One way to maximize your business brand on Google + is to find a way to establish your expertise. A great way to do that is to use Google Hangouts On-Air. You can use Google + Hangout’s On Air service free to give excellent presentations. You don’t need any special software, and you can do them at the drop of the hat.
There are so many interesting features with Google+ Hangout On Air that it’s something you must try in order to establish your expertise and maximize your brand. Whether you have an online business or an offline business using the features offered such as screen sharing, slide sharing, video sharing and more will really take your business to the next level.
The system is not hard to use, it’s pretty much like most webinar tools, but with a few additional bells and whistles.
Host a Panel Discussion
You can ask some of your colleagues or JV partners to join with you in a Google + Hangout On Air session then broadcast it live as it’s happening, post it to your Google+ home page, and even your YouTube.com channel for watching again later.
Host a Private Round Table
Do you work with or coach others? If so you probably often need to have private discussions with them. You can interact on a face-to-face level using Google+ Hangouts without going on air. You can still record it and use it later.
Present a “How-to”
You can use Google+ Hangouts On Air to present a “how to” do something that is related to your niche. When you schedule an On Air presentation you can notify all your followers and ask them to tell theirs.
Build Customer Relationships
Host monthly Google Hangouts just for customers that allow them to ask and get questions answered live. This is a great way to educate your customers about the products or services they’ve already purchased and mention new ones that might solve other problems they have.
Host Product Demonstrations
You can have a Google + Hangout On Air to demonstrate products and services that you offer. Don’t be afraid of “giving away the farm” even when you show someone how to do something, often they’d rather someone else do it for them.
Repurpose & Reuse
When you host a hangout you can record it. You can then download it and edit it for use on a membership site, or as a free give away to encourage newsletter sign ups. You can also have it transcribed and use it in other ways such as an eReport, eBook or even as a Kindle Book.
Everything you do on Google + Hangouts should be in your business’s name and focused toward your personalized audience. Use the same marketing tactics to promote your Google + Hangouts as you would any event you plan to host. Tell everyone you know, ask them to tell everyone they know, and use all methods available to you to get the word out from your blog to other social media accounts.
If you’d like to know more about Google+, then don’t miss our free Webinar on November 7th, “How To Maximize Your Business Brand On Google+”.
[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
If you stop and run searches for your keywords and competitors, you may be surprised to realize how many top spots are held by those with Google+ Profiles and Pages – and how these show up. Besides, if you don’t take advantage of Google+ branding opportunities yourself, you are ignoring the power of graphics and photos in boosting credibility and capturing interest.
This is something you see time and time again – it’s not unique to Google+, but to all social media channels. Nevertheless, it’s included here because so many companies seem to make this really inexplicable mistake.
Yes, this happens on other social networks too – but it’s never excusable. And it’s a sure-fire way to ensure that people quickly stop trusting you. They’ll simply lose interest.
The easy answer is that anyone who has a Gmail account is now automatically signed up for Google Plus. But, the truth is, it’s not that easy. Many people who have Google Plus accounts don’t use it, at least yet. There are 425 million Gmail users but only 343 million active Google Plus users. So, even though Google forces you to have a G+ account it doesn’t mean it’s being used.
If you use Gmail or any Google products you’re basically already using Google+, but you may not realize it and you may not be using it to its full potential. Sign in to your Gmail account, and look at the black bar above the Google logo, search window, and your name. It has your name in the upper left with the + symbol beside it. Click it. This is your Google + page.
If you click on People, you may be surprised to discover that several people may have already added you. You might have a message above some pictures that say “People to add back” this means they’ve added you to their circles and you can choose to add them or not add them. If you hover over Add, you’ll see a few circles that have already been created and a choice to create a new circle. You can add as many circles as you want. Think of circles as a way to segment your audience. You can have as many circles as you want so you can hyper segment your audience.
It will take time for you to build up your circles but a really important part of building your reputation in any type of social media is to participate effectively. You want to create targeted content that is unique and not the same thing you’re putting everywhere else. Take advantage of the different products that Google offers, such as Google Hangouts and Google Communities.
In fact, anything you do on Google+ and all the related apps can bring your business attention. Watch an enlightening YouTube.com video? +1 it. Read someone else’s instructive blog post? +1 it. The trick is to optimize and enhance all your activity so that your customers can locate you.
Account. In other words, create a link from your Google+ profile to your website, and vice versa.
Whether you like it or not, Google Search is still the most used search engine. Over 80 percent of people who search for anything on the web use Google Search. Therefore, if Google creates something that promotes your content, you better use it. Stop what you’re doing right now and add the +1 Buttons to all your websites and blogs.
Google Plus is not really a social networking website. It’s much more than that. It’s a way to communicate, organize, and personalize your experience on the web. Before we talk about the benefits of understand that Google Plus is unlike any other destination on the web. Understanding the benefits and how you can use it will be key in realizing how you can leverage Google+ to increase traffic to your site and connections for your business.
Using Google Plus Circles you can organize your customers (and any audience) easily by simply creating what is called a “circle” which is simply a way to segment contacts based on their relationship to you. Their relationship to you could be that they’re a customer of yours, or that they are a colleague, or even a family member.
Google Search adds weight to its Author Rank and authorship tag in search results. The +1 feature is a great way to give more social proof for your content’s popularity. Adding the Google + One Button to your content will increase SEO dramatically. Creating a Google+ Brand Page and personal profiles is another essential element to increasing your search engine page results (SEPR). Google+ is also a great way to get high quality backlinks to your content.
These Google products work together to create a very powerful interconnected way to do just about anything you want to do on the Internet. Understanding this interconnectedness is important if you want to use Google to get more business. Opportunities for business are truly unlimited when you understand how your activities and the activities of your target audience affect your impact and your search engine page rank.