The Guide to Instagram for Video Marketing

Instagram video marketing

You’ve probably heard of Instagram or are maybe even using it to share images. But did you know Instagram can also be used to create videos you can share. Instagram is fast and fun way to freely share the memorable moments in your life.

Instagram video lets you take a video and transform how it looks with several built in filter effects. You can instantly post those videos with your friends and family and to Facebook, Twitter, Flickr, Tumblr and Foursquare.

Instagram is an app available for both Android and iOS systems.

How to install Instagram

If you haven’t already installed Instagram, it just takes a few simple clicks.

Begin by going to Download the Instagram app for your iPhone/iPad from the App Store or download if for your Android in Google Play. Click on the install button.

Once you have the app installed on your device, tap it to open. Register your account and fill out the profile. Click done.

How to Record a Video

You can begin recording video almost immediately after you download the app.

To record a video, tap the blue button at the bottom of the app and then tap the video button to switch from camera to video.


Press and hold the camera button to begin recording. When you are done recording lift your finger from the video button to stop recording.

Tap Next to add a filter and share your videos your videos. You can add your cover clip by moving the Choose Cover Frame slider to where you want it. Press the green arrow to save it.

Now you are ready to share your video.


Sharing videos on Instagam doesn’t have to be with new videos. You can share videos that you’ve previously recorded on your phone.

Upload a video from your phone to Instagram, by tapping the camera icon at the bottom of the app on your phone. Tap the video camera icon to switch from camera to video.

Tap the box in the bottom-right corner to show your phone’s video album.  Choose the video you want to upload. (On the iPhone, you need to tap the Next at the top.)

Choose the 15-seconds of the video you want to share by putting your finger on the video strip along the bottom and them sliding it to the left. This lets you set where you clip starts playing.

Drag the blue slider bar across the top of the video strip to set where your video clip will end.


Tap Add on the iPhone or the green next arrow at the top on the Android.

Sign into your social media account if needed, and click done.

For iPhone, you can combine more than one clip together to make a single 15 second video. Go back to your phone’s video album and repeat the steps or record a new clip from the app.

Marketing Idea

Use Instagram to create How-to tips and demos of your products. You’re an expert in your product or field. Show samples of your expertise to tease your audience into wanting to see more.

Get your audience excited and involved in your brand by offering them a contest to enter.

Add a Filter to Video

There are several filters you can use to make your videos stand out.

After your video is recorded, tap Next. There is Maven, Gingham, Ginza Skyline, Dogpach, Brooklyn, Moon, Helena, Asby, and Charmes available at this time. Select the one you like, tap Next to continue on to the share screen.


Marketing Tip

Instagram videos can be up to 15 seconds long. In comparison to the Vine app which is only 6 seconds long, you can create a quick promotion that showcases different elements of your business such as a special offer, a new product, the footage from an upcoming event or even a live video of your tradeshow or conference booth.

Or how about showing the daily work life of your brand or business.

Short, 15 second bursts of video capture interest and hold short attention.

To get your point across in the brief videos while keeping your audience’s attention, focus on images and create quick, interesting headlines.

Miscellaneous Tips

Previous clips can be deleted by tapping the X and then tapping the trash can to confirm you want to delete.

Take multiple clips by lifting your finger off the record icon during the recording process. This pauses the recording. Tap and hold the button again when you are ready to move to the next clip.

The iPhone 4S and iPhone 5 come with the built in Cinema feature that allows you to stabilize your video after you have taken it.


Sound can be set to play instantly or be turned off by default on your Instagram videos.

On the iPhone/iPad, adjust the setting by going into your profile by tapping the speaker in the bottom corner. Tap gear/settings icon in the right corner to access your settings. Swipe down and tap Mute. Choose to always play with sound or to turn sound on and off with your ringer switch.

5-dotsOn your Android, adjust the settings by going to your profile page and tapping the speaker icon in the bottom corner. Tap the three vertical dots icon in the top-right corner.

Swipe down to the sound setting. Tap the setting to turn the sound on or off.

If the sound is off you can turn it on for individual videos simply by tapping the top right of the

You’re already using Instagram photo to share images. Now you can use Instagram to create videos to share. Instagram is a fun and creative way to freely share what is happening in your life and business.

Top 10 Ways for Creating an Effective Online Brand


If you’re not actively branding your business, you are wasting golden opportunities to strengthen your online position in your niche.

Creating a uniform goal and plan can help you  make sure all your branding efforts are on target.  Then incorporate the following top ten ways for create an effective online brand.

1.  Identify Your Brand Clearly

Make it easy for people to see at a glance what you and your business are all about the moment they arrive at your web page, read your email or newsletter, pick up your business card or check out your social media pages and posts.

Show (don’t just tell) people:

  • What you do
  • Who you are
  • How you can help or even just entertain them

Letting people know what they can expect from you and your business and what they can trust you to deliver, as celebrity Jackie Chan demonstrates here,  is what branding is all about.



2.  Pay Attention to Voice

2-voiceOne other aspect of your business needs to be clear and distinctive: Your voice.

“Voice” is the personality you project across all your websites, social media and other forms of contact.

Your voice can be any type you want it to be…  But it should fit your mission and your target market consistently, like a favorite pair of slippers.  It should be reflected in everything from website colors to the music clips you use with your videos.

Individuality is another important part of creating a consistent voice.  You want to show that you can take a secure place among your competitors – but also stand out.

People should feel they know you, when they see your communications and materials.


3.  Know When to Use Professionals

Using the right help at the right time will actually increase your branding.

Trying to do it all yourself leads to overload and overwhelm; and that leads to losing track of your business as an entity and brand because you’re too close and too busy being reactive.

Become a true CEO, instead of your own eternal employee.  Plan for support that will leave you free to focus on customers, clients – and your branding.  Then decide:

  • What type of help you need
  • Who you are going to choose to provide that help

Check into potential candidates. See if they have package rates (many contractors do).


 This will leave you free to focus on only the essentials of growing your business, allowing you to maintain a focused overview, as well as network and serve your customers and clients to the best of your ability.

And focus is what strong, successful branding is all about.


4.  Manage your Online Reputation

One negative comment – deserved or not – can really affect your online reputation.  Check comments and feedback regularly to see what people are saying about you.

One easy way to do this: Set up a Google Alert for your name and your business name (if the two are different).

You can set your Google alerts up so that they are highly reactive, if there’s a particular situation you want to monitor, or barely intrusive – simply by setting the frequency at which the results are delivered to your email address (text or HTML).


You can choose to receive alerts:

  • As it happens
  • Once a day
  • Once a week

You can also export your alerts to your hard drive.

But managing your online reputation doesn’t just mean monitoring what’s said:  It’s really all about giving people no reason to badmouth you in the first place!

  • Keep in touch with clients and update them if there are hitches or problems.
  • Process payments and refunds promptly and cheerfully.
  • Thank people who do you favors or submit work.

Reputation management is all about giving people reason to praise you and your business.

(And don’t do anything on your social networks that’s at odds with your branding and voice!)


5.  Tell Your Brand’s Story

Use your online footprints to tell your brand’s story.  Doing this well means knowing:

  • Where you’ve been
  • Your mission
  • Where you are heading

Your “About” Page is a good place to provide a brief history of your business:  What inspired it, how old it is, what it looked like at inception and how it has been serving its clientele.

Sending out regular newsletters and press releases, posting articles to your blog and sharing photos with social networks continues your story.  But even as you do share your history and story, make sure it’s really all about your customer or client (as Eugene Saturday Market expertly does here on its Facebook Page)


Even though everything you present should be geared towards your end client or customer, they will connect better if they can also relate – and see that you do too.


6.  Be Consistently Active and Actively Consistent

The word “consistent” is the real key to branding.

Interact regularly and consistently:

  • Across all your social platforms
  • In the type of material you share
  • With your unique voice
  • In all your content
    • business pages
    • buttons
    • flyers
    • prizes
    • surveys
    • emails
    • newsletters

And  every piece of content you put out (e.g. Burt’s Bees).


7.  Use Templates

This simple tip is one that, when put to work, can help you easily create a cohesive feel to all your marketing venues.  You can create:

  • Email templates featuring your colors, logo, headshot and signature
  • Flyer templates
  • HTML templates for your newsletter
  • HTML templates for your landing and sales pages
  • MS Word templates for business correspondence

And for anything else you re-use frequently.

With a template, you don’t have go through your content, second-guessing things like what your exact shade of sub-head red was.  Templates saves time as well as helping you instantly brand your business without effort.



8. Go Visual

What were two of the hottest trends in 2012?

Pinterest and Instagram.

If your business doesn’t have a Profile created with each of these two graphic-based social networks, you’re missing a great opportunity to connect with your market.

Once you’ve created a Pinterest for Business account (it’s free), be sure to create more than one Pinboard.  (Read site instructions – which are simple – and look at examples; especially your competitors’, if they’ve been more socially-savvy than you.)

Make sure you create an overall plan for your Pinboards.  And that each one:

  • Is interesting and visually dramatic
  • Triggers emotion, whenever possible
  • Reflects your brand consistently

Put a “Pin it” button on your site, and activelyask customers to pin your photos.  (The Pin it button such as Split Coast Stampers displays makes it as easy as one click for them to do so.)


Make sure you have yummy visual content for them to pin. But don’t stop there, however:  Re-pin customer content that fits your brand onto your boards.

Use Instagram to capture photo opportunities and share them.

Finally carry this through to YouTube videos.  Create your own channel and brand it with:

  • Your logo
  • Your colors
  • Your graphics

Then create lively videos to regularly share with customers.


9.  Go Mobile

What was the hottest trend in 2011?

Mobile marketing.

2011 saw the introduction of QR codes to the Western world.  Now you see them everywhere – even on sandwich boards outside your local grocery store, making it easy for you to use the QR code to enter their survey.

When customers use your QR code, reward them with coupons, discounts, or even just great photographs they can share.

Go one step further in using your QR codes to help brand your business:  Don’t just use a plain, generated QR code:  Have a custom QR code designed containing or incorporating graphics such as your logo – one that makes people instantly think of your business.

(If you can’t yet afford a designer who specializes in QR codes, do it yourself with generators such as Unitag that allow you to incorporate your own graphics into your QR code in a variety of styles.)


 10.  Optimize Your Signature

Don’t miss the opportunity to make the most of your signature.  Include anchor text to your blog or website, as well as your tagline.


Make sure your signature is as consistent as possible, everywhere you use it – forums, flyers, membership sites and in your emails and colors.

Think of your signature as yet another handy branding tool.


Although these pointers include the most basic elements of branding, you’ll find they are still the top ten ways to create your most effective online brand. Get into the habit putting them to work – and watch your branding results soar.