It’s true that LinkedIn is a powerful virtual job fair, for those seeking steady, traditional employment. It’s also a great place to pick up freelance contracts and new clients for your online business. You can search the “Jobs” section, which will be optimized for your Profile.
You can also see what your competitors are offering – and what potential clients really want from your type of business or your skill sets.
But it doesn’t matter what type of employment you are seeking – traditional steady or part time, contract or online freelance – you need to reverse-engineer the business research company recruiters will use.
This fraternity usually doesn’t have a background in marketing. When they search LinkedIn, recruiters (freelance and company-employed) most often use simple keywords based on criteria you might find in a job ad:
- Specific skills or skill sets
- Degrees or certification
- Licenses (e.g. “plumbing license”)
- Industry jargon and terminology (try to stick to straight terminology, if in doubt)