Ten Ways to Grow Your Facebook Audience

There is no doubt that having a larger audience will encourage more shares, interaction and a higher ranking but you want to engage the right audience. Your audience. That audience consists of a targeted demographic who wants what you have to offer. They are interested in your products and services. In fact, you create products and services with them in mind.


Create Original Content — We’ve gone over the different types of content you can share on Facebook, but you can never say it too often: Create an abundance of original content unique to your business.


Implement QR Codes — These are those funny little squares with the shapes inside. QR codes are an excellent way to get activity on your Facebook page from people offline. Simply add a QR code to your business card or other paper collateral that carries the code to sign up for your Facebook page.


Use Social Plugins — On your website use a FB social plug in that enables your readers to “like” your content. An easy one is Simple Facebook Plugin. You can also use a “like box” on your website so that people can see who has liked you, and follow you on Facebook.

social network-s

Cross Promote — If you join with other business owners, like their page, and have them like your page and then all agree to promote each other’s posts, you’ll gain more followers. Ensure that you only join with people who sell complementary products and services to yours to the same general audience as you do and aren’t your direct competition.


Commenting — By commenting in the name of your business on other people’s pages in an intelligent, useful and helpful way you will help develop yourself as an expert and thought leader. If you like their page as your business profile their information will appear in your feed so that you can easily see to comment. Although, it’s faster if on the day you want to make comments you just click on their page to view the active discussions. By picking the most active discussion you’ll get the most views.


Using Tagging Strategically — Pages aren’t being seen by everyone in Facebook newsfeeds without a little help. One way to help this along is to use strategic tagging. Tag your page inside of your personal profile this helps everyone see the page. You can also post updates on your business page and tag people whom you want to see it. This allows them to know the update is there, plus their friends and friends of friends depending on their privacy settings.

Nicole Munoz Facebook

Link to Your Business Page — Ensure that your personal profile links to your business page and not the fake page that is created when Facebook cannot find the right page. You don’t want people “liking” this fake page over the one you spend a lot of time on so ensure that your profile is linking to the right business page.

Nicole Munoz Email Signature

Use Signature Links — Your email signature line should include a link to your business Facebook page. Including beautiful clickable icons in your email signature that allows people to easily find you on each social media in which you take part is truly a no brainer when it comes to growing your Facebook audience.


Have a Contest — You have to run contests using approved Facebook apps, but it’s a simple way to increase readership and grow your audience. Ensure that your contest is relevant to your audience. If your prizes are super tailored so that no one outside of your audience would want it, you’ll be even more successful. Asking current followers to share the contest or having a contest that naturally encourage sharing, you’ll find a larger audience.


Create a Facebook Advertisement — It’s easy to create an ad on Facebook. You can use sponsored Stories, which basically encourages your current followers friends to like you, or create a special ad that will get a specific demographic to like your page. Facebook has stellar tools to help you create amazing targeted ads.


Growing your audience on Facebook is really a side effect to doing any and / or all of the above. These tasks can also encourage many other results such as interaction, participation, buying, liking, sharing and more from your audience.

Facebook: How To Get More Followers

fb followers

Your Facebook page is only as good as your followers. The more people whom you can get to join your page, the better off you’ll be.

For many Facebook page owners, getting more followers can seem like an uphill battle. They post and post and post, yet the followers never seem to come.

How can you get more followers deliberately? Follow these tips.


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Your title should be based on a keyword that has search volume. That means people would naturally type in your page’s name and arrive at your page.

Keep in mind that this alone won’t get you much traffic. If you choose a term that has traffic, chances are there are already a hundred other pages that already compete for that term.

However, what this does allow you to do is capture massive amounts of traffic once you have a bit more traction. Try to go for keywords that are one or two levels deep. In other words, instead of going for “Photography,” try for “Wildlife Photography” or “Black and White Photography.”

Use the Google Keyword Tool at https://adwords.google.com/select/KeywordToolExternal to make sure you’re targeting a keyword that has real volume.





Chances are, you know some people in your network that are serious influencers. These are people whose status updates are frequently “liked,” commented on or shared by other people.

Pay attention to your news feed and figure out which people in your network are influencers. Then message them directly and ask them to like your page and recommend it to their friends.

This works best with people whom you have a strong personal relationship with. Make sure to convey that you’re truly committed to providing value with the page and that their friends would benefit from knowing about your page.





Grab a Facebook widget that lets people “like” your page from your website. Add this widget to your sidebar, as well as on the bottom of your posts. The more traffic your website has, the more effective this technique will be. You can find widgets at: http://developers.facebook.com/docs/plugins/






Use either a sponsored story or a Facebook ad to get your Facebook page more exposure. Make sure to target only people who would likely be interested in what you have to offer, or else you’ll be over paying for the traffic.

Advertising on Facebook is a great way to get highly targeted traffic to your page if you don’t already have a large base of users on your website.





One grey hat technique you can use to get an instant follower boost is to buy followers. Using this technique can be a double edged sword. Ideally, you should only buy followers from people who generate real followers who would actually be interested in what you’re offering.

Try to buy followers from other page owners. You can do this by asking them to post about your page in exchange for a payment. They might charge a per-fan rate or a single rate for the entire post.

Alternatively, you can look at internet marketing marketplaces like Fiverr or Digital Point for people who provide follower acquisition services. Again, be very discerning about which services you use and try to only get followers who would genuinely be interested in what you offer.





Finally, here are a few different content strategies you can employ to help increase the likelihood that people will like and share your content.

  • Post a video. Videos that are funny, shocking or highly information get shared much more often than text.
  • Run a contest. Make sure the contest involves getting people to like your page or share your page with their friends as part of the process.
  • Give away a free downloadable eBook or report. The report can get passed around by people, who’ll in turn come to your page and join your follower base.
  • Create a posting schedule for yourself. Post regularly, at least 5 times a week. The more often you post, the more likely you are to show up in people’s feeds.
  • Vary your tone. Post something controversial one day, then something strictly informational the next. Follow that with something comedic, then something almost off topic.
  • Always keep your end user in mind when writing your posts. Aim to provide value with everything you do on your Facebook page. Many of Facebook’s fastest growing pages grow completely organically with no promotion, simply from the value they provide.

That’s how to get traffic to your Facebook page. Growing a Facebook page takes a lot of effort. You can’t just create a page and expect it to grow itself. Instead, you have to actively cultivate your user base, entice people to join and get fans to share your content.