Using Google Plus Hangouts to Establish Expertise

google-hangoutOne way to maximize your business brand on Google + is to find a way to establish your expertise. A great way to do that is to use Google Hangouts On-Air. You can use Google + Hangout’s On Air service free to give excellent presentations. You don’t need any special software, and you can do them at the drop of the hat.

There are so many interesting features with Google+ Hangout On Air that it’s something you must try in order to establish your expertise and maximize your brand. Whether you have an online business or an offline business using the features offered such as screen sharing, slide sharing, video sharing and more will really take your business to the next level.

The system is not hard to use, it’s pretty much like most webinar tools, but with a few additional bells and whistles.

Host a Panel Discussion

You can ask some of your colleagues or JV partners to join with you in a Google + Hangout On Air session then broadcast it live as it’s happening, post it to your Google+ home page, and even your channel for watching again later.

Host a Private Round Table

Do you work with or coach others? If so you probably often need to have private discussions with them. You can interact on a face-to-face level using Google+ Hangouts without going on air. You can still record it and use it later.

Present a “How-to”

You can use Google+ Hangouts On Air to present a “how to” do something that is related to your niche. When you schedule an On Air presentation you can notify all your followers and ask them to tell theirs.

Build Customer Relationships

Host monthly Google Hangouts just for customers that allow them to ask and get questions answered live. This is a great way to educate your customers about the products or services they’ve already purchased and mention new ones that might solve other problems they have.

Host Product Demonstrations

You can have a Google + Hangout On Air to demonstrate products and services that you offer. Don’t be afraid of “giving away the farm” even when you show someone how to do something, often they’d rather someone else do it for them.

Repurpose & Reuse

When you host a hangout you can record it. You can then download it and edit it for use on a membership site, or as a free give away to encourage newsletter sign ups. You can also have it transcribed and use it in other ways such as an eReport, eBook or even as a Kindle Book.

Everything you do on Google + Hangouts should be in your business’s name and focused toward your personalized audience. Use the same marketing tactics to promote your Google + Hangouts as you would any event you plan to host. Tell everyone you know, ask them to tell everyone they know, and use all methods available to you to get the word out from your blog to other social media accounts.


If you’d like to know more about Google+, then don’t miss our free Webinar on November 7th, “How To Maximize Your Business Brand On Google+”.

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How to Be a Detective for Hot Topics

find_hot_topicsOne of the best ways you can guarantee profits for your digital book is to make sure it coincides with a hot topic. A hot topic is basically anything that a lot of people are talking about right now.

For example, when Tim Ferris’ “Four Hour Workweek” came out, that started a whole explosion of people who were trying to work virtually. When George Bush announced the war on Iraq, a whole host of books on both sides came out. As social media began to take off, a whole host of books came out about that as well.

What you don’t want to do is write a book after the topic has cooled. For example, playing online poker was a huge topic a few years ago. Today, such a book would have virtually no chance of success.

So how do you find hot topics in your genre? Here are a few tips.


Browse the Amazon Bestseller Lists


Look in your genre in the Amazon bestseller lists and see what kinds of books are selling. Whenever you choose a category in the Kindle or regular Amazon bookstore, you can choose to sort by popularity:


If you’re in the health industry and you see that 12 of the top 30 books are dealing with how to build abs, then you know that that’s currently a hot point for your industry.

If you’re in the graphic design industry and you notice that books on photo editing on iPhones are taking off, you might want to do something on that topic.


Use Google Tools


There are a couple of different Google tools you can use to help find hot topics.

Google Trends: This tool will tell you exactly what the hot trends are on a day to day basis. You can also type in a keyword and see whether it’s on an upward or downward trajectory.

This is great for researching a topic after you’ve already decided you’re interested in it. For example, if you decide you’re interested in iPhone photo editing, you can type a few related words into Google Trends to check to make sure it’s actually trending upwards.


Google Keyword Tool: This tool allows you to get exact traffic numbers for how many times certain words are typed into Google. You can also find related keywords to make a better assessment of the popularity of the topic.

This tool is great for evaluating the maximum amount you could earn from your book. However, it’s not a great tool to evaluate trends. Ideally, you want to get in on a trend in the beginning, when search volume is just beginning to rise, rather than when it’s already high and there are a hundred other competitors.

Watch What Magazines Are Saying


You can really stay on top of industries and trends by reading magazines. Magazines are usually updated monthly, which means you’ll be getting up to date information. Unlike internet sources however, magazines contain content that’s vetted by multiple people. There’s rarely any repeat information; instead real journalists go out into the world to look for a real scoop.

Get in the habit of reading a couple different magazines that focus on your industry or niche. If you notice that a lot more articles are suddenly being written about a certain topic, you can bet that that topic is getting hot.

You might also find that is a great source of finding a variety of magazines in given niches. Most of the magazines have current covers shown on the site, so you can see the hot topics for recent issues. If you click on any magazine cover image, it will open up to a larger size so it’s easier to read.


After finding a magazine at, you can search for the magazine’s official company website to find more in-depth information on the current stories.


Watch Audible’s Sales


Audible is an Amazon subsidiary that sells audiobooks at What’s great about Audible is that its audience tends to be early adopters. Also, in order for books to be adapted to audiobook, it usually already needs to be a success or the publishers feel very confident that the book will be a hit.

Because of these two factors, Audible is a great place to look for the hottest new trends. Look in the bestselling sections and the new releases sections of specific categories.

You can also find “Customer Favorites” in the categories that you browse through.



Doing Your Homework

These are a few different ways you can find hot topics to write digital books about and the key is to continue to do research over time. Finding hot topics is all about watching and understanding trends and as you watch them over time, you come to understand how things work.

While it’s very possible to write a successful book even if you’re not writing about a hot topic; your chances of writing a blockbuster are much greater when you’re talking about things that people are already talking about…so do your homework. It’s worth.