As a virtual pinboard, Pinterest offers the ability to upload, share, and “pin” images to your bulletin boards, also known as pinboards. From the very first day of using the site, users have found an immediate obsession to the site due the various uses and images they are able to save. There are benefits to Pinterest for both general users looking for some inspiration, as well as business owners who want to further their influence.
On Pinterest
Plan Ahead
When you first open your account you probably have a lot of ideas, but take your time. You want to hold some things back and time your pins to go out on a regular basis. You don’t want to overwhelm your followers. But, you want to keep putting things in front of your audience too. Therefore, take the time to plan out how you are going to infiltrate the Pinterest community with your creative and informative boards and pins.
If you have it planned out before you start, it will be easier to stick to a plan of action. Slow and steady wins the race. You don’t want to just pin in bursts of energy every month or two, you want to do a little every single day. Plus, you want what you do to be highly focused and relevant to your audience. That will take some work.
Be Relevant
There is no point putting up boring pins that no one cares about. Make sure that every board you create, and every pin you add to a board has a purpose and is interesting to your audience. If you keep your audience in mind with every creation you make, you’ll become very influential among your audience.
While you’re being interesting it’s also important to be informed about your niche. If you don’t understand your niche well enough, it will be hard for you to go from zero to influential on Pinterest. Take the time to learn your subject matter, check the veracity of information before you share, and don’t be afraid to disagree with popular people based on that research. If you’re informed and interesting, you’re bound to become influential too.
Make Your Boards to Stand Out
Most people follow certain boards over following an entire profile, so if you heavily promote each board that you create you’ll get more followers. When one board starts showing more promise than the others, promote it even more. As you get more followers for a specific board, you’ll have an opportunity to get them to follow your entire profile.
As a board gets more popular it’s kind of like a snow ball rolling down hill. The momentum gets faster, and the ball gets heavier so it collects more snow and grows faster. Your boards are like that. If one is getting a lot of attention, share and promote it even more than you did before. Plus, add to it more than you do the other less popular boards. Any board that is getting a lot of attention, if you’ve defined the subject of the board well, will give you more ideas for creating even more popular boards.
Choose The Right Influencers
You want to ensure that the people you follow also have access to the same audience that you are trying to attract. You can get a lot of insight into your audience by following others who share your audience. You might not want to follow direct competitors, but you might decide that you can differentiate yourself enough that it doesn’t matter. A lot of competitors collaborate on Pinterest with group boards, and it works out lovely for them.
To start with, you can simply follow people, and invite people who already follow you on other social media accounts. You can also announce your new Pinterest account to your blog readers and invite them to follow you right away, and you follow them back. You have to get started someplace, but you don’t want to follow a traditional bakery if your audience can’t eat wheat. Be thoughtful with all interactions.
Choose Smart Interactions
Speaking of being thoughtful with all interactions, remember to really think about your comments before you hit enter. We all love it when people comment on our work, but it can get lame and old to see so many “great jobs”, “beautiful” and other “ata-boys (or girls)”. It’s so much better to give each comment a lot of thought. Say something that really matters. People will appreciate your intelligence and start seeking you out for information.
Creating effective comments that draw attention to you without being obnoxious takes some practice. Try this method: Complement, critique or add to, and back it up. So if someone posts something about Sugar Free Bran Muffins, you might say something like: “Those look delicious, I’m going to try them, but I think I’m going to add pureed dates and Stevia in place of the NutraSweet.” For a nice touch you could tag someone who will find that interesting who is an influential person in that niche.
Call Out Others
As mentioned above, it’s nice to tag others who are relevant in the niche when you make a comment. It’s a great way to get more attention to a comment. When you comment, call out others by name because when you mention people on Pinterest you’ll attract their attention and they may follow you. When you tag others using the “@” symbol your comments stand out, get attention, and attracts more followers.
You can do this in comments and on your own boards and pins. You can do it in the pin description or on the comment area. They even offer a drop down of friends when you start typing. This is a great way to get more interest and “name drop”. You can also use #hashtags on Pinterest. By mentioning popular people, words, events, places, and names you’ll attract more followers.
Share Others Content, Too
Sharing your own boards, pins, and others’ relevant pins is a great way to get attention. Don’t be ridiculous and share everything, but do share anything that your audience would have interest along with a smart comment. By sharing regularly what other people are doing as well as what you are creating, you’ll get known in the Pinterest community for someone who can be trusted for good information.
Do be picky about what you share though. You don’t want to go off your target and attract the wrong audience. Always keep in mind the question of whether or not what you’re about to share has any relevant or interest to the audience you want to influence. If not, don’t share it. If so, share and comment freely.
Shine as a Guest Pinner
When you are invited to a group or collaborative board that is relevant to your niche, try to contribute something meaningful to it as soon as possible. By contributing regularly to other boards you’ll up your influence quotient exponentially. Be very particular about what you contribute so that it fits their audience and yours. Think of it kind of like guest blog posting. You want to attract your audience, but you need to fit in with their style.
Create your own collaborative boards and invite influential people who follow you to contribute. Only invite people you trust to collaborate on a board with you. You don’t want someone who is going to post overtly advertorial content or inappropriate content. You can set up guidelines for pinning, and you can also create an open board where people can request to pin to it. All of the above are great ideas.
Outside Pinterest
Add Pin it Buttons On Your Website and Blog
This is a no-brainer when it comes to getting more followers on Pinterest. The easier you make it for people to pin your stuff, the easier it is for people to follow you. It’s easy to do too. You simply use a plugin for WordPress or grab the code from Pinterest to create pins and widgets to add to your website.
Don’t just put the “pin it” buttons and follow widgets in one spot on your website or blog. Put them in multiple prominent places so that your visitors will have no reason not to pin it. In fact, ask your audience to pin your blog posts and information within as your call to action. People will do it if you ask them to.
Add the Profile Widget to Your Website
Most people like to just follow boards and pins, but adding the profile widget to your website gives people the option to follow everything you do. They may click on it to see what else you have to offer if you’ve done a good job with your blog post and website to attract them to it. You can add these buttons and widgets to all of your online real-estate for best results.
It doesn’t matter if it’s a product, a service, or an infographic, adding the buttons and widgets will encourage more sharing and more following. You want to make it as simple as possible for your audience to find you and engage with you in the manner they want to. The follow widget gets people to look at your Pinterest page rather than just one of your boards.
Connect Your Social Media and Cross Promote with Ease
You can connect other social media accounts directly to Pinterest, which is a great way to attract your followers from those social media sites. There are a lot of ways to do this with plugins and social media management apps.
By connecting everything together you can cross promote with ease. However, this can become tiring to those followers who follow you everywhere. So, don’t forget to also do some promoting specific to each social media network. You don’t want the exact same thing on all of them or you’re missing the point.