7 Tips for Encouraging Interaction and Participation on Facebook

audienceCall to Action — Ask your followers to do something such as: Click like if you agree, post if you disagree, etc. and always ask them to share. By including these statements in the blurb before you share any type of content you’ll get a lot more interaction from your fans.

Tagging — When you post something, especially if someone else inspired the action tag them. They and their friends will see the post depending on their privacy settings. Tagging helps get your message to even more people which is the point of sharing a message to start with.

Compel Discussions — Posting daily updates that include calls to action there will be a bigger chance that your fans will engage with you. Try questions, polls, images, quotes and news to see what gets the best results. In addition, you should also comment back when someone asks a question or makes a comment.

Reward Participation — Some of your fans will participate more, reward them for doing it. Offer the occasional freebie item to your fans only. It can be a percents off coupon, a free eBook, a free ecourse, something that only interests your target audience that will excite them to like, comment and share. People like feeling exclusive and special, by pointing out that only Facebook Fans are getting this offer you’ll feed into that fact.

Content Curation — After some testing you should know what your fans like. Do they like it when you share original images and content, or do they like it when you share other people’s information and explain it to them? By sharing a combination of your own content, and that of others, you can become the go-to expert.

Call Out Members — People love being featured for their actions. If you ask your fans to do something for you such as submit a video or image of them using your products and services, then you post them, and tag them, they’ll love it. Their own friends and family will see it when you tag them, and perhaps like your page too.

Poll Your Fans — Are you in the process of creating new products and services? If so, why not poll your current fans regarding what to name your new product or what features to include? They’ll love participating and they’ll be that much more likely to purchase the product after having participated in its creation.

By implementing these 7 tips to get more participation and interaction from your audience you’ll soon find that you’ve created more than a business page on Facebook. You’ve created an active social network that is ready to not only buy what you’re selling but to brag about it to their friends and family.

Content Planning Ideas for Facebook Marketing


The first order of business is the content plan. Facebook marketing is all about the content that you will share with your audience. Without a plan you will be aiming in the dark and be in danger of spending more than 10 minutes a day. Use a calendar like Google Calendar in which to help you make your plan. 

In addition to scheduling in the time that you need to work on Facebook each day, write in the subject matter, titles, and even outlines when a burst of creativity hits you for content that you’ll be sharing with Facebook.

Let’s talk about the different types of content that you will share and promote using Facebook.


Blog Posts — Every blog post that you write on your blog or other blogs related to your Facebook Page should be shared via Facebook. Don’t just post a link to the content, post a blurb about the link, and ask people to read, like and share. Without this call to action included most people will look at it, and do nothing else. If you do automate sharing these blog posts, comment on your own post to get the interaction ball going.

website redesign

Images — Using a software program like Gimp or Photoshop alter images to include a relevant quote and a watermark for your Facebook Page, and then post and share it with others. Again, post something related to the image for people to read. Ask people to comment, like and share. The reason you want a watermark on the image is to show where it originated. These images have a good chance of going viral.


Infographics — These are simply images that are longer and bigger that show the results of a survey or other information that is put together as a visual representation of the data. Infographics have a large chance of going viral, so also watermark infographics that you create. Again, explain the graphic, ask readers to comment, like and share. 


Videos — Naturally these videos will live on another space like Youtube.com and your blog. You can link directly from YouTube.com or from your blog but you should also be sharing videos on your Facebook page. People love watching video. Your videos should be short and to the point, and as usual you should post a blurb about the video and include a call to action to watch, comment and share.

Facebook posts

General Update Posts — These are not accompanied by an image or graphic but are just general posts that you start to get a discussion going. You might ask your audience a question, post a poll, or other information in order to get a response from your audience.


Comments — You need to comment on other people’s information on their pages too. By commenting haring, and helping to disseminate information from other people’s pages using your business account you can find more people to “like” your page. Make sure your comments are relevant and useful.


Depending on your target audience and your niche, make everything relevant. This is not the time to post about troubles at home, or potty habits of your children. Unless of course, that is what your niche is about. With each type of content that you will post on Facebook include an explanation or teaser and a call to action. Without the call to action, your readers may not follow through.


Create a Comprehensive Plan

5-blueprintsYour content plans should include a goal for the content, how you will share the content, and when and how you will share the content. There are different goals for each type of content that you share.  You may want to get more likes, more shares, attract more subscribers, or educate your audience on the topics of your choice. You may also want to encourage blog visitors to get more traffic, or to make more sales for a product or service. Every post to Facebook needs to have a purpose. Without a purpose don’t post it.


Know Your Purpose

You can have numerous goals at once, but you might want to start with just one or two goals such as growing your audience and increasing traffic to your blog. Once you master these, you can move on to more goals. With any goal you make, always take a step back and assess whether or not your actions are having the impact you desired.


Know When and What to Post

First decide what days of the week you want to post to Facebook, and decide what type of content you’ll be posting on which days. For instance if you’ve chosen to spend 10 minutes a day 7 days a week, you could devote one day to each type of content using the 7th day to assess everything.


Be Consistent

Finally, if you’re going to embark on Facebook in 10 minutes a day, be consistent. Spend the ten minutes enacting your plans. Avoid getting side tracked on irrelevant topic discussions and game playing. Spend the ten minutes following your plan to the letter. If you’ve created a comprehensive plan, you’ll be successful.

Top 10 Must-Have WordPress Plugins for Bloggers

Top 10 Must-Have WordPress Plugins for Bloggers

One of the best things about WordPress is its nearly limitless ability to expand. Whether you’re looking to add images, security, RSS feeds, social media integration or any number of other features, you can do so through plugins.

Installing a plugin takes less than 2 minutes and is completely reversible. That allows you to easily play around with all the different things your website can do while being able to undo any changes you don’t like with the click of a button.

If you’re serious about blogging, you’ll need to have a serious arsenal of plugins. These plugins will allow you to do all the things you need to do to create a truly spectacular browsing experience on your site. It’ll allow you to save time through automation and make your website shine.

Here are ten of the must have plugins that every serious blogger should have.


Plugin #1: Askimet



Though Askimet comes pre-installed with every WordPress configuration, newbies often make the mistake of not activating it.

Askimet is the #1 anti-spam tool on WordPress. Activating it is pretty simple; all you need to do is register on their site to get your own API key. Enter the key into the plugin on your site and you’re good to go. Askimet will filter out 99% of the spam your blog will receive, drastically cutting down the time needed to review comments.

Plugin #2: All in One Favicon



One thing new bloggers often neglect is adding a favicon. The favicon is the little icon in the browser bar, next to the title tag. Having your own favicon adds just that little flare that makes your blog look more professional, more stellar.

Creating a favicon in Photoshop, GIMP or any other image editing program is relatively simple. However, WordPress doesn’t inherently have the ability to add your favicon. So, you’ll need a plugin like All in One Favicon to do the job.

Plugin #3: All in One SEO



WordPress out of the box is actually quite poorly configured for SEO. The page title comes after the site name, which is terrible for keywords. Archive and category pages contain a lot of duplicate content. Some links aren’t formatted the same way (some have www, some have http://, others don’t.) Configuring all of WordPress to be SEO-friendly requires doing quite a few different things. Fortunately, plugins like All in One SEO will do most of the work for you. You’ll still have to do a few things, like internal linking, yourself. That said however, you can eliminate the vast majority of the on-page SEO work by getting a good SEO plugin.

Plugin #4: FeedBurner FeedSmith



By default, WordPress does have an RSS feed feature, but it may not be properly configured. Also, you won’t be able to track any statistics on your feeds. If you want to create an RSS feed that can be tracked, you’ll probably want to use Feedburner. Installing a Feedburner feed is simple with WordPress: Just signup for Feedburner, then install the plugin on your blog.

Plugin #5: Google Analytics



In order for Google Analytics to work, you need to have the Google Analytics code on every page and every post on your website. By default, WordPress doesn’t have this option. You can’t just add a snippet of code to every page on your site. You could do it by editing your templates, but that’s time consuming, difficult to change and even potentially dangerous. Instead, you can simply install a plugin like “Simple Google Analytics.” Just plugin your Google Analytics ID and you’re done.

Plugin #6: PhotoDropper



If you like to add photos to your posts, you’ll love PhotoDropper. PhotoDropper allows you to browse a database of Creative Commons photographs and easily add them to your site, along with attributions, all in one click. Gone are the days when you have to browse stock photo sites or scour the internet for free license images. Now you can just pick the images you want from one easy to use gallery and it’ll automatically be dropped into your post.

Plugin #7: WP Super Cache



WP Super Cache is a plugin that can drastically speed up the load time of your WordPress site. Did you know that every time you load a page from a WordPress site, the server has to generate that site from scratch? Unlike a static HTML site, WordPress pages have to be dynamically generated from scratch every time. That takes a lot of processing power and can take a lot of time. What WP Super Cache does is “cache” certain bits of information on the user site, so it doesn’t have to be loaded again with every page load. It can also do other minor things, like combine your CSS and JavaScript files so that your site loads faster. All around, if you want to speed up your site, there’s no better plugin than WP Super Cache.

Plugin #8: Add Link to Facebook



Add Link to Facebook is an easy to use plugin that allows you to integrate Facebook with your WordPress site. Don’t let the name fool you. It does a whole lot more than just let you add links. You can add like button, share buttons, comments and a whole lot more. With today’s massive social media trend, if you’re not on Facebook, you’re seriously missing out.

Plugin #9: Yet Another Related Posts Plugin



Yet Another Related Posts Plugin (YARPP) is ironically named, as the plugin is actually the highest rated related post plugin on WordPress. If you’re looking for a plugin that’ll allow you to cross-link your site quickly and in a visually pleasing manner, look no further. This plugin is simple to install and simple to use, but adds a ton of functionality and creates a link box that looks great.

Plugin #10: Better WP Security



WordPress security is something that isn’t discussed often enough. It’s extremely common for WordPress sites to get hacked. It’s not that WordPress isn’t secure, it’s just that WordPress depends on so many outside factors – Plugins, themes, servers, databases – That securing the whole package is extremely difficult. Better WP Security can handle a lot of this for you. It’ll help you secure your database, your PHP files, your .htaccess files and more. It’s not a bulletproof security package, but if you don’t have any security installed this package will be a vast improvement.


There you have it. If you’re serious about blogging, you absolutely must have these ten plugins. You’ll rank better, your content will go more viral, your site will be more secure and your blog will look better.

10 Blogging Mistakes You Are Probably Making


Blogging can be an incredibly rewarding way to make an online living. You get to build a community of people who listen to you and love what you say. You create a community of people who discuss your ideas. You make a lot of money. You get invited to speak at conferences. Your traffic goes up organically and you don’t have to spend anything on advertising.

That’s the dream, of course. Many bloggers live this dream today and more still will live this dream in the years to come. Unfortunately, not everyone makes it to the dream life.

Many bloggers get started – Then simply never reach the finish line. Some stop before they build a real follower base. Others build a follower base, then make a mistake and alienate their readers. Still others manage to reach a certain level of success, then hit a wall that they just can’t break through.

This happens mostly because bloggers make one of these ten mistakes. These ten mistakes are common blog-killing mistakes that bloggers all over the internet make. If you’re starting a blog (or already run a blog,) avoid these mistakes at all costs.

Mistake #1: Blogging Irregularly

calendarBlogging is all about building a loyal base of followers that want and expect to hear from you. Once you have a successful blog following going, you’ll literally have thousands of people who would get angry or worried if you don’t post on time.

In order to build that kind of supportive audience, you absolutely need to blog regularly. Regularly simply means you post on a set schedule that you don’t change. It could be once a week, it could be twice a month, it could be every single day.

Your audience needs to be able to rely on you to produce content. When you’re beginning your blog, start off with a manageable load like once a week. If you’re sure after a couple months that you can handle a higher workload, then go ahead and increase it. Don’t start off trying to blog every day, or you’ll most likely burn yourself out.

Regularity is more important than post frequency. Set a regular schedule and stuck to it.

Mistake #2: Writing for Search Engines

It’s not hard to spot a blog post written for search engines. Their keywords tend to be in the title tag or bolded in the subheads. The author bends his flow to fit the exact phrase of the keyword in the text. They might publish several similar articles with similar content because they wanted to target several similar keywords, each with its individual page.

The difference might seem subtle, but it actually makes a huge difference. Your readers can tell that you’re not flowing naturally when you write for search engines, even if your content is good.

The irony is that it’s the websites that consistently and regularly publish high quality content written for real human beings that actually end up ranking in the search engines. It might seem like optimizing your content for search engines is a wise idea, when in reality you’ll end up alienating both the search engines and human beings.

Write for people, not search engines.

Mistake #3: Not Carefully Analyzing Your Blog Analytics

analyzeYour analytics data can tell you a lot about your audience and about how to better run your blog. Yet many blog owners don’t look at their analytics at all, or only give it a cursory glance.

Here are some of the important things your analytics can tell you:

  • Where your traffic is coming from. Is it from search? Is it from referring sites? Is it something else entirely?
  • What keywords people type in to find your blog. They might be completely different than the keywords you were deliberately targeting.
  • Who’s linking to you and who’s sending you traffic. If someone went out of their way to link to you, there may be other opportunities for partnership there.
  • Your best posts and your worst posts. What kind of topics did people like and what did they not like? Which posts get people to stay the longest?

That’s just the tip of the iceberg. Your analytics data can give you all kinds of insights into how your audience operates and where you should take your blog next. Don’t make the mistake of overlooking this treasure trove of information.

Mistake #4: Not Having Reserve Posts

BlogpostIf you’re writing every blog post as you go, at some point that’s going to come back to haunt you. Life will get in the way. It could be a car accident. Or perhaps you get sick. Maybe something in your romantic life happens that throws things out of balance. Or perhaps an employee stole your money and you have to spend all week dealing with the fallout.

Whatever the case may be, there are going to be times when you just won’t have the time to write new content. It’s not a matter of “if” but “when.” If you don’t have backup posts for these times, then you’re going to be late on posts or miss posts completely.

Don’t let that happen. Have at least three, preferably five backup blog posts you can turn to whenever you need a quick break. Whenever you use one of these backups, make sure you replenish it within the next few weeks.

In addition to helping you in a pinch, knowing you have a backup plan can also help you relax around your blog upkeep.

Mistake #5: Doing Your Own Design or Using Templates

Doing your own design or using a pre-set template is perfectly fine for the first few months of your blog. If your blog is less than 6 months old, it absolutely makes sense to save the money and use a template.

But once you’re ready to take your blog to the professional level, that’s when you should scrap your old design and go straight to having a designer do a custom design for you.

Why is this important?

First, unless you’re a fantastic designer, chances are you just won’t be able to create a design that’s all that great. Even if you use templates, you’re still not going to have a design that truly reflects your core brand.

Having a great designer re-do your website isn’t cheap, but it’s not horribly expensive either. It makes a big different on how people perceive you and your website. If you’re blogging seriously and professionally while having a site that looks unprofessional, you may not keep your audience’s attention.

Mistake #6: Not Moderating Comments Quickly

commentsThere are a couple considerations that tie into this mistake.

First, not moderating comments at all is a mistake. If you let your comment stream get filled up with spam, people aren’t going to take the time to read the comments or to respond to them. Even with spam filters like Askimet, you should take the time to moderate comments by hand.

The second and more common mistake is taking too long to moderate comments. If you don’t get someone’s comment up and online within 12 hours, chances are they’re just going to lose interest. When someone responds to their comment, they’re not going to come back to participate. They also likely won’t comment on your content again in the future.

The answer is to moderate comments, but make sure you do so in an efficient and timely manner.

Mistake #7: Not Responding to Comments

If you want to cultivate a community of avid readers, you must respond to your comments. The type of person who takes the time to respond to your post in comment form is also the type of person who’ll share your content on social media or backlink to you from their own websites.

Furthermore, people respect bloggers who take the time to respond to comments. When someone scrolls down and sees that you actually answer your commenters, they feel like you actually care about them. They’re more likely to read and more likely to comment as well.

Get in the habit of responding to every single comment on your site. This is what builds audiences and followers.

Mistake #8: Ignoring Social Media

social_mediaHaving social-media-phobia is no longer an option for bloggers. Just a few years ago, it was possible to succeed using just blogging. Today, the internet is intimately tied to Twitter, Facebook and other social media tools.

In the past, backlinks were built through blogosphere relationships. Today, often time’s backlinks are built through social media relationships and tools.

Readers also expect to be able to relate to you through social media. They want to be able to easily share your posts or like your fan page. They want to be able to interact with you regularly through Twitter. If you’re not on social media, you’re missing out on links, traffic and reader connection.

Mistake #9: Not Using Multimedia

Just as the world is getting more social, the world is also getting more multi-media. If you’re only presenting your content in text media, you’re going to miss out on a lot of viral opportunities.

For example, creating an infographic is a fantastic way to take advantage of social bookmarking sites like Reddit, StumbleUpon or Digg.

Creating videos is also a great way to gain more traction. Videos can help you get more visitors through YouTube, as well as get more shares on Facebook.

Podcasting allows you to gain access to iTunes’ massive user base. Audio also allows you to get your content into the hands (and ears) of people who don’t have time to read blogs, but enjoy having an audiobook to learn from when they’re on the go.

Don’t just use text media. Use multiple kinds of media to really engage your user base.

Mistake #10: Not Building a Mailing List

email mkt1Head over to the site of any successful blog and you’ll almost invariably find an email signup box. Successful bloggers are meticulous about collecting email. It’s one of their secrets to success.

Having someone’s email allows you to get them to come back to your website over and over and over again. If you don’t collect their emails, the majority of your readers are just going to read your content once, then leave and never return.

Start building a list now, even if your site gets less than 100 visitors a month. It’s one of the fundamental building blocks of building a high traffic site.

These are the ten most common mistakes that bloggers make. Avoid these mistakes like the plague. If you post high quality content on a regular basis and don’t make any of these mistakes, there’s a good chance your blog could be the next leading resource in your industry.