Writing and publishing an ebook can give your business the boost you’re looking for. In fact an ebook can help you accomplish several important business building goals in one swoop. If you’re not sure what an ebook is, it’s simply a downloadable version of a book that you read on a computer, an ebook reader like Kindle or other mobile device.
Here are a few benefits of creating a successful ebook…
Publication is one of the main avenues you can take to improve or establish your credibility. It doesn’t matter what industry or business you’re in, when you write a book people tend to automatically assume you’re an expert. Even if they don’t read your book, often the simple fact that you’re published will help you establish yourself as an expert on your topic.
This is important as a business building tactic because we buy from people we perceive as experts or authority figures in their industry. We turn to them to solve our problems, ask advice and to gain new skills and knowledge.
Awareness and Exposure
Writing a book broadens your reach. It spreads awareness of you and your business virally as people talk to each other about your book. Additionally, as you begin marketing and promoting your book you will subsequently also be marketing and promoting your business.
They say it takes three exposures to a business, product or service to create awareness. Your book and relevant marketing messages help your exposures quickly add up. This means you’ll have more prospects who think of you when they have a need.
Your book can also help increase your search engine optimization which increases your website traffic, and the awareness and exposure we just mentioned. You’ll receive incoming links to your website from book reviews, blog posts, and affiliate marketers if you’re selling your book and of course through content and other book marketing tactics.
You can also use your book as an opt-in offer so you can build your email list. And of course we’re only talking about how your book can help market your business. You can also use your book as a product or bonus product to generate more sales.
Whether you’re selling it for a profit, giving it away to build a list, or using it as a strategic marketing tool, the better your book the more effective and successful it will be. It should also be noted that ebooks are growing by leaps and bounds. Digital publishing has become mainstream and most people don’t think twice about downloading a book online. Bookstores now offer digital books and there are specific reading devices that cater to ebook readers.
You don’t need to worry about paying for print publishing and you don’t have to worry about shipping. Distribution is as simple as a download page and maybe an autoresponder. It’s an incredibly cost effective means to communicate, provide value, and to market your business.