created.

Step 2: Search for Contacts

 

If you want to import your contacts from your email account, you can do so here. Just give LinkedIn your login information and they’ll use your address book to find everyone who you’ve sent emails or received emails from.

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Step 3: Add a Photo

 

Once you’re in your profile, the first thing you should do is add a photo. Make sure the photo you add is professional and creates a good first impression. Click the “Add Photo” button in the picture frame to add your photo.

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Step 4: Add Details

 

Adding more details will help give you more credibility. It’ll help prospective employers, investors, partners and clients get a sense of who you are. Add as much information as you can.

Click any of the links to bring up a more detailed “add information” screen.

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Each information section looks slightly different. Again, fill out each section with as much detail as you can. It’s not unusual to spend two or three hours on LinkedIn just filling out profile information.

Give people a variety of different ways to contact you. Again, the more you can fill out the better. Some people prefer to pick up the phone and call you, while others will prefer to email you. Still others want to check out your Twitter first, before contacting you on instant message.

Step 5: Add, Change or Manage Connections

 

Connections are the core of LinkedIn. If you want to succeed, you need to have a lot of connections. You need to keep your connections alive by contacting them every once in a while. You need to make sure that you add people who you meet at marketing meetings.

To check or add connections, go to the “Contacts” menu in the top navigation bar.

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If you run a business, don’t forget to ask your employees to start follow the company page.

Step 6: Groups

 

Groups are one of the best ways to meet new people. Groups allow you to meet new people in your industry that you may not have had connections to before.

There are groups for just about everything. From manufacturing to internet marketing, from entry level to executive level. Groups can help you meet employees and employers, investors and clients.

To browse groups, see recommended groups, join a group or see what groups you’re already a part of, use the “Groups” menu tab at the top.

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Step 7: Hire an Employee or Find a Job

 

LinkedIn has one of the most responsive job boards on the planet. Unlike other job advertising sites, the people who tend to respond to ads on LinkedIn tend to be highly qualified.

To post a job or find a job, use the “Jobs” tab along the top.

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Want to know more about Nicole’s skills and expertise? Check her LinkedIn profile.