Top 10 Ways to Grow Your Twitter Following



Having a strong Twitter presence is essential for your online business strategy. It allows you to quickly respond to real time events, make announcements that people pay attention to, distribute content, build trust and put out fires. Also, the larger your Twitter following, the better your chances are of creating content that can “go viral.”

Growing a Twitter following from scratch can be intimidating. How do you go from zero followers to hundreds to thousands to tens and hundreds of thousands? These are ten of the top ways to grow your Twitter following. Use these to kickstart your Twitter account or help it reach the next level.


1-Gmail-ContactsPeople often underestimate the amount of contacts they already have. Searching your databases and adding followers is a fantastic way to get new followers.

Start with your shopping cart buyer list. Since you’ll always have their first name, last name and email address, you’ll often be able to find people’s Twitter usernames. Also, check out their website and look for a Twitter contact if they provided a website during their checkout process.

Follow anyone who has already bought from you. Since they already know and trust you, there’s a very good chance they’ll follow you back.

Next, go to your autoresponder contacts. Again, search by names and emails.

Finally, search through your existing email contacts. Import your Gmail, Yahoo! Mail and other contact databases and look for people who know you. Follow them. Most likely, they’ll follow you.



Look for people who’re already talking about you. Since they’re discussing you, there’s a good chance they’ll be interested in following you.

Search for your brand name, your product name and any other relevant keywords using Twitter’s search function. Then follow them. You can also @reply them to increase the chances that they’ll follow you.




Use tools like, and to find influential people in your industry. Follow these people and look for interesting conversations.

When people talk about something interesting, join in the conversation. Post insightful @replies and comment on popular relevant hashtags.

This allows you to leverage other people’s brands and other people’s influence to help you build your follower base.




Find high quality blogs in your industry. Leave high quality comments that offer value to other readers. Provide tips in your comments that other people would appreciate.

At the bottom of your post, sign off with your Twitter handle. People who appreciated your post will come and find you. Some blogs even have a plugin that allows you to include your Twitter name or you may be able to log into Twitter to post.

Note: Don’t spam. Provide real value and only mention your Twitter name.




If you have a strong web presence, use it to promote your Twitter following. Add social media buttons at the bottom of each post and in the sidebar of your website.

Make it easy for people to retweet your content. You should have not only a “Follow” button on your site, but an easy button people can click to instantly retweet posts they liked.




Contests have a tendency to go viral, especially if retweeting is a part of that contest.

Create a prize that people would want to fight for. Then create a contest that revolves around people retweeting your contest. You can also add other elements to the contest, like video submissions or getting their friends to vote.

Announce your contest on Twitter, on Facebook, to your email list and to your blog or website.




Retweet other people’s content as often as possible. Of course, you want to make sure that you’re only retweeting high quality, relevant information. If you see a piece of content on the web that you think your user base would like, retweet it. Don’t be stingy with retweets.

Whenever you retweet someone else’s message, you generate goodwill. If you do it regularly, people will take notice. You can then start to build a relationship with them.

Then, if you post something that you think would benefit their audience, you’ll have enough clout to ask them for a retweet. More often than not, they’ll say yes.




Add your Twitter name to all your promotional materials. Put it on your business cards, your posters, your letterheads, your pens, your website and anywhere else.




Sponsored Tweets ( is a tweet marketplace where you can buy tweets from people who have major followings. Prices for putting out a tweet can cost anywhere between a few dollars to several thousand dollars.

Sponsored Tweets lets you sort feeds by price, by follower numbers and by category. If you only want to target authors for example, you can filter your list so that you only see authors who want to get paid to put out a tweet.

Paying for a sponsored tweet on other feeds in your industry is a fantastic way to gain more exposure. Make sure you check out their user base and level of engagement before paying for a tweet.




Promoted tweets are paid tweets that show up prominently on people’s Twitter feeds. At the time of this writing, Twitter doesn’t have a self-serve advertising platform. Instead, you fill out a form to get in contact with Twitter’s internal advertising team.

If you have a significant marketing budget, this is a fantastic way to skyrocket your influence. You’ll get your message in front of people who may not have otherwise heard about your brand.


These are ten powerful ways you can build your Twitter influence and gain more followers. If you have money to spend, you can use paid tactics like sponsored tweets or promoted tweets to boost your influence rapidly. Otherwise, you can use organic tactics to steadily yet quickly grow and expand your follower base.


Top 10 Web Stats Tracking Programs


In order to run a successful web business, you need to know your stats. You need to know how many visitors you’re getting, where they’re coming from, how long they’re staying on your site and so on.

The old adage “what you track improves” applies to the web. When you track specific numbers, you’ll be able to systematically improve those numbers. For example, when you track how long people spend on your website, you can try out different things to see if it increases the time spent on your site.

Every business needs at least one web stats tracking program. If you’re running a complex operation or if you don’t quite trust one method of tracking, you could run two.

Here are the top 10 web stats tracking programs.

Program #1: Google Analytics



Google Analytics is by far the largest stats tracking program on the net. It’s 100% free, provided by Google. Google Analytics can track all the basic stats, including page views, unique visitors, bounce rates, time on site, return visitors, the country people come from and more. Unless you have a reason not to use Google Analytics, it’s a pretty good bet for a basic and all-purpose stats tracking tool.

Program #2: Piwik



Piwik is a self-installed web stats tracking tool that works a lot like Google Analytics. It’s open source and 100% free. A lot of people who don’t want to use Google Analytics use Piwik instead. The interface is similar, as are the data gathering methods. Note that you do need to have slightly more technical skills to install Piwik than Google Analytics. With Google Analytics, you only need to install a line of code. With Piwik, you need to upload the Piwik files, set permissions and make sure everything’s installed properly.

Program #3: AWStats



AWStats is a log file analyzer that often comes with cPanel installations. In other words, there’s a good chance you already have AWStats installed. Unlike Google Analytics which works based on firing a script every time someone lands on your page, AWStats gets its data by analyzing your log files. Your server logs every visit and page load when people visit your site and can tell you a lot about who’s coming to your site and what they’re doing.

What’s odd about server log analyzers versus pixel / JavaScript tracking is that you’ll often get very different data. For example, AWStats might say you’re getting 3,000 visitors a month, while Google Analytics might say you’re getting 2,500. This is one reason why people choose to use two stats programs – So they can get a more accurate sense of the picture.

Program #4: Clicky



Clicky is one of the most popular private web stat programs on the web. It offers all the data that Google Analytics brings to the table, plus a few unique features. First of all, Clicky provides stats data on videos and on Twitter usage. If you do social media marketing of any sort, the data Clicky provides can be a big boon. Clicky also gives you data in real time. Data from Google Analytics on the other hand can be delayed by as much as half a day. You can check your stats with a mobile app, so you can watch your traffic on the go.

Program #5: Alexa



Alexa isn’t a traditional web stats program. Instead, what it allows you to do is compare yourself to other sites on the internet or other sites in your niche. It also provides demographic and keyword information about virtually every indexed website on the net. However, approach with caution because some rankings can be deceptive. It’s entirely possible for a website to rank highly for a search term, but still get less traffic than a site that’s ranked lower. That’s because data is based on visitors that Alexa is able to track, not all the visitors to a particular website.

Program #6: Statcounter



Statcounter is a simple and easy to use stats tracking program. The program is free for small users and paid for higher volume users (250,000 pageviews and up.) The tool tracks all the most important data points, including unique visitors, return visitor percentage, popular pages and more. They have a number of tools that can give you more detailed data if your client has JavaScript enabled. They can show you the exact path each visitor took through your website, so you can learn more about how people like to browse.

Program #7: Sitemeter



Sitemeter is a very simple and straightforward stats tracking program. It doesn’t do anything fancy or give you in-depth statistics. The program basically tells you how many visitors you have and when they visited your site. It’s the ideal solution for people who aren’t very web savvy. If you’re building websites for clients, Sitemeter can be a good way to give your clients access to traffic data without overwhelming them to other statistics.

Program #8: W3Perl




W3Perl is a Perl based log file analyzer. It’s more complex to install than anything we’ve covered so far and is primarily meant for system administrators who want highly in depth statistics. If you’re technically savvy and can do the installation and management, this software can be a very powerful tool. W3Perl can read data from emails, FTP servers and web visitors. It can give you all the standard data, along with advance data like session analysis, heatmapping and filetype breakdowns.

Program #9: Tracking 202




Tracking 202 is one of the top programs for running PPC affiliate campaigns. Note that this is not a tracking tool you want to use unless you’re doing paid marketing. It’s 100% free. Tracking 202 runs based on SubIDs that are tagged at the end of each affiliate URL. It allows you to track each sale back to the keyword that generated the sale, as well as to the affiliate network and the affiliate offer. Furthermore, Tracking 202 has a “Spy View” that allows you to see traffic flowing in as people visit your site. If they convert, you’ll see that live as well. As far as free PPC tracking solutions go, Tracking 202 is definitely in the running for the top spot.

Program #10: Klout



Klout allows you to track your social media ranking. It analyzes your Twitter and Facebook accounts and tells you how much clout you have with people in your social network.Your Klout score shouldn’t be used as an indicator of your business overall. However, if you’re doing social media marketing, it can be a great way to track whether or not you’re doing well in terms of increasing your social influence.

These are the top 10 web stats tracking programs. We’ve covered programs for affiliate marketers, for beginners, for advanced sysadmins, for social media marketers and more.

Klout Guide – How to Increase Your Online Influence


Klout is an online social influence measurement tool. Using Klout, you can get a rough sense for how powerful someone’s social media influence is, as well as to some extent their real world influence. Klout supports all major social networks, including Twitter, Facebook, LinkedIn and Google+.

Klout crawls your popularity whether you want it to or not. However, by signing up for Klout, you can make sure it links all your social media accounts and knows what your interests are so it can more accurately measure and publish your influence.

Why Your Klout Score Matters

1-Klout-InviteWhy does Klout score even matter? Does it actually affect you in any material way?

The answer is yes.

Klout is often used as a discovery tool. If someone is looking for an expert in a certain field, they might hop online and look for someone with a high Klout score in that arena. That could mean speaking gigs, business deals, invitation to events and so on.

Here’s an example of where Klout has intermingled with real life, as reported by The Next Web.

More importantly, people often use Klout to research people they’re considering working with. For example, if you reach out to a potential joint venture partner, they might look you up on Klout to see if you’re a credible person.

Klout isn’t just an online popularity contest. It’s a versatile research tool that other people use to make real decisions about working with you.

How Are Klout Scores Measured?

Klout scores are based on a 90 day running average. The algorithm is highly complex and proprietary, though you can read a reverse engineered version of the algorithm here.


Primarily, Klout looks at:

  • Facebook likes
  • Number of comments your Facebook posts get
  • Mentions of you on Facebook
  • Shares of your posts on Facebook
  • Twitter retweets
  • Twitter followers
  • Twitter @mentions
  • Google+ +1s
  • Google+ reshares
  • LinkedIn Connections
  • LinkedIn recommenders

In short, they take into account a number of different social media signals and combine them all into one Klout score.

Klout not only measures these factors in absolutes, but also assigned different weight to different likes and retweets. For instance, a retweet from a well known celebrity is going to weigh more than a random person. Likewise, a retweet from someone who doesn’t retweet often is going to be worth more than a retweet from someone who retweets something a couple dozen times a day.


Adding in Real World Influence

Klout also has a mechanism for tracking your real world influence. This came about after Klout came under fire for ranking numerous bloggers as more influential than Barack Obama. Since bloggers were highly active on the social sphere, many of them did receive more tweets and likes than the President of the United States. However, by most anyone’s standards, the President has more influence than just about any blogger.

Because of this controversy, Klout implemented a Wikipedia scanning mechanism that allows Klout to gauge the importance of a person’s Wikipedia article. The more important their Wikipedia article, the more important that person is in real life.

With this added change, the President now ranks as the most influential person on Klout.


Sorting by Topics

One of the most important features in Klout is its ability to sort influencers by topics. After all, you rarely need to know who the most influential people in the world are. But it can make a big difference to figure out who the most influential people in your space are.

You can use this section to find potential business partners, potential speakers and people who you want to aspire to built connections with.


Are you on Klout yet? If not, now might be the time to take a look at your Klout profile, check out your Klout score and look for ways to give your profile a boost.

Getting Started with Klout

Signing up for Klout is a very streamlined process. It’s clear that Klout’s creators put a lot of attention into making sure there are no unnecessary steps in the Klout signup process. Because Klout is a social network based service, you sign up (and sign in) with Klout through an existing social network profile. There is no option to sign up via email.

Then you just give Klout a little bit of information to help them rank you and make you more discoverable. Here’s a step by step walkthrough of the Klout setup process.

Step 1: Choose Twitter or Facebook

Start by choosing whether you want to connect your Klout account with your Twitter profile or your Facebook profile.


Step 2: Authorize

Authorize whichever account you chose to access your personal data.


Step 3: Invite Friends

Invite your friends if you want, or leave this step for later!
3 - Invite Friends

Step 4: Choose Topics You’re Influential About

Klout with give you a list of topics they think you might be influential about. If you hover your mouse over any of those topics, the “Add” button will appear. Click the “Add” button to add the topic.


Step 5: Connect More Accounts

If you have more social media accounts, you can connect them in this step. Just click “Connect” next to each account you want to connect, then click “Continue” once you’re finished.


You’ll have to grant access to each network that you want to use.


Step 6: Changing Your Description

Your description appears directly under your name, picture and Klout score in your profile. If you’re connected to a Twitter account, the description will be pulled from your Twitter description. If you’re connected to a Facebook account, this will be blank by default.


To change your description, go to “Settings” in the upper right corner.


Then fill out the “About” field.


That’s all there is to it! Your Klout profile is setup and ready to go. You’ve got your accounts, your topics and your profile all setup.

Understanding Your Klout Score and Profile

At first glance, Klout can be a little overwhelming. There’s data everywhere, different kinds of feeds, different people and different categories. How do you make sense of all the data available to you?

Here’s everything you need to know about making sense of your Klout profile.

Step 1: Your Klout Dashboard

The first screen you see when you log in is your Klout dashboard. This dashboard has your Klout score, links to your social media profiles and your latest social media interactions all in a feed. Your dashboard is visible only to you and not the public.


Step 2: Your Score History

To learn more about your Klout score, just take a look at the right side of the screen.
The first choice is the “90-Day Score History” where you’ll see your score changes. This is a great indicator of whether your influence is increasing or decreasing.

The second choice is “Network Breakdown” where you can see what percentage of your influence comes from your different social media accounts (Facebook, Twitter, Foursquare, etc).


Under that you have a more specific breakdown of your stats, your “Score Activity”.


Step 3: Add Topics

Adding topics you’re influential about allows Klout to rank you in those topics. If you don’t add yourself, even if you’re an expert in that topic, you’re not going to get the benefit of being ranked in Klout’s top influencer lists for that topic.
You can manually choose which topics you want to add by going to “See More” in your profile, then clicking “Manage your Topics” and then If you want, “Add a Topic.”




Step 4: Understanding Klout Profiles

A Klout profile consists of a few main parts. First, you have their name and “About” section. This gives you their Klout score, links to other social media profiles and a short blurb about them.



Then, you have the person’s “moments.” These are the social media updates posted by that person that got the most activity over the last 90 days.


To check out who your (or anyone else’s) top influencers are, just look to the left sidebar. Your top influencers will be sorted by Klout score.


Step 5: Perks

Perks are special benefits given to people with certain Klout scores. For example, a mobile phone company might give free phones to people with Klout scores above 85 in hopes that they might blog or tweet about the phone.

To access the perks that you qualify for, click “Perks” on the top right menu.


Browse the various perks that you qualify for. If you find a perk you’d like to claim, just click “Claim This Perk!”


Step 6: Friends and Lists

To see your friends’ Klout score, click “Friends” from the upper left menu.


You can sort your friends by alphabetical order or by Klout score by clicking the respective sorting options along the top. You can choose to view your Facebook OR Twitter friends!


Step 7: Lists

Lists make it easy for you to divide your friends into different categories. For example, you can sort your business friends from your hiking friends from your favorite bloggers. This makes it easy for you to track Klout scores and Klout profiles for all the different kinds of people in your life.

To create a new list, click “Create a New List” on the left hand side of your “Friends” page.

On the left, add the people you want on the list to your list. On the right, give your list a name and a description.

Once you’ve saved your lists, you can come back anytime and just click on one of your lists on the left to see everyone who’s in that list.


These are the most important features Klout has to offer. You now know how to see all your posts, your most influential posts, to see how your Klout score was broken down as well as your growth over time, how to use perks and how to sort your friends.


Top 10 Tips for Improving Your Klout Score

There’s a lot you can do to deliberately improve your Klout score. After all, Klout is an influence measuring tool – But it is based primarily on online factors. If you can change those online factors, your Klout score will rise accordingly.

It’s important to keep in mind that your Klout score is a 90 day running average. That means that even if you execute all these tips perfectly, it’s going to take some time before your score reflects your new level of online activity. Treat it more like a marathon and less like a sprint.

Tip #1 – Create Content People Want to Share

There are a lot of tactics you can use to boost your influence. But at the end of the day, your influence depends on whether or not people want to share your content. The best way to make people want to share your content is to create content that’s worthy of sharing in the first place.

Spend more time on your content than on your marketing. Great content gets shared naturally, while poor content is hard to get shares even with great marketing.


Tip #2 – Start a Controversial Discussion

Klout doesn’t actually measure how much people like you or how much they measure your content. They measure activity. The more people commenting, sharing, liking, retweeting or @mentioning you, the higher your Klout score is going to be.

One great way to boost your Klout score then is to have very controversial discussions. This will get a lot of people talking to you and about you, which in Klout’s book is the same thing as credibility.


Tip #3 – Use Social Media as Your Community Hub

A lot of people try to create their own community hub by starting a new forum on their website. This can be incredibly difficult, as forums are notoriously difficult to populate.

On the other hand, making a Facebook group or a specific Twitter hashtag for your audience is a fantastic way to build a community. You don’t need a ton of posters to make it seem active. In fact, just a couple posts a day is enough to make it seem like an active community.

Best of all, all that activity on your social media profile is going to help give your Klout profile a strong boost.


Tip #4 – Use Social Media to Launch Big News

Launching a contest? Announce it by social media instead of email. Launching a new video? Tell people about it on social media first. New product launch? Again, use social media to get people excited and to tell them about the news.

People love talking about things that are new. There’s going to be more energy around your product when you launch it than at any other point in its lifecycle. There’s going to be more energy around a video launch than it’ll ever have at a later time.

Leverage this energy by getting people to talk about it on social media. That’ll help give your Klout score a nice big boost.


Tip #5: Jump In On Popular Hashtags

When you’re participating in popular hashtag conversions, people are much more likely to @reply you and retweet you. These are two things that Klout looks at a lot to determine Klout score.

Use various hashtracking websites to find these trending hashtags and comment on them. Popular sites include “What The Trend” and


Tip #6: Link All Your Social Networks

By default, Klout can only track your main social network. If you don’t link your social network, Klout won’t be able to see how much influence you actually have. Naturally, the more networks you link, the higher your perceived influence.

Link all your social networks, even if you don’t ever really use those networks. That’s right – Link up accounts even if you have few friends and never update them. After all, you can just remove your accounts again if it lowers your score. More often than not however, it’ll give your score a nice boost.


Tip #7: Ask Your Audience Questions

Again, the goal is to deliberately facilitate as much activity on your social media feeds as possible. One easy and natural way to facilitate that discussion is to ask your audience questions.

Ask questions that people would want to share their opinions about. Give your audience a chance to brag about their ideas. Ask provocative questions, or questions that people would have strong opinions about.


Tip #8: Do @Mentions Often

When you @mention someone, they’re more likely to see your message and respond back with an @mention. Furthermore, when you @mention someone, they see your name and remember you. They’re more likely to follow you, as well as more likely to recognize you in their Twitter feed.

Using @mentions helps you stand out from all the chatter. It’s not going to immediately boost your Klout score; instead it’ll help you garner more and more attention on the social web. In time, this could make a big difference.


Tip #9: Connect With Influencers

Connecting with influencers can help boost your Klout score in several ways. First, if an influencer @mentions you in public, that means more people are going to find your feed. More people will follow you, retweet you and get in conversations with you. That means a higher Klout score.

Second, Klout treats different people’s retweets and @mentions with different weight. A highly influential person bears a lot more weight than a person with low influence. If you engage in the social sphere with an influential person, you’re going to get a higher Klout score just from that.


Tip #10: Build a Name for Yourself Through Multiple Media

The internet isn’t the only place to build your Klout score. In fact, many of the highest Klout score rankers don’t even pay much attention to their social media. Instead, they’re focused on building real world influence.

Focus on expanding your reach not just online, but through every other kind of medium possible. Try to get on radio. Launch your own podcast. Do videos and build a YouTube channel. Speak in public.

Anything you do that raises your public profile will also raise your Klout score.


These are ten ways to increase your Klout score. Some of these tactics focus on deliberately increasing social engagement, while others focus on actually expanding your reach. Both methods will help give your Klout score the boost you’re looking for.