Getting Started With Sony Vegas

 

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Sony Vegas is an all-purpose industrial grade video editor. It runs extremely fast and has a wide variety of export formats. It’s relatively easy to learn (compared to FinalCut or Adobe Premier.) If your main purpose is editing simple web videos or DVDs, you can learn everything you need to know about Vegas in under a week.

Its only drawback is that it lacks sound editing, which needs to be done in external software like Audacity. It doesn’t have many special-effects type of filters and is primarily a video editing program, not a motion graphics program.

All that said, Sony Vegas is a great all around pick for video editing. Here’s a basic guide to using Sony Vegas.

 

Step 1: Understanding the Interface

A good understanding of Vegas’ interface is imperative for being able to edit efficiently. Here’s the basic layout of Vegas’ interface.

1-Layout-Guide

1) Media Box. This is where you can view your existing media, add new media, manage transitions or effects.

2) Volume Bar. This is where you adjust how loud or quiet the volume is. It also allows you to watch the sound levels visually while previewing a video.

3) Toolbar. Select what kind of tools you’re using to edit your video.

4) Preview Box. Play the video and see how it’ll look after it’s rendered in this box.

5) Timeline. Move forwards and backwards in time in your video. This is where the majority of your editing work will take place.

 

Step 2: Importing Media

In order to edit video, you first need to import video into Vegas. Do this by browsing for media either in Windows Explorer, or in Vegas’ built in explorer.

2-Importing-Media

Anytime you see a video you want to import, just drag and drop it into the timeline. This works from both Windows Explorer and Vegas’ explorer.

 

Step 3: Navigating the Timeline

Editing involves constantly moving forwards and backwards in time, previewing how the video looks like, making changes and repeating the process. In order to edit well, you need to be very comfortable with moving through video.

Here’s how to navigate Sony Vegas’ timeline.

3-Navigating-Timeline

1) Basic Controls. This is how you Play, Stop and Pause video. You can also “Play from Start,” “Skip to End” or “Skip” to Beginning” with these controls.

2) Selection. You can select areas of video to apply effects to, to render or to cut. The area between the yellow triangles is the area that’s selected. Change your selection by dragging the yellow triangles.

3) Cursor. Your cursor determines where playback starts and stops. As you play your video, the cursor will move along showing you where in the timeline you’re currently at. Simply click anywhere on the timeline to move the cursor.

4) Playback Rate. You’ll often want to play your video faster or slower than normal. This will allow you to speed past parts that you don’t need to edit, or drastically slow down parts you want to edit so you can get to a specific frame. The Playback Rate allows you to adjust this speed.

It’ll really make your life easier to learn three keyboard shortcuts. These three shortcuts are:

J      K     L

 

J – Play backwards.

K – Pause.

L – Play forwards.

Double Tap J – Play backwards at double speed.

Double Tap L – Play forwards at double speed.

Triple Tap L: Play forwards at quadruple speed.

 

You’ll find yourself playing video forwards and backwards constantly throughout the editing process. Learning just these three keys will cut hours from your editing time.

 

Step 4: Basic Editing: Moving Clips Around

Now that you know how to navigate the timeline, let’s get into how you actually edit video.

To move video around, simply click and drag a video clip. For example, if you’re starting with this video clip:

4-Drag-Original

If you dragged the right clip to the right, it would look like this:

5-Drag-to-the-Right

If you dragged it to the left, so that it overlaps the first video, Vegas will automatically create a transition called a crossfade. Basically, the two videos would fade into each other, giving it a smooth transition from one clip to another:

6-Drag-Crossfade

 

Step 5: Basic Editing: Splitting Clips

Let’s say you take a 20 minute long video on your iPhone. In that 20 minute clip are 5 sub-clips that you want to edit separately, put transitions between, apply different effects to, etc. In order to do that, you’ll first need to split that one clip into several separate clips.

First, position your cursor where you want to make the split.

7-Position-Cursor

Then either go to Edit > Split or just hit S on your keyboard. The clip will then be split where your cursor was positioned.

8-Split-Video

Step 6: Basic Editing: Adding Text, Backgrounds and Other Media

Often times you’ll want to add in things that aren’t already there in your video clips. For example, subtitles, text transitions, colored backgrounds, special effects and so on.

To do this, first navigate to the Media Box in the upper left corner. In the bottom tabs, click on the tab most appropriate to the media you want to create. For example, if you wanted to create text, you’d click on Media Generator, then Text.

9-Generate-Text

Drag and drop the text style you want onto your timeline. When you do, a text edit box will pop up.

10-Text-Edit-Box

Edit the text to look the way you want it to. The changes will automatically be saved.

The same can be repeated for special effects by going to the “Video FX” tab. Transitions can be inserted by going to the “Transitions” tab. Transitions must be dragged and dropped onto overlapping video.

 

Step 7: Using the Video Preview Tool

To see how your video will look when it’s finally rendered, use the video preview tool in the upper right corner.

You can change the resolution of the video by clicking the drop-down menu. By default, Vegas uses “Preview (Auto)” to save memory and processing power. If you need better quality previews, change the quality.

11-Preview-Box

To see the video preview in a larger screen mode, just drag the video out to the center, drag the corners to enlarge it and set the display mode to “Full” or “Half.”

 

Step 8: Rendering Video

Once you’ve finished editing your video, it’s time to take your edits and turn it into a real video file. The process is called rendering. During this process, it helps a lot to turn off other programs, as it’s very processing intensive. If you have a particularly long video, you may have to render overnight.

To start rendering, go to File > Render As.

12-Render-As

The “Render As…” box will pop up, with a number of options.

13-Render-Box

First, name your file in #1.

Tell Vegas whether to render the whole file, or just your selection in #2.

You can change the render template by selecting from one of the many selections in #3. These templates are generally all high resolution renders, meaning you’ll have files in the gigabytes, not the megabytes, even for short videos.

This is great for DVD-quality work. If you’re working with DVDs, it’s as simple as selecting the format you need to burn the DVD in and choosing that template.

However, if you’re editing for web, you’ll need to customize your renders. Generally speaking, you’ll want to render out a small sized video that’s highly compressed with decent quality for web work (i.e. YouTube, Vimeo, etc.)

To do this, click Custom, then click Video. Select the Sony YUV Codec.

14-Render-for-Web

If you want to get into the technicalities of video editing, there’s a lot you can learn about compression, codecs and how videos are encoded. That knowledge comes in handy when selecting how you want to render your video.

For most people however, Sony’s YUV codec is more than adequate for web videos. The NTSC DV setting is a good choice for DVD editing.

Click “OK” when you’re finished.
Congratulations! You now know enough to do basic editing in Sony Vegas. You now know how to import media into Vegas and edit that media by splitting it up and moving it around. You’ve learned how to move through the timeline by positioning your cursor or playing the video at 2x or 4x speed. You learned how to create transitions, how to add text, how to add effects and other media. You’ve learned how to change the quality of the preview as you’re editing. Finally, you learned how to render a video in both DVD quality and web quality.

 

 

Quick Guide For YouTube Editor

 

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YouTube has a built-in editor designed to create simple videos in a short period of time. It’s easy to learn and its entire interface is drag-and-drop. In addition, there are a number of copyright-free videos and audios that you can add to your music.

Here’s how to use the YouTube editor.

Step 1: Drag and Drop Your Media

Choose which videos you want to appear in your timeline. Drag them and drop them into their proper place.

1-Drag-and-Drop-Media

At first, Google will just have one video slot open. But once you drag and drop your first video, a new video slot will open. New slots will continue to open as you drag and drop more videos.

2-New-Slots

Step 2: Adding Creative Commons Video

In addition to your own videos, you can also add Creative Commons videos to your movie. Creative Commons videos are basically videos that have copyright reuse permission granted by their creators.

To access the Creative Commons videos, click on the “CC” symbol in the top navigation.

3-Click-CC
You’ll see a list of all the Creative Commons videos you can choose from. Click and drag them to your timeline.

4-Drag-and-Drop-CC

 

Step 3: Adding Photos

You can add your own photos to the project. You can choose from your google+ images or albums, or you can upload them from your computer.

 5-Click-Music

 

Step 4: Adding Music

YouTube also has a number of copyright-free music for you to choose from.

Start by clicking the music button along the top.

Click the “Play” button next to any piece of music to preview it. Use the dropdown menu of “Genre” to find specific pieces.

Once you find the music you want to use, either drag and drop it into the timeline or click the “Plus” button on the right.

5-Click-Music

Step 5: Adding Transitions

Transitions make switching from one clip to another smoother or more fun.

Start by clicking the “Transitions” button along the top.

The images over the transition name will give you an idea of what the transitions will look like. Select the one you want to use and drag and drop it between two video clips. The transition will then play in the switchover between the two clips.

8-Drag-and-Drop-Between

Step 6: Publish

Once you have your videos and music set, click on “Publish” to have YouTube render your video.

9-Click-Publish

It’ll take YouTube a few hours to have your video processed. Once it is, it’ll show up in your videos just like any other video you uploaded.

It’s that easy to use YouTube to put together your own clips, add other clips, add music, add transitions and create a video.

 

Successful Marketing

succesfulbusiness

In the world of clicks and conversions, the way to success is in building a website that one can feel comfortable perusing through. You want your customers to feel like they can kick off their shoes and stay awhile; for the truth is, if they don’t do this on your site they will do it on someone else’s. This is true regardless of the type of site you are building, and whether or not you are offering a service or selling the latest and greatest of products.

If you’re new to the internet world and just getting y our site off the ground, then you’re starting at square 1, which is actually a really good place to be! If you’re site has been up and running for awhile and not producing the results you’d like, then paying a visit to square one could reward you with some great benefits. Square one is simple. Figure out who your target audience is. This is a basic fundamental that, believe it or not, some people still miss.

The reason why it is so vitally important to pinpoint your target audience is because every last bit of marketing you put out there is geared towards meeting their needs. If you don’t market to your target, you will, well…miss the mark. You can determine your target audience by considering the following generalities: what is the age range of those who would benefit from your product or service? Is your product or service a necessity or a luxury item? Would men or women be more drawn to your product or service? While there are other questions you can ask yourself, these can help you take the first steps in your internet marketing campaign.

It seems that most people looking to make a decision about a product or service will do so by gathering information they find online. Therefore, it will help you to also perform your own online research so you can know what your competition is doing – and then do it better.

One way to do anything better is to include  video in your marketing campaign. While it seems an obvious winner, there are still plenty of sites out there that do not employ the power of video, and they will fall behind as more and more sites catch on to this trend. Finding a way, any way, to place video on your website,

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

www.all-video-sites.com
www.all-video-sites.com

or in your marketing campaigns will set you apart from others and give customers a reason to stay on your site longer.

Regardless of whether or not you use video to do this, the ultimate goal is to convey that you have something of value to offer visitors. This can be your best product, if you have many, or it can be the stellar service you can give them that nobody else can. You just need to remember that there ARE others out there who can offer the same service you are selling, or sell the same product. The question comes down to who can do it better. It is through your marketing that you show you are the clear front runner.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

People do business with People they Know

A good friend of mine had a wonderful way of describing his understanding of building a successful website; and to me, it all revolved around the aforementioned statement.  He said that he viewed his website as a storefront; which in today’s technologically advanced society, it very much is.  He asked, “If you were to walk into a store which you have never been in before, wouldn’t it be nice to have someone show you around?  Isn’t that great hospitality in general?”  Of course, he had an interesting point.  Having my full attention, he went on, “Well we need to do the same thing with our stores!” 

He was absolutely correct.  See, the downside to internet stores has been that customers, for the most part, can’t tell one site from another.   In the eyes of the customer, most sites are generally the same:  some text here, a banner over there, pictures here and there.  You’ve seen it.  So, to capture the attention of customers, one must find a way to stand apart from the average Joe. 

Enter video marketing.  This application, which works alongside Web 2.0 marketing strategies, gives site building a whole new dimension.   For years, what has been lacking in internet marketing is the face to face interaction that really gives customers and clients a feeling of familiarity with you.  Video marketing is a way to get your message out there, yes, but with your own personality interwoven throughout your site.  And as the quote says, “People do Business with People they Know.”  Want to capture more business?  Make every visitor to your site feel like they know you.  Take them “by the hand” and show them around your well stocked store, and you’ll be pleased with the amount of click-throughs you’ll see!

Video marketing can be used in a number of ways.  It can demonstrate a product, or welcome visitors to your home page.  Most importantly, video puts a face to the site, which enhances the viewers experience on your site.  Enhancing their experience can trigger an emotional response that will increase your chances of making a sale.  It is a well known fact that consumers make emotional purchases.  And video has a much better chance of evoking emotion than simple text.    Additionally, you may have the opportunity to reach more people than you would otherwise, as today’s consumer is busy busy busy!  There aren’t many of us who have time to sit and read all the benefits of a product.  Besides, that can just get boring anyway.  Video – a good video – will tell me everything I need to know quickly and effectively. 

The team at Start Ranking Now has mega experience with creating videos for your own website, or videos to be posted to other sites.  If you want to try your hand at making your own video but feel uncertain about the script, you can turn to them for a script that will get attention.  All that’s left for you to do is film and post!

When you’ve spent countless hours performing research to create a stellar website, chances are you are of the mindset that you want this site to be successful.  Ok, it’s 100% certain that you want your website to stand out and be noticed!  Putting video marketing to work for you may just be the difference maker.