Branding the Blog: How to Choose THE Name for Your Blog


If you already own a website, you understand the significance of choosing a good domain name.  A good domain name not only enhances the branding of your business and makes it easy for your readers to share with others.

If your blog is going to play a significant role in your business, then spend some time choosing the right domain name for it.  People tend to remember memorable domain names that end with a dot com to spread it around easier.  You may consider using a free tool such as, to help in registering a good name.

check domain name

Try to keep it short and memorable. If the domain name is taken, then you can invent something catchy. Here are some examples of popular blogs with unique names:

Then choose a standalone blog platform like to stand a better chance of attracting heavy traffic to your blog on a regular basis.

Is Your Website Ready to Sell?


In the online world, it all starts with your website. You will need a professional looking website that displays your skills and creates trust within your target market so that people will want to buy from you. That starts with the copy on your website, the look of your logo, and the copy in your tagline. Take the work here regarding your website seriously. If you don’t project a professional image people will be unlikely to hire you.

How your website looks will depend on what services you’re offering. If you offer Graphic Design services your website should reflect awesome graphic design and show a portfolio of work that you’ve done. This will give your clients a good idea of what your style is. If you provide copywriting services, the copy on your website should be above average and demonstrate what you can do. Showing some before and after rewrites would be a great idea too.


A few tips that will help you create a great website:


A Great Layout


Your website should have a pleasing layout. Try not to be old fashioned with the way your website is laid out. Gone are the days with the top banner, two side bars, and middle content but try to avoid flash and strange entry pages.

There are fabulous layouts to chose from that look beautiful and allow the content to be presented in its best light. The best system to use is, there are a variety of free and premium templates and themes that you can use that will offer perfect layouts to choose from.


Informative Content


Still the lifeblood of your website, your content should be informative, interactive, instructional and inspire your reader to act. When writing content for your website never forget to have a purpose for the content, and a call to action for your readers.


User Friendly Navigation

website redesign

When a potential client clicks through to your website if they cannot figure out how to get around your site they will leave. You have mere seconds to impress them, so don’t make it confusing. Have navigation above the “fold” as well as at the bottom of very page.


A Telling Domain Name

Site Review

Try not to choose hyphenated domain names, and also choose domain names that are full of keywords. It will make it easier for your potential clients to find you if your domain name has keywords in it.


Revealing About Page

About Nicole

People like to buy from those they know, like and trust, and your about page is the place to encourage these feelings. Be honest, be clear, include a nice picture of yourself, and be professional.


Contact Information Clear


Nothing is worse than going to a website and never being able to figure out how to contact the owner. Ensure that not only do you have a contact page, but you have links to the contact page on every page in the bottom navigation.


Newsletter Sign Up

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One of your best marketing efforts can happen via your newsletter. Offer a free give away such as a report, or a checklist in exchange for collecting email addresses. You can send out newsletters as well as new product announcements.



If Your Website Was a Piano…

A site map isn’t only for the computer bots to spider your site, it’s also for the human. If you create an excellent sitemap some people will click on “sitemap” to find everything they need. But, it’s also for general indexing for search engines.


Search Engine Optimized


You want organic traffic to your site, so use the tools you have such as all of the above, “on page SEO” and include some off page SEO by guest blogging, article marketing, and creating social media accounts.


Mobile Friendly


Today, you never know where someone is looking at your website from. We are a mobile society and it’s rather easy today, especially with WordPress to build a mobile friendly site.




This is for you, but install analytics on your site so that you can see what pages and what content are working best to keep readers reading, and to attract organic search engine traffic.

Smart Branding: Choose the Perfect Domain Name for Your Business and Register It


Choosing your domain name, registering it and finding a hosting solution can feel like an overwhelming process. Use this checklist to help you manage the process without missing a step.

#1 First thing, you need to create a list of potential domain names that end in .com.

The names you choose sound professional and support the business vision, brand, and mission. They should be easy to remember, easy to spell, and unique.

#2 You have identified a preferred domain registrar service.

The domain registrar can be the same provider as my website host. Or it is not the same provider as the website host. (Note: If you didn’t register your domain name with the service provider who is providing the hosting services, you need to transfer your domain name to your chosen hosting service.)


#3 For branding purposes and not only: you need to register your domain(s) including your primary domain name and relevant and supporting domain names. For example,,,

#4 You need to double checked to make sure that the contact information is correct with your domain registrar.


#5 One of the things that most people forget to do and end up in despair: to set the domains to auto-renew. This step prevents you from missing a notification email and accidentally losing the domain name.

#6 You can chose to register your domain as:

  • Private
  • Public

#7 You have verified your information in the Whois database. (Note: Unless you specified Whois privacy during the registration process, your contact information should show up on the master Whois database within 24 hours.) What you need to do is to go to and search for your domain name to see how it appears in the Whois database.

checklist#8 When choosing your hosting you need to check the following:

  • Web space – the amount of storage your website will require on the web server.
  • Bandwidth – the measure of traffic, both into and out of, your website.
  • Price
  • Support, Uptime and Backup
  • Telephone support
  • 24/7 Customer support
  • An online trouble ticket/help desk system
  • Email support
  • High percentage of uptime
  • Daily automatic back-ups
  • Plan provides all the features I require
  • Secure Socket Layer (SSL) – A protocol used to provide extra security for ecommerce transactions. 

#9 Set up your business email addresses with your website host. It looks professional and you have less chances that your email is considered spam.

#10 Next step is to choose a template, hire a designer, and/or put up a placeholder page so visitors will find information rather than a blank page.

Once you’ve completed these 10 steps, you’re ready to start creating content for your website and driving traffic. Congratulations!

How to Choose and Set Up a Domain Name


The domain name you choose will influence the rest of your business for as long as you’re in business. It completely colors how someone sees your website.

Your domain is your brand. It’s what customers will remember you by. It’s what goes on your business cards and your marketing materials. It’s what you tell people you meet at a mixer. It shapes and defines your blog’s identity.

That’s why it’s so important to come up with a fantastic domain name. Here’s a step by step guide to coming up with a good name, then registering that name and setting it up with your hosting account.

Step 1: Brainstorm Potential Domain Names

This process should take several days and should involve multiple people. Try to come up with as many good possible names as you can think of. Talk to others in the industry, talk to your peers, talk to your family members, talk to your friends.

Whenever you have an idea, jot it down. Here are a few guidelines to follow:

1)     Only register domain names that you can get .coms for. Though there are a few exceptions, by and large .nets and .orgs tend to be less successful.

2)     The fewer words the better.

3)     Don’t use hyphens or underlines.

4)     Don’t use numbers. You don’t want to have to say “that’s 36, in numbers” every time you say your website to someone.

5)     Pick a name you can grow into. A name that’ll work just as well 5 years from now as today. Don’t pick “TommysTeddies” if you might expand into other lines of toys, for example.

6)     Avoid trademarks.

7)     Come up with a lot of possible names, then pick the best one.

Note that you’re probably going to have to come up with two or three word domain names. Single word domains are almost always going to be taken. You may occasionally be able to pick up a single word domain name from Sedo’s Great Domains auction or from various domain name forums, but you won’t be able to register it from scratch.

TIP: Jot all your possible domain names down in a text file.

Step 2: Check for Availability

There are two ways to check for domain availability on GoDaddy. If you’re just checking one domain off the cuff, you can just plug it into the main page.


But if you’re plugging in a large batch of potential domain names, you’ll want to use the bulk domain search. Just click the “Bulk Domain Search” button in the lower right corner.

Paste all your potential domain names into the box, then check which extensions you want to check for. This mass checking tool will allow you to check all your ideas in one fell swoop.


Step 3: Choose the One You Want

GoDaddy will tell you which of the domains you entered is available. Choose the one you want to use, then click “Proceed to Checkout.”


Step 4: Choose Registration Length

Choose how long you want your domain name for. By default, GoDaddy registers you for two years. If you don’t want to pay for two years upfront, you can change it to one year. Alternatively, you can register for 5 years if you want a discount.


Step 5: Complete Checkout

Enter your payment details to complete the checkout process.

Once your payment goes through, you’ll have your receipt. Congratulations! You’re now a proud owner of your brand new domain name.

Step 6: Access Your Domain

Once you own your domain, you need to point your domain’s nameservers towards your hosting account. This links your domain to your hosting so people who type in your domain name will access your website.

To get started, you need to go to your domain’s control panel. Start by clicking “My Account” in the upper left corner.


Then click on “Domains.”


Choose the domain name you want to edit and click “Launch.”


Step 7: Set Your Nameservers

Your nameservers are like a digital street address. It tells GoDaddy where to send your traffic when people type in your domain name. To set your nameservers, click on “Nameservers” at the top of the GoDaddy domain menu.

Get your nameserver information from your hosting company. This is usually in your registration email, but could be located somewhere in your cPanel.


Enter your nameservers into your domain setup screen.

That’s all there is to it! You now know how to brainstorm for domain names, how to choose a good domain name, how to check your domains en mass, how to register your domain and how to set your nameservers. Your new domain name is ready to go!