Strategic Internet Marketing

marketing-strategyEven during times of recession when it seems like many major companies are focused on downsizing, you can grow your business in such a way that it will thrive once the good times begin rolling again. The internet marketing strategies that you engage in over the next several months will lead you right down the path you want.

Consider this: more than two thirds of all consumers visit the Web for when seeking information on their desired type of product or service. It is due to this reason that the majority of companies have switched their marketing gears over recent years. However, that does not mean that one should focus solely on internet marketing techniques to build their business. Press releases in your local paper and of course stellar customer service are still good ways to grow your clientele.

Email marketing is a strong strategy, especially when the target audience is prior customers or those you may have met at market fairs of some sort. People who have willingly given you their email will be more likely to peruse a usable newsletter full of tips and information that will help make their lives easier. Remember, when you have something of value to offer, your word will be read.

At a time when people are seeing less revenue generated, it may seem like the time to abandon costly pay per click campaigns. I wouldn’t necessarily say stop this practice altogether, because you want to maintain high visibility. However, slower times can be the best times to review and analyze the pay per click campaigns and Adword campaigns you are running. Minimizing to very focused terms may help you gain more relevant and qualified traffic.chart

In fact, investing some time in really taking a good look at all of your internet marketing strategies can give you a good picture of what is really working for you and what is not. Change is inevitable and making changes will definitely be a necessity for you at some point in time. Looking at results from your current efforts should show you the direction you want to focus on in the coming months, and will also show you mistakes you have been making. Mistakes are wonderful learning experiences if you grow from them.

For instance, if you have been submitting articles to directories for the past year and you’re not seeing much traffic come from them, consider changing the location of these articles. Perhaps the same articles would receive more attention if placed in a blog relevant to your niche product or service. Perhaps you need to look at outsourcing blog writing to someone who has the time and expertise to read and respond to blog posts on your behalf. Perhaps creating articles for Squidoo and Hub pages is the way to get more exposure in a social networking manner. The real point is that if you try looking in different directions for your internet marketing, you just may be surprised by some astounding results.